News and reviews on Malaysian cars, motorcycles and automotive lifestyle
News and reviews on Malaysian cars, motorcycles and automotive lifestyle
Like most Italian carmakers, Maserati has motorsport in its long history. Twelve years after its founding by the Maserati brothers, Alfieri, Ernesto and Ettore, the first racing car to bear the Trident logo was the Tipo 26 which was entered in the 1926 Targa Florio in Italy. It won first place in its class with […]
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The Maserati’s MC20 Fuoriserie Edition for David Beckham is like a letter written to the city of Miami, home of Beckham’s football club in America. It began as part of the carmaker’s Fuoriserie customization program which allows customers to create a very personalised Maserati. In this case, the customer was the brand’s ambassador himself, who […]
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Electrification is unavoidable for carmakers as regulations tighten on exhaust emissions and even the reluctant ones have to at least go the hybrid route, if not full electric. Maserati, with its small range, has chosen the hybrid route which started with the mild hybrid Ghibli saloon last year and now extends to include its first […]
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Five units of a special edition of the Maserati Levante are now available in Malaysia, priced from RM838,800 (inclusive of local taxes and duties). They are the Levante S GranSport featuring Ermenegildo Zegna interior with PELLETSSUTA, a woven leather textile made exclusively for selected Maserati vehicles. This collaboration between the two iconic Italian brands is […]
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The last time Maserati had a true supercar was 15 years ago and that was the MC12 (which was largely a Ferrari Enzo derivative). Since then, its range has been aging and declining sales have diminished revenues to fund new product development. But the downhill slide has been arrested and the Italian brand with a […]
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Following the 2018 launch of Levante Trofeo, the most powerful version of Maserati’s first SUV, the range is now joined by the new Quattroporte and Ghibli Trofeo. The expanded collection highlights Maserati’s all-Italian identity with the colours chosen for the Trofeo collection launch being those of the country’s flag: green for Quattroporte, white for Levante […]
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Although Maserati, being at the upper end of the market, has a niche for itself where the character of its cars (and also a SUV) have long been appreciated, it cannot ignore the fact that the automotive world is electrifying. As with SUVs, virtually every brand has or is developing electrically-powered or hybrid models that […]
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Throughout its history of over 100 years, Maserati has been well known for creating unique models and exclusive cars. Amongst them, the 1986 Royale version of the 3rd generation Quattroporte stands out. Essentially a restyling project featuring exclusive blue and green colours, improved interiors, with soft leather seats and extensive use of wood in the […]
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Although the recent developments concerning the merger of Fiat Chrysler Automobiles (FCA) and Groupe PSA have had fans of the Italian brands (under FCA) worried about their future, it’s still ‘business as usual’ for those brands until such time the new management looks at the enlarged single entity. That could take a while and where […]
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Just as in the late 1990s when the changing business environment forced companies to merge or form alliances to be more competitive, the same thing is happening as this decade ends. Groupe PSA and Fiat Chrysler Automobiles (FCA) will enter a 50:50 merger of their businesses which will create the 4th largest global automotive manufacturing group […]
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