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Accord

Honda USA has just revealed what the upcoming 10th generation Accord will look like. Sporting a completely new look, the car is lower, wider and has a shorter length. It is said to have a lighter and more rigid body structure featuring an advanced new chassis design as well as two all-new turbo engines.

The signature chrome grille stretches across the entire front end and is flanked by the sophisticated 9-lamp LED headlights system. The front bumper has a two piece design with the blackened centre portion being integrated with the grille assembly. The contours provide the car with a muscular presence while the roof features a sleek and fluidic silhouette that tapers off toward the rear end.

The shorter overhangs, 10mm lower centre of gravity as well as the long and low hood give the entire design a more sporty look especially when viewing the car from the side. This should be to the liking of those who want a D-segment car but with the looks that allow it to fit in just about anywhere.

Like The Honda Civic, the Accord features angular rear taillights but features a broader and more grown up asthetic. Unlike the previous generation one, the new Accord has a hatchback design for the rear, which should help increase cargo carrying capacity.

Honda constructed the new Accord using the Advanced Compatibility Engineering body structure that has a crash stroke front frame and tailor-tempered rear frame members that will improve crash energy absorption. The extensive use of adhesives for the car’s bodywork is to increase rigidity, noise and weight reduction.

Speaking of the new car, Jeff Conrad, senior vice president of the Automobile Division of American Honda Motor Co., Inc, said, “We are redefining the Honda Accord for a new generation of buyers by bringing something unexpected that challenges the idea of what a mainstream sedan can. Even as we advance core values like great driving dynamics, safety performance and efficiency, the distinctive design of this all-new 2018 Honda Accord will help it appeal to both head and heart in equal measure.”

There are two engines to choose from, the first, a 1.5-litre turbo that can be mated to either a CVT or 6-speed manual, produces 192bhp and 260Nm of torque. The 2.0-litre turbo engine, produces 252bhp and is similar to what powers the Civic Type R. This particular engine replaces the 3.5-litre normally aspirated V6 in the previous generation Accord.

This 2.0-litre powerplant is mated to a 10-speed automatic transmission, which Honda boasts takes greater advantage of available torque while maximizing quietness and efficiency during highway cruising. The hybrid variant gets two electric motors that aids a 2.0-litre Atkinson cycle engine deliver fuel sipping driving behaviour. These motors utilize magnets that have no heavy rare-earth metals in them, which is a first in the industry.

Inside the cabin, occupants are treated to a panoramic front view thanks to the spacious construction of the A-pillars. The upholstery is tastefully done, complete with well crafted arm rests. Buttons and switches are arranged in a rather neat manner, which is what we have come to expect from automakers like Honda. It has even gone on to say that the meticulous attention to detail on their part has aided the switchgear throughout the cabin, to have the required tactile and visual quality feel.

The instrument cluster is made up of a slim 7-inch TFT display that is complemented by a new 8-inch touchscreen infotainment system that offers physical volume and tuning knobs. These are welcomed additions considering how cumbersome it can be to turn down the audio volume on a conventional fully touchscreen system.

As far as safety tech is concerned, the new Accord comes with Honda Sensing® safety and driver-assistive technologies as standard. It comprises of the Collision Mitigation Braking System, Lane Departure Warning, Road Departure Mitigation, Adaptive Cruise Control with Low-Speed Follow and new Traffic Sign Recognition.

Additional available driver-assistive technologies include Blind Spot Information, front and rear parking sensors, Cross Traffic Monitor and Driver Awareness Monitor. All variants feature a Multi-Angle Rearview Camera with dynamic guidelines.

Then, there’s the standard stuff that comes with most Honda cars these days, which are Vehicle Stability Assist with Traction Control, Anti-lock brakes with Electronic Brake Distribution, Tyre Pressure Monitoring System (TPMS), advanced front airbags, driver and front-passenger side airbags and new driver and front-passenger knee airbags.

Over here in Malaysia, we wait with baited breathe for the launch of this new Accord. It may take a while before we hear any news about its local launch, but we are still hoping that Honda hastens the process.

Honda Malaysia has announced that sales figures from January to April of this year have been good and has put the automaker on track to achieve its sales target of 100,000 vehicles. This will it to keep the top spot among non-nationl manufacturers based on total industry volume (TIV) this year.

As of now, Honda has achieved 35% of its sales target with 34,500 vehicles sold at the end of April. Compared to last year, sales has risen by 40% or 9,800 more vehicles were sold. Attributing to that number is the new BR-V that racked up 7,800 orders and the new City which has received 7,200 bookings since its launch in March.

Demand for the Civic has risen too with 840 vehicles sold per month. Prior to the introduction of the 10th gen car, the Civic nameplate was only receiving 50 to 200 orders, which says a lot of the new car’s appeal.

And to ensure that the Japanese automaker keeps up with demand especially with the upcoming festive season, Honda’s two production lines will be adjusted so that waiting periods do not exceed 2 months and that with the increased production, quality control isn’t effected either.

Besides these sales figures, Honda Malaysia also announced new prices for the HR-V and CR-V 2.0 2WD due to re-classification under the new customs tariff code. Pricing for the HR-V 1.8L S is now RM101,100, E is RM110,700 and the V variant is RM121,000. The price of the two-wheel-drive CR-V has been adjusted to RM141,500.

As a means to allure more potential buyers to the brand, Honda will be organizing two campaigns this month. The ‘Nikmati Musim Bonus’ will take place from 1st May 2017 to 31st May 2017. During this period, Honda is offering customers 2 years of free vehicle servicing (parts & labour) or cash options. The second campaign, is a nationwide showroom event which will be conducted in conjunction with Mother’s Day on 13th May 2017.

The event will take place from 10am to 4pm and will feature a whole host of activities for the appreciation of mothers, which include roses and Mother’s Day cards made by their own children in the Honda showroom. Other activities include test drive gifts and lucky draws, which should prove to be fun and enjoyable for the whole family.

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