Through the Bugatti Sur Mesure programme, which boldly touts “near-infinite” options for customisation, Bugatti purchasers may customise their cars in any way they choose.
The beautiful Bugatti you see in the photos here, the Chiron Super Sport Golden Era, was the result of a buyer who really pushed that assertion to its absolute limit. The Golden Era took two years to create and 400 hours were devoted to the artwork you see on either side of the car. It was commissioned by an unidentified Bugatti collector who had a profound love for the automaker’s more than 100-year history.
The Bugatti EB112 is one of Giorgetto Giugiaro’s most renowned and respected creations, and Bugatti is honouring it on the day of his 85th birthday. For those not in the know, Giorgetto Giugiaro on icons like the DMC DeLorean, De Tomaso Mangusta, and even designed the first-ever Volkswagen Golf. He is also the founder of the legendary design house – ItalDesign.
The engineering and design of the Bugatti EB112 caused a stir when its covers were removed during the Geneva Motor Show in 1993. The EB112 fundamentally redefined the notion of a saloon vehicle by inventing a brand-new, ultra-luxurious Grand Tourisme niche in a way that only Bugatti can, building on faultless tradition and a devotion to cutting-edge technology.
The new hypercar from Bugatti will mark a significant change for the company. Achim Anscheidt, the former head of design at Bugatti, stated that the Chiron replacement will make its debut next year and go into production in 2026.
Most significantly, the next Bugatti substitutes a V-8 hybrid powertrain for the company’s iconic W-16 engine, probably drawing on the electrical know-how of Croatian carmaker Rimac, who joined Bugatti in 2021.
The first time the world heard about a super Bugatti (actually all Bugattis are super anyway) was in late 2020 when the idea of a lightweight, track-only hyper sportscar was presented. The following year, at The Quail (a motorsports gathering) in August 2021, the carmaker announced that it would develop the Bolide, as the car would be known, into a limited production model.
The production run would be for just 40 units, all built around the iconic W16 engine. 20 months have passed and during that time, the engineers have been developing the car to an entirely new level of engineering, aerodynamic and technological innovation.
Two years ago, at The Quail in California, Bugatti presented a surprise to guests at the famous motorsports gathering. It was the Bolide, just a concept then but the carmaker announced that it would make the car in limited numbers. Response was instantaneous – within a week, all 40 units of the radically light track-oriented Bugatti machine were booked.
Each costing no less than 4 million euros (about RM18.55 million), the Bolide is the most extreme Bugatti ever created. One motoring writer went as far as the describe it as ‘a Thermonuclear Do-It-All Performance Machine’.
The Bolides are still on the production line in France and the first of the cars with the legendary W16 quad-turbocharged engine will be delivered to customers only next year. But you can have a Bolide at your home or office before them – and it will cost you only 50 euros (RM232) which is a lot less too.
Each time Bugatti announces a new model, it is sold out almost immediately. And because only a very small number will be made, it is already a collector’s item. The Centodieci, for example, was so sought after by customers that all 10 units were booked even before being officially revealed.
With the Chiron Profilee, however, it is a different matter: Bugatti has announced it and shown it but is not taking any bookings for the single unit built. This will be a truly one-of-a-kind model which will be put on auction by RM Sotheby’s on February 1, 2023, with a percentage of the proceeds going to benefit charitable causes.
Bugatti has revealed its latest range of digital timepieces, created in collaboration with VIITA Watches of Austria. The new Carbone Limited Edition by VIITA is not only the world’s first limited-run smartwatch but also the first to be constructed with a housing of full carbonfibre – the lightweight material used extensively in the brand’s hypercars.
In the modern era of Bugatti, carbonfibre is a crucial material. Extremely lightweight, strong and dense, it is used both in the monocoque and in the bodywork of every Bugatti. Without its innate strength, the record-breaking performance of models like the Chiron Super Sport 300+ would not be possible.
The revolutionary material, which has a history going back to 1860, is finished with highlights of blue, a French racing colour forever associated with Bugatti. The carbonfibre elements are milled precisely from a solid block.
Well over 40% of all Bugatti vehicles ever created have been open-top in design but in the Chiron era, a roadster was never offered. Therefore, as a farewell to the legendary W16 powerplant, Bugatti decided to create a roadster which it has named the W16 Mistral.
“The introduction of the W16 Mistral continues the legacy, and also opens the next chapter in the Bugatti roadster story, inspired by over a century of open-top legends,” said Mate Rimac, CEO of Bugatti Rimac.
Being a very special Chiron, much consideration went into the name it should have. Inspiration came from the mistral, a powerful wind that blows from the Rhone River valley, through the chic towns of the Cote d’Azur in southern France and into the Mediterranean.
Built around the 1,600 ps W16 engine, first used in the Chiron Super Sport 300+, the W16 Mistral offers superlative performance unlike any open-top car. Its design and engineering is completely bespoke. The existing monocoque is not simply cut off above the A-pillars to make way for the new open-top design but has been reengineered and reshaped to create a more rounded silhouette without compromising performance.
“We know the W16 Mistral will always have significance in the story of Bugatti, marking the last time that perhaps the greatest ever automotive powertrain is used in a roadgoing production car. We, as a design team, felt enormous pressure to deliver styling that immediately conveyed this landmark moment, drawing inspiration from some of the most beautiful roadsters in Bugatti history,” said Achim Anscheidt, Bugatti’s Design Director.
As they considered the project, they looked at the 1934 Bugatti Type 57 Roadster Grand Raid (pictured above), a sporting roadster that represented the pinnacle of elegant design. Marked out by its dual aerodynamic headrests, flowing backwards into the bodywork, and a cut down V-shaped windscreen, this particular Grand Raid was effortlessly sophisticated with an understated sportiness. Finished in a duo-tone black and yellow livery, it would provide the perfect inspiration for this watershed moment in the Bugatti story.
The W16 Mistral has colours inspired by the Type 57 Roadster Grand Raid. A warm black with hints of truffle brown and subtle yellow accents can be seen throughout. Not only is it homage to the iconic coachbuilt body, but also to Ettore Bugatti, who chose the black and yellow combination for many of his personal cars.
The open-top hypercar also captures the essence of the Grand Raid’s V-shaped windscreen and evolves it into a modern-day work of art. A curving windscreen that seemingly wraps around the A-pillars, blending seamlessly into the side windows and creating a ‘visor’ effect that hints at the motorsport levels of performance available. The windscreen itself is a marvel of engineering, curved just enough to create the rounded visor design, without distorting the driver’s vision.
The top line of the windscreen and side windows flows purposefully around the side air intakes. This character line then flows back underneath the side glass to shoot through all the way to the front horseshoe grill creating a new three-dimensional character for the famous Bugatti C-line introduced on Chiron.
To keep the body side section slim, but also allow for optimum airflow to the W16, the oil cooler intakes on the side were deliberately separated from the engine air intakes, which now sit on the roof, just behind the occupants.
The two-new roof-mounted engine air scoops also reference the Type 57 Roadster Grand Raid, as well as the first open top Bugatti of the modern era: the Veyron 16.4 Grand Sport. Tighter, more powerful and appearing to leap forwards, the W16 Mistral exhibits an entirely different character.
“To reflect the W16 Mistral’s new character, we also totally reinvented its frontal appearance, in line with the vertical layout of our unique or few-off models like Divo and La Voiture Noire. It’s immediately imbued with a sense of exclusivity; the vertically stacked headlights are completely bespoke and the famous horseshoe grille is reimagined to be much more three-dimensional; both deeper and wider. At the rear, we challenged ourselves to create a striking but also more elegant iteration of Bolide’s X-theme taillight motif, which forever left its mark on the world of automotive design,” Anscheidt explained.
The headlights themselves are intricately shaped, incorporating a 4-light signature that subtly nods to the W16 Mistral’s 4-wheel-drive and 4 turbochargers. But their 3-dimensional surface also functions as an aerodynamic aid that funnels air through the light and out through the wheelarch to improve aerodynamic drag. The wider horseshoe grille allows the high temperature engine radiator to be fully fed purely from one intake, leaving the two side intakes to focus only on providing air to the intercoolers.
The X-taillight, meanwhile, serves the function of venting the side oil coolers through ducts connecting the triangular negative space in between the X beams to the side radiators. Therefore, a pressure drop is created between the side intakes and the outlets at the back, which helps to manage the mid-temperature cooling circuit of the engine most effectively.
Other engineering innovations can be seen in Bugatti’s advanced composite materials are paired with cutting-edge titanium and aluminium 3D-printing for the striking design. A detailed analysis of the W16 Mistral’s dynamic stiffness allowed engineers to develop lightweight solutions that would ensure optimum handling and performance under the most extreme conditions.
The interior follows that in the Chiron, providing an experience that’s both elegant and luxurious, but also functional enough to ensure all information is easily visible at up to 420 km/h. The dedication to material quality remains a hallmark of Bugatti design, with advanced, lightweight titanium, aluminium components milled from a solid block and soft, blemish-free leathers.
An intricate woven leather is used on newly designed door panels, meticulously tested and produced to Bugatti quality standards that envision regular use for over a hundred years into the future. The gear shifter – machined from a solid block of aluminium – features a touch of wood and an amber insert with Rembrandt Bugatti’s famous ‘dancing elephant’ sculpture locked within.
When Bugatti’s last roadster, the Veyron 16.4 Grand Sport Vitesse, set a world speed record of 408.84 km/h in 2013, its 8-litre quad-turbo W16 had 1,200 ps. The W16 Mistral has 1,600ps, making use of the same power unit that propelled the Chiron Super Sport 300+ to a world-record-breaking speed of 490.7 km/h in 2019.
“The union of a roadster format and our W16 powertrain is absolute perfection. With the roof removed, and a pair of large air intakes directly behind your head feeding around 70,000 litres of air through the engine every minute at full bore, driving the W16 Mistral connects you to the intricate workings of this revolutionary powertrain like no other Bugatti to date,” declared Rimac.
Only 99 units of the W16 Mistral will be built, each with an ex-factory pricetag of 5 million euros (about RM22.4 million). Orders are no longer accepted as the entire production run has already been taken, with first deliveries due to being in 2024.
Bugatti will build only 10 units of the Centodieci, the most exclusive model from the French brand. And even though it is a small number, the cost and time for engineering, development and testing has been no less than for any other model. In fact, if one were to use the 10-unit production run as a basis, it is probably the most expensive model in development cost.
Over the course of many months, Bugatti test drivers and engineers have carried out all types of testing on various roads and tracks and in various conditions to collect technical data on performance and reliability. To date, the production-based prototype of the Centodieci has completed over 50,000 test kilometres in total following final endurance testing.
The white prototype has been run virtually non-stop with 3 drivers taking turns. It may sound like a fun job being able to drive fast for long periods (and no worries about speed-traps!), but it is a serious one. Endurance testing requires drivers to have a high level of technical knowledge, maximum concentration, and sensitivity. During driving, they must examine all functions of the hypercar, registering and logging every minor issue. They drive day and night on different track profiles and across every speed range, from stop-and-go pace to top speed.
Even after hours going round and round the same high-speed track at Nardo in Italy, they must be able to pick up the slightest of unusual noises, movements, and irregularities. Everything is inspected one final time: driving on different surfaces – both wet and dry – testing every little steering movement, braking, acceleration, cornering load, and functionality of the driver assistance systems.
“With its high-speed circuit and handling course, the Nardo test centre provides the ideal conditions for intensive endurance tests,” said Steffen Leicht, the man responsible for endurance testing at Bugatti. The 12.6-km circular track with a diameter of 4 kms is considered the fastest automotive circuit in the world – ideal for the 380 km/h Centodieci.
It also has a 6.2-km handling course on the inner section that enables drivers to check performance and dynamic behaviour at the highest load levels and with longitudinal and transverse dynamics. In total, the facility has 70 kms of roads with different surfaces, enabling extensive testing and inspection of all vehicle components.
During endurance testing, the Centodieci covered up to 1,200 kms each day, interrupted only by technical checks, refuelling, and driver changes. Throughout the entire time, Bugatti’s engineers analyze the engine and vehicle data and make adjustments where necessary. “We assess every element on the vehicle one last time, paying particular attention to functionality and durability before the first Centodieci cars go into production,” explained Carl Heilenkotter, project manager responsible for one-off and few-off projects at Bugatti.
“All components must interact perfectly with one another and be capable of withstanding any kind of overloading. They must also harmonize in a stable and safe manner even when subjected to the most severe handling situations,” he explained.
The testing that is carried out is no different from what Bugatti has been doing for more than 100 years to ensure the highest quality for its cars. However, new technologies have enabled the engineers to carry out testing in more sophisticated ways today and to go well beyond the legal and expected requirements.
“The Centodieci is deliberately driven to its limits in order to guarantee reliable handling at the highest level, even in extreme situations. Even though most cars never enter this range, it is nonetheless tested. This is the philosophy of the brand and that is why we put such a huge amount of effort into all this testing. Bugatti is committed to the highest quality standards, durability, and customer satisfaction,” said Heilenkotter. “The endurance tests in Nardo represent the final act of the extensive trials.”
As soon as the final assessment has been completed, the first of the highly exclusive vehicles – each with a starting price of 8 million euros (about RM37.17 million) – can go into production. All the 10 hypercars – which have 8-litre 16-cylinder 1,600 ps engines – will be completed in the coming months and their owners will receive them later this year.
When you pay over a million ringgit for a car, you would definitely want it to be special even though it is likely to be one of the few in the country. After all, if you can pay that much, what would be a few hundred thousand more to customize it to exactly how you like your car to be. The premium and luxury carmakers have such customization programs and now Bugatti also offers it officially with Bugatti Sur Mesure. The program is in response to ever-growing demand for personalized Bugatti creations.
Bugatti Sur Mesure, translated to English, means ‘tailored’, and it builds upon the marque’s distinguished history of coachbuilding, handcrafted interiors, paint finishes, embroidery and bodywork. The collective expertise of skilled designers and engineers is drawn upon for ultra-customized designs, materials and finishes.
As part of the official program, with one-to-one support from the Bugatti Sur Mesure Team, customers will be guided through the world of possibilities open to them. When configuring a Bugatti, the sheer number of exterior colours and leather finishes is nearly unlimited, but Bugatti Sur Mesure can take a further step and create a truly unique piece of personalized automotive art.
In recent years, Bugatti has showcased the depth of its ability to personalize its hyper sportscars to an ever greater degree. For example, in 2013, the Veyron ‘Les Legendes de Bugatti’ series saw 6 exclusive model editions, each personalized with unique exterior and interior finishes, celebrating individual heroes of the marque.
2019 witnessed the arrival of the Chiron1 ‘Zebra 1 of 1’ – a special commission for a customer in Qatar. Featuring an elaborate Titanic Blue and Gunpower Grey colour scheme, the car was hand painted by Bugatti’s talented craftspeople over the course of more than 3 weeks.
This year, the Divo2 ‘Lady Bug’ made its debut with a highly complex geometric-dynamic algorithmic fading pattern. The pattern was developed over 18 months for the Divo’s bodywork, illustrating how Bugatti will push the boundaries in making customers’ visions become reality.
The first official ‘Sur Mesure’ creation for a customer is a Chiron Pur Sport inspired by the 20th century heroics of renowned racing driver, Louis Chiron. Early racing pioneers who piloted Bugatti’s prototype racing cars continue to fascinate and are admired for their bravery and talent displayed on-track. Today, their spirit lives on and is the very source of the custom design of the unique Chiron Pur Sport.
Among Louis Chiron’s countless victories at the wheel of a Bugatti was his legendary 1931 win at the French Grand Prix, together with Achille Varzi, in a Bugatti Type 51 emblazoned with the number ‘32’. This number – painted entirely by hand – now adorns the sportscar as just one of a number of custom-made elements developed especially for this customer.
Two new exterior colours were created to pay homage to the legendary Grand Prix racing Bugattis of the 1920s and 1930s. The Bugatti Sur Mesure team also developed a new fading ‘EB’ painted pattern, applied meticulously by hand, which is complemented by a multi-layer stitched ‘EB’ motif on the door panels. Both required new techniques and processes to be developed.
The ‘32’ and ‘Grand Prix’ motifs continue throughout the cabin, including a special centre console inlay in black anodized aluminium, with a silver hand-painted inscription. The motifs extend to the door sills, headrests and entry lights. Subtle branding distinguishing the model as a rare and unique product of the program can also be found. Many of the customer’s ideas will also be available to more owners of the Chiron Pur Sport.
“For many years, we have worked with our clients to create their own personal vision of the ultimate hyper sports car. It has always been a highly tailored process but as an ever-increasing number of our clients request detailed and intricate customization, the launch of Bugatti Sur Mesure will ensure we can cater to their desires with the perfect level of detail required from a Bugatti,” said Hendrik Malinowski, Bugatti’s Managing Director for Sales and Marketing.