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Lamborghini Urus Performante Takes the Super SUV’s Performance To A Higher Level

Ever since Lamborghini launched its first SUV, the Urus, sales have been exceptionally high and propelled it to become the bestselling model for the Italian sportscar maker. In fact, in 4 years, it has produced over 20,000 of the SUVs, which makes the Urus the most successful model the company has ever produced.

But like any progressive company, Lamborghini has not left the Urus as it is and has been inspired by success to raise the bar on its Super SUV. With the new Urus Performante, there are revisions in styling and both the powertrain and chassis have also received improvements for higher performance.

“The Urus set a new standard at its launch, taking Lamborghini’s design DNA and technological talent and delivering the world’s first Super SUV for a new era. The Urus Performante sets the bar even higher for the SUV segment,” said Stephan Winkelmann, Lamborghini Chairman & CEO.

Extensive use of carbonfibre
The Urus Performante can be identified by a pure, sharper, more prominent bonnet and bumper design/ Deep cuts in the bonnet lines extend down to the new front bumper, and the bonnet has an air outlet forged from lightweight. A roof in carbonfibre is also available as an option, reflecting the Urus Performante’s extensive use of composite materials that makes it the car with the highest number of carbonfibre parts in its segment.

The front bumper and splitter in carbonfibre sport assertive new lines. There are new black front air-intakes which deliver increased engine cooling, while a new air curtain draws airflow over the front wheels. The aerodynamic design theme decreases drag to contribute to the overall aerodynamics efficiency with the newly-designed rear spoiler increasing downforce of the Urus Performante by 38% at the rear end.

In profile, the SUV’s lowered stance is accented by its prominent front, and rear wing and bumper, increasing overall length by 25 mm. The rear is equally distinctive by its purposeful high-performance design as the rear spoiler with carbonfibre fins takes design inspiration from the Aventador SVJ.

The lower rear bumper and diffuser are also in carbonfibre with a lightweight titanium Akrapovic sports exhaust as standard. This generates the characteristic Lamborghini resonance depending on the drive mode selected.

“The Urus Performante’s very bold and characterful design perfectly integrates the improved aerodynamics incorporating the front bumper’s air curtain, with significant visual differentiation including the new lightweight carbonfibre bonnet and extensive use of carbonfibre throughout reminding of its ‘Performante’ heritage. This benchmarking Urus is designed as a unique driver-oriented Super SUV,” said Mitja Borkert, Head of Design.

Ad Personam options available
Inside, the cockpit features Nero Cosmus black Alcantara as standard with a new hexagonal seat stitching design known as the ‘Performante trim’. Customers have a wide choice of options in colour and trim, with further Ad Personam customization including interior matt carbonfibre details, red door handles, and a customized kickplate with the Ad Personam logo.

A new HMI graphic, with a dedicated design for the Urus Performante, features on both the centre console screen and in a large arc across the main display.

Increased power output
Under the bonnet, the V8 twin turbo powerplant power has gained a 16 ps increase to 666 ps (640 ps for the Chinese market due to homologation reasons) with 850 Nm of torque to take it up to a top speed of 306 km/h. With overall weight decreased by 47 kgs, the Urus has a best-in-class weight-to-power ratio of 3.2, allowing it to go from 0 – 100 km/h in a claimed 3.3 seconds and from 100 km/h to standstill in 32.9 metres.

The re-engineered drive modes allow the driver to select the perfect set-up for every surface condition to enjoy more comfort or sharper, stronger throttle response with enhanced agility. Besides the standard drive modes, there is also a new RALLY mode which provides more fun dirt tracks with amplified oversteer.

Prior to its global debut, the Urus Performante’s high level of performance was demonstrated when it set a new record in the production SUV category on the 2022 Pikes Peak International Hill Climb Road, beating the record set 4 years ago.

Chassis upgrades
Under the bonnet, the V8 twin turbo powerplant power has gained a 16 ps increase to 666 ps (640 ps for the Chinese market due to homologation reasons) with 850 Nm of torque to take it up to a top speed of 306 km/h. With overall weight decreased by 47 kgs, the Urus has a best-in-class weight-to-power ratio of 3.2, allowing it to go from 0 – 100 km/h in a claimed 3.3 seconds and from 100 km/h to standstill in 32.9 metres.

New steel springs lower the Urus Performante’s chassis by 20 mm, with a wheel track that is broader by 16 mm, over which wider carbonfibre wheelarches surround the new optional 23-inch or forged 22-inch lightweight wheels with titanium bolts and specially developed Pirelli tyres.

Special-developed Pirelli tyres
The tyres come alongside with an evolution of the Urus Pirelli P Zero Trofeo R. For the first time, the Pirelli semi-slick tyre has been developed to meet the characteristics of an SUV, with this particular variant developed in co-operation with Lamborghini. The result of the collaboration is a tyre with increased capability, achieving performance both on dry asphalt with high ambient temperatures and on wet surfaces with colder temperatures.

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Lamborghini Urus sets record as brand’s best-selling model in the shortest time ever

Since the 1990s, SUVs have grown in popularity phenomenally – to the extent that event at the topmost segment of the market, manufacturers such as Rolls-Royce have had to include such models in their range. And further evidence of the importance of this type of vehicle can be seen in how many carmakers have chosen it to be the first bodystyle for their new electric vehicles.

Even among supercar manufacturers, demands for SUVs is evident from their customers and an example can be seen in the Lamborghini Urus setting sales records. Labelled by the company as a ‘Super SUV’, the Urus has set the record of being its best-selling model in the shortest time ever. Since its market debut in 2018, 20,000 units have been produced, with the 20,000^th unit being delivered to a customer in Azerbaijan.

“From the first moment we presented the Urus concept at Beijing motor show in 2012, to its market debut in 2018 and each year since, the Urus has proved its instant and continued appeal as a true Lamborghini, born from our super sports heritage and the world’s first Super SUV, the LM 002,” said Stephan Winkelman, Automobili Lamborghini Chairman & CEO. “The Urus is a perfect complement to our super sports model ranges, providing a luxurious and high-performance daily drive for those who identify with our authentic Italian brand.”

The overall growth in global sales has been impressive, reaching the record of 8,205 units delivered in 2019 – that was double the volumes achieved in the period before the Urus went on sale. From 2018 to the end of 2021, a total of 16,000 SUVs were delivered worldwide to 5 continents, with 85% of customers being new to the marque.

Catalyst for transformation
The Urus has been the catalyst for doubling company volumes and the size of the factory has gone from 80,000 to 160,000 square metres. To manufacture more efficiently, Lamborghini Manufacturing 4.0 was established as an innovative approach to production technologies to support assemblyline workers. In 2019, the Urus paintshop was inaugurated and since 2020, the Urus supply chain became more sustainable through replacing the Urus bodies’ transportation by truck with train, and the cut of CO₂ emissions by 85%.

The environmental initiative followed the announcement of Lamborghini’s ‘Direzione Cor Tauri’ future global program, involving a complete switch to hybrid technologies by 2024 and the vision for a new fully-electric model in the second half of the decade. Cor Tauri starts from a holistic vision of the company’s sustainability strategy: a 360° approach that spans from the products to the entire factory site, from production lines to offices.

Adventures all over the world
Over the past 4 years that the model has been on sale, it is estimated that Urus owners around the world have covered more than 360 million kilometres in total. Where Lamborghinis were once only seen on highways, the Urus gives owners new adventures away from the highways. Besides many private journeys, events organised by Lamborghini have seen the SUV travel along the highest roads to the most extreme off-road environments. To prove that it can ‘Unlock any Road’, the Urus has set a new high-speed record for ice-driving on Russia’s Lake Baikal and going up the world’s highest driveable road (India’s Umling La pass at 5,884 metres).

Soul of a super sportscar, functionality of a SUV

The Urus continues to have a 4-litre twin-turbo V8 engine delivering 650 ps at 6,000 rpm and 850 Nm of torque at 2,250 rpm. With 162.7 ps/litre, it boasts of one of the highest specific power ratings in its class, as well as the best weight-to-power ratio of 3.38 kgs/ps. This enables it to go from standstill to 100 km/h in a claimed 3.6 seconds and reach 200 km/h in 12.8 seconds, after which it will top out at 305 km/h.

After paying so much for an Urus, it is to be expected that customers will spend a bit more to personalise their SUV. For this, Lamborghini has its Ad Personam services which offer special exterior colours as well as other exclusive options.

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SunAgata Supercars opens Lamborghini Kuala Lumpur sales and service facility in Glenmarie, Selangor

SunAgata Supercars Sdn Bhd today officially opened Lamborghini Kuala Lumpur, its showroom and service centre to provide sales and aftersales services for the Italian brand in Malaysia. SunAgata Supercars was appointed as Lamborghini’s sole authorized dealer and aftersales provider in January last year and has been operating from the Audi Centre in Glenmarie, Selangor.

Its new facility is also in the same area but located along the main road through the district. The styling of the premises follows Lamborghini themes which are characterized by polygons, clean lines and modern architecture.

A special area of the showroom has been set up as an Ad Personam room where customers can personalize their car with the wide range of options. There are samples of various materials for them to feel so they can decide exactly what they want. From the colours and materials to the seat’s logo and embroidered initials inside the cabin, virtually every wish can be given form by choosing from infinite combinations, and fitment will be to the high standards of quality Lamborghini prides itself in.

Lamborghini is a strong and highly acclaimed brand worldwide and our new dealership environment is a tangible demonstration of this. We believe that the strong partnership between Lamborghini and SunAgata Supercars will effectively communicate our brand values as well as deliver an unparalleled customer ownership experience,” said Francesco Scardaoni, Region Director of Automobile Lamborghini Asia Pacific, at the opening ceremony this morning.

To celebrate the occasion, the first Aventador LP780-4 Ultimae in Malaysia was unveiled. The Ultimae edition is the final production model of the V12 supercar. 600 cars will be available – 350 in coupe form and 250 roadsters, with pricing starting from around RM1.9 million. There are a few orders from Malaysians, but all 600 units have already been sold and there are customers hoping that some of the orders will be cancelled and the cars re-allocated.

*Lamborghini Kuala Lumpur also displayed a selection of iconic models owned by Malaysians. The red Countach on the left was originally owned by the Bee Gees Sir Barry Gibb who purchased it in 1983.*

It’s not known how many new Lamborghinis were sold in Malaysia last year but for the Asia-Pacific area, the carmaker reported that 2,249 units were sold in 2021. The 14% increase from the year before contributed to Lamborghini’s best sales results ever, with 8,405 cars delivered worldwide.

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Lamborghini Essenza SCV12 makes first public appearance at Auto Shanghai 2021

For this year’s Auto Shanghai motorshow, Lamborghini had three models on display, with the Essenza SCV12 hypercar making it global debut. The Essenza was accompanied by the road-homologated track car Huracan STO which makes its China debut along with the Huracan Fluo Capsule, the latest collection of the vibrant colours for V10 super sports cars (showcased in Asia Pacific for the first time on a Huracán EVO).

Stephan Winkelmann, who returned to the helm of the Italian sportscar company Lamborghini after being away for 5 years, was on hand to speak proudly of the past’s year’s achievement. “Automobili Lamborghini closed 2020 with its highest-ever profitability and its second highest-ever in terms of turnover and sales despite a factory closure of about two months due to COVID-19. This growing momentum has continued into 2021: the year opened with a very positive outlook, with deliveries in the first 3 months reaching the highest level on record. Orders placed thus far already cover 9 months of production,” he said.

“At this pivotal point in the company’s history, we are working very hard and preparing Lamborghini for a new era. The new development plans to be announced soon will outline how Lamborghini is going to become an even stronger brand, both here in China and around the world,” he said, adding that volumes in the Chinese market are expected to rise to second place in terms of sales, remaining one of the most significant markets for Lamborghini globally.

The Essenza SCV12
Following its virtual launch in 2020, the display at in Shanghai this week is the first public one of the Essenza SCV12. This track-only hypercar is finished in the exclusive Verde Selvans, Grigio Linx, Nero Aldebaran Gloss and Arancio California launch livery.

The limited-edition car – only 40 units will be available – was inspired by the Squadra Corse’s years of experience in competition. The innovative solutions found in this unique car create the new ultimate experience for the driver, with a futuristic design that fully inherits brand’s iconic elements, while balancing lightweight construction, functionality and design aesthetics.

The Essenza SCV12 is a direct descendant of cars such as the Miura Jota and Diablo GTR, with the most powerful V12 naturally-aspirated engine ever developed by Lamborghini. The 830 bhp engine receives a significant power boost from the RAM effect at high speeds. This high output is transferred to the wheels by a new X-trac sequential 6-speed gearbox designed as a structural element mounted within the chassis, combined with a rear-wheel drive system.

The large rear wing, side fins and front splitter are elements inspired by the Huracan Super Trofeo EVO and GT3 EVO. They promise greater efficiency and create higher downforce levels than a GT3 car, with up to 1,200 kgs on the rear end at 250 km/h.

As the first GT car developed to stringent FIA prototype safety standards, the Essenza SCV12 features an exceptional power-to-weight ratio of 1.66 bhp/kg. This is made possible by its new-generation carbonfibre monocoque chassis without an internal rollcage.

Born for life on the track and to race, there is the promise of the purest track experience that Lamborghini can offer. Every Essenza SCV12 customer will become a member of an exclusive club with access to special programs to drive their hypercar on the most prestigious circuits in the world. In addition to premium track facilities, the program also gives access to exclusive training programmes similar to those followed by the official racers.

China debut for Huracan STO
The Huracan STO is a street-homologated super sportscar with the soul and characteristics of a real racing car. It is considered to be the purest incarnation of Lamborghini Squadra Corse’s motorsports prowess and heritage, possessing the technologies derived from the Huracan Super Trofeo EVO and GT3 EVO racing cars. These cars have scored many victories, including the 24 Hours of Daytona on three occasions and the 12 Hours of Sebring twice.

With a powerful V10 naturally-aspirated engine delivering 640 bhp/565 Nm, the rear-wheel Huracan STO can accelerate from 0 to 100km/h in just 3.0 seconds, from 0 to 200 km/h in 9.0 seconds, and reach a top speed of 310 km/h, it is claimed.

To further reduce weight, over 75% of the exterior panels are of carbonfibre. Extensive applications of lightweight technology give the Huracan STO a weight-to-power ratio of 2.09 kgs/bhp with a dry weight of only 1,339 kgs.

Three new driving modes are available to the driver – STO, Trofeo and Pioggia. The default STO mode is for road driving and fun on curvy roads while the Trofeo and Pioggia (rain) modes optimise all systems for dry and wet surfaces, respectively.

The new Brembo CCM-R braking units use materials and expertise derived from F1 applications, ensuring superior heat resistance, performance and consistency.

Lamborghini Huracan EVO Fluo Capsule
In the exclusive Ad Personam room at the Lamborghini stand, visitors can view the Huracan EVO Fluo Capsule. Launched in November 2020, this is its first appearance in the Asia Pacific region, bringing to the super sportscar a daring yet elegant collection of bright and bold colours in a matte paint exterior with complementary interior colour and trim options.

The display unit is being presented in matte Verde Shock (green) colour with another four exterior and interior configurations – Arancio Livrea (orange), Celeste Fedra (blue), Arancio Dac (orange) and Giallo Clarus (yellow), combined with matte black details and coloured accent lines. The Capsule offers an additional layer of variety and personalization to the already near-infinite possibilities that the Ad Personam program offers.

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Lamborghini offers customers Ad Personam personalisation services online

In the post COVID-19 world (we’re not there yet), close contact is going to be avoided or discouraged to minimise spread of coronavirus infection. Many industries will have to change the way they do things whether within their organisations and for those which deal with the outside world, interaction with customers and clients.

The auto industry, being one of those that has much interaction with customers, is undergoing change with processes that promote social distancing and contactless transactions. Greater attention is being paid to hygiene and the health of staff.

For carmakers like Lamborghini, which has long maintained a personal touch with its customers, there is also a need to review the interactive activities. In particular, the Ad Personam customisation program now has to take into consideration customers who may not wish to travel (or cannot) to the specialist department in Italy.

For such customers, there is now a new Ad Personam virtual studio offering consultation sessions to customers worldwide who want their new Lamborghini to be personalized. From this month, these customers can pre-book an initial consultation of around 2 hours via their dealership, either joining their sales specialist at the showroom or from another location, for their dedicated session with Lamborghini’s specialists.

They will be able to view extensive Ad Personam options on display during the video call to the Ad Personam studio. With the model present, design proposals and configuration suggestions from the Ad Personam team can be discussed using smartphones for walkarounds and to see close-up details. The virtual consultation is followed up with full proposals sent to the client, including renderings and even material samples.

“Lamborghini is always thinking dynamically about the best solutions to challenges, and our new virtual Ad Personam studio consultations have been carefully devised to support clients who, in times where we are all cautious about international travel, still want the special, one-to-one experience of creating an entirely personalized car,” said Giovanni Perosino, Chief Commercial Officer of Automobili Lamborghini.

“We still look forward to welcoming clients to Sant’ Agata Bolognese in the future but we expect more than 150 Ad Personam consultations to take place virtually within this year, and continuing as an option for the future. With the support of our dealers worldwide, who also have significant personalization experience and of course, samples and materials in their own dealerships, we have the exciting opportunity in an increasingly digital age to create one-off Lamborghini models virtually,” he explained.

To celebrate the new Ad Personam facility, Lamborghini announces the Aventador SVJ Xago special edition. Only 10 units are available to those customers specifying their Aventador SVJ virtually. Inspired by the hexagon cloud shapes at the North Pole on the planet Saturn and the strength of the hexagon in nature, the Xago celebrates the iconic ‘hexagonita’ theme in Lamborghini design.

The exterior of the Lamborghini Aventador SVJ Xago edition features a specially-created fading hexagonal silver effect, with a unique Ad Personam contrast colour livery for each car and gloss black Nireo Ad Personam rims.

The interior features an exclusive seat pattern with hexagonita theme, and special contrast colour matching the exterior. Each of the Aventador SVJ Xago models will be identified by a numbered plate.

Lamborghini started its Ad Personam program in 2013 and opened its Ad Personam studio in 2016. Today, more than 50% of its cars are given additional attention by Ad Personam specialists after leaving the factory. This percentage has tripled over the last 3 years, with customers in the USA, Asia and UK being the largest number using the personalisation service.

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The top comes off the Lamborghini Sian Coupe with a Roadster variant

Ten months after Lamborghini launched the Sian as its first production hybrid super sportscar, an open-top variant has been unveiled. Only 19 units will be produced – and all are already sold.

The Sian Roadster, as a true roadster, adds a new purity with the open-air cabin. The aerial view of the car is reminiscent of the iconic periscopio line inspired by the first Countach, running diagonally from the cockpit to the rear and culminating in the aerodynamic airstreamers behind driver and passenger.

The long sculptured contours and characteristic aero wings give the Sian Roadster an unmistakably powerful profile. The car’s very low front, with integrated carbonfibre splitter, houses the iconic Lamborghini Y-shape headlights.

The extreme and strong rear of the car incorporates Lamborghini’s evocative hexagon design, including 6 hexagonal taillights inspired by the Countach. The rear wing is integrated within the profile and extends out only during the driving to enhance the performance.

To optimize aerodynamic efficiency, airflow is directed through the front splitters and through the front bonnet, through the side air intakes and outlets and over the rear spoiler, with no loss of aerodynamic efficiency from the roadster’s roofless design.

Active cooling vanes on the rear use unique materials-science technology patented by Lamborghini. The operation of the vanes is triggered by the reaction of smart-material elements to the temperature generated by the exhaust system, causing them to rotate and providing an elegant and lightweight cooling solution.

The Sian Roadster makes its debut in Blu Uranus, especially selected by Lamborghini’s Centro Stile, which works together with the Ad Personam department to entirely personalize the colour and finish of each client’s Roadster.

The Oro Electrum wheels have a colour chosen by Lamborghini to signify electrification. The complementary interior is an elegant combination of white with Blu Glauco detailing and aluminium elements in Oro Electrum, New-design air vents produced via 3D printing allows customization with a client’s initials.

The Sian Roadster is powered by the same hybrid system as the coupe which provides the highest power possible via the lightest solution. It combines the V12 engine with a 48-volt e-motor, delivering 34 hp, which is incorporated into the gearbox to provide immediate response and improved performance. The e-motor also supports low-speed maneuvers such as reversing and parking with electric power.

With the advanced technology, the engine, which incorporates titanium intake valves, has been uprated to 785 bhp. With an additional 34 bhp from the hybrid system, the maximum output is 819 bhp, giving the Sian Roadster a claimed capability of going over 350 km/h. From standstill, it is claimed to be able to accelerate from 0 to 100 km/h in less than 2.9 seconds.

The powertrain has Lamborghini’s innovative supercapacitor application – a world-first technology storing 10 times the power of a lithium-ion battery. Located in the bulkhead between cockpit and engine, it ensures perfect weight distribution.

Three times more powerful than a battery of the same weight and three times lighter than a battery producing the same power, the electric system with the supercapacitor and e-motor weighs only 34 kgs. It thus delivers a remarkable weight-to-power ratio of 1.0 kg/hp. Symmetric power flow ensures the same efficiency in both charging and discharging cycles, the most lightweight and efficient hybrid solution.

There’s also a highly sophisticated regenerative braking system, especially developed by the carmaker. The symmetric behaviour of the supercapacitor, contrary to normal Li-Ion batteries, can be charged and discharged with the same power. It fully charges the energy storage system every time the vehicle is being braked.

The energy stored is an instantly-available power boost, allowing the driver to draw immediately on increased torque when accelerating away (up to 130 km/h) when the e-motor automatically disconnects. This improves the elasticity maneuvers and makes it more than 10% faster than a car without this system.

“The Sian Roadster encapsulates the spirit of Lamborghini,” said Stefano Domenicali, Automobili Lamborghini Chairman & CEO. “It is the expression of breathtaking design and extraordinary performance, but most importantly embodies important future technologies. The Sian’s innovative hybrid powertrain heralds the direction for Lamborghini super sportscars, and the open-top Sian Roadster affirms a desire for the ultimate lifestyle Lamborghini as we move towards a tomorrow demanding new solutions.”

Sian – Lamborghini’s first production hybrid super sportscar

Click here for other Lamborghini news and articles

Piston.my

Ad Personam

Lamborghini Urus Performante Takes the Super SUV’s Performance To A Higher Level

Lamborghini Urus sets record as brand’s best-selling model in the shortest time ever

SunAgata Supercars opens Lamborghini Kuala Lumpur sales and service facility in Glenmarie, Selangor

Lamborghini Essenza SCV12 makes first public appearance at Auto Shanghai 2021

Lamborghini offers customers Ad Personam personalisation services online

The top comes off the Lamborghini Sian Coupe with a Roadster variant

Lamborghini Urus Performante Takes the Super SUV’s Performance To A Higher Level

Lamborghini Urus sets record as brand’s best-selling model in the shortest time ever

SunAgata Supercars opens Lamborghini Kuala Lumpur sales and service facility in Glenmarie, Selangor

Lamborghini Essenza SCV12 makes first public appearance at Auto Shanghai 2021

Lamborghini offers customers Ad Personam personalisation services online

The top comes off the Lamborghini Sian Coupe with a Roadster variant

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