SISMA Auto has taken a major step forward in the luxury electric vehicle (EV) space with the grand opening of its brand-new DENZA showroom and service centre in Glenmarie, Shah Alam. The launch marks a significant milestone in the group’s ambitious expansion strategy, signalling a deep commitment to the growing demand for premium electric mobility in Malaysia.
DENZA, a luxury EV marque under the global automotive giant BYD, is quickly becoming a rising star in international markets. As one of the first dealers to bring the DENZA brand to Malaysian shores, SISMA Auto is positioning itself at the forefront of this new wave of high-end electrification. The dealership’s collaboration with DENZA is aligned with BYD’s broader global momentum, aiming to elevate the standard for premium EV ownership in the country.
Spanning a sprawling 20,000 square feet across two levels, the new showroom represents a substantial RM25 million investment. Designed to reflect DENZA’s forward-thinking brand identity, the showroom combines modern aesthetics with an emphasis on sustainability. Its clean lines, elegant finishes and refined atmosphere create an immersive space where visitors can experience DENZA’s cutting-edge models up close.
One of the main attractions of the new facility is its expansive vehicle gallery. Customers can explore DENZA’s impressive electric vehicle range in person and even enjoy personalised test drives. With space to accommodate future models, the showroom is designed to evolve alongside the brand as it introduces more luxury offerings to the Malaysian market.
Complementing the showroom is a fully equipped service centre featuring the latest diagnostic and maintenance technology. SISMA Auto has made after-sales care a key priority, with dedicated facilities to ensure top-tier service quality and long-term vehicle performance. Adding to the experience, DENZA SISMA Auto Glenmarie also provides a concierge programme, offering door-to-door pick-up and drop-off for customers needing vehicle servicing, whether from home or the office.
Syed Khalil bin Syed Ibrahim, Group Managing Director of SISMA Auto, emphasised that the launch of DENZA in Glenmarie is a pivotal moment in the company’s journey. With DENZA now available in Malaysia, alongside BYD’s existing lineup, SISMA Auto aims to provide consumers with broader access to advanced EV solutions that blend performance, innovation and luxury. He also noted that DENZA’s distinct value proposition—driven by technological excellence and premium appeal—positions it well to capture attention in the high-end vehicle segment.
Eagle Zhao, Managing Director of BYD Malaysia Sdn Bhd, welcomed the collaboration with SISMA Auto, highlighting the wider expansion of the DENZA brand in the country. He explained that the opening of five new DENZA dealerships, including the Glenmarie outlet, reflects BYD’s determination to build trust and accessibility in the premium EV market. Glenmarie, with its reputation as an automotive hub, is seen as a strategically important location in delivering an exceptional customer experience. Zhao also reaffirmed BYD’s long-term commitment to growing its footprint in Malaysia, with plans to further enhance its dealer and service network across the nation.
SISMA Auto views DENZA as a compelling new chapter in its automotive journey and a key part of its future. By introducing this luxury EV brand to Malaysia, the company aims to keep pace with shifting customer expectations while also supporting the wider adoption of electric vehicles. The new Glenmarie showroom has been built with DENZA’s growth in mind, fully prepared to support upcoming model launches and new innovations as the brand expands.
The DENZA SISMA Auto Showroom and Service Centre is located at No. 21, Jalan Perintis U1/52, Seksyen U1, Bandar Glenmarie, Shah Alam. It is open from Monday to Saturday, 8:30 AM to 5:30 PM, and on Sundays and public holidays from 10:00 AM to 5:00 PM, giving customers ample opportunity to experience the latest advancements in electric mobility and explore the luxury DENZA line-up first-hand.
