10th anniversary Archives

2022 is Petron’s 10th year in Malaysia and it’s having anniversary celebrations

It’s been 10 years since Petron Corporation, the largest oil refining and marketing company in the Philippines, acquired ExxonMobil’s downstream businesses in Malaysia. In the years that followed the acquisition, petrol stations with the familiar Esso and Mobil branding became Petron stations across the country.

The station along the MRR2 at Selayang in Selangor was the first service station to have the Petron corporate identity in 2014. Its dealer, Mohd Azhar Ismail, still remembers greeting his customers “Hi! Selamat Datang ke Petron!” with a smile on his face on the opening day. Since then, about 200 more service stations have been added to Petron Malaysia’s retail network.

*The first Petron station to start operations in Malaysia.*

“We mark a significant milestone as we celebrate our 10th year. As we trace our humble beginnings, we can proudly say that Petron Malaysia is now one of the country’s leading oil companies. Since day one, we’ve remained committed to take new chances, aspire towards excellence, and move past the recent challenges that we’ve conquered together. We owe this to our customers, employees, partners, and other stakeholders who have all been part of this remarkable journey,” said Petron Malaysia’s Chairman Ramon S. Ang.

Products and services for various sectors
The company has solidified its commitment to provide consistent, quality products and services to its customers. Its range of fuels include the only RON 100 petrol in Malaysia (introduced in January 2016), liquified petroleum gas (LPG) for domestic and commercial use, and lubricants for consumer, commercial and industrial purposes. Many of its stations also have car-care centres and, of course, convenience stores.

*Petron is still the only brand offering RON 100 petrol which it introduced in 2016.*

*Convenience stores at Petron stations provide motorists with all their needs for short or long journeys.*

Petron Malaysia has also made it part of its mission to integrate sustainability practices into its operations – closing gaps to embrace economic, environment, social and governance agendas, and to deliver more value to its stakeholders and build a better future.

Major investments
As part of its economic sustainability, the company completed two major investments at Port Dickson Refinery (also acquired from ExxonMobil) in 2021. The Diesel Hydrotreater unit produces diesel with lower sulphur content meeting Euro5 specifications, while the Marine Import Facility 2 caters to bigger vessels thus reducing frequency of imports. Both projects contribute to reducing Petron’s carbon footprint in line with the company’s philosophy to ‘Protect our environment today for a better tomorrow’.

*Petron’s two major investments at the Port Dickson Refinery in 2021 have been the Diesel Hydro Treater unit (above) and the Marine Import Facility (below).*

Petron also has a palm methyl ester plant with a biodiesel production facility to ensure the uninterrupted supply of cleaner diesel for the nation. The Lumut PME plant was recently awarded as a Runner-up in the Renewable Energy – Biofuel Award.

Throughout the pandemic, Petron partnered with various private entities and non-government organizations such as MERCY and Uncle Kentang to mobilize its fuel, LPG and engine oil donations for underprivileged communities. When the country was recently hit by heavy floods, Petron was also at the forefront of bringing much-needed aid to affected stakeholders.

To thank its loyal customers and partners, Petron is launching the TENtu Happy celebration on April 2, 2022 at all its stations nationwide from 10 am to 2 pm.

Petron makes sure its toilets are always clean and operational – and that is certainly important!

Sime Darby Auto Performance celebrates 10th anniversary as Porsche representative in Malaysia

2020 is the tenth year of Sime Darby Auto Performance (SDAP) as the representative of Porsche in Malaysia. As the sole authorized importer and distributor of Porsche vehicles and parts, the company has developed a robust dealer network around the country.

Since 2010, SDAP has launched no less than 36 models and constantly offered more dynamic driving experiences, upgraded its current state-of-the art facilities to match the products sold, and even introduced the Porsche Pre-Owned and Porsche Approved programmes.

“We can’t help but feel a little nostalgic on all the Porsche moments we’ve created with our supporters and enthusiasts throughout the decade. From modest beginnings and only one Porsche Centre in Glenmarie at our inception, we’ve invested substantially to continue to grow our dealer network in major cities across the northern, central and southern region to bring new levels of quality customer and ownership experience. We hope to continue to achieve greater heights of sports car fascination and evolve the brand in the country even more with our iconic sportscars,” said Christopher Hunter, Chief Executive Officer of SDAP, who has been with the company from its very first day.

“SDAP has remained committed to develop the sportscar dream of enthusiasts across the country, and this is only the beginning. Delivering first-class customer service within all aspects across our dealer networks: this is our promise for the journey in developing the Porsche fascination for the next decade to come. With the upcoming opening of our new flagship Porsche Centre Ara Damansara as well as the debut of the Taycan locally in the near future, the evolution of the brand and our progression into the new era of electromobility is inevitable,” he added.

SDAP Porsche Centres — *Sime Darby Auto Performance began with one Porsche Centre in Glenmarie, Selangor, and over 10 years, it has grown the Porsche network nationwide.*

Porsche Experience at Sepang International Circuit — *Over 10 years, SDAP has organised 50 driving programmes for owners and customers to enjoy the Porsche Experience.*

Offers and activities to celebrate anniversary
To commemorate this milestone, SDAP is having a #10YearsSDAP celebration campaign with various activities. Between now and September 17, 2020, customers who place a booking for new or pre-owned Porsche model, or make a Service Appointment from the dealer webpage, will receive (while stocks last) the 10 years SDAP special edition Porsche Driver’s Selection polo tee shirt.

There will also be a creative contest on its Facebook and Instagram platforms in conjunction with the anniversary. To participate, visit any Porsche Centre in Malaysia and take your most creative selfie with a Porsche vehicle in the showroom, add a creative congratulatory wish to SDAP for its 10th anniversary and you could win a 1:18 911 GT edition diecast model from the Porsche Driver’s Selection.

Visit www.porsche.com.my to know more about the products and services available in Malaysia and the locations of Porsche Centres.

Launched in Malaysia – the new Porsche 718 Cayman GT4 and 718 Spyder

Special edition to celebrate Porsche Panamera’s 10th anniversary

The Porsche Panamera arrived on the scene in 2009, offering sportscar performance one with the versatility of a touring sedan. It has shaped the brand over the course of the last 10 years as a technology platform for innovations that were transferred to other Porsche models.

Over 250,000 units have been delivered worldwide to date and to celebrate the model’s 10^th anniversary, Porsche has prepared a special edition model series. The 2020 Panamera 10 Year Edition models feature upgraded standard equipment and exclusive design highlights. The special edition is available for the Panamera, Panamera 4 and Panamera 4 E-Hybrid versions.

The special standard equipment list includes 21-inch Panamera Sport Design wheels in satin-gloss White Gold Metallic and ‘Panamera10’ logos on the front doors, also in White Gold Metallic. The anniversary logo can also be found in the interior on the front passenger trim panel and on the door entry guards. The interior is black with deviated stitching in White Gold.

Additional standard equipment
The Panamera 10 Year Edition models come as standard with a host of additional comfort and safety features. ParkAssist including Surround View, LED matrix design headlights including PDLS Plus, Lane Change Assist and Lane Keep Assist are part of the extended standard equipment, as are heated 14-way comfort seats with Porsche crest on the headrests, soft-close doors, and a BOSE Surround Sound system.

With standard adaptive 3-chamber air suspension including Porsche Active Suspension Management (PASM) and Power Steering Plus, the Panamera10 models are also ideally equipped for outstanding driving dynamics.

The hybrid version comes with the otherwise optional 7.2-kW on-board charger rather than the 3.6-kW charger that is included in a standard Panamera 4 E-Hybrid model.

The Panamera 10 Year Edition and Panamera 4 10 Year Edition both use a mono-turbo 3.0-litre V6 engine generating 330 ps, while the Panamera 4 E-Hybrid 10 Year Edition has a 2.9-litre twin-turbo V6 and an electric motor that generate a combined 457 ps.

A Porsche for four
Looking back at the company’s history of over 70 years, the idea of offering a Porsche for four was considered from time to time. However, prototypes such as the Type 530 based on the 356, lengthened variants of the 928 or the 4-door coupe Type 989 did not make it into production.

Porsche Type 530 — *Type 530 of the 1950s*

At the start of the new century, the decision was made to develop a 4-door hatchback sedan. The requirements included outstanding driving dynamics, generous interior space and a quintessentially Porsche appearance. The first Panamera made its public debut on April 19, 2009 on the 94th floor of the World Financial Centre in Shanghai, and set standards in its class thanks to the wide spread between sportiness and comfort. It was packed with innovations: for the first time, a luxury-class production model was offered with a dual-clutch transmission and start-stop system. The flagship Panamera Turbo also introduced air suspension with adjustable air volume, as well as an adjustable, multi-dimensionally extendable rear spoiler.

In 2011, the Panamera set the stage for a new age of electromobility: as the first parallel full hybrid in the premium sedan segment, the Panamera S Hybrid was the most economical Porsche to date despite a power output of 380 ps. Two years later, the Panamera S E-Hybrid once again led the way in the segment as the world’s first plug-in hybrid.

With the second generation, introduced in 2016, Porsche embraced electric performance . The boost strategy adopted from the 918 Spyder allows sportscar-like performance in combination with high efficiency. The top model is the Panamera Turbo S E-Hybrid with a system power of 680 ps.

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