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2021 sales

When it comes to commercial vehicles, Isuzu is the ‘King’ and evidence of this is shown by its consistently dominant position in the Malaysian market for many years. 2021 was no exception and once again, the brand retained two titles – for Malaysia’s top-selling truck for the 8th consecutive year, and for the best-selling light-duty truck for a 12th straight year.

These accomplishments were delivered through the total combined sales of 4,808 units of trucks in all segments and 4,545 units of light-duty trucks that were recorded in 2021.

“We are extremely thrilled to be able to achieve and retain the top spot again for overall truck and light-duty truck categories which our Isuzu brand has been privileged enough to enjoy for so many consecutive years in this market,” said Koji Nakamura, CEO of Isuzu Malaysia Sdn Bhd.

“These achievements demonstrate the continuation of our robust footprint and growth in Malaysia, as well as our ability in positioning ourselves to harness the opportunities whilst tackling the challenges amidst a pandemic-laden market situation. It is also particularly significant given how this situation had caused supply chain disruptions such as scarcity of raw materials which has impacted production in the trucking industry,” he said.

Extensive dealer network
Mr. Nakamura added that another key factor which had significantly contributed to the brand’s continuous market leadership is its extensive dealer network across the country. Regular communications between the head office and dealer partners has, over the years, fostered a strong relationship which enabled Isuzu Malaysia to capture on-ground market intelligence and deliver what customers need.

Dealers in close contact with customers
“Our dealers have a closely established rapport with our customers and were able to constantly gather feedback about the customers’ business situation and trucking solutions requirements. With these crucial ‘on-ground’ market information, our sales and aftersales teams could identify where the gaps are and work towards maintaining the strength of their respective operations for the benefit of our customers,” explained Atsunori Murata, Chief Operating Officer of Isuzu Malaysia Sdn Bhd.

Mr. Murata said that, prior to the pandemic, Isuzu Malaysia’s management team used to make regular face-to-face visits to its dealerships, business partners like body builders and transporters, and customers. However, due to the ‘New Normal’, this had to be immediately re-strategized by optimizing digital communications platforms for its marketing efforts such as creating videos on You Tube and Facebook, disseminating SMSes and holding meetings using Microsoft and Google conferencing tools. All these were done to ensure continuity of relationship-building and promotion of new products and services for easy understanding of Isuzu’s offerings.

In the last 2 years, Isuzu Malaysia had rolled out several strategic initiatives such as partnering with new dealers and opening of new centres; introduction of new product innovation which is the ELF range with Isuzu Safety Plus for greater safety and efficiency; plus on-time truck delivery to customers.

The company said all these had helped in further meeting the trucking solutions needs of customers and enhancing their satisfaction through market reach and quality service, which are pivotal in maintaining its robust truck sales and market-leading position.

Greater efficiency and safety
“We are grateful that our Isuzu brand continues to enjoy high demand as more customers experience the performance and comfort of our trucks. Since we introduced the new ELF range with Isuzu Safety Plus 2 years ago featuring a combination of safety system upgrades and B20 biodiesel compatibility, our customers have experienced greater efficiency and safety,” Mr. Murata revealed.

Mr. D.I.Y., a well known retail group, has been using Isuzu trucks since 2017 and last year enlarged its fleet with additional units. It now has 100 units of Isuzu vehicles which are used to deliver stocks to its hundreds of stores nationwide.

“Overall, Isuzu Malaysia is very honoured to share our success with everyone in our dealer network and employees because without their strong passion, dedication and outstanding work for the brand, achieving a market-leading position year-on-year would be a tough feat. Equally, we are also extremely appreciative to all our customers and we will continue to remain focused on providing more excellence and value through outstanding products and services to support their varied trucking needs,” said Mr. Murata.

For more details on Isuzu’s range of vehicles and to locate an authorised dealership in Peninsular or East Malaysia, call 1-300-88-1133 or visit www.isuzu.net.my.

Isuzu Elf range enhanced with extra safety features, B20 compatibility and longer warranty

After two difficult years with disruptions caused by the COVID-19 pandemic, and then the global semiconductor shortage which started last year, Perodua is looking towards a stronger recovery in 2022. The Malaysian carmaker delivered 190,291 vehicles in 2021 – 13.6% lower than the volume reported in 2020 – but has set a target of 247,800 units for this year.

Speaking to the media during the annual press conference today, Perodua’s President & CEO, Dato’ Zainal Abidin Ahmad, said that this volume would amount to around 40.6% market share, based on Perodua’s own forecast of 610,000 units which is a bit higher than the 600,000 units forecast for 2022 by the Malaysian Automotive Association (MAA) recently. In 2021, Perodua, as market leader again, had a 37.4% market share.

Perodua President & CEO, Dato’ Zainal Abidin Ahmad.

Production target of 265,900 vehicles
With the target set at 247,800 units, Perodua plans to produce 265,900 vehicles during the year, which is 37.5% higher compared to 193,400 vehicles produced in 2021. The number is higher as the company produces extra as ‘buffer stock’ in case there are disruptions in production. The increase in production would also result in an increase in locally-sourced automotive parts by 41.5% to RM7.5 billion as compared with the RM5.3 billion purchased in 2021.

Commenting on the performance of 2021, Dato’ Zainal said the year was challenging as the country and its main industries had to cope with various crises throughout the year. “Demand remained strong for all our models with the Myvi leading the list with 47,525 units, followed by the Axia with 43,080 units, Bezza with 42,698 units, Ativa with 26,847 units, Aruz with 15,313 units and the Alza with 14,828 units,” he said.

The Myvi continued to be the bestselling model for Perodua and also the bestselling car in Malaysia in 2021.

Dato’ Zainal explained that the sales tax exemption initiative introduced by the government is still an excellent incentive for the consumer to purchase new cars. It was extended until June 30, 2022 and Perodua is hopeful that it might be extended again, which would have a positive effect on sales.

“Our order book for new vehicles is still quite healthy with the guarantee that the production will go uninterrupted will mean that we could fulfil the outstanding orders in a timely manner,” he said, adding that assurances by the government that the measures of containing the pandemic is showing success that another lockdown would not happen.

“With that being said, we have learnt a lot from this situation and have incorporated effective counter-measures to ensure that we will be able to face them better if they re-occur,” he said.

Over RM1 billion investment
During 2022, Perodua’s investments will go pass the 1 billion ringgit mark to RM1.326 billion. The development of a new model will take the biggest chunk of RM529.1 million, with improvements to manufacturing facilities and processes taking RM321.3 million.

It’s almost certain that much of the RM529.1 million allocated for new model development will be for the next generation of the Alza which has been around since 2009. It’s still a popular MPV, with almost 15,000 units sold last year.

Perodua will also spend RM46.6 million on digitalization which it sees as being very important in view of trends that show consumers making more use of online and digital services. This will encompass the entire company as well as its dealers and vendors and for customers, the initiative will be seen in the development of a Connected Vehicle as well as e-Manuals and more extensive use of online communications.

The digitalization move will also see the retail network being changed. Just as the banking industry has seen a steady reduction in branches over the past 10 years, Perodua’s outlets will also be adjusted accordingly. Nevertheless, physical showrooms will still exist even though online channels have been made available for communications and sales enquiries.

Upgrading dealerships
Additionally, the existing 1S/2S outlets will be upgraded to 3S outlets that provide a full range of sales and aftersales services to customers. Perodua is encouraging the small dealers to have a more entrepreneurial attitude and develop their businesses further so they can enjoy greater success. In fact, there is a special programme for this which 56 dealers are participating in to learn entrepreneurial skills, knowledge and business survival.

Exports over the past two years have been minimal due to the pandemic and as some of the overseas markets remain closed, no vehicles have been sent. However, some shipments have been made to Singapore, Brunei and Indonesia though they have been small in number. The company is interested in exports but not as a primary business. It also wants to ensure that wherever it exports to, it will have a proper understanding of market conditions and customer requirements to ensure that the products are right and can be well accepted.

Perodua hopes to eventually be given the role of a regional hub for Daihatsu’s R&D activities for the ASEAN region. Since the 2000s, it has built up its capabilities and can now handle full upper body development on its own.

Aiming to be regional production hub
While Proton has stated its aim to be a strong regional player in time to come, Perodua is aiming to become a regional hub, not in vehicle sales but in R&D. Since it started in 1993, it has been steadily building up its R&D capability which accelerated when the 2000s began. Its involvement in the development of the first Myvi, which was jointly developed with Daihatsu and Toyota, was a great opportunity to learn and today, Perodua has full capability for upper body development.

It has been given increasing responsibilities by Daihatsu in development work for ASEAN products and Perodua personnel have even been assisting Daihatsu in Indonesia in some product development work. Dato’ Zainal said that it is possible Perodua could eventually become the R&D hub in ASEAN for Daihatsu. This would be something like Toyota having moved its R&D activities for the Hilux out of Japan to Thailand (although in that move, it was to its own subsidiary).

If Perodua offers electric vehicles, it will make sure they are affordable as its mission has always been to provide Malaysians with affordable mobility.

Perodua EVs?
On the move towards electric vehicles, Dato’ Zainal sounded positive towards the aims of the government to shift towards electrified vehicles in the effort to address climate change. However, Perodua is still studying the matter to determine what approach to take and is having discussions with Daihatsu as well. “What is important is that if we offer electric vehicles, they must be affordable for Malaysians as that is what Perodua has always strived to do,” he said.

Perodua offers assistance to flood-affected customers with 50% discount on selected parts

Although 2021 was the second year of the COVID-19 pandemic and the auto industry had been hoping to recover from the impact of the lockdown in 2020, the total number of new vehicles sold was actually lower. Where the Total Industry Volume (TIV) in 2020 was 529,514 units, the TIV for 2021 was 4% lower at 508,911 units.

Nevertheless, the usual final-month push by car companies saw the December having the highest sales volume of the year with 65,184 vehicles delivered nationwide. This contributed to the year’s TIV going past the 500,000-unit level that had been forecast by the Malaysian Automotive Association. While 2021, like 2020, had long periods when business activities – including motor vehicle sales and production – were suspended, the rate of recovery in 2021 was not as quick as the year before.

New vehicle sales in Malaysia from 2017 to 2021.

Commenting on the sales figures, MAA President Datuk Aishah Ahmad said that the measures taken by the government were important factors. “The much smaller TIV’s contraction recorded in 2021 [compared to 2020] can be attributed to the measures and wisdom of our government in balancing between saving lives and jobs so as not to jeopardize the domestic economy,” she said.

Owing to the relaxation of the movement control orders, many economic sectors were allowed to re-open for businesses. This helped to improve business confidence which contributed to more sales of new vehicles, including commercial vehicles which are much needed for the running of businesses. Having deferred purchases during 2020, many companies would have made their fleet purchases during 2021 to support their business activities.

The sales exemption has helped to encourage many to buy new vehicles, contributing to the recovery of the industry.

“The extension of the sales tax exemption incentive under PEMERKASA+ package till December 31, 2021, also helped to sustain the demand for new passenger vehicles,” added Datuk Aishah. “Under the PEMERKASA+ package, the government agreed to exempt sales tax up to 100% for completely knocked down (CKD) passenger vehicles assembled in Malaysia, and 50% on passenger vehicles that were imported in completely built-up (CBU) form.

In the passenger vehicle segment, it was evident that even more buyers preferred SUVs, mirroring the global trend which has had manufacturers hurriedly launching new SUV models. In the case of Malaysia, passenger car sales declined by about 19.7% while SUVs grew by 43%. The other segments – MPVs (which used to be second to passenger cars) and window vans – also saw lower sales although not significantly different from their 2020 volumes.

Overall, passenger vehicle sales fell by 5.9% to 452,663 units but this was not entirely due to reduced demand. Some companies also experienced stock shortages due to the semiconductor microchip supply issues which affected their local production or production at overseas factories from which they import their vehicles. It only takes one part being unavailable to prevent a vehicle from being completed and leaving the factory.

The commercial vehicle segment (which includes pick-up trucks)) fared better, recording an increase of 15.9% to a volume of 56,248 units, which represented 11% of the TIV. In this segment, pick-up trucks registered the biggest increase of 20.9% to 40,736 units, account for 72% of the commercial vehicle segment.

All-new 4th generation Isuzu D-MAX launched in April would have contributed to growth in pick-up sales.

The growth would have been helped by the introduction of new models like the Isuzu D-MAX during the year. The all-new generation of the popular pick-up truck was launched in April and Isuzu Malaysia reported that average monthly orders were 100% higher than the previous generation.

The bigger commercial vehicles saw lower sales; bus sales, for example, fell by almost 50% between 2020 and 2021 although this would be understandable in view of the situation. With restrictions on interstate travel for much of last year and borders with Thailand and Singapore pretty much closed, tour companies would not have wanted to get new vehicles. However, truck sales did go up by 5.3%, probably in view of increasing demand for delivery services.

Although the factories were forced to shut down for an extended period, the drop in local production was actually minimal – 3,535 units or 0.7%, compared to 15% in 2020 when the drop from 2019 was almost 87,000 units. While passenger vehicle production declined by 11,324 units (2.5%), commercial vehicle production actually rose by 7,789 units (28.4%). Outputs rose for trucks and panel vans which, as mentioned earlier, had greater demand.

Looking ahead in 2022
Notwithstanding pandemic-related issues that can cause disruptions and supply chain issues such the global shortage of semiconductor chips, rising cost of freight, there are still some positive aspects that can boost new vehicle sales in 2022.

Continuation of the sales tax exemption for imported and locally assembled passenger vehicles till June 30, 2022 will be helpful in encouraging people to buy new vehicles. Bank Negara Malaysia’s decision at its Monetary Policy Committee (MPC) meeting in November 2021 to maintain the benchmark Overnight Policy Rate at 1.75% will provide additional policy stimulus to accelerate the pace of economic recovery. This may help to stimulate domestic spending including for high-cost items like motor vehicles, and with the economic recovery will come more consumer spending.

Therefore, the MAA is optimistic that the industry will accelerate its recovery in 2022 and is forecasting growth of 17.9% over the 2021 TIV. This would take the volume to the elusive 600,000 units that has been difficult to reach (the last time was in 2019 when the TIV was 604,281 units).   The MAA expects the passenger car segment to grow by 19.3% and account for 540,000 units, with the commercial vehicle segment (which includes pick-up trucks) growing by 6.7% to 60,000 units.

Looking further ahead, the MAA expects 2023 to be a boom year as recovery continues with rising demand after 2022. It forecasts a 7.5% increase to 645,000 units then but then the market will slow down again with average growth of around 2% annually up to 2026. Of course, much depends on how the pandemic runs its course although the government has made it clear that there will not be lockdowns again (apart from targeted ones, if really necessary).

In 2011, Lamborghini sold 1,602 supercars (there was no Urus then), not a record result but the numbers were still impressive considering the financial situation in many parts of the world that year. Ten years later, in 2021, the company delivered 8,405 vehicles worldwide, the highest number ever in the history of the company. In spite of the pandemic still ongoing, sales increased by 13% on 2020.

The contributor was double-digit growth in all 3 of the macro-regions where Lamborghini is established: America (+14%), Asia Pacific (+14%) and EMEA (Europe, Middle East and Africa, +12%). The company maintains a fairly balanced split between them in global volumes which stand at 35%, 27% and 39%, respectively.

Urus was bestselling Lamborghini model in 2021, accounting for 59% of total sales.

In terms of individual markets, the USA was still Lamborghini’s best market (2,472 units, +11%), while China moved into second place (935, +55%). They were followed by Germany (706, +16%) and the United Kingdom (564, +9%). There was also an increase in the figures for Lamborghini’s home market of Italy, where 359 cars were delivered in total (+3%).

Reflecting market trends, the most popular model was the Urus Super SUV, with 5,021 units delivered – almost 60% of the total volume in 2021. It was followed by the V10-powered Huracan, which saw a strong increase in sales up to 2,586, thanks to the strong impetus provided by the Huracan STO. In addition, 798 Aventadors (V12 model) were delivered all over the world.

Huracan STO experience in China, which became the carmaker’s second biggest market in 2021.

During the year, the company launched 3 new products – the Huracan STO – Super Trofeo Omologata, a road-legal model that was inspired by the Huracan Super Trofeo EVO and GT3 EVO racing cars; the Aventador Ultimae, final series of the Aventador model; and the Countach LPI 800-4, an unorthodox icon featuring ground-breaking design and technology that celebrated the 50th anniversary of one of the original supercars.

2021 also saw Lamborghini announcing its future electrification strategy. ‘Direzione Cor Tauri’ (Toward Cor Tauri) is the name of the path that will lead the company through the decarbonization of its future models and the manufacturing site. Throughout the product electrification process, there will be a constant focus on identifying technologies and solutions that can guarantee top performance and driving dynamics.

More than €1.5 billion will be spent over the course of 4 years, during which time Lamborghini will launch its first hybrid production model and electrify its entire range by the end of 2024. Subsequently, a fourth fully electric model is due to be added to the range in the second half of the decade.

“This record has provided confirmation of four factors for us: the solidity of our strategic plan, our brand’s outstanding international reputation, the competence and passion of our people and the exceptional professionalism and dynamism shown by our 173 dealers in 52 markets, who have continued to invest alongside us at a challenging, uncertain time,” said Stephan Winkelmann, Chairman & CEO of Automobili Lamborghini.

The sales outlook continues positively into the new year, thanks to a substantial order portfolio that already covers almost the entire production planned in 2022. Additionally, Lamborghini plans to introduce four new products during the coming 12 months.

“We are stronger than ever as we prepare to embark on a period of profound transformation and move towards an even more sustainable future. In 2022, we’ll be doing our utmost to consolidate the current performance and get ready for the arrival of our future hybrid range from 2023 onwards,” added Winkelmann.

Lamborghini’s other records that you may not know about

While official industry sales data for April 2021 has not been released by the Malaysia Automotive Association, Mitsubishi Motors Malaysia (MMM) believes that its strong sales performance during the month would put it among the top 3 positions in the non-national brand rankings for the fourth consecutive month.

The brand’s sales have been on an upward trajectory since the year began and April saw a historical high with 1,872 vehicles sold. The major contributor was the XPANDER MPV which accounted for 52% of the total sales volume. Since being launched in the Malaysian market, MMM has collected more than 10,000 bookings for the model which is assembled in Pekan, Pahang.

Mitsubishi XPANDER

Increased XPANDER production
“We are very pleased that the Mitsubishi XPANDER sales remain healthy and its demand is ahead of the number of units supplied. Despite the challenges we are facing with the recently announced Movement Control Order (MCO) or even with the Conditional Movement Control Order (CMCO) prior to MCO, we are continuing our best efforts to meet with the strong demand for the XPANDER by increasing our production capacity while maintaining a high level of product quality,” said Tomoyuki Shinnishi, Chief Executive Officer of MMM.

Triton maintains strong position
The Triton pick-up truck is the other strong seller in the range locally, maintaining a market share close to 20%. The company delivered 680 units in April. including 142 units of the new Triton Athlete.

The Triton Athlete was launched in early April as the flagship of the pick-up range, taking over from the Adventure X variant. It is powered by a 2.4-litre MIVEC turbodiesel engine which produces 181 ps/430 Nm. Priced from RM141,500 (without insurance in Peninsular Malaysia), it comes with a factory warranty of 5 years, or maximum of 200,000 kms after registration.

“Although there was a decline in many economic sectors and the environmental sentiments starts to take a toll on people caused by the COVID-19 pandemic, we are relieved to see our sales remain optimistic and constantly moving towards a positive direction. We are aware that a large number of our customers aim to purchase their cars before the SST exemption expires by end of June. Despite the challenges of supply constraints, Mitsubishi Motors is working our best to meet the expectation of our customers on the delivery preference,” Mr. Shinnishi added.

Besides the XPANDER and Triton, MMM also sells the Outlander SUV which is also assembled locally at the Tan Chong plant in Kuala Lumpur. It is available in two variants with a choice of 2-litre of 2.5-litre engines.

Visit www.mitsubishi-motors.com.my to know more about Xpander and other Mitsubishi vehicles in Malaysia.

StayAtHome

After a slow start to the new year, new vehicle sales jumped 30% in February as the buying mood returned, pushing the Total Industry Volume (TIV) to 42,784 units. Of this number, 4,861 units were commercial vehicles )including pick-up trucks). The segment volume was 30% higher than last year, possibly because a year ago, concerns about the pandemic were growing and businesses would have suspended purchases as a precaution.

The higher TIV was also attributed to the easing of the Movement Control Order in some states, making it possible for customers to go to showrooms if they wished. However, many companies have made a big push towards online marketing and have many processes which replace traditional practices where the customers had to personally come to the showroom.

2021 Proton Iriz R3 Limited Edition
Launch of the Iriz R3 Limited Edition (pictured) and Saga R3 Limited Edition, as well as Special Editions of the Persona and Exora generated excitement in the market in February.

The backlog of orders for some models also contributed to the increase in new vehicles registered in February. Late last year, sales were brisk and popular models were in short supply and just as when there was the GST-free period some years back, the plants could not ramp up production quickly to meet the sudden rise in demand.

The response from the production side seems to have gained momentum as February output of 45,199 vehicles was a 14% increase compared to January output. And compared to the same month in 2020, the output this year was 12% higher, with commercial vehicles registering a jump of 57%.

Visit www.bhpetrol.com.my for more information.

For the month of March, it is likely that the TIV will still be climbing, especially if the pandemic situation keeps diminishing in severity and public confidence becomes stronger. March is also the final month for some companies to make the final push to get the best business results for their financial year which ends on March 31.

The appeal of new models being launched will also bring more sales to companies like Perodua which began deliveries of its new Ativa SUV in early March. At the time of writing, we are aware of a couple of other models that will be launched this month too so there should be higher consumer interest which will continue up to the Hari Raya festive period.

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