Toyota recently held an event in Japan called the Toyota Motor Asia Media Day, where it talked about its future plans for Asia. The company wants to focus on mobility for everyone and carbon neutrality, meaning it aims to make travel easier while reducing pollution.
Toyota said it wants to be the “Best in Town”, by building safe and reliable cars that help local communities. Its plan has three parts — improving cars (Mobility 1.0), giving more people access to transport (Mobility 2.0), and linking mobility with energy and city systems (Mobility 3.0).
Chairman Akio Toyoda said the company’s goal is not just to sell cars, but to create solutions that fit each community’s needs. A big part of this is the IMV project, which started in 2002 and made strong, affordable vehicles like the Hilux for developing countries. A new IMV series, including an electric version (IMV BEV), is now being developed.
Toyota also started a programme called “Move Your World” to connect with Asian communities. From 2026, it will focus even more on working closely with local partners and supporting community projects.
At the Japan Mobility Show, Toyota showed many of its brands — from the luxury Century and Lexus to GR sports cars, as well as Toyota and Daihatsu models. One highlight was the new Land Cruiser FJ, which will be built in Thailand.
Toyota said it will continue its “Multi-Pathway” strategy, offering different types of eco-friendly powertrains — hybrid, plug-in hybrid, electric, hydrogen, and biofuel. This gives customers more choices depending on what works best in their country.
In 2025, Toyota will expand its hybrid models and begin building electric cars in Indonesia and Thailand. It will also test biofuels and build hydrogen stations in Asia. Over the next three years, Toyota plans to launch over 10 new electrified models and aims for 30% of its ASEAN sales to be electrified by 2030, helping cut around eight million tonnes of CO₂.
Toyota is also working with partners through CJPT and the Toyota Mobility Foundation to develop cleaner transport systems and solve city problems like traffic and accessibility.
Toyota believes mobility is not just about cars — it’s about connecting people and improving lives. CEO Masahiko Maeda said achieving these goals will need teamwork across countries and industries, so that mobility can truly benefit everyone in Asia.
