Honda Malaysia today concluded its ‘1 Million Dreams’ campaign celebrating the achievement of 1 million vehicles sales with the presentation of the final three ‘1 Million Dreams’ Special Edition models to the lucky winners. The presentation ceremony was done together with the brand partners for the campaign – CUCKOO, Shopee and Watsons.
“Thanks to the excellent leadership of my predecessors, the strong commitment of our Honda associates and dealers as well as the support from the Malaysian government has led Honda Malaysia to achieve many remarkable milestones. Today, I am very privileged to be here celebrating this outstanding achievement with all of you and presenting the final three ‘1 Million Dreams’ Special Edition models to the lucky winners from our brand partners,” said Madoka Chujo, Honda Malaysia’s new Managing Director & CEO.
The three exclusive models
The three exclusive Honda models were the BR-V, HR-V and latest City and the winners were Mohd Aisamuddin bin Mohd Azilah, Muhammed Faisal Adnan and Megawati binti Affendi, respectively.
Additionally, Ahmad Sirwan Bin Mat Tuselim who was the customer who made the 1 millionth vehicle purchase – a Civic – was presented with a token of appreciation worth more than RM8,000 from Honda Malaysia together with the three brand partners.
Ahmad Sirwan bin Mat Tuselim (centre) , the 1-millionth customer, with Honda Malaysia’s Managing Director & CEO, Madoka Chujo (right) and President & COO, Sarly Adle Sarkum (left).
Exclusive features inside and outside
Four other models – the Civic, CR-V, Accord and Jazz – were presented to winners earlier at a Grand Finale held at the Bukit Jalil Stadium outside Kuala Lumpur. Each of the models had exclusive features such as a Dual Tone Exterior, Front Fascia with Red Highlights, Sporty Red Line Side Mirrors, Black Painted Alloy Wheels with Red Highlights and ‘1 Million Dreams’ Signature Emblems on both front fenders of the cars.
Inside the Special Edition models were ‘1 Million Dreams’ Embossed Leather Headrests on the front seats as well as a Leather-wrapped Steering Wheel with Red Stitching and Centre Mark. Each winner also received a ‘1 Million Dreams’ Special Edition Leather Key Pouch.
The ‘1 Million Dreams’ campaign, which included a number of activities, started on February 25, 2021 and submission of entries closed on March 24. Members of the public were invited to participate in the activities to obtain entry forms and those who had registered on the Honda Touch app got 5x more entries. Besides requesting for a test-drive at any authorised Honda dealership, there were 5 other ways for them to obtain entries. According to the company, over 155,600 entries received in just one month.
To know more about Honda products and services in Malaysia or to locate a showroom for a test-drive, visit www.honda.com.my.
The wait is over for the thousands who submitted entries for Honda Malaysia’s ‘1 Million Dreams’ campaign where seven lucky winners will each get a Special Edition Honda model as a prize. The campaign started on February 25, 2021 and submission of entries closed on March 24, with the draw held at the Grand Finale today.
There are three more ‘1 Million Dreams’ Special Edition models which are the BR-V, All-New City and HR-V, and the winners will be announced by campaign partners CUCKOO, Shopee and Watsons in early April 2021.
The event is the culmination of the various activities organised to celebrate the 1 million vehicle sales milestone achieved by Honda Malaysia since its establishment. The campaign, which has the seven Special Edition models as the highlight, saw over 155,600 entries received in just one month.
Member of the public were invited to participate in the activities to obtain entry forms and those who had registered on the Honda Touch app got 5x more entries. Besides requesting for a test-drive at any authorised Honda dealership, there were 5 other ways for them to obtain entries.
“I would like to extend my heartiest congratulations to all the lucky winners. The seven winners will be the only seven people in Malaysia who own these one-of-a-kind Special Edition cars, which were uniquely designed to celebrate this major milestone,” said Honda Malaysia’s Managing Director & CEO, Toichi Ishiyama.
“In addition, Honda Malaysia allocated the Jazz ‘1 Million Dreams’ Special Edition specially for frontliners to win. This is our initiative to say thank you to all the frontliners who have been working tirelessly over the past year to protect the health and safety of everyone in Malaysia,” added Mr. Ishiyama.
“The 1 millionth sale unit is an important milestone for Honda Malaysia since we began our sales journey in 2001. We would like to express our heartfelt gratitude to all Honda customers, members of the media, our dealer partners and the Malaysian Government for their unwavering support for Honda Malaysia. It is this strong support that has driven us to achieve the 1 millionth sale unit,” he said.
Honda Malaysia invites all Malaysians to visit the ‘1 Million Dreams’ Grand Finale Funfair which is on today and tomorrow from 10am – 10pm at the Bukit Jalil National Stadium (car park C) on the outskirts of Kuala Lumpur. At the event are a Ferris Wheel, Merry-Go-Round, Bumper Cars, Paratrooper ride, Instax Photo-Booth, with free gifts for visitors and food trucks on-site to fill hungry tummies after all the excitement. There are also test-drives of various Honda models available.
Admission is free but the public is reminded of Standard Operating Procedures (SOPs) specified by the health authorities. Be sure to have a facemask on, use hand sanitizers and practice social distancing. You will also be required to check-in with the MySejahtera app and have your temperature taken as the carpark is a public area. Honda Malaysia will be providing basic necessary protective items to all visitors if they require them, and will also ensure that sanitization is carried out frequently.
As part of the celebration of passing the 1 millionth sales unit milestone by Honda Malaysia, the company has prepared the Honda Official Merchandise Special Edition which will be officially available from April 1, 2021 at Honda Malaysia Official Store (on Shopee). The Special Edition items are a collaborative effort with local streetwear brand, Pestle & Mortar Clothing.
Prior to the launch of the collection, Honda Malaysia is offering a special reward to customers – Limited Early Bird Pre-launch Vouchers worth RM20, which is equal to 2,000 Shopee Coins. Customers can register for the Pre-launch vouchers via Honda Malaysia’s Official Facebook page from now until March 28, 2021.
A unique voucher code will be sent to customers on March 31, 2021. The use of the voucher codes is based on first-come-first-served basis whereby the first 100 customers will be able to use it to shop for the Honda Official Merchandise Special Edition on Shopee (terms and conditions apply).
“The ‘1 Million Dreams’ Campaign was launched not only to commemorate the achievement of reaching 1 million sales units, but to also thank Malaysians for their unwavering support and trust in our brand,” said Honda Malaysia’s Managing Director & CEO, Toichi Ishiyama.
“The Special Edition collection draws inspiration from the journey of Honda Malaysia as a company that has touched more than a million Malaysian lives, and also from the proposition that 1 million people have experienced and driven a Honda at some point in their life. It emphasises the idea of 1 Million Dreams driven by 1 million people,” Mr. Ishiyama said.
The specially-designed ‘One Million Dreams‘ Collection is available in limited quantities only. It comprises 6 unisex items in stylish and trendy designs – Reversible Bucket Hat, Neck Pouch, Polo Shirt, Short and Long Sleeve Shirts as well as a Racing Jacket. A bundled package is offered at a special price for customers who purchase the Honda Official Merchandise Special Edition and selected ‘TEI’ Series Merchandise from Honda Malaysia Official Store.
Special offer for City and BR-V
Another special offering during the ‘1 Million Dreams’ campaign is a special rebate, service voucher and spare parts voucher worth up to RM5,000 for the latest City (excluding the RS e:HEV variant) and BR-V. This special rebate is an additional reward on top of the current promotion available at all authorised Honda dealerships nationwide. The special offer is available only for customers who register their new cars by March 31, 2021.
To know more about the City and BR-V or to locate a showroom for a test-drive, visit www.honda.com.my.
Of the seven Special Edition models to be given away to celebrate 1 million sales of new vehicles since Honda Malaysia was established, the Honda BR-V is the youngest one in the Malaysian range. It was introduced in early 2017 and was specially developed by Honda R&D Asia Pacific Co., Ltd. (HRAP) for the ASEAN market and is the first HRAP model to be introduced in Malaysia.
The BR-V (the initials stand for Bold Runabout Vehicle) was developed in anticipation of demand for SUV and utility vehicles growing in this region. Taking into consideration usage requirements in the different markets, it was found that a bigger space was desired, and as the space within created was larger, the BR-V could be configured as a 7-seater.
Class-leading in 3 areas
The BR-V is class-leading in boot volume (223 litres with all seats up, 539 litres when 3rd row seats are folded), engine output (120 ps) and ground clearance (201 mm). It also has a maximum 5-star rating from ASEAN NCAP which evaluated its safety and results of a crash-test.
Powering the compact crossover is a 1.5L i-VTEC engine coupled to a Continuously Variable Transmission (CVT) which was developed with Honda’s Earth Dreams Technology to improve fuel economy and deliver better driving performance.
1.5V variant for Special Edition
Two variants of the BR-V are assembled in Malaysia – the 1.5E and 1.5V – with prices starting from RM86,726 (without insurance). Honda Malaysia chose the 1.5V variant for its ‘1 Million Dreams’ Special Edition and the exclusive unit (money cannot buy) is finished in white with a black roof, like the other Special Edition models.
The other exclusive features are the black grille with a red highlight line with red lines on each door mirror as well. The 16-inch alloy wheels, finished in black, also have the red highlights and of course, there are exclusive emblems on either side of the bodywork.
The BR-V 1.5V comes standard with leather upholstery and just for the Special Edition, ‘1 Million Dreams’ wording is embossed on the headrests, while the leather-wrapped steering wheel has red stitching and a centre mark at the 12 o’clock position. A small ‘1 Million Dreams’ plaque is also affixed to the dashboard to identify this very exclusive model.
The seats can be folded separately to create various cabin layouts according to usage. The second row of seats can slide forward and back to adjust legroom, as well as tumble forward for easy access to the third row. The third row seats can also be folded and tumbled forward to create a larger space for cargo.
Additional giveaways
Additionally, as part of the ‘1 Million Dreams’ campaign, there is the Shopee Coins Giveaway for those who participate in any of the ‘1 Million Dreams’ activities on honda.com.my or at an authorized Honda dealer! Up to 1,000,000 Shopee Coins are being given out to 150 weekly winners.
The lucky winner of the BR-V Special Edition will be announced at a Grand Finale scheduled to be held at the end of this month at Stadium Bukit Jalil on the outskirts of Kuala Lumpur. The Grand Finale Fun Fair will be on March 27 and 28 and entrance is free. Do remember that with the pandemic still on, you have to observe the Standard Operating Procedures when at the site and do remember to bring along and use a facemask.
Visit any authorized Honda dealership nationwide to participate. Locations of dealerships can be found at www.honda.com.my.
Being developed specially for the ASEAN market, the BR-V had its world premiere at a motorshow in Indonesia. It was progressively introduced in various markets in the region, with the Malaysian-assembled version launched in early 2017.Response to the BR-V surprised Honda Malaysia as over 4,000 bookings were received within a space of just 3 weeks following the launch. That number was 5 times greater than the target that had been set for each month. Nevertheless, with adjustment of the production schedule at the Melaka plant, waiting times were maintained at 1 to 2 months. After the first 6 months, Honda Malaysia reported impressive sales of close to 11,000, exceeding its annual sales target of 10,000 units for the model.In June last year, a refreshed BR-V (shown above) was introduced. As it was during the pandemic period, the launch campaign had the theme of ‘Be Kind With BR-V’, dedicated to support COVID-19 relief programmes. Between June 2 and August 31, 2020, for every unit of the new BR-V sold, Honda Malaysia donated a portion of the proceeds to the relief programmes.
The Honda CR-V helped to create the modern SUV segment in the mid-1990s, starting a trend that continuously enlarged the segment to this day. Along the way, a new generation of SUVs have appeared with more car-like styling as well – while still retaining the aspects of SUVs that people like. This gave rise to terms like ‘crossover’ and the association more with the ‘urban jungle’ than the natural jungle.
Honda took note of this trend and developed the HR-V (also known as the Vezel in Japan and some markets) to meet new tastes. This had a fresh, sleek design and Honda described it as having ‘the dynamic qualities of an SUV, the elegance of a coupe and the functionality of a minivan’.
RS variant chosen for Special Edition
Naturally, the HR-V would be included in the exclusive line-up of Special Edition models to celebrate the cumulative sales of 1 million vehicles since Honda Malaysia was established. A single unit of the HR-V RS variant was given the Special Edition treatment which consists of a dual-tone finish with a white body and black roof. At the front, the black grille has a red highlight line running across the lower section and there are also similar red lines on each door mirror. The alloy wheels, finished in black, also have the red highlights and of course, there are exclusive emblems on either side of the bodywork.
Inside the spacious cabin of the HR-V are exclusive features like the ‘1 Million Dreams’ wording embossed on the leather front seats, while the leather-wrapped steering wheel has red stitching and a centre mark to indicate to the driver where the front wheels are pointed. A small ‘1 Million Dreams’ plaque is also affixed to the dashboard to identify this very exclusive model.
The HR-V RS variant used for the ‘1 Million Dreams’ Special Edition is powered by a 1.8-litre SOHC i-VTEC engine with an output of 142 ps/172 Nm, delivered to the front wheels via a CVT. As the top variant in the HR-V range, the alloy wheels are 18 inches in diameter and fitted with 225/50 tyres.
Like the top variants of the other Honda models, the HR-V Special Edition has many premium features – cruise control, keyless entry and pushbutton engine start/stop, paddle shifters, power adjustment for the driver’s seat, electric parking brake and automatic air-conditioning system.
Multi-utility space
The rear half of the cabin has a multi-utility space with three modes to suit different purposes. The layout can be configured for carrying tall items (like the ULTRA Seat in the Jazz), long items or large items. And if it’s just people in the back seat, the amount of space available for legroom is class-leading.
Up to 6 airbags are installed at the front and sides of the cabin, ready to deploy and providing cushioning during a severe impact. The airbags supplement the G-CON structure which absorbs impact energy before it can reach the occupants to cause injuries. Honda LaneWatch, a system for monitoring the blind zone on the left side of the car using a camera, is also provided.
Only one person gets to own the HR-V Special Edition but you can also own a HR-V, and you have a choice of three variants with 1.8-litre engines as well as the HR-V Hybrid, with prices starting from RM104,000 (excluding insurance).
Additional giveaways
Additionally, as part of the ‘1 Million Dreams’ campaign, there is the Shopee Coins Giveaway for those who participate in any of the ‘1 Million Dreams’ activities on honda.com.my or at an authorised Honda dealer! Up to 1,000,000 Shopee Coins are being given out to 150 weekly winners.
Visit any authorised Honda dealership nationwide to participate. Locations of dealerships can be found at www.honda.com.my.
The lucky winners will be announced at a Grand Finale scheduled to be held by the end of this month at Stadium Bukit Jalil on the outskirts of Kuala Lumpur. The Grand Finale Fun Fair will be on March 27 and 28 and entrance is free. Do remember that with the pandemic still on, you have to observe the Standard Operating Procedures when at the site and do remember to bring along and use a facemask.
The unexpectedly high record bookings have led to a 4-month waiting period, and Honda Malaysia’s plant in Melaka had to revise its production scheduling to try to deliver more vehicles. Fortunately, its No.2 line was in operation already and the flexible production schedule enabled revisions to be made so that customers did not have to wait long.Since being launched in Malaysia 6 years ago, around 100,000 units have been sold. Last year, the HR-V was the third best-selling model for Honda Malaysia, accounting for 17% of its total sales. It also maintained its leadership position in the Non-National Compact SUV segment with a 73% market share.
When the Honda Fit – the name for the Jazz in Japan – was launched in 2001, it arrived at a time when consumer tastes were changing. Traditional sedans were no longer appealing and motorists in Japan wanted compact and eco-friendly cars. The Fit proved to be just the sort of car they preferred and not surprisingly, the model outsold the Corolla which had been the bestselling car in Japan year after year since it was launched in 1966. It even became ‘Japan Car of the Year’ for 2001, strong validation of the product concept being right for the times.
The Fit was also right for other markets where small was increasingly preferred as urban conditions became more and more congested. Honda exported the car to many countries, including the big US market. In Malaysia, where it was introduced as the Jazz, its entry was modest as it was an imported CBU model but it still attracted interest due to its practical and innovative features.
Eventually, Honda Malaysia began assembling the model as strong demand was evident, and it has remained a popular hatchback in the local line-up. The current generation in the Malaysian market is the third generation which was launched in 2017. From the line-up of four variants, Honda Malaysia has chosen the Jazz 1.5V for the ‘1 Million Dreams’ Special Edition that will be given away at the end of this month.
Specially for frontliners
In the past year, the heroes in the fight against COVID-19 have been the frontliners, especially those in the healthcare areas. As a way of saying ‘Thank You‘ to these Malaysians for their dedication to protect us and save lives, the Jazz ‘1 Million Dreams’ Special Edition is reserved for a winner from this group that includes those in the Health, Defence, Public Service and Education sectors. They are invited to submit entries and select the ‘FRONTLINERS’ category to identify themselves when filling out their details.
Like the other six Special Edition models, this exclusive Jazz comes in a dual-tone finish with a white body and black roof. At the front, the black grille has a red highlight line running across it and there are also similar red lines on each door mirror. At the rear end too, a red highlight has been added below the bumper. The alloy wheels, finished in black, also have the red highlights.
The Jazz has a spacious platform which provides a roomy interior. Exclusive features within are the ‘1 Million Dreams’ wording embossed on the half-leather front seats, while the leather-wrapped steering wheel has red stitching and a centre mark to indicate to the driver where the front wheels are pointed (which may not always be where the nose is pointed!).
Innovative ULTRA Seats
Right from the start, the Jazz has had ULTRA Seats in the rear and the concept for these seats came about after the leader of the development team and his members spent long hours observing how people use their cars, especially when out shopping. And by simply making it possible to fold the rear seats upwards against the backrests, a taller space was created which would be useful when carrying tall items like plants.
At the same time, the seating layout was also made more versatile with additional variations, including one that allowed stretching out to relax. The interior designers also thoughtfully added grocery hooks to the underside of the ULTRA Seats.
Premium features
With the Jazz 1.5V variant, there are a number of premium features such as paddle shifters, touch controls for the air-conditioning system, engine pushstart button and keyless entry, and cruise control.
The occupants are well protected not just by the tough G-CON structure but also airbags on the front and sides. Active safety systems such as ABS, Vehicle Stability Assist, Brake Assist and Hillstart Assist are provided to ensure that the driver can avoid accidents or maintain control in slippery conditions.
The engine is the familiar SOHC i-VTEC 4-cylinder unit which produces 120 ps/145 Nm, output that will enable spirited performance as the Jazz has a kerb weight of 1,099 kgs. The Jazz was the first Honda model to introduce the CVT in the Malaysian market and this transmission type remains in use as it promotes fuel efficiency.
While you can’t buy the Jazz Special Edition, there are three variants of the model that you can choose from, with prices starting from RM72,511 (excluding insurance). A MUGEN package is also available, along with optional packages to enhance functionality or looks.
Additional giveaways
Additionally, as part of the ‘1 Million Dreams’ campaign, there is the Shopee Coins Giveaway for those who participate in any of the ‘1 Million Dreams’ activities on honda.com.my or at an authorised Honda dealer! Up to 1,000,000 Shopee Coins are being given out to 150 weekly winners.
The lucky winners will be announced at a Grand Finale scheduled to be held by the end of this month.
Visit any authorised Honda dealership nationwide to participate. Locations of dealerships can be found at www.honda.com.my.
The Jazz, also known as the Fit in Japan, was marketed in its home market with the theme of ‘Small is the New Big’, and appealed to a new generation of consumers. It was Japan Car of the Year for 2001 and its successor again won the title in 2007. It appeared in Malaysia in April 2003 as a CBU model imported from Thailand.ULTRA Seat concept in the Jazz was one of the clever ideas it had which created more room for carrying tall items like plants.The Jazz grew in popularity after the second generation was launched in 2008, offering the nippiness of the hatchback and versatility for many usage requirements. In 2012, local assembly of the Jazz Hybrid (shown above) began at Honda Malaysia’s plant in Melaka and it was the first hybrid model ever assembled in the country. The sporty side of the Jazz was also demonstrated when it was used by the Honda Malaysia team in local races.The current Jazz, when launched in 2017, came with Honda’s new advanced Sport Hybrid i-DCD system and Malaysia was the only country outside Japan to introduce this powertrain.
The third model which is part of the very exclusive money-cannot-buy ‘1 Million Dreams’ Special Edition range is the Honda CR-V. This SUV is the third oldest model line in Honda Malaysian’s current line-up, so it would have contributed significantly to the sales volume of Honda in Malaysia. It’s been around since the first generation which came out in the mid-1990s and, along with Toyota’s RAV4, established a new market segment.
The CR-V was initially imported in CBU (completely built-up) form and sold quite well as it offered passenger car-like comfort and driving character with the functional image of a SUV. The early generations even came with a picnic table cleverly stowed in the floor of the boot.
When production began at Honda Malaysia’s plant in Melaka in 2003, the first model to be assembled was the CR-V, which was then in its second generation. To commemorate the model’s special place in the plant’s history, a Melaka Edition was created for sale to the public in limited numbers.
Now, for the ‘1 Million Dreams’ campaign to celebrate sales of 1 million vehicles since Honda Malaysia was established, a special version of the CR-V will be given away. Like the other Special Edition models, there is only one CR-V to be given away free to a lucky customer. This comes with exclusive features on the exterior are a Dual-Tone finish (white bodywork with black roof), red highlight line running across the black grille, red highlight line on each door mirror, red highlights on wheels with a black finish and of course, the ‘1 Million Dreams’ emblems.
Inside the spacious cabin, the leather upholstered front seats have an embossed ‘1 Million Dreams’ signature as well as a plaque on the dashboard. The steering wheel is also leather-wrapped and has sporty red stitching as well as a red mark at the 12 o’clock position, a visual indicator can help the driver to know where the wheels are pointing – which can be useful on slippery off-road tracks. Every owner of a Special Edition model will also receive an exclusive Honda Leather Pouch.
Earth Dreams engine
The CR-V Special Edition is powered by a 1.5-litre 4-cylinder VTEC engine with a CVT. Though it seems small, with Honda Earth Dreams Technology and turbocharging, the engine can produce up to 193 ps, with the maximum of 243 Nm of torque available from 2,000 rpm to as high as 5,000 rpm. That sort of output is even greater than bigger engines and the advantage, besides saving weight, is that fuel consumption can be up to 14.3 kms per litre. With a full fuel tank of 57 litres, that can mean a range of at least 800 kms.
Many people buy a SUV for its high seating position which gives a commanding view, and the ground clearance of 208 mm will give more confidence when going over uneven or even flooded roads.
The version chosen for the Special Edition is the top version and as such, it comes with many premium features as well as lots of convenience features. You can even start the engine and air-conditioner from a distance to cool down the interior on a hot day. And while the level of sound insulation is quite generous to prevent external noises from entering, there is also an Active Noise Control system to cancel out noises at irritating frequencies.
First with Honda SENSING
Besides being the first model to be assembled at Honda Malaysia’s plant, the CR-V is also the first model with Honda SENSING. This suite of driver assistance systems was introduced together with the 5th generation of the model in 2017. Honda SENSING has eight active systems, most of which use a camera and work with each other, to help the driver avoid accidents. The system also has Autonomous Emergency Braking which means that if a collision is likely to occur (as detected by the sensors) but the driver does not take the right action to prevent it, the brakes will come on automatically. Even if it cannot prevent contact (due to the road being slippery), the earlier braking action will reduce the speed and could result in less severe damage, reducing repair costs.
The CR-V was the first model to introduce Honda SENSING in Malaysia when the current generation was launched in 2017.
There’s also Honda LaneWatch, an innovative blindspot monitoring system that uses a camera instead of sensors on the body. The camera captures a real-time image of the area along the left side of the car and shows it on the display screen on the dashboard. Active only when the left signal is on, the display allows the driver to spot other vehicles coming up and close. As the display screen is positioned in the middle, the driver also does not have to turn the head so much, which would be the case if having to look at the left door mirror.
You won’t be able to buy the CR-V ‘1 Million Dreams’ Special Edition but if you want to own a CR-V, there are three variants, two of which have the Earth Dreams turbocharged engine. Pricing ranges from RM140,000 to about RM163,000 (without insurance).
All the different ways you can get entries to submit and if you are lucky, you will be the owner of the money-cannot-buy CR-V Special Edition.
If you really want to own the CR-V Special Edition, then you will have to submit as many entries as possible and if you have the Honda Touch app, you can get 5x entries. Additionally, as part of the ‘1 Million Dreams’ campaign, there is the ‘Shopee Coins Giveaway’ for those who participate in any of the ‘1 Million Dreams’ activities on honda.com.my or at an authorised Honda dealer. Up to 1,000,000 Shopee Coins are being given out to 150 weekly winners.
The campaign ends on March 24, 2021 and the lucky winners will be announced at a Grand Finale scheduled to be held by the end of this month.
Visit any authorised Honda dealership nationwide to participate. Locations of dealerships can be found at www.honda.com.my.
The CR-V (first generation shown above) arrived in Malaysia in the second half of the 1990s and attracted a lot of interest due to its ‘lifestyle’ image. It was easy to drive for a SUV, offered extra carrying space and with the Real-Time AWD system in the drivetrain, it had all-wheel drive for extra grip in slippery conditions. Local assembly began with the second generation at the newly opened Honda Malaysia plant in Melaka. Thereafter, the CR-V has been a major model for Honda in this market, maintaining leadership in its segment for many years. In 2017, it was also the first model in the Malaysian market to have the Honda SENSING driver-assistance system.First Honda model assembled at the newly opened plant in Melaka was the second generation of the CR-V.Since being assembled locally, every generation of the CR-V has been a leader in its segment.
Among the seven Special Edition models that Honda Malaysia has prepared to celebrate passing the 1 million vehicle milestone for locally-assembled vehicles from its plant in Melaka, the Accord is one of the older model lines. In fact, like the Civic, the model has been assembled in Malaysia since the first generation, and it has contributed significantly to enhancing the brand image as well as volume growth over the years.
Just one lucky customer will be the owner of the money-cannot-buy Accord Special Edition offered in the ‘1 Million Dreams’ campaign that is now on. It ends on March 24, 2021 and there are 6 ways which the public can obtain entries for submission to be in the running for one of the seven exclusive models.
Like the other Special Edition models, the Accord Special Edition comes with exclusive features on the exterior – a Dual-Tone finish (with black roof), red highlight line on the black grille, red highlight line on the door mirrors, red highlights on the 18-inch alloy wheels with a black finish and of course, the ‘1 Million Dreams’ emblem.
Inside the executive sedan, the leather upholstered front seats have an embossed ‘1 Million Dreams’ signature as well as a plaque on the dashboard. The steering wheel is also leather-wrapped and has sporty red stitching as well as a red mark at the 12 o’clock position, a visual indicator often found on sportscars to keep the driver aware of where the wheels are pointing.
The Accord Special Edition has the trim and equipment level of the flagship variant, the Accord 1.5 TC-P which has a retail price of around RM188,000. Although earlier generations had larger engines – up to 3.5 litres – today’s Accord uses an a small powerplant which has been developed in line with the industry’s downsizing trends. With Earth Dreams technology and turbocharging, the 4-cylinder DOHC VTEC engine can produce up to 201 ps of power, with 268 Nm of torque coming in from as low as 1,600 rpm. While the top speed is at 190 km/h, fuel consumption can be up to almost 16 kms per litre (factory testing) with a CVT.
Besides having all the features that make it suitable as an executive sedan, the Accord Special Edition also has many safety systems to protect the occupants. Top of the list is Honda SENSING, an integrated suite of active safety systems that help the driver to avoid accidents. In some cases, the systems may act autonomously, activating Automatic Emergency Braking to prevent a collision, if the driver does not take appropriate action in time.
There are also systems that provide monitoring, eg the Driver Attention Monitor which will detect if the driver is drowsy by the way the car is being controlled. There is also a monitor for tyre pressures and the driver will be alerted if there is sudden deflation.
A small camera on the left door mirror provided a real-time view along that side of the car, acting as a blindspot monitor called Honda LaneWatch. The view is displayed on the screen on the dashboard, appearing whenever the left signal is activated. In all lighting condition, the driver will be able to spot other vehicles nearby, avoiding a potential accident.
The Accord Special Edition also comes with a Multi-View Camera System which provides 360-degree coverage. The driver is able to see the ground situation on all sides of the car, a great help when parking in a tight spot.
Each owner of a Special Edition model will also receive this exclusive Honda Leather Pouch.
The lucky winners will be announced at a Grand Finale scheduled to be held by the end of this month.
Visit any authorized Honda dealership nationwide to participate. Locations of dealerships can be found at www.honda.com.my.
The Accord was the second global model to be assembled in Malaysia, initially at Oriental Assemblers in Johor. The first generation, available in hatchback and sedan bodystyles, was assembled from the late 1970s. Like the Civic, the hatchback was eventually discontinued as sales were low. The seventh generation was the first one to be assembled at Honda Malaysia’s own plant in Melaka from 2004. In its time, the Accord has had a leadership position among executive sedans, contributing to Honda’s strong presence in the market.
Since its establishment in 2000, Honda Malaysia’s position in Malaysia has constantly grown, with volumes and market share increasing year after year. In 2003, it began assembly operations at its own plant in Melaka, with the firm commitment to use as much local content to meet the government’s expectations of the local industry.
New models were added each year and today, Malaysians have a wide variety of models, all assembled locally, enabling their pricing to be attractive. The popularity of Honda vehicles has never been higher with the brand maintaining its leading position in the non-national category.
This year, the cumulative volume of vehicles assembled at the Melaka plant and sold throughout the country passed the 1 million mark, 18 years after the first vehicle rolled rolled out. To commemorate this significant milestone, Honda Malaysia is having the ‘1 Million Dreams Campaign’ this month to show its appreciation to customers for their support in this achievement.
During the campaign period, which will run until March 24, 2021, the company will be having various activities and will also be giving away 7 vehicles to lucky customers. These are Special Editions with very exclusive features – money cannot buy – on each of them. The Special Editions are of each of the current locally assembled models – the BR-V, Jazz, City, HR-V, Civic, Accord and CR-V.
The exclusive features on the exterior are a Dual-Tone finish (with black roof), red highlight line on the black grille, red highlight line on the door mirrors, red highlights on wheels with a black finish and of course, the ‘1 Million Dreams’ emblem.
Inside, the leather upholstered front seats have an embossed ‘1 Million Dreams’ signature as well as a plaque on the dashboard. The steering wheel is also leather-wrapped and has sporty red stitching as well as a red mark at the 12 o’clock position, a visual indicator often found on sportscars to keep the driver aware of where the wheels are pointing.
Each owner of a Special Edition model will also receive this exclusive Honda Leather Pouch.
Other than the cosmetic exclusive features, the technical aspects of the cars are similar to the top variants of each model. In the case of the Civic Special Edition, this would be the 1.5 TC-P with a turbocharged 4-cylinder VTEC engine. This 1.5-litre engine, developed with Earth Dreams Technology, produces 173 ps with 220 Nm of torque, more than the 1.8-litre i-VTEC engine available in another Civic variant.
With a CVT delivering power smoothly and efficiently to the front wheels, the Civic is capable of a top speed of 200 km/h after getting to 100 km/h within 8.2 seconds from taking off. Stopping power from high speeds is assured with disc brakes on all four wheels, the front ones being ventilated for fade-free performance.
The Civic comes with an extensive list of convenience features that include keyless entry with pushstart button for starting/stopping the engine, paddle shifters, cruise control, and 8-way adjustment for the driver’s seat. The engine can also be started from a distance, allowing the air-conditioner to be activated to cool down the interior before getting in.
Advanced engineering is used to protect the passengers in the event of an accident. Besides the G-CON collision safety body technology designed to withstand collisions with vehicles of other sizes, the Civic also has Honda SENSING to help the driver avoid accidents. Honda SENSING has been introduced in recent years, bringing an integrated suite of active systems for drive assistance. These include Automatic Emergency Braking which activates if the driver doesn’t take the appropriate action if a collision might occur.
Besides the rearview camera which shows different angles, the Civic also comes with Honda LaneWatch, an innovative feature which functions as a Blind Spot monitor for the left side of the car. Instead of just a sensor and warning light or icon, the system gives the driver a real-time image of the area along the side of the car (when the left signal is activated). The image, captured by a small camera on the door mirror, is displayed on the monitor in the middle of the dashboard. This reduces the amount of turning that the driver’s head must make and the image also gives a better idea of what sort of hazard might be in the blind spot.
While the Civic Special Edition cannot be purchased, there are three variants of the Civic available for those who want to own this model. Priced from around RM114,000 – RM140,000, they come with a choice of two engines.
As for the Civic Special Edition, there are 6 ways (shown on the chart below) for you to become the owner of the exclusive model. Basically, you get a number of entries for certain Honda-related activities and obviously, the more entries you can get and submit, the greater your chances of winning. If you are Honda Touch (a smartphone app) user, you get 5x bonus entries so it’s worthwhile to download the app.
The lucky winners will be announced at a Grand Finale scheduled to be held by the end of this month.
Visit any authorised Honda dealership nationwide to participate. Locations of dealerships can be found at www.honda.com.my.
Although Honda began assembly in Malaysia in the early 1970s with the N360 model, it was the Civic that was the first global model assembled locally towards the end of the same decade, initially at the Oriental Assemblers plant in Johor. The Civic Sedan which joined the hatchback in the 1980s, quickly became a popular model and eventually, Honda Malaysia ceased producing the hatchback locally. When Honda Malaysia set up its own plant, the Civic Sedan was added to the line and in 2007, it had the honour of being the 100,000th vehicle (below) to roll out from the plant in Melaka.
Just two years after crossing the 900,000th vehicle milestone, Honda Malaysia has now crossed the 1 million mark. To celebrate this significant milestone, the company has prepared Special Edition models to be given away in the ‘1 Million Dreams’ campaign’.
“We wish to express our sincere gratitude to members of the media for their ongoing support and honest reviews of Honda products as well as our dealer partners for their strong commitment to uphold the Honda brand. The ‘1 Million Dreams Campaign’ is an initiative for us to say ‘thank you’ to all our customers as it is their strong support that has enabled us to come a long way and experience this inspiring journey. As our heartfelt appreciation, we are giving away seven Special Edition models of the Jazz, All-New City, BR-V, HR-V, Civic, New CR-V and Accord,” said Honda Malaysia’s Managing Director and CEO, Toichi Ishiyama.
“We wish to express our sincere gratitude to members of the media for their ongoing support and honest reviews of Honda products as well as our dealer partners for their strong commitment to uphold the Honda brand. We would also like to thank the Malaysian government for their continuous support throughout the years as well as introducing the Short-Term Economic Recovery Plan (PENJANA) during the pandemic. Tis provides substantial support to the automotive industry,” he said.
Unique feature for Special Editions
The seven Special Edition models to be given have been specially designed with unique features, making them one-of-a-kind models in Malaysia. The exterior has a Dual Tone, with Front Fascia having Red Highlights; Sporty Red Line Side Mirrors, Black Painted Alloy Wheels with Red Highlights as well as 1 Million Dreams Signature Emblem to signify them as Special Edition models.
Inside each of the models, there are ‘1 Million Dreams’ Embossed Leather Headrests for both driver and front passenger seats as well as a Leather Steering Wheel with Red Stitching and Centre Mark. The owner of each unit will receive a Special Edition Leather Key Pouch.
The campaign runs from February 26 to March 24, 2021 and during that period, there will also be a variety of exciting activities in store. Honda Malaysia’s President & COO, Sarly Adle Sarkum, said the activities will be at all showrooms nationwide and include a ‘1 Million Dreams’ exhibition. “We are also delighted to have special collaborations with our brand partners CUCKOO, Shopee and Watsons,” he said.
“In addition, we want to express our appreciation to all the frontliners for their hard work and dedication. Hence, we have allocated one of the seven Special Edition cars specially for them to win through this campaign. On top of the seven Special Edition cars, we have prizes worth 1 Million Shopee coins to be given out to 150 lucky winners on a weekly basis; throughout the campaign, we will also have prizes worth 5 Million Shopee coins,” he added.
Various ways to enter and win
Malaysians can stand a chance to win these seven Special Edition models just by completing a few easy steps to participate in the contest. Participants can take part in any of the 6 activities prepared by Honda Malaysia to earn as many entries as they can and submit the entries at authorised Honda dealers or via Honda Malaysia’s official website.
Participants can collect the entries by downloading and signing up for the HondaTouch application, playing the ‘1 Million Dreams’ Quiz Game at Honda Malaysia’s official website, test driving a new Honda vehicle, booking a new Honda vehicle, servicing or repairing a Honda vehicle, or registering a new Honda vehicle within the campaign period.
The more entries collected, the higher the chance of winning the Special Edition cars. The lucky winners of the Special Edition cars will be announced at the Grand Finale which is scheduled for the end of March 2021.
Partners collaborate with Honda Malaysia
”Sharing our passion as a Healthy Home Creator to constantly bring value and enhancing the lives of all Malaysians, we are proud to be partnering with Honda Malaysia through their ‘1 Million Dreams Campaign’. Through this collaboration, we will be offering our customers and fans who purchase any of our selected Beyond Standards CUCKOO, or our newly launched and astoundingly comfortable A-Series Mattresses in March, a chance to drive home a Honda car. We welcome all our CUCKOO customers and fans to grab this opportunity to complete their dream homes with us,” said CUCKOO International Founder & CEO, Hoe Kian Choon.
Shopee’s Regional Managing Director, Ian Ho said Shopee will be giving away a special edition Honda HR-V on Shopee and be part of making a dream come true for that one lucky user. “We are honoured to be partnering Honda Malaysia in this celebration of having sold one million units of their vehicles here in Malaysia. Apart from Honda Malaysia showing its appreciation to its customers for their trust in the brand, this partnership speaks volumes of Honda’s digitalisation journey whilst giving us the chance to help it gain further success through e-commerce. Here’s to many more milestones to come and we look forward to driving meaningful experiences with Honda Malaysia!” Mr. Ho said.
Watsons Malaysia has put together an exclusive contest for its loyalty members to stand a chance of winning the Special Edition BR-V. Watsons members can participate in the contest by spending more than RM50 in a single receipt at any Watsons store or online.
“Congratulations to Honda Malaysia for the remarkable achievement! We are glad to be part of the ‘1 Million Dreams Campaign’ to commemorate this milestone with Honda Malaysia. I encourage all our members to grab this opportunity to join this contest!” said Caryn Loh, Managing Director of Watsons Malaysia.
Speeding forward in digitalisation
”This year, Honda Malaysia is set to excite the Malaysian market,” said Mr. Ishiyama. “In the era of digitalisation where its development and uptake are further accelerated by the new normal, Honda Malaysia strives to provide a comprehensive digital platform for its customers by enhancing its HondaTouch application and digital pre-booking platform.”
For more information on the ‘1 Million Dreams Campaign’, visit the campaign’s website at honda.com.my/1milliondreams/entry or any of the 102 authorised Honda dealerships nationwide. Alternatively, you can call Honda Malaysia’s Toll-Free number at 1-800-88-2020, or visit www.honda.com.my.
