JM Auto Gallery (Alor Star), an authorised Mitsubishi Motors dealer, has been associated with the brand for 14 years and has been growing with it. Confident of continued growth, the dealership has relocated to a new site in Alor Setar, Kedah, as well as opened a new 3S centre in Langkawi.
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The Klang Valley has a high concentration of vehicles, many of which are Hondas and over the years, Honda Malaysia has been expanding its dealer network to minimise distances owners and customers have to go to find an authorised dealership to buy a Honda or to have their vehicle serviced.
Recently, the network gained another 3S outlet in Shah Alam, Selangor, which is the 28th Honda 3S Centre in the company’s Central region. The new outlet, operated by Elmina Motors, is strategically located with easy access via Guthrie Corridor Expressway (GCE), New Klang Valley Expressway (NKVE), North-South Expressway (NSE) and the upcoming Damansara-Shah Alam Elevated Expressway (DASH).
Elmina Motors invested RM21.8 million in the new Honda 3S Centre which sits on an 85,377 sq. foot property. As a 3S centre, it offers complete sales and after-sales services to customers. Its service centre has 20 bays with specialised areas for jobs involving tyres and air-conditioning and electrical systems.
The facility meets Honda standards in all aspects and customers can also enjoy a variety of amenities such as comfortable lounges and complimentary wifi services. There is also free flow of food and beverages in the pantry area and a Kid’s Corner but these two areas are temporarily closed in view of the current RMCO (Recovery Movement Control Order) situation. All Honda dealerships adhere to the Standard Operating Procedures.
A surau is also available, along with car wash services and roadtax/insurance coverage renewal services.
“In view of the government’s strategies in resuming businesses, we believe the new Honda 3S Centre will contribute to Honda Malaysia’s effort to support the nation’s economy. The timing is opportune as it also provides another conveniently-located Honda showroom for customers to visit and test drive any Honda model, especially the three exciting models that we launched this year – the All-New Accord, New Civic and New BR-V. This is even more impeccable with the price reductions for Honda models after the announcement of the sales tax exemption by the government of Malaysia,” said Honda Malaysia’s Managing Director and CEO, Toichi Ishiyama.
Mr. Ishiyama believes the opening of the new Honda 3S Centre can support the increase in after-sales service intakes in the Selangor area. In 2019, the company recorded more than 647,100 service intakes in the Central region, a 5.4% increase from the service intakes in 2018.
“With such encouraging growth, Honda Malaysia is continuously working hard to improve in order to provide excellent after-sales services to further elevate customer satisfaction,” he said.
Revised Price List for Honda Models, effective from today till December 31, 2020
Over the past few years, UMW Toyota Motor (UMWT) has been transferring its own branch outlets to dealers and other interested parties to take over retail operations. The move, as explained in October 2017, has been to enhance operation excellence.
UMWT would increase intensity on high value-added upstream activities such as product development, marketing and dealer network support, while the dealerships would have greater focus on customer-related activities.
The Malaysian car industry has been dominated by distributor-owned outlets for decade, somewhat different from other markets where dealerships are more independent. This new move departs from that business model and has been ongoing for UMWT.
Two more of its branch outlets in the Klang Valley have been transferred to dealers with effect from today. The dealers are established companies with a long association with Toyota and UMWT. They are Laser Motor which takes over the Section 19 outlet in Petaling Jaya, Selangor, and Fokus Sentral which takes over the outlet in Cheras, Kuala Lumpur.
“It is essential for UMWT to continue achieving high customer satisfaction standards,” said Ravindran Kurusamy, President of UMW Toyota Motor. “I am extremely excited about working even more closely with our dealers to realise a shared vision for UMWT, which is to promise the concept of ‘Best In Town’, meaning more focused one to one customer engagement. Although this arrangement signifies an important change for UMWT, our customers should rest assured that our service will not be compromised, but get even better in the future.”
For UMWT’s significant customer base of Toyota owners, the change should have no effect – apart from the promise that things will be even better in coming years. In other words, it’s ‘business as usual’. The transition is seamless but allows for a strong entrepreneurial spirit to create more value that benefits the local economy. As businessmen, the dealers want to succeed and build their business so they will give their best efforts, which is of course good for Toyota owners.
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