Back in the late 1970s and early 1980s, many fuel economy runs were organized by clubs and leading car companies would participate to demonstrate how economically their models could run. However, on the matter of fuel consumption, most Malaysian motorists didn’t seem to take much interest as the price of petrol was low. So, before long, economy runs faded out but for the car companies, there were other selling points to promote.
Now Proton is reviving the economy run activity with new approaches. The inaugural edition of the event that was known as the ‘1 Tank Adventure’ last year focused mainly on routes in Peninsular Malaysia but the 2019 competition will feature 2 rounds in East Malaysia (one each in Sabah and Sarawak). The Grand Final will see participants embark on a journey from Kota Bharu to Johor Bharu using just a single tank of fuel.
This second running of the ‘1 Tank Adventure’ invites Proton owners to experience the sights, sounds and cuisine of Malaysia while driving economically. It will commence on September 14, 2019 with 3 preliminary rounds and a Grand Final. The participants will consist of owners of the 2019 Proton Iriz, Persona and Saga as well as invited media members and celebrities. Over RM100,000 worth of prizes are waiting to be won this year.
Demonstrate real-world fuel efficiency
One of the main aims of the ‘1 Tank Adventure’ is to demonstrate the real-world fuel efficiency of the current range of Proton cars. Participants will be required to drive their cars over a variety of roads and traffic conditions to deliver fuel economy figures that can be replicated by other owners on a daily basis.
“Proton would like to demonstrate the efficiency of our cars by embarking on some epic journeys around the country. These figures won’t be obtained in a controlled environment but in driving conditions owners experience every day. Ultimately, we will prove the current range of Proton cars can deliver fuel economy figures that will help keep running costs low,” said Dr. Li Chunrong, Proton’s CEO.
Showcasing improvements
The ‘1 Tank Adventure’ will also showcase the improvements Proton made to the Iriz, Persona and Saga, models updated and launched in 2019. From incorporating the ‘Hi PROTON!’ voice command system, improving build quality, adding Internet connectivity and creating a variant with the most comprehensive safety equipment list for a car priced below RM40,000, each model has a unique set of characteristics to appeal to its target market.
Additionally, the participants will get to test the dynamic capabilities of the cars during driving sessions held at each round. They will perform maneuvers in a safe and controlled environment and for many, it will be the first time they experience the limits of tyre adhesion. The aim of the exercise is to show the participants what their own cars are capable of, thus reinforcing the message about Protons having class-leading dynamics.
“We would like to use the ‘1 Tank Adventure’ to remind Malaysians there are many factors to consider when buying a car. Proton has updated its entire range in 2019 and this is a great opportunity to travel around the country to show everyone the result of our hard work. With revised styling, improved quality, better handling and ride comfort as well as higher equipment levels and value for money, we have models to suit every budget and need,” added Dr. Li.
For more information and updates on the event, visit www.proton.com.
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