In a bid to rejuvenate its vehicle lineup and boost sales, Tesla CEO Elon Musk unveiled hints of upcoming new models during the company’s annual stockholder meeting. Musk presented a slide displaying three vehicles under white covers, though he refrained from providing specific details about these models.
“Obviously, we’ve got some new products that we’re working on under the covers,” Musk said. “I think these are going to be pretty special.”
One of the veiled models appeared to be a tall van, potentially indicating Tesla’s entry into the electric van segment, targeting both commercial and personal markets. The other two models were lower and sleeker, suggesting new additions to Tesla’s existing sedan and sports car lineup.
Upcoming Releases
Tesla is also set to reveal its long-anticipated robotaxi on August 8. This autonomous vehicle aims to revolutionise urban transportation by providing an affordable, efficient taxi service without a human driver. In addition, the electric automaker announced in April that it is accelerating the launch of new, more affordable models. These models are expected to arrive by late 2024 or early 2025, aiming to make electric vehicles more accessible to a broader audience.
Addressing Market Needs
Facing a somewhat stale vehicle lineup and stagnating sales, these new models are crucial for Tesla to maintain its competitive edge in the growing electric vehicle market. The anticipation surrounding these releases is aimed at rekindling interest among both new and loyal customers.
Musk’s announcement comes at a pivotal time for Tesla, as the company seeks to expand its market share and continue its mission to advance sustainable transportation.
The unveiling of these new models and the forthcoming robotaxi could mark a significant turning point for Tesla, as it strives to innovate and lead in the evolving automotive industry.