When Soichiro Honda began making motorcycles, the logo which he chose as a brand mark had wings, and this was inspired by a sculpture of the goddess Nike (the ancient Greece goddess of Victory) which he saw. Over the years, from the 1950s onwards, the Honda Wings would evolve while maintaining the same side view.
For automobiles, which began in 1963, the brand logo did not use the wings as a basis but a simple ‘H’. This was prominently placed on the front of the T360 mini truck, Honda’s first automobile. The shape of the ‘H’ was trapezoid with the top wider than the bottom. It is believed that this was intended to look like ‘reaching for the sky’ – well known of Honda, the ambitious founder.
Apart from a few variations in size, the logo design has remained unchanged for over 50 years. It has been finished in silver (or grey), black on some models and for the Type R versions, the background has been in red. In earlier years, when the brand was still young, the HONDA name was inserted below or within the ‘H’ but over time, this became unnecessary as Honda became well known all over the world.
Here’s a collection of the different badges on grilles over the years, starting from the first one on the T360 in 1963. They are not in chronological order but show the way the ‘H’ has changed from its broad presentation to a tall and slim one today.
After 57 years, the Honda badge maintains the same design, with high-performance Type R versions having a red background.
Visit www.honda.com.my to know more about Honda models available in Malaysia.
Some manufacturers believe that when a car has a small engine, say below 1.2 litres, fuel efficiency is already very good and there is no need for the added cost of a hybrid powertrain, not to mention extra weight. However, if fuel consumption can be improved further by adding an electric motor, why not?
This is how engineers at Fiat Chrysler Automobiles (FCA) see it and part of the reason why they developed FCA’s first city cars with new petrol Mild Hybrid technology. The technology combines the latest 3-cylinder FireFly 1-litre 70 bhp/92 Nm engine family with a 12-volt BSG (Belt-integrated Starter Generator) electric motor and a lithium battery pack.
Compared to the 1.2-litre 69 bhp Fire, the 77-kg Mild Hybrid version improves fuel efficiency, thus reducing carbon dioxide emissions by 30% on average, without sacrificing performance. The BSG system, allows for quiet, vibration-free restarting of the petrol engine in Stop&Start mode.
The BSG system is mounted directly on the engine and is operated by the belt that also drives the auxiliaries. The system recovers energy during braking and deceleration, stores it in the battery pack which has a capacity of 11 Ah. It can then use this energy, at a peak power of 3.6 kW, to restart the engine in Stop&Start mode and to assist it during acceleration.
Customers also benefit from all the advantages of going hybrid (the car is Euro 6D Final-compliant, for instance), which, depending on local regulations, include freedom of access and movement in European city centres, cheaper parking in town centres and tax breaks.
The first models to get the Mild Hybrid technology are the Fiat 500 and Fiat Panda, the two ‘souls’ of the Fiat brand for decades. The first, the more emotional one, is the pop, fashion and design icon. The second, the more functional, trendy one, with 5 doors. Sales will commence from February and March 2020, respectively.
Launch Editions for the first time
Furthermore, for the first time in the history of the two iconic and complementary Fiat brand models, the 500 and the Panda will be available in a special unique series: the exclusive ‘Launch Edition’. The special series can be recognized by the ‘Hybrid’ badge on the rear and the exclusive ‘H’ logo, formed by two dew drops, on the centre panel.
Dew – the symbol of the light of dawn and therefore of the beginning of a new era – has been used as inspiration for the new and exclusive ‘Dewdrop Green’ exterior finish that fits both cars like a bespoke suit, in perfect harmony with the themes of nature and innovation.
Pursuing a sustainable philosophy
On the inside, the seat upholstery is faithful to the sustainable philosophy of the entire project. The Launch Edition seats are the first in the automotive sector to be partly made with SEAQUAL YARN, the weaving of which produces a special material derived from recycled plastic. SEAQUAL YARN is produced by transforming plastics collected from the sea into flakes of polyethylene terephthalate. These flakes are then used in the yarn from which the fabrics are made.
Fiat is collaborating with SEAQUAL INITIATIVE to support ocean clean-ups to act against marine litter. The two Launch Edition models will therefore satisfy the customer who is just as attentive to aesthetics as to environmental issues, in terms of consumption and emissions.
Electrification of the brand
2020 also marks the new milestone in the history of the Fiat brand. With the launch of the new hybrid versions of the 500 and Panda, the electrification of the brand will begin, and will continue with the start of production in Turin of the new 500. This model will be 100% electric and therefore play a key role in the e-Mobility by FCA strategy.
Mercedes-Benz AG and China’s Zhejiang Geely Holding Group have formally established a global joint venture company to handle the German carmaker’s smart brand. Pending regulatory approvals, the company will have its global headquarters in Hangzhou Bay, Ningbo with operational sales functions in both China and Germany.
The total registered capital of the joint venture will be 5.4 billion RMB (about RM3.18 billion) to transform smart into a leading player in premium-and intelligent electrified vehicles. Both parties will equally contribute equally, with the share of Mercedes-Benz mainly covered by the contribution of the smart brand.
A signing ceremony in March 2019 marked the beginning of establishing the joint venture to produce and market smart cars.
New EV model to be produced in China
A new generation of smart electric models will be assembled at a new purpose-built factory in China with global sales due to begin in 2022. The new generation will be designed by the worldwide Mercedes-Benz Design network and developed by the Geely global engineering network. As part of the vehicle-development program, the smart product portfolio will be extended into the fast-growing B-segment that are in line with smart’s brand positioning with a focus on pure premium electric and connected vehicles.
“The joint venture will bring the next generation of zero-emission smart electric cars to the Chinese and global markets. We look forward to continue our collaboration to bring desirable products and services to customers around the world,” said Ola Kallenius, Chairman of the Board of Management of Daimler AG and Mercedes-Benz AG.
Boardroom composition
The board of directors of the new joint venture will be made up of 6 executives with equal representation from both parties. On the German side, representatives will be from Daimler AG and Mercedes-Benz AG. Geely board representatives will include Geely Holding Chairman Li Shufu, Geely Holding President, Geely Auto Group President & CEO An Conghui, Geely Holding Executive Vice President & CFO Daniel Donghui Li.
Tong Xiangbei has been appointed the new global CEO of the smart joint venture and will oversee all operations relating to the brand including sales, marketing, R&D, production and after sales. Tong has more than 2 decades of experience in the automotive industry. Before joining the smart joint venture, he has worked for global automotive companies in the USA and in China.
Production line at the smart factory in France.
“The smart brand has a unique value and global influence; it has grown to be a leader in urban mobility. Geely Holding will fully support the smart brand with its full advantages in R&D, manufacturing, supply chain and other fields into the joint venture and support its development in China and globally. We will work together with Mercedes-Benz to transform the smart brand into a leading player in urban premium, electric and connected vehicles to successfully develop the brand’s global potential,” said Li Shufu.
History of smart
The story of smart cars goes back to the early 1980s when Nicolas Hayek, the CEO of the company making Swatch watches, had an idea to apply the same concept of personalisation to making and retailing cars as what was done for the watches. Initially, Volkswagen was involved in the project but Hayek later tied up with Mercedes-Benz. By 1996, the German carmaker took control of the company making smart cars and embarked on a more aggressive growth plan.
First generation of the smart fortwo was sold in Malaysia for a while.
The little smart cars found a niche as city cars but due to having to meet the demanding and high standards of Mercedes-Benz in the safety, they were not cheap. The brand also did not contribute profits and in fact, lost a huge amount of money.
However, Mercedes-Benz didn’t give up and modernised the factory in France to be more productive and cost-efficient. The third generation started rolling out in 2015 and is sold in over 40 markets worldwide. To date, 2.2 million cars have been sold since 1998.
Volvo Cars was rather late in adding a SUV to its range, with its first model – the XC90 – launched only in 2002. The reason given for the delay was that it wanted to offer a SUV only when it could address known safety issues (like the effect on a tall body on handling) and resolve them. It had a strong reputation for safety, on which the brand’s strength grew, and it was not going to lose that. The XC90 certainly proved to be a SUV with innovative safety features like Roll-Over Protection which worked to counteract the risk of tipping over during hard cornering.
Volvo’s first SUV – the XC90 – was launched in 2002 after the carmaker addressed safety issues with innovations like Roll-Over Protection that reduced the risk of the tall SUV tipping over during hard cornering.
Like the other carmakers, Volvo Cars gave increasing attention to SUVs, expanding its range as the segment grew. 17 years later, its SUVs have helped the company gain market share in China, the USA and Europe amid stagnating car markets.
More significantly, in 2019, the Swedish carmaker set a new, sixth consecutive global sales record, breaking the 700,000-unit level for the first time in its 93-year history. 705,452 Volvo vehicles were delivered worldwide last year, an increase of 9.8% compared to 2018, solidly outgrowing the overall market across all regions.
During the past few years, Volvo has also been moving towards electrification of its range. It aims for plug-in hybrid models to make up 20% of total sales this year. Overall, Volvo sold 45,933 plug-in hybrid vehicles in 2019, an increase of 22.9% compared to 2018 and more than double the number in 2017.
Illustrating the strength of its portfolio and its sales performance in 2019, Volvo surpassed the previous full-year sales record of 642,253 cars, set in 2018, nearly a full month before the end of the year. December was the company’s best ever sales month, with a 23.4% year-on-year increase to 74,239 cars sold.
Sales by markets
In China, home of Volvo’s parent company, the brand sold 154,961 cars in 2019, an increase of 18.7% compared to 2018 and comfortably outperforming the overall market. The result was an all-time record for Volvo in China and the highest sales number it has ever reached in a single market.
Volvo Cars manufacturing plant in China
In the USA, a market that has usually been Volvo’s strongest customer, the 100,000-unit threshold was crossed for the first time since 2007 when 108,234 vehicles were registered by December 31. Compared to 2018, the sales increase was 10.1%.
European sales were particularly strong in Germany, where the company sold more than 50,000 vehicles for the first time in its history, while it achieved its best sales result since 1990 in the UK. Other markets that recorded their best ever sales performance in the company’s history included Australia, Belgium, Brazil, the Czech Republic, Hungary, Korea, Poland and Portugal.
Sales by models
The XC60 SUV continued to be the best-selling model for the company globally, followed by the XC40 and XC90 SUVs. Sedans and stationwagons remained popular, adding to volume growth in China and Europe, respectively.
The first Recharge model shares styling with the XC40 but is powered only by an electric motor.
The company will introduce its Recharge line-up in markets around the globe. Recharge will be the umbrella name for all chargeable Volvos with a fully electric and plug-in hybrid powertrain. The Recharge car line aims to further boost sales of Volvo Cars’ chargeable cars and encourage plug-in hybrid drivers via incentives to use Pure mode as much as possible.
Every Volvo model already includes a Recharge option, from the XC40 SUV via the 60-Series cars to the large XC90 SUV flagship. Volvo is the only carmaker to offer a plug-in variant on every model in its line-up, with a fully-electric model – the XC40 Recharge P8 – to appear in showrooms in due course.
The 2020 BMW 320i Sport has arrived in Malaysian showrooms this weekend, bringing refreshed looks to the G20 generation of the popular German sports sedan. As it has been since the early 1980s, the 3-Series is assembled locally and priced from RM243,800 (excluding insurance).
“In 2019, over 2,500 units of BMW 3 Series models were delivered. This success continues to underline our lead in the premium sports sedan segment of Malaysia, bolstering our expansions into adding more locally-assembled BMW vehicles in our Kulim facility. With these strong figures, we are confident that 2020 will present more opportunities for our segment-leading models to rise with the local automotive industry,” said Harald Hoelzl, MD of BMW Group Malaysia.
NACA duct concept for reduced drag
The front end of the latest 320i Sport has both the front LED foglights and the Air Curtains integrated into the outer air intakes (NACA duct), inserted into the front apron in a horizontal T. This duct concept was originally developed by the US National Advisory Committee for aircraft and reduces drag and turbulence at the inlet. Its benefits were also found to be applicable on cars so designers added the NACA ducts on racing cars.
The variant now comes with sporty 18-inch alloy wheels in V-Spoke Style 780 Bicolour. The lightweight wheels contribute to the car’s reduction in weight by 30 kgs (to 1,460 kgs at the kerb), besides the lightweight construction. However, body rigidity has been improved, which should benefit handling.
The proven 2.0-litre TwinPower Turbo petrol engine resides in the engine bay, generating 184 bhp/300 Nm which goes to the rear wheels through an 8-speed Steptronic Sport transmission. BMW claims a top speed of 235 km/h, with 0 to 100 km/h acceleration said to be within 7.1 seconds.
BMW Live Cockpit Plus
The cabin of is equipped with the BMW Live Cockpit Plus – an analogue instrument cluster with a 5.7-inch display and 8.8-inch touch-sensitive control display. There’s also 3-zone automatic climate control, interior trim finishers in Aluminium ‘Mesheffect’, and an exclusive Sport leather-wrapped steering wheel.
A first in its segment is the Reversing Assistant for hands-free, semi-autonomous convenience when reversing in narrow streets, along with the Rear View Camera that is fitted as standard. These features are powered by the BMW Operating System 6 which also powers the BMW Digital Key for next level vehicle security and management. BMW ConnectedDrive equips owners with Intelligent Emergency Call and Teleservices which reacts automatically if an accident occurs, quickly bringing help.
The BMW Digital Key employs Near Field Communication (NFC) technology that enables locking and unlocking as well as starting the engine with the compatible smartphones. A physical key is not needed, a first-in-class technology offered by BMW.
Own one for RM2,788 a month
BMW Group Financial Services Malaysia has financing plans that offer ownership of the new 320i Sport with monthly instalment plans starting from RM2,788.00 (based on estimates of an 80% loan on a 5-year tenure, subject to terms and conditions).
Every new unit comes with a 5-Year Unlimited Mileage Warranty with Free Scheduled Service Programme, 24-Month Tyre Warranty Programme for the Run Flat Tyres, BMW Roadside Assistance and Accident Hotline, BMW Group Loyalty+ Mobile App – BMW White Card and BMW Service Online.
The Honda Civic Type R started off in 1997 as a Japan-only model in 1997, offering drivers a Civic with greatly enhanced performance. By the next generation, which debuted in 2001, Honda decided to offer it in the European market where it found a strong following. The third generation got more international and by the current fifth generation, it has been engineered as a global model with even the US market in mind.
The current generation of the Civic Type R went on sale in 2017 in many markets and after 2 years, the 2020 model has been revealed at this year’s Tokyo Auto Salon. The latest model has a number of changes and improvements that include revised styling, improved aerodynamic performance, and the addition of Honda Sensing safety and driver-assistive technology as standard.
Exterior design changes are a new larger front grille opening for improved engine cooling and the availability of a new, Type R-exclusive Boost Blue.
The 2020 Civic Type R continues to be powered by a race-bred 2.0-litre direct-injected and turbocharged 4-cylinder VTEC engine which develops 306 ps/400 Nm. That’s a big leap from the first generation which used a B16B engine (that boasted one of the highest power outputs per litre of all time for a naturally aspirated engine) with 185 ps/160 Nm.
The power reaches the front wheels through a close-ratio 6-speed manual transmission and limited-slip differential. As before, drivers can choose between 3 driving modes – Comfort, Sport and +R – that vary suspension firmness, steering and throttle response. The selectable drive modes enhance driving on twisty roads while enabling the driver to optimise performance for the race track.
The Comfort mode makes the car ‘civilized’ for daily driving, something which could not be said about earlier Type R models which were focussed on track use. Also new for 2020 is Active Sound Control, which modifies interior sound in concert with chosen drive mode.
Other changes improve its already stellar driving dynamics, including new 2-piece brake rotors and new brake pads designed to reduce fade and improve high-speed braking efficiency. Suspension revisions for 2020 include updated dampers for better ride comfort, stiffer rear bushings for better grip, and modifications to the front suspension to reduce friction and improve steering feel.
For the 2020 model year, drivers get extra cabin refinement with a new Alcantara-wrapped steering wheel and a new shifter with a restyled knob and shorter shift throws.
The global production hub for the Civic Type R is in England but the engine comes from a Honda factory in the USA. The price is not known but deliveries will start only from mid-2020.
