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Last month, a new generation of lighting technology made its debut in the Audi Q5: digital OLED (Organic Light Emitting Diodes) technology. The use of OLEDs is not new to the German carmaker and in fact, Audi was a pioneer as far back as in 2016.

What are OLEDs?
OLED light sources are panel radiators, unlike point light sources such as LEDs using semiconductor crystals. The benefits of OLEDs are that their light is extremely homogeneous, infinitely dimmable and has very high contrast. The light can be split into segments which are individually controllable and can develop diverse levels of brightness, with minimal gaps between the segments.

Audi OLED

The lighting unit does not require any reflectors, optical fibres or similar optics. This makes OLED units very efficient, lightweight and flat, which considerably increases design freedom. An OLED lighting element is just one mm thin, while conventional LED solutions require much greater installed depths of 20 to 30 mm.

The energy requirement of an OLED is also significantly lower than that of LED optics if the latter are to achieve similar homogeneity. Audi’s OLED technology made its production debut in the taillight of the TT RS1 in 2016. Up to now, Audi models using OLED lighting technology have had up to 4  individually controllable, complex lighting segments that could be used for an individual, defined lighting design.

Audi OLED

The advantage of digital OLEDs
But now it’s the age of digitalization and this technology promises to improve road safety and is the first to allow for personalization of the taillight signature. Audi’s new digital OLEDs have a larger number of individually controllable segments that can now be randomly activated, with continuous variability of brightness.

In the Q5, three tiles of 6 units each (18 segments per lamp) are currently used. The high precision and great variability offer light designers a wealth of opportunities, using just one type of hardware. Q5 customers opting for digital OLED technology have a choice of three signatures in the taillights when purchasing their car. In the ‘dynamic’ Audi drive select mode, the lamps additionally switch to another signature.

Audi OLED

Audi OLED

More dynamic signalling
Moreover, animation effects such as coming-home/leaving-home lighting scenarios can be implemented, plus the dynamic flashing light has been integrated in the new lamp units as well.

In the new Q5, Audi has implemented a proximity detection feature for the versions using digital OLED taillights. When another road user approaches a stationary Q5 from the rear within less than 2 metres, all the OLED segments light up. When the Q5 starts to move, it returns to the original light signature. This is just an initial example of the automobile’s car-to-x communication with its surroundings.

Audi OLED

Further advancements
Further down the road, there will be clearly more segments per taillight, allowing for even greater personalization of signature lighting. For instance, predefined symbols might be displayed to provide other road-users with early warnings of hazards such as slippery roads or the tail ends of traffic jams.

“Up to now, we have been using OLED segmentation with the Audi TT RS1 and A8 for designing signature lighting. This has changed with the Q5,” said OLED technology project manager Dr. Werner Thomas. “Here the taillights turn into a kind of display on the outer shell, which will provide us with ample opportunities and prospects in terms of design, personalization, communication and safety going forward.”

Audi Q4 e-tron Sportback Concept

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Audi Malaysia recently launched its latest range of Q-Models, set to become one of the the strongest ranges of premium SUVs in the market. With different models built to cover a wide variety of consumer needs, the four debuts mark a new chapter in the development of the Audi brand in the country specifically for its SUVs, starting with…

(NB: Photo galleries for each of the 4 models follow the text)

The Audi Q2…

Sporting youthful styling and packed with state-of-the-art technology, the Audi Q2 is the all-rounder. The Audi Q2 is an urban-type vehicle for everyday driving and recreation, bundling a progressive design with a high level of functionality. The new Audi Q2 1.4 TFSI COD S tronic (Sport) is priced at **RM 219,900. To download the official price-list & spec-sheet, click this: Technical Spec Sheet – Audi Q2

The Audi Q5…

The new Audi Q5 is the latest generation of the best-top selling model from Audi.  Made even more powerful and flexible, the all-new Audi Q5 is the benchmark premium SUV that strikes the ideal balance of sportiness, sophistication and progressiveness. The most significant new features are the quattro drive with ultra technology, a powerful TFSI engine and an array of infotainment and assistance systems. The Audi Q5 2.0 TFSI quattro is priced at **RM 339,900. To download the official price-list & spec-sheet, click this: Technical Spec Sheet – Audi Q5

The Audi Q7…

Hot on the tyre tracks of the Audi Q2 and Q5 is the “mighty quattro”. A statement of the high-tech competence of Audi, the Audi Q7 is the most efficient and lightest car in its class. Its innovative assistance and infotainment systems take the large SUV to the front of the pack. Its new engines consume less fuel than the previous model while delivering more performance. The Audi Q7 3.0 TFSI quattro is priced at **RM 599,900. To download the official price-list & spec-sheet, click this: Technical Spec Sheet – Audi Q7

The Audi Q8…

Rounding off the range is the Audi Q8. The new face of the Q family brings together the best of both worlds – the elegance of a four-door luxury coupé and the practical talents of a large SUV. The generously dimensioned interior with variable luggage compartment, state-of-the-art operating and suspension technologies as well as intelligent assistance systems make the Audi Q8 a composed companion for business and leisure. A powerful, yet efficient 3.0 TFSI with mild hybrid system producing 340 hp provides the dynamics implied by the muscular design. With the permanent quattro all-wheel drive and a ground clearance of up to 254 millimeters, the SUV coupé can keep going when paved roads end. The Audi Q8 3.0 TFSI quattro is priced at **RM 727,900. To download the official price-list & spec-sheet, click this: Technical Spec Sheet – Audi Q8

Below: Jeff Mannering, Managing Director, Audi Southeast Asia at the official media presentation of the latest Audi Q2, Q5, Q7 and Q8

For FULL press releases on each of the Q models, click to download them below:

Press Release_Young and assertive – the new Audi Q2

Press Release_The new Audi Q5 – Now is calling

Press Release_The new Audi Q7 – The great quattro

Press Release_The new face of the Q family – the Audi Q8

For more information on the brand and various car models from Audi Malaysia, visit their official website at http://www.audi.com.my. You can also connect with them via social media at https://www.instagram.com/audimalaysia/.

 

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