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Award Winner

Volvo’s latest technology innovations have not gone unnoticed. Through them, the automaker was named Car Technology Brand of the Year for the second year running. The Volvo XC60 was awarded Best Safety Technology for its Steering Support system, Best Navigation, and Best Safest Car due to its exceptional Euro NCAP safety rating.

The Car Tech Awards honours manufactures with the best in-car technology launched over the year. The Winner of each category is chosen by a jury of experts from buyer’s guide Carbuyer and technology website Alphr. It should come as no surprise that cars like the XC60 are lavished with such praise when safety is the criteria.

It is fitted with Volvo’s Steering Support technology that automatically provides steering assistance to drivers during an emergency to help avoid a potential collision. Working in tandem with its city stop function, the car will be able to decrease the risk of avoidable collisions or accidents significantly.

Speaking of the award, Stuart Milne, Editor of Carbuyer, said, “Volvo’s success in the Car Tech Awards is remarkable. The company scooped Car Technology Brand of the Year for the second year in succession.”

“Our judges were impressed by the way Volvo refuses to rest on its laurels, developing a series of products and philosophies that build on its Vision 2020, that no one will be killed or seriously injured in a new Volvo by 2020,” he added.

Volvo’s XC60 almost scored full marks in its Euro NCAP crash test results. It received a 98% rating adult occupant protection and 95% for its safety assistance features. Adding to that, its intuitive and easy to use navigation system as well as a number of other features have made it the complete package.

Mercedes-Benz’s C-Class has been hnoured at the first ever BusinessCar awards. It won the ‘Best Premium Car’ title while its bigger brother the S-Class, was named the winner of the ‘Best Luxury Car’ category.

According to the automaker, both of its models received their respective accolades due to exceptional comfort levels, technology and competitive monthly running costs. Adding to that, the S-Class also had a ‘luxurious and unrivaled interior’ something that isn’t said often due to the relatively stiff competition faced at this side of the segment.

Regarding this, Rob East, Head of Fleet, Mercedes-Benz Cars UK, said, “Both the C-Class and S-Class are perfect examples of what Mercedes-Benz does best, combining unbeatable comfort with competitive running costs, plus excellent interior quality. It’s great to see these strengths being recognised by key members of the Fleet industry.”

The editor of BusinessCar stated that the reason that the C-Class trounced the competition was due to the fact that it had set a high bar when it came to comfort, tech and efficiencies, as well as having strong residual value. This means that on paper at least, buying a C-Class over other rival models makes more sense from a consumer’s prespective.

In recent years, Mercedes-Benz has been producing some of the best cars the automotive world has to offer. The styling of the new models are pretty clean and attractive, which is complemented by equally sophisticated and forward-thinking tech. This combination has allowed the German based automaker to bag awards from different competitions.

This momentum doesn’t seem to be ending soon as the automaker has revealed plans and concept vehicles that might turn the automotive world upside down. One thing is for sure, This level of competition could only mean one thing, the cars that will be made available soon, will offer us more bang-per-buck than in previous years.

Perodua has bagged another award but this time its the BrandLaureate Best Brands Award Most Favourite Brand Automotive Sedan/Compact Cars 2016/2017″ by the Asia Pacific Brands Foundation (APBF) last week.

The Malaysian automaker was the only automotive OEM which recieved an award at the event, which is an endorsement of how well received its cars are among Malaysian car buyers. Affordable cars and after-sales service are the main reasons that many flock to Perodua dealerships instead of those belong to competitor car companies.

“We are happy yet humbled of this recognition by the BrandLaureate as well as by the Malaysian public for their endorsement of our brand and their strong support. We will continue to improve ourselves, in all aspects, for our valued customers. This endorsement to all our models is a powerful one, particularly in a highly competitive market and we thank The BrandLaureate for this recognition,” Perodua President and Chief Executive Officer Datuk (Dr) Aminar Rashid Salleh said.

The APBF is a non-profit organisation founded in 2005 that is dedicated at highlighting the power of brands as a visual, auditory and sensory experience which is vital to the success of any business.

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