BMW Malaysia has officially launched the new BMW 330Li M Sport at the Malaysia Autoshow 2025, marking a significant milestone in the ongoing global celebration of 50 years of the BMW 3 Series. This long-wheelbase variant represents the latest evolution in a model line that has shaped the premium sports sedan segment for half a century.

First introduced in 1975, the BMW 3 Series has continually set the benchmark for sporty driving dynamics, engineering precision, and forward-thinking technology. Now in its seventh generation, the latest 330Li M Sport continues this tradition with a modern interpretation that blends athletic performance, luxurious refinement, and cutting-edge digital integration — all tailored to meet the demands of the contemporary Malaysian driver.

BMW Group Malaysia’s Managing Director, Benjamin Nagel, explained that the BMW 3 Series has long served as a foundation for the brand, representing a vital piece of its identity. He stated that the latest iteration carries forward the series’ enduring DNA while being reimagined for today’s market. According to Nagel, the 330Li M Sport reflects BMW’s commitment to offering a personalised driving experience, embracing innovation while preserving the marque’s core values of performance and pleasure behind the wheel.

Visually, the 330Li M Sport preserves the hallmark design of the 3 Series, combining elegance with a clear sporting edge. Its signature kidney grille, finished in Pearl Chrome, lends the front fascia a commanding presence. Flanking the grille are slimmer adaptive LED headlamps, offering enhanced road illumination and reinforcing the vehicle’s sharp, modern aesthetic. The side profile benefits from an extended wheelbase, improving rear legroom and comfort without compromising the sleek proportions characteristic of the 3 Series lineage.

Inside, the cabin exemplifies contemporary luxury, led by the fully digital BMW Curved Display. This setup merges a 12.3-inch instrument panel with a 14.9-inch control display, both operating on the latest BMW Operating System 8.5. The system introduces a more intuitive interface with QuickSelect functionality, granting easier access to navigation, media, and vehicle settings. Newly integrated air vents, premium Galvanic Controls, and crystal elements — such as the Crafted Clarity gear selector and iDrive controller — enhance the vehicle’s tactile sophistication.

Acoustically, the vehicle is equipped with a 16-speaker Harman Kardon Surround Sound system delivering 464 watts of rich, immersive audio throughout the cabin, ensuring a refined auditory experience for both driver and passengers.

The 330Li M Sport’s mechanical credentials are anchored by a 2.0-litre four-cylinder petrol engine producing 258 horsepower and 400 Nm of torque. This powerplant propels the sedan from 0 to 100 km/h in 6.2 seconds, with a top speed electronically limited to 250 km/h. With precise handling and exceptional road composure, the model is further supported by a suite of advanced driver assistance systems, including Active Cruise Control with Stop&Go, Parking Assistant Plus, and a Tyre Pressure Indicator.

Priced at RM320,800, the 330Li M Sport is offered in three distinctive exterior colours — Carbon Black, M Brooklyn Grey, and Arctic Race Blue — the model is available with high-quality interior upholstery in either Leather Vernasca Mocha or Leather Vernasca Cognac, blending comfort with visual elegance.

In parallel with the launch, BMW Malaysia highlighted its commitment to customer care through its ownership programme, Relax. We Care. This initiative underscores BMW’s promise of providing uninterrupted driving pleasure through a holistic 360-degree ownership experience. Services under this initiative include BMW Proactive Care — a predictive maintenance system utilising real-time data to alert users of potential issues — and BMW ConnectedDrive, enabling over-the-air software updates and remote vehicle management.

Additionally, new customers benefit from the BMW Service & Repair Inclusive (BSRI) programme, which includes a five-year unlimited mileage warranty and five years or 100,000 km of service coverage. For electric vehicle customers, BMW extends service coverage to six years with unlimited mileage, alongside an eight-year warranty on high-voltage batteries. BMW Roadside Assistance remains available 24/7, covering towing, courtesy cars, and accommodation in emergencies.

To mark the Malaysia Autoshow 2025, BMW Malaysia is also offering limited-time incentives on selected models. Customers booking between 1 and 31 May 2025 will receive a complimentary one-year BSI Extension and a first-year motor insurance subsidy worth RM5,000 through the Easy Drive financing programme. These offers apply to selected models across the 3 Series, 5 Series, 7 Series, and BMW X range.

The introduction of the new 330Li M Sport reinforces BMW Malaysia’s dedication to blending heritage with innovation. As the brand celebrates 50 years of the 3 Series, this latest addition demonstrates that the model remains not only a symbol of dynamic driving pleasure but also a forward-looking icon in premium mobility.

BMW 330Li M Sport – Technical Specifications

• Engine: 2.0-litre 4-cylinder petrol

• Output: 258hp

• Torque: 400Nm

• 0–100 km/h: 6.2 seconds

• Top Speed: 250 km/h

• Dimensions (L x W x H): 4,823 mm x 1,827 mm x 1,441 mm

• Wheelbase: 2,961 mm

• Kerb Weight: 1,685 kg

• Luggage Capacity: 480 litres

• Driver Assistance: Active Cruise Control with Stop & Go, Parking Assistant Plus, Tyre Pressure Indicator

• Interior Highlights: BMW Curved Display, Crafted Clarity crystal elements, Harman Kardon 16-speaker sound system

• Exterior Colours: Carbon Black, M Brooklyn Grey, Arctic Race Blue

• Interior Upholstery: Leather Vernasca Mocha, Leather Vernasca Cognac