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500

The legendary Fiat 500, the same vehicle that helped mobilise Italy, has been honored by the Italian State Mint with the introduction of a limited edition silver coin. It has been introduced to commemorate the car’s 60th anniversary and the impact it has left on the lives of many Italians.

Unveiled by the Italian Ministry of Economics and Finance, the Fiat 500 coin has a monetary value of €5 or RM 24.62 and was designed by master engraver Claudia Momoni. Only 4,000 of these coins will ever be minted, which should make it a collector’s item very soon.

One side of the coin depicts the 1957 Fiat 500 and the current model, with the words ‘Repubblica Italiana’. The other side shows the profile of the classic 500 with the dates 1957 and 2017. The former symbolizes the year that the 500 was first produced. The later signifies the year of which the coin will be produced, which is this year.

Apart from this, the coin also bears the initial ‘R’ which stands for Rome, the place where it was minted, and the name of the engraver alongside a Fiat 500 logo in the original style. Collectors can buy it from Istituto del Poligrafico e della Zecca for €40 or RM197.

Besides the coin, the Fiat 500’s 60th birthday was also celebrated by the launching of a commemorative stamp that was launched by the Italian Post Office earlier this year. Adding to that, the car will become a a permanent addition to the Museum of Modern Art (MoMA) in New York.

During the its history, the 500 has touched many lives and not only served as a mode of transportation but a fashion icon as well. It mobilized post-war Italy and become a popular car all over the world.

Many don’t realize that the Beetle wasn’t the only icon of the early era of the automotive industry, it shared the limelight with the rather chic little Italian called, Fiat 500. Measuring just 2.97m long and 1.32m wide, this was the car that made personal transportation attainable for the average Italian.

It was known as a little car that could do big things. Thanks to the minuscule dimensions, it was small enough to fit through the narrow Italian streets while being spacious enough to fit four adults. Its 500cc engine may have only had 18bhp, but that was enough and helped deliver some pretty impressive fuel consumption figures.

Like the original Beetle, it was gender neutral, meaning it appealed to both men and women. Neither gender felt out of place while driving the 500, and rightly so. It’s classic silhouette is relatively timeless and has become somewhat of a style and fashion icon.

A car with such history deserves recognition, which is why the Museum of Modern Art (MoMA), in New York has acquired a Fiat 500 and will showcase it along with the rest of its collection. It’s only fitting that that they did this because the 500, turns 60 this year. Not many cars are given this much importance when they turn 60, but then again how many have actually altered car design quite like the 500?

“While the Fiat 500 has unquestionably left its mark on automotive history, it is equally true that it has never been just a car,” said Olivier François, Head of FIAT Brand and Chief Marketing Officer, FCA – Global. “”n its 60 years of history, the 500 has transcended its material manifestation to enter the collective imagination and become an icon, which has now the honor of being certified by being acquired by MoMA in a tribute to its artistic and cultural value.”

Fiat sold about 4 million Fiat 500 cars between 1957 to 1975 and in that same time frame, various variants of the 500 were produced. Initially there was only the 500, then there was the Sport, D, F, L (the most comfortable) and finally, the R.

The 500 nameplate was revived in 2007, when Fiat introduced the new car which, though completely new, shared some similarities in design to the original. Though it may not have made the same impact as its predecessor, Fiat sold more than 2 million of them in the 10 years that it has been in production.

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