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Proton Showcases S70 Efficiency at the Penang One Tank Challenge

Proton recently organised the Penang Proton One Tank Challenge as part of the district-level Hari Sukan Negara celebrations for Daerah Seberang Perai Tengah on 11 October. Acting as one of the strategic partners for the event, Proton used the occasion to showcase the S70 sedan’s real-world fuel efficiency and driving performance.

The challenge followed closely after Proton was named one of the title sponsors for the 2025 Penang Bridge International Marathon, where a new Proton S70 will be the top prize in the event’s lucky draw.

Under the theme “Drive Efficiently. Live Actively. Celebrate Malaysia,” the challenge aligned with the National Sports Day’s goal of encouraging active lifestyles. Thirty-three Proton S70 owners took part in the six-hour event, which ran from 8 a.m. to 2 p.m. Participants drove along a scenic 110 km route covering both Penang Island and the mainland, crossing the two bridges that link them.

The event drew strong participation from Proton S70 owners, all competing for cash prizes by achieving the lowest fuel consumption. Starting from Setia Sentral Juru, the route took drivers through Bayan Lepas and George Town via the Second Penang Bridge before returning to the mainland through the First Penang Bridge.

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Hyundai STARIA Goes Local as Hyundai Motor Malaysia Begins Sales of CKD Model

Hyundai Motor Malaysia (HMY) has officially begun sales of the locally assembled Hyundai STARIA. Produced at Inokom’s assembly plant in Kulim, Kedah — operated under Sime Darby Motors — the STARIA becomes the first locally produced model under HMY since its establishment earlier this year.

The move represents more than just a manufacturing milestone. Hyundai Motor Malaysia President, Eric Lee, said the start of local production reflects Hyundai’s confidence in Malaysia’s potential as both a key market and an emerging assembly hub within the brand’s global network. He noted that the investment is part of Hyundai’s long-term commitment to build a stronger presence in Malaysia, not only through product offerings but also through local industrial development.

The introduction of the CKD STARIA also signals Hyundai’s broader commitment to local investment and supply chain growth. Beyond assembling vehicles, HMY aims to contribute to the local economy by supporting Malaysia’s expanding automotive ecosystem. This initiative aligns with the brand’s long-term goal of positioning itself as both a mobility solutions provider and a strategic partner in Malaysia’s industrial development.

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BHPetrol Answers Your BUDI95 Questions

With the launch of the Budi95 targeted petrol subsidy, many are still struggling to come to terms on how it works.

While we can all agree that the targeted subsidy program benefits everyone but using it has not been easy.

This is because every pump is different and thus the method to claim your allocated 300 litres per month is not the same at different fuel stations.

Recognising this issue, BHPetrol has launched a slew of social media content designed to help users better understand the process.

The content includes “3 easy steps to use Budi95”, “You ask, we answer,” “How to check your Budi95 balance”, and more.

We have shared some of the content below for your reference, so if you have questions about Budi95, BHPetrol has your answer, visit any of BHPetrol’s social media platforms to find out more. (more…)

Proton e.MAS 5 Draws 3,000 Bookings in First Week as Malaysians Embrace Affordable EV Ownership

PRO-NET, the electric vehicle arm of national automaker Proton, has hit a major milestone with the Proton e.MAS 5 — Malaysia’s first truly affordable EV, securing 3,000 bookings within its first week of availability. Even more impressively, over half of that figure came within the first 24 hours, signalling an overwhelming response from Malaysian buyers eager to make the switch to electric mobility.

The e.MAS 5’s strong debut follows the success of its larger sibling, the Proton e.MAS 7, which continues to dominate the local EV market in 2025. As of the end of September, Proton has sold a total of 6,655 units of the e.MAS 7, including 443 units exported to neighbouring markets.

With a 24% share of Malaysia’s EV segment, the model has held its position as the country’s best-selling electric vehicle for nine consecutive months — an achievement that has clearly boosted confidence in the brand’s growing EV line-up.

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Mercedes-Benz Unveils Vision Iconic — Redefining the Future of Luxury Mobility

Mercedes-Benz has introduced the Vision Iconic, a concept car that marks a new chapter in the brand’s design and technology direction. The show car blends the timeless elegance associated with Mercedes with modern electric and digital innovations, offering a preview of how the brand envisions the future of luxury motoring.

The most distinctive feature of the Vision Iconic is its illuminated “iconic grille,” inspired by classic models such as the 600 Pullman and W108. The grille features a broad chrome frame with an intricate glass pattern and integrated lighting elements. The illuminated three-pointed star on the bonnet reinforces the car’s futuristic presence, combining tradition and technology in a single statement design.

Finished in high-gloss black, the Vision Iconic also adopts narrow, contemporary headlights and dynamic lighting animations that extend across the grille and bonnet emblem. This approach signals Mercedes-Benz’s continued exploration of light as a design language — transforming it into a medium for expression and emotion rather than mere functionality.

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Chery Malaysia Celebrates Sales Advisors and Marks Milestone in Professional Training

Chery Malaysia recently held its Sales Advisors’ Appreciation Dinner, bringing together its nationwide sales team to celebrate their commitment and achievements. The event marked a significant milestone for the brand, with 77 Sales Advisors graduating from the Chery Certified Sales Professional (CCSP) Programme — a homegrown initiative aimed at raising the bar for customer engagement and product expertise across Chery’s dealerships in Malaysia.

The CCSP Programme, which began in April 2025, reflects Chery Malaysia’s focus on developing a knowledgeable, confident, and customer-oriented sales network. It is a mandatory certification for all Sales Advisors with at least six months of experience and combines classroom learning with practical assessments. Over the course of three months, participants go through comprehensive training designed to equip them with the skills to match customers with the right Chery model, while effectively explaining the brand’s growing range of advanced technologies and features.

At the event, Chery Malaysia Vice President, Lee Wen Hsiang, emphasised that the company’s frontline staff play a crucial role in shaping the ownership experience. He stated that Sales Advisors are not only representatives of the brand but also the bridge between the customer and the technology behind every Chery vehicle. He explained that as the company’s product range evolves — particularly with innovations such as the Chery Super Hybrid system — continuous learning ensures that the sales team grows in tandem, delivering accurate information and a memorable showroom experience.

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