Audi in DTM

Final year for Audi in DTM series after three decades of successful racing

Like other factory teams, Audi is preparing to rejoin the postponed 2020 DTM season in July. However, this will be its final year in the series which has been an integral part of the carmaker’s story since it first participated in the series in 1990. The DTM – which are the initials for Deutsche Tourenwagen […]

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Audi quattro system

The gripping story of Audi’s quattro all-wheel drive system

Before 1980, mention of ‘4-wheel drive’ referred to vehicles like Land Rovers, Jeeps and Land Cruisers, with all four wheels being powered to provide maximum grip on all kinds of surfaces. These vehicles were mainly intended for off-road use in rough conditions. Performance on highways was not their strong point and in any case, they […]

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AudiStream Live

Take a Tour of Audi’s Ingolstadt factory in Germany – free of charge

Many car factories around the world offer the public tours of their facilities. These tours typically highlight the company’s advanced manufacturing processes and technology. However, at this time when there is the coronavirus pandemic, production at most factories has stopped, so there’s no point in having tours. At Audi, however, the tour of its Ingolstadt […]

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Audi DTM 2020

Audi Sport readies championship-winning car to defend DTM title

It’s interesting that even with the push towards electrification of cars, Audi’s Head of Motorsport, Dieter Gass, says that for the foreseeable future, Audi will sell more cars with internal combustion engines than with electric drive. He made this remark by way of explaining why the company supports a racing series (DTM) with modern, efficient […]

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How plastic bottles provide Audi with seat upholstery for the new A3

Use of recycled materials in car parts has gone on for a long time as carmakers have tried to contribute to sustainable manufacturing processes. However, cost has also to be considered and with new technologies, recycling processes have been cost-effective enough to use. Many disused items are recycled – from old jeans to coffee beans […]

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