UMW Toyota Motor Sdn Bhd (UMWT) continues its impressive performance, achieving sales of nearly 8,400 units in November 2024. This brings the total sales for the year to approximately 89,500 units. The Toyota Vios, Hilux, and Yaris were key contributors to Toyota’s sales in November, highlighting the brand’s continued appeal in Malaysia’s automotive market. Consumers prefer vehicles that offer efficiency, reliability, and advanced safety features, demonstrating Toyota’s effective Multi-Pathway approach in meeting diverse customer needs.
Commitment to Excellence: Toyota Skill Contest
UMW Toyota Motor recently held the annual Toyota Skill Contest 2024 from November 16–17 at its headquarters in Shah Alam, emphasising its tradition of nurturing excellence since 1993. With the theme “Customer Delight Through Quality Sales and Services,” the contest aimed to boost customer trust and loyalty by promoting exceptional skills and knowledge among dealer staff in sales and service roles, reinforcing Toyota’s commitment to continuous improvement and outstanding customer experiences. This annual event showcases Toyota’s ongoing dedication to customer service excellence by recognizing and motivating participants.
The two-day contest highlighted Toyota’s dedication to excellence, featuring the Toyota Technical Education Program (T-TEP) and the company’s commitment to carbon neutrality through its multi-pathway approach. Cash prizes exceeding RM100,000 were awarded to winners across 10 categories.
Promotions and Innovations
Continuing their monthly promotions, UMWT has launched the “Discover Joyful Exclusives” campaign for December 2024. Customers can enjoy significant promotional savings, including up to RM10,000 off and monthly payments starting as low as RM658 on several Toyota models such as the Vios, the new Yaris, Corolla, and Harrier.
Moreover, for the newly launched 2025 Corolla Cross, there is an early bird promotion of up to RM3,000 available until December 31, 2024, a deal not to be missed. For added peace of mind, customers can also benefit from the Toyota Service Savers program, which offers cost-efficient maintenance options starting from just RM31 per month, ensuring affordable and convenient vehicle upkeep.
