Michelin appoints new Managing Director for Malaysia, Singapore & Brunei

There’s a new Michelin Managing Director in town and his name is Tushar Gupta for Malaysia, Singapore, and Brunei. Replacing the highly regarded Pascal Nouvellon (who was promoted to a new global role over at Michelin HQ in France), Mr Gupta will be taking over the role which started back in September 2019.

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2020 Michelin Challenge Design

‘Upcycle’ is theme for Michelin’s global design competition in 2020

Michelin North America’s 20th global design competition – Michelin Challenge Design – in 2020 will linking the past to the future of sustainable mobility. The design theme — Upcycle — will challenge the entrants to take inspiration from previously recognized works over the past two decades. Previous Michelin Challenge Design themes have included Electrification (2010), […]

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Michelin is the Official Tyre Technology Partner for Gran Turismo

The folks from Playstation has announced that Michelin will be the Official Tyre Technology Partner for the Gran Turismo franchise which is a video game that is considered by many as one of the best and most authentic in this current generation of gamers and futurists.   Michelin was also announced as the official tyre […]

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Michelin & PETRON Join Forces In Road Safety Programme For Universities

Michelin has joined Petron in its effort to communicate and impart road safety advocacy in universities around Malaysia. The objective of the ROAD SAFETY PROGRAM for Michelin is to educate and create awareness amongst the younger generation, as tyres are the first line of defence on the road, it is very important to ensure that these tyres are in good condition for better […]

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MID-WEEK FEATURE: New Michelin Primacy 4 Launched! “Safe When New, Safe When Worn”

Piston.my was recently invited to Pattaya, Thailand to witness and try-out the latest offering from renown tyre maker, Michelin, the new Primacy 4! Sep Irran, Editor of MotoMalaya.net files this report… One of the world’s leading tyre manufacturers, Michelin, has officially unveiled their latest generation vehicle tyre; the Michelin Primacy 4. The latest and best […]

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MICHELIN Showcases Its Range Of All-Terrain Tyres At Its First Off-Road Days Event

MICHELIN Malaysia kicked-off 2018 with the MICHELIN OFF-ROAD DAYS event from 20 to 23 March to showcase MICHELIN’s range of SUV and 4 x 4 tyres, including its latest innovation in on- and off-road tyres – the MICHELIN LTX FORCE. The MICHELIN LTX FORCE features both on-road and off-road capabilities and toughness – from asphalt highways, […]

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Michelin Launches #SafewithMICHELIN Social Media Campaign [+Video]

MICHELIN is inviting Malaysians to participate in a social media campaign this Chinese New Year as part of the Company’s Safe with MICHELIN campaign that encourages motorists to maintain safety a top priority as they head back to their hometowns this festive season. Simply post a photo of yourself, family or loved ones on Facebook […]

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Michelin Festive Promo Offers Air Asia E-Vouchers

Motorists can look forward to great promotional deals offered by Michelin Malaysia before they hit the road for the journey back to their hometowns this Chinese New Year. In conjunction with the ‘balik kampung’ rush this upcoming festivity, Michelin is going the distance to help families reach their destination safely with its Safe with Michelin […]

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Michelin is official tyre partner of Goodwood

Goodwood has announced its decision to make Michelin the official tyre partner for the Goodwood Festival of Speed and Goodwood Revival for a further five years. This deal will see the world renowned tyre manufacturer becoming the official tyre brand for its international motoring events until 2022. Rebeca Nieto, Commercial Director for Car, Van and […]

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