30 years ago, many people came to know about a dinosaur that was called a raptor (full name: velociraptor). It was one of the dinosaurs in The Jurassic Park movie and it was very ferocious and very nasty.

Fast forward to today and people still talk about a raptor – except that they usually do not refer to the dinosaur but an equally ferocious Ford truck. Ford was quick to use the name, capitalising on its image known by the older generation and at the same time building an image of high performance and ruggedness for younger buyers.