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C40 Recharge

Volvo is undergoing a strategic rebranding of its current electric vehicle lineup to better align with the naming convention of its upcoming electric-only models. Set to take effect in 2025, this rebranding effort will see the XC40 Recharge being renamed as the EX40, while the C40 Recharge will now be known as the EC40.

This renaming initiative aims to create a clearer distinction between Volvo’s electric vehicles and their petrol-powered counterparts. While the traditional XC40 name will remain unchanged for the petrol version, the new nomenclature will bring consistency across Volvo’s electric lineup, aligning it with upcoming models such as the EX30 and EX90, which are slated for release in the first half of this year.

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It was just 8 months ago that Volvo Car Malaysia (VCM) launched its first battery electric vehicle (BEV), the XC40 Recharge, and in doing so, it was also the first company to assemble a BEV locally. At that time, VCM said that it will launch one new Recharge model (the name given to BEVs) each year during the coming 5 years.

However, even before 2022 has ended, it has already launched the second Recharge model – or perhaps this is considered the one for 2023 (so there won’t be a new model next year). It’s the C40 Recharge Pure Electric and like the XC40 Recharge, it is also assembled locally at the oldest vehicle assembly plant in Malaysia, located in Shah Alam, Selangor. The plant is a regional production hub for Volvo, from which it exports various models around ASEAN.

Only one version of the C40 Recharge is currently assembled and even with tax exemption, it is priced at RM288,888 (without insurance), RM10,000 more than the XC40 Recharge. Still not mass market pricing but then again, this is a premium brand and the technology is expensive too.

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Electrically-powered cars are not new to Volvo but the new C40 Recharge will be the first such vehicle that the public can buy. It’s the first Volvo model in history designed as pure electric only, spearheading the future of the Swedish brand. Its SUV elements and benefits combined with a lower profile means that Volvo Cars also enters a new segment – and it does so with cutting-edge design and features not previously seen on Volvo cars.

“The C40 is a car that symbolises electrification and delivers on it,” said Robin Page, head of design at Volvo Cars. “It has the personality of the XC40, which proved to be attractive to many, but it’s dialled up even more through its dynamic expression and sleek profile. It’s a really attractive product for people who are looking for the easy-to-live-with aspects of an SUV with more of a modern statement.”

Though it seems like a variation of the XC40, it is actually much more that than (apart from the fact that it has an electric powertrain), adopting only the fundamental building blocks of the XC40. Similar to the birth of the XC40, the C40 started as a spontaneous sketch by one of the designers in the team. It was Yury Zamkavenka’s sketch which ‘hit the ground running from the initial idea’, according to T. Jon Mayer, Head of Exterior Design.

2021 Volvo C40 Recharge

“That doesn’t happen very frequently. When it does, it’s always some of the more characterful ideas that flourish, because it’s such a pure statement from that first sketch,” Mayer explained, adding that the uniqueness of the car – its commanding seating position combined with a streamlined form – becomes very clear when it’s on the road next to other cars.

“One of my favourite views of the car is the rear seven-eighths, which gives you a view of the side and the coupé line profile,” he said. “You see the SUV elements as it sits on these really big wheels, and it’s this tough little character but with a very sleek approach to the roof. It’s built upon the solidity of the XC40, but in a more dynamic way. These combinations give it a totally different expression, while still carrying on our DNA.”

2021 Volvo C40 Recharge

Breaking new ground
The idea of breaking new ground with something familiar is mirrored in individual details. For example, the signature Thor’s Hammer headlights are augmented with new pixel LEDs, which automatically adjust to light conditions and switch on and off independently to optimise the light pattern. The equally emblematic vertical rear lights are segmented, providing a testament to the engineering challenge of extending one big lamp along the roofline, while also creating a modern take on a classic design.

2021 Volvo C40 Recharge

The DNA is distinguished by a Scandinavian approach in the form language: sections are shaved and carved out of the solid form, creating a sense of purity and refinement; an understated confidence. “It communicates a solidity, which can also link to a feeling of safety,” Mayer said. “Subconsciously, this is a powerful beast that’s protective, yet we sculpt it in a way to make it as lightweight and efficient as possible.”

2021 Volvo C40 Recharge
Rear ends of C40 Recharge (blue car) and XC40 (silver car).

Nature and light
Using these design principles – as well as inspiration from the Scandinavian landscapes with their quiet atmospheres, light and freedom of space – the confidence of the exterior design is tied together with an interior design characterised by the calming effects of nature. There’s the large, panoramic glass roof that enhances the airiness of the cabin, making the most out of short winter days, while blurring the line between outside and inside during bright summer nights.

“In Sweden, it’s dark and grey most of the year – but when the sun shines, the colours come to life much more vibrantly than anywhere else,” said Lisa Reeves, Head of Interior Design. “The grass looks greener, the sea looks bluer. You see this reflected in the architecture here: houses have a lot of glass, designed to really let in the light and the open floor plans spread the light within the house. Light and nature are strong parts of the culture and are important themes for the C40 interior.”

2021 Volvo C40 Recharge

The Fjord Blue colour, inspired by the deep inlets on the Scandinavian west coast, flows from the exterior and creates a continuation inside by colouring the large swathes of carpet that extends up from the floor to the sides of the tunnel console and the front doors. This provides a foundation for the backlit translucent graphics on the dashboard and front door panels, which are a nod to the dramatic, yet serene mountain sceneries in Sweden’s Abisko national park.

“We traced the topography of the park and used the contours to create an abstract digitalised design with a layered pattern,” explained Rekha Meena, Senior Design Manager, colour and material. “When the light from LED lamps comes through across the surface, it creates this really nice, atmospheric three-dimensional effect.”

Sustainable materials
Hand-in-hand with nature as a source of inspiration is the high amount of sustainable materials used for the interior. The topography trim panels are partly made of recycled plastic, while the carpet is made of 100 per cent recycled PET plastic bottles. The C40 offers Volvo Cars’ first leather-free interior, with one upholstery option containing naturally renewable wool fibres, and a second option using a combination of suede textile (also made of recycled plastic) and micro-tech material.

The layout of the interior gives a sense of organisation and thoughtfulness, where functionality is key. The C40 repeats the XC40’s ‘uncluttering’ approach, providing smart and thoughtful ways to store all important belongings within arm’s length. Minimalism is an overarching theme, which becomes even more evident when looking at the instrument panel.

2021 Volvo C40 Recharge

Symbolism and function
Using renewable and recycled material is one part of the sustainability equation, and the car being fully electric is another. But to really get the message of electrification across, the C40 needs to look the part as well, and it does so with features that blend symbolism and function together.

The new wheel design, influenced by the Volvo 360c concept car from 2018, helps with aerodynamics while creating a dynamic look fitting the driveline; the rear spoiler both characterises and supports downforce on the car; and the roofline boosts aerodynamic efficiency, giving it a functional as well as a visual relationship to range. And then there are the elements where messaging slightly takes the upper hand, like the closed grill and the contrast roof.

“To symbolise the electric car, the face is really important,” said Page. “Part of our design language is about honesty, and the reality is that we don’t need a large air intake for an electric car. This car originates from the XC40 – which does have a grill – so it’s not a case where we can just ignore that and do a super low, fully moulded front. And we wouldn’t want to do that on this car anyway, because the C40 has a characterful face. We achieved a good solution, with strong, pure graphical lines. Together with the contrast roof, which we’ll use to distinguish our 40 cluster electric cars, it’s one of the ingredients that communicates our journey towards full electrification.”

LOOKING BACK: The car that saved Volvo in the 1980s

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The Volvo Cars electrified Recharge line gets another model – the C40 Recharge – as part of the carmaker’s ongoing plans to have fully electric vehicles account for 50% of its global sales volume by 2025. And by 2030, it plans for every vehicle it sells to run only on electricity, no more combustion engines or hybrids.

The C40 Recharge will go in production during the fourth quarter of this year at the Volvo Cars plant in Belgium where the XC40 Recharge is also built. In line with its ambition of reducing complexity in its model offering and focus on attractive pre-selected variants, Volvo Cars has drastically simplified the consumer offering of the C40 Recharge.

2021 Volvo C40 Recharge

420 kms range and more to come
The propulsion consists of twin electric motors – one on the front and one on the rear axle – powered by a 78 kWh battery pack that can be fast-charged to 80% in about 40 minutes. Its range is anticipated to be around 420 kms, and this figure is expected to improve over time via over-the-air software updates that will make running more efficient.

2021 Volvo C40 Recharge

The C40 Recharge has all the benefits of an SUV but with a lower and sleeker design. It is based on the CMA vehicle platform and the first Volvo model in history designed as pure electric only. The new front design introduces a new face for all-electric Volvos and includes headlights with state-of-the-art pixel technology. The rear of the C40 Recharge features a striking rear-end design to go with the lower roofline.

2021 Volvo C40 Recharge

Inside, the C40 Recharge provides customers with the high seating position that most Volvo drivers are said to prefer. Besides a range of colour and decor options unique to the model, it is also the first Volvo model to be completely leather-free.

Google/Android infotainment system
Like the XC40 Recharge, the C40 Recharge will come with what is claimed to be one of the best infotainment systems on the market. The system, jointly developed with Google and running the Android operating system, provides consumers with Google apps and services built-in. This includes navigation and connectivity apps which are commonly found on other portable personal devices.

2021 Volvo C40 Recharge

“The C40 Recharge represents the future of Volvo and shows where we are going,” said Henrik Green, the company’s Chief Technology Officer. “It is fully electric, offered online only with a convenient care package and will be available for quick delivery. Getting a new Volvo was never this attractive.”

2021 Volvo C40 Recharge

Available online only
Volvo Cars is fundamentally changing how and where to meet its customers, and will transform the current wholesale model by moving online. Its electric vehicle models will be available online only. As part of this new commercial strategy, Volvo Cars will invest heavily in its online sales channels, radically reduce complexity in its product offer, and with transparent and set pricing models.

When customers get a new C40 Recharge, it will come with a convenient care package that includes items such as service, warranty, roadside assistance, as well as insurance and home charging options.

2021 Volvo C40 Recharge

Volvo XC40 range gets PHEV Recharge T5 variant, priced from RM241,997

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