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BMW to Retire the X4 Crossover Coupe Amidst Shifting Market Dynamics

During a recent presentation on the BMW X3, the automaker revealed that it will be retiring the X4 crossover coupe. BMW representatives explained that the newly redesigned X2, with its increased dimensions and maturity, has created a pricing and development overlap that leaves little room for the X4 in the lineup. This decision is influenced by the X2’s positioning and the market dynamics around the X2, X3, and X4 models.

The Numbers and Rationale

The BMW X4 is currently 4765mm long, 1917mm wide, and 1620mm tall, with a wheelbase of 2865mm. In contrast, the new X2 is 210mm shorter, 73mm narrower, and has a roofline 30mm lower. The X4’s wheelbase is also 172mm longer than the X2’s. These differences significantly impact occupant and cargo space, highlighting the distinct niches these models occupy.

X2

Market Dynamics

The X2’s redesign has given it a form factor similar to the X4, which helps explain BMW’s decision. In Europe, the X2 significantly outsells the X4, with the X4 also trailing behind competitors like the Mercedes-Benz GLC Coupe and Audi Q5 Sportback. In the U.S., the X4 sells more units than the X2, but the difference is smaller, and neither model achieves the sales volumes seen in Europe.

Future Prospects

Current predictions suggest the X4 will continue production until the 2025 or 2026 model year before being phased out. BMW’s Spartanburg plant, which manufactures the X4 for all global markets, will be instrumental in determining the model’s fate in the U.S. According to sources, the current generation X4 will end production in November 2025, while an electric iX4 is expected to enter production in November 2026.

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