PRO-NET, the new energy vehicle subsidiary of Proton, has taken a significant step in its nationwide dealership expansion with the official launch of Proton e.MAS dealerships in Sabah and Sarawak. This move aims to introduce advanced electric mobility solutions to customers in East Malaysia.
The first of these new dealerships was inaugurated in Kota Kinabalu on February 8 by the Minister of Industrial Development and Entrepreneurship of Sabah, YB Datuk Phoong Jin Tze. Harapan Maju Sabah Sdn. Bhd. now operates the Proton e.MAS showroom in the state capital. In Sarawak, Ybhg. Dato Wee Hong Seng, Mayor of Kuching South, launched the e.MAS dealership by Melinau EV Sdn. Bhd. on February 11. Further expansions will see Ghee Hua Co. Sdn. Bhd. opening its showroom in Sarawak on February 13, followed by Fook Loi Eurocar Sdn. Bhd. in Sabah on February 28.
Zhang Qiang, Chief Executive Officer of PRO-NET, expressed enthusiasm for the expansion, stating that the launch of the first Proton e.MAS dealerships in East Malaysia underscore the company’s commitment to making electric mobility accessible to all Malaysians. He emphasised that partnering with strong local businesses will accelerate the EV revolution in the region, fostering innovation, sustainability, and an improved EV ownership experience.
Commitment to East Malaysian Electric Automotive Growth
The introduction of these new dealerships aligns with PRO-NET’s broader vision of expanding the electric vehicle (EV) ecosystem across Malaysia. By establishing a stronger presence in East Malaysia, Proton aims to provide sustainable and innovative automotive solutions while contributing to regional economic growth through job creation and technological advancements.
Designed as modern and interactive spaces, Proton e.MAS dealerships serve as hubs for customer engagement, education, and the latest EV technologies. These showrooms not only showcase Proton’s electric vehicle lineup but also integrate after-sales services to enhance the overall ownership experience.
With 37 Proton e.MAS dealerships are now operational nationwide, PRO-NET continues to strengthen its footprint in the industry. The expansion into East Malaysia marks another milestone in the brand’s journey towards innovation and customer-centric automotive solutions.
