In mass production, a car model will be produced in thousands of units looking the same way. The most common form of ‘personalisation’ would be in the colour which usually has a number of choices. Many companies also offer accessories that can be added on when ordering the new car, and these too add another level of personalisation.
Then there are also limited editions where a company may prepare a certain number of units with a selection of additional equipment or features. This has been done with the locally-assembled BMW 320i M Sport Limited Edition and 330i M Sport Limited Edition announced by BMW Malaysia today. Prices (without insurance but with BMW Service and Repair Inclusive) for the two limited edition models are RM262,800 and RM304,800, respectively.
The 320i M Sport Limited Edition comes with the M Sport Package which gives an even sportier look to the popular sedan. This is complemented by new 18-inch M light alloy wheels in Double-Spoke Style 790 M. Inside, the limited edition offering is equipped with variable sports steering and M leather steering wheel, along with Individual Roof-Lining in Anthracite.
For the 330i M Sport Limited Edition, there’s an electrically-operated glass roof which brings the sky into the cabin for a brighter and more airy ambience. Motoring journeys will also be more enjoyable with the Harman Kardon Surround Sound System that’s included in the package. Also enhancing the sporting appeal are the 19-inch M light allow wheels in Double-Spoke Style 791 M.
Customers can choose from four body colours for the limited edition models – Alpine White, Black Sapphire, Mineral Grey as well as the M Portimao Blue. The Vernasca leather upholstery is offered only in black.
From RM2,663 a month
For those who require financing for the 320i M Sport and 330i M Sport limit editions, BMW Group Financial Services Malaysia has plans that start with monthly instalments from RM2,663 and RM3,237, respectively (terms and conditions apply).
As with every vehicle sold by authorised BMW dealers in Malaysia, owners of the limited edition models will enjoy a 5-year unlimited mileage warranty with a free scheduled service programme, BMW Roadside Assistance and Accident Hotline, BMW Group Loyalty+ Mobile App – BMW Privileges Card, and BMW Service Online.
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