Sime Motors has marked a significant milestone with the grand opening of its new flagship Denza showroom, a purpose-built facility dedicated to delivering an elevated automotive retail experience. Situated prominently along Old Klang Road, the showroom is designed to set new standards in luxury, innovation, and customer engagement.
Spanning over 8,000 square feet, the state-of-the-art facility houses six display vehicles, a refined customer lounge, and five advanced service bays. The showroom’s design reflects Sime Motors’ ambition to merge cutting-edge technology with premium service, establishing a benchmark for automotive retail spaces in Malaysia.
To commemorate the launch, Sime Motors hosted an exclusive Gala Night that formally introduced the Denza Sime Motors showroom to invited guests. The event featured high-end entertainment, gourmet cuisine, and an unveiling ceremony, offering a preview of the sophisticated customer experience the new showroom aims to deliver.
According to Sime Motors’ Managing Director for Southeast Asia, Jeffrey Gan, the showroom is not merely a sales centre, but a manifestation of the company’s vision for future mobility. It embodies a commitment to integrating modern design, forward-thinking technology, and superior hospitality into a single, seamless experience for every visitor.
Following the private debut, the showroom will open to the public on the weekend of 7 and 8 June, welcoming visitors from 9:00 am to 6:00 pm. Guests can expect immersive brand experiences, family-friendly attractions, and limited-time launch offers exclusive to the opening weekend. The event is positioned as more than just a car viewing—it is an opportunity to explore a new era in automotive engagement.
In line with its customer-focused ethos, Sime Motors has also introduced a new maintenance policy for Denza vehicles. Starting 1 July, the first scheduled service will take place at either 20,000 kilometres or one year, whichever comes first. This extended service interval reflects the brand’s confidence in its engineering standards and its effort to provide owners with added convenience and reassurance.
The launch of the Denza showroom not only underscores Sime Motors’ growth trajectory but also signals its intent to redefine how Malaysians experience automotive retail. For those seeking to explore cutting-edge mobility or simply to witness the evolution of automotive luxury, the new showroom on Old Klang Road offers a glimpse into the future.
