PRO-NET, a wholly-owned subsidiary of Proton, has brought its Electrify Your Life Nationwide Roadshow to a successful close at Central i-City, Shah Alam, following a three-month tour across the country that introduced Malaysians to the brand’s first national electric vehicle, the Proton e.MAS 7.
Launched in May, the campaign has travelled through Kuala Lumpur, Penang, Melaka, Johor Bahru, and Shah Alam, engaging tens of thousands of visitors along the way. Attendees were able to immerse themselves in lifestyle zones, take part in interactive test drives, and gain insights into electric mobility through educational sessions hosted by motoring personalities.
One of the major attractions of the campaign was the Electrify Your Life Contest, which encouraged Malaysians to submit creative slogans. The contest received more than 31,000 entries from roadshow visitors, online participants, and dealership engagements, underlining the strong enthusiasm for Proton’s e.MAS line-up and the growing acceptance of EVs in Malaysia.



