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BMW’s famous Art Car Collection has been shown at exhibitions around the world (including Malaysia in 2006) and now it is also being presented in augmented reality (AR) for the first time, enabling people all over the world to digitally experience the rolling sculptures.

The move is in time for the 50th anniversary of the BMW Group’s cultural commitment. The support for cultural institutions and artists around the world and, based on mutual appreciation and curiosity, BMW connects people all over the world.

BMW Art Cars in AR

BMW Art Cars in AR

To put the Art Cars in the digital universe, BMW teamed up with Acute Art which developed an app for the purpose. The Acute Art app uses cutting-edge technology that works best on high-end smartphones with the latest software. The supported devices are iPhone X or newer and Samsung Galaxy S8 or equivalent models. The app requires a phone with at least 4 GB of RAM and the Apple iOS 11 or Android 8.0 Oreo (API 24) operating system. It is free of charge for download from the App Store and Google Play.

Art Cars since 1975
On the initiative of the French racing driver and art lover Herve Poulain and in close collaboration with Jochen Neerpasch, then BMW Motorsport Director, the artist Alexander Calder was asked in 1975 to design Poulain’s BMW racing car. Since then, a total of 19 artists from all over the world have designed BMW automobiles of their time. They showed different artistic statements and reflected cultural and historical developments in art, design and technology.

BMW Art Cars in AR

The first BMW Art Cars will be accessible via the app are the ones done by Alexander Calder (BMW 3.0 CSL, 1975); Michael Jagamara Nelson (BMW M3, 1989); Ken Done (BMW M3, 1989); Matazo Kayama (BMW 535i, 1990); Esther Mahlangu (BMW 525i, 1991); Jeff Koons (BMW M3 GT2, 2010); and John Baldessari (BMW M6 GTLM, 2016). The other Art Cars will be integrated into the Acute Art App every two weeks from today.

The app can be used to place them individually or as a group. For this purpose, the real Art Cars were scanned from numerous angles using the photogrammetry method and every detail of the artistic work and the surface of the car were recorded. The vehicles were then digitally put together to create a realistic AR version of themselves.

BMW Art Cars in AR

Part of BMW’s cultural commitment
“The BMW Art Cars are an essential part of BMW’s 50 years of cultural commitment. They are finally entering the digital world and are accessible everywhere and for everyone. I am thrilled to work with Acute Art as we both strive for innovation and cutting-edge technology. I can hardly wait to place the Art Cars in my living room and get behind the wheel of these extraordinary masterpieces!”  said Pieter Nota, Member of the Board of Management of BMW AG, responsible for customers, brands and sales.

During this year’s Art Basel in Switzerland, the BMW Group will celebrate the 50th anniversary of its cultural commitment with this interactive exhibition of BMW Art Cars in the Acute Art App. On September 21, in addition to the presentation of the BMW Art Car by Alexander Calder, guests will be invited to experience the BMW Art Cars in a specially created augmented reality area.

Winning design of BMW M4 GT4 livery contest on show at Pavilion KL this Wednesday

StayAtHome

Vaccination does not make you immune to COVID-19 infection. You can still get infected and you may not show symptoms but spread the coronavirus. Do not stop taking protective measures such as wearing a facemask, washing hands frequently and social distancing.

With concerns about the COVID-19 pandemic and many governments banning gatherings as well as calling for social distancing, launching a new car model in the usual public manner is no longer appropriate. Some companies have taken to using the internet to debut their new models and Lamborghini has revealed its new Huracan EVO Rear-Wheel Drive Spyder virtually as well.

Only for Apple devices
Using Augmented Reality (AR) for the first time on its official website, the company is bringing its latest V10 super sportscar directly to customers and fans worldwide. However, access seems confined only to those with an iPhone or iPad (iOS 11 and A9 processor or later).

2020 Huracan EVO RWD Spyder
AR lets you bring the Huracan into your home.

2020 Huracan EVO RWD Spyder

With AR, simply tapping ‘See in AR’ brings views of the new open-top rear-wheel drive model to people’s driveways, gardens or even sitting rooms. The virtual experience enables the viewer to rotate and expand the size of the vehicle, up to a 1:1 scale, allowing close looks at both its exterior and interior details. Images of what is viewed can also be captured with a high level of photorealism.

“At a time of major business challenges, Lamborghini is innovating once again and exploring new methods of communication. New technologies have accelerated fast during this time of global emergency, and Lamborghini is pioneering exciting new possibilities. Lamborghini can now be in everyone’s home, thanks to Apple’s AR technology, which is available on hundreds of millions of AR-enabled devices around the world,” said Stefano Domenicali, Chairman & CEO of Automobili Lamborghini.

0 – 100 in 3.5 seconds
The new Huracan EVO variant provides drivers with open-air driving pleasures, lightweight engineering, rear-wheel drive and a specially tuned Performance Traction Control System (P-TCS). The V10 powerplant delivers the same 610 bhp/560 Nm as the coupe version, giving a claimed 0-100 km/h time of just 3.5 seconds and a top speed of 324 km/h.

2020 Huracan EVO RWD Spyder

The aluminium and thermoplastic resin body sits on a lightweight hybrid chassis of aluminium and carbonfibre, with a dry weight of 1,509 kgs and a weight-to-power ratio of 2.47 kg/bhp. Front/rear weight distribution of 40:60, with double wishbone suspension and overlapped quadrilaterals and passive shock absorbers provide optimized driver feedback.

Ventilated and cross-drilled steel brakes are fitted to 19-inch rims with specially-developed Pirelli P Zero tyres. Customers can also order their car with optional 20-inch rims and carbon ceramic brakes.

2020 LAMBORGHINI Huracan EVO RWD Spyder

Similar aerodynamic qualities as coupe
Its design optimizes the integration and function of the extremely light soft top. Refined in the wind tunnel, the exterior lines ensure drag reduction and downforce matches that of the coupe without requiring additional aerodynamic features.

The specially tuned P-TCS traction control system is designed to consistently deliver torque and assuring traction in all conditions, even as the Spyder is ‘realigning’ after sharp cornering or drifting. Electronic intrusion, disliked by purist drivers, is minimized as the Huracan is specially engineered as an instinctive driver’s car with unfiltered physical feedback and maximum engagement.

2020 Lamborghini Huracan EVO RWD Spyder

2020 Lamborghini Huracan EVO RWD Spyder

“The Huracán EVO Rear-Wheel Drive Spyder doubles the driving fun, delivering raw driving pleasure with the opportunity to celebrate life outside. The driver is perfectly in touch with Lamborghini’s engineering heritage, experiencing the feedback and engagement from the set-up of a rear-wheel drive car where, while enjoying the sense of freedom and spirit of life that only open-top driving provides,” said Stefano Domenicali, Chairman & Chief Executive Officer of Automobili Lamborghini.

The first customers will take delivery of the new Huracan EVO RWD Spyder, priced in the UK from £151,100 (about RM810,700). For those who may take some time to save up to buy the car, you can still ‘enjoy’ it via the AR feature at the Lamborghini website. Other models will also have AR presentations in future.

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