American racing legend Michael Andretti’s quest to enter Formula 1 as the Andretti Cadillac F1 team by 2025 or 2026 has been a tumultuous one. Despite securing a powerful partnership with General Motors, Andretti’s endeavours have faced resistance from existing Formula 1 teams. The latest development reveals that Formula 1 management went so far as to ask General Motors to consider partnering with someone other than Andretti.
Andretti Global, in a partnership with Cadillac, presented its ambitions to join Formula 1 earlier this year. While the FIA (Fédération Internationale de l’Automobile), the governing body of Formula 1, approved Andretti Global’s application, the final decision rests with Formula One Group, owned by Liberty Media. This decision has stirred controversy and raised questions about the sport’s willingness to welcome new entrants.
American racing icon Michael Andretti has taken a significant step forward in his ambitious endeavour to establish a Formula One team. The Fédération Internationale de l’Automobile (FIA) confirmed on Monday that Andretti has successfully met all the required criteria to expand the premier motorsports series to 11 teams.
This FIA approval, while pivotal, does not guarantee a two-car team for Andretti. His team, Andretti Global, in partnership with Cadillac, must now demonstrate their commercial value to F1 rights holder Liberty Media and existing teams. The existing teams, though not having a vote on expanding the grid, have voiced strong opposition to expanding the 20-car grid.
This initiative marks a significant chapter in Andretti’s three-year pursuit to resurrect the revered Andretti name in Formula One. Michael’s father, Mario Andretti, famously won the F1 championship in 1978, and Michael himself participated in 13 races during the 1993 season.
Hennessey has done it again by initiating the H1000 package upgrades for Cadillac CT5-V Blackwing models, significantly boosting their power and transforming them into high-performance beasts.
The stock CT5-V Blackwing comes with a supercharged 6.2-litre V8 engine producing 668hp and 893Nm of torque. Customers can choose between a six-speed manual or a 10-speed automatic transmission. With either transmission, the vehicle can accelerate to 100km/h in approximately 3.5 seconds and reach a top speed of 330km/h.
On the same day that Rolls-Royce unveiled the Spectre, its first electric model, to the world, Cadillac also presented its first all-electric ultra-luxury sedan model – the CELESTIQ. Described as the most technologically advanced Cadillac ever, it leads the brand into the electrified future built on legacy, cutting-edge technology and personalized luxury.
While the basic structure and bodywork of the CELESTIQ will come from a series production process, each unit will be personalised to the customer’s specific requirements. No two cars will be alike as customers will work directly with their dealer and Cadillac designers to have what the company says will be ‘unprecedented levels of personalization tailored to reflect the owner’s tastes’.
“CELESTIQ is the purest expression of Cadillac, acknowledging our incredible history and driving us to a bolder and brighter future,” said Global Vice-President of Cadillac, Rory Harvey. “It is a completely bespoke work of automotive art, built around the most advanced and innovative technology that we have ever engineered into an automobile.”
Showcars or concept cars used to be exercises in fantasy, showing the public the sort of vehicles people would be travelling in many decades in the future. Sometimes they got a bit outrageous with fancy ideas that would never become reality. But over time, concept cars have become previews of near-future products and designers use them to gauge response to some of the ideas they are exploring.
Cadillac’s latest showcar, called the CELESTIQ, has been conceived for that purpose – to present the brand’s vision of innovation and purpose in a 3-dimeensional form that will be the basis of its all-electric flagship sedan in future.
“The CELESTIQ showcar is the purest expression of Cadillac,” said Magalie Debellis, Manager, Cadillac Advanced Design. “It brings to life the most integrated expressions of design and innovation in the brand’s history, coalescing in a defining statement of a true Cadillac flagship.”
Looking to the past for ideas
In developing the showcar, the design and engineering teams immersed themselves in the artisanship and customization that defined early Cadillac sedans such as the bespoke V16 powered coaches of the pre-war era, and the hand-built 1957 Eldorado Brougham. The CELESTIQ is the culmination of that heritage, created today with innovative production methods and new technologies.
1957 Cadillac Eldorado Brougham was a limited edition model, with only 400 cars built.
“Those vehicles represented the pinnacle of luxury in their respective eras, and helped make Cadillac the standard of the world,” said Tony Roma, Chief Engineer. “The CELESTIQ showcar — also a sedan, because the configuration offers the very best luxury experience — builds on that pedigree and captures the spirt of arrival they expressed.”
The designers drew further inspiration from classic architecture such as the mid-century masterpieces of architect Eero Saarinen, along with other iconic American designs, which made era-defining statements when introduced and endured with distinctive timelessness.
Clean-sheet development
Realizing and infusing those influences within a General Motors’ Ultium-based EV architecture enabled a clean-sheet expression for the CELESTIQ that considers the entirety of travel as a curated experience — one intended to evoke an emotional response. The result is a car that makes a magnetic first impression and cultivates a permanent personal connection.
“We’ve combined the beauty of function with the beauty of form,” said Laetitia Lopez, Creative Designer, Cadillac Colour and Trim. “We had to reconsider all aspects to immerse the customer, all of their senses, and create a connection with the vehicle through the finest genuine materials, exceptional detailing and advanced technology.”
The show car previews some of the materials, innovative technologies and handcrafted attention to detail harnessed to express Cadillac’s vision for the future. Highlights include 5 high-definition, advanced LED interactive displays, including a massive 55-inch-diagonal advanced LED display, along with expected industry-firsts such as a variable-transmission Smart Glass Roof and Ultra Cruise. The latter will be General Motors’ next evolution of available handsfree driver assistance technology which Cadillac plans to offer with the CELESTIQ.
Smart Glass Roof
The Smart Glass Roof features Suspended Particle Device technology that allows for 4 zones of variable lighting. This allows passengers to fine-tune their cabin experience for completely personalized comfort and visibility. Additionally, the huge advanced LED display introduces a passenger display with electronic digital blinds, an active privacy technology which is designed to allow passengers to enjoy video content while blocking it from the view of the driver. While they are previewed on the showcar, these technologies and others will make CELESTIQ the most advanced vehicle ever from Cadillac when it goes on sale.
The launch date for the CELESTIQ production model has not been indicated but GM is investing US$81 million (about RM360.6 million) to support its assembly at GM’s Global Technical Centre the heart of the company’s engineering and design efforts. The CELESTIQ will be the first production vehicle built there since the facility’s inauguration in May 1956.
In 2023, endurance racing will begin a new chapter when the Le Mans Hypercar (LMH) and Le Mans Daytona h (LMDh) prototypes start racing for the first time. This new era will start off officially with the 2023 Rolex 24 at Daytona. The event is usually held on the last weekend of January or first weekend of February as part of Speedweeks.
To date, carmakers that have confirmed their participation with LMDh racing cars are Acura, Audi, BMW, Porsche, Alpine and Lamborghini. To that list can be added Cadillac, which may seem unusual as most people don’t associate the American luxury carmaker with motorsports.
However, Cadillac does go racing and some recent achievements include winning the IMSA WeatherTech SportsCar Championship in 2021, 2018 and 2017; winning the Rolex 24 at Daytona 4 times in a row (2020, 2019, 2018 and 2017); and winning the Michelin North American Endurance Cup 4 times (2020, 2019, 2018 and 2017).
The carmaker’s LMDh car is referred to as the Project GTP Hypercar. It is a third-generation prototype racing car from the American brand. In 2023, Cadillac will contest the IMSA WeatherTech SportsCar Championship and the World Endurance Championship (WEC), including the 24 Hours of Le Mans.
“Cadillac will be competing again on the world racing stage, and we are all thrilled to return to Le Mans after 20 years,” said Global Cadillac Vice-President Rory Harvey. “By competing in both the 2023 IMSA and WEC championships, Cadillac Racing has the opportunity to demonstrate its capability, craftsmanship and technology.”
Co-developed by Cadillac Design, Cadillac Racing and Dallara, the Project GTP Hypercar incorporates key brand design characteristics. Elements of the brand’s heritage such as vertical lighting and floating blades are present throughout and connect the Project GTP Hypercar to the future of Cadillac.
“The Project GTP Hypercar is a unique convergence of form and function and showcases Cadillac’s future performance aesthetic,” said Chris Mikalauskas, lead exterior creative designer, Cadillac. “We have plenty more to come, from the upcoming race car to amazing production vehicles.”
“Competing for the overall win at Le Mans with an iconic American brand like Cadillac is an honour,” added Laura Wontrop Klauser, GM Sportscar Racing Program Manager. “The entire team is excited to continue building Cadillac’s racing legacy by competing against the very best internationally and in the world’s toughest race.”
The new racing car will begin on-track testing in the near future. It will be powered by an all-new 5.5-litre DOHC V-8 engine that will be paired to the LMDh common hybrid system. The hybrid system will be composed of systems and components supplied by Bosch, Williams Advanced Engineering and Xtrac. Bosch will supply the motor generator unit (40 kW), while the battery system and control electronics from Williams will go on from below the chassis. The total system output will be limited to 500 kW.
Bosch, Williams Advanced Engineering and Xtrac will supply the systems and components for the common hybrid powertrain used by the LMDh racing cars.
The P1359 gearbox (pictured above) developed by XTrac has a 7-speed transverse arrangement with an integrated motor-generator unit (MGU) driving into the gearbox through an optimised geartrain. The gearbox uses Xtrac’s proven P1254 integrated valve actuator gearchange system. It houses full form ground and Xtrem polished gears and shafts in a magnesium RZ5 casing, which is a structural part of the car taking all of the loads from the rear suspension and rear impact structure, rear wing, and safety wheel tethers.
The gearbox also includes a limited-slip plate differential with an externally gas-charged pre-load and a semi-dry-sump oil system. Integral to the gearbox is a 3-litre engine oil catch tank which simplifies the powertrain installation, and the whole package including the MGU drive, but not including the MGU itself, weighs 78 kgs.
For those who have not followed the changes in Cadillac, the quintessential American automobile brand, their products are no longer the huge and heavy ‘aircraft carriers’ they once were. In fact, since the 1980s, the General Motors subsidiary has been ‘downsizing’ in response to energy concerns and the need to look for socially acceptable.
It now has to transform again for the electrified era and future personal mobility. With the vast resources of General Motors to draw on for development of entirely new electrically-powered models, Cadillac will soon be coming out with new cars that maintain its reputation of premium luxury travel.
Vision of personal autonomous future mobility
At CES 2022 this week, the company showed one vision of personal autonomous future mobility with the InnerSpace concept. This is a futuristic 2-passenger fully electric and autonomous luxury vehicle which is part of the brand’s Halo Concept Portfolio. This portfolio represents future possibilities with a range of personal autonomous options and advanced connected vehicle features. Leveraging cutting-edge technologies designed to enhance the passenger experience along with the increased personal time enabled by fully autonomous mobility, the InnerSpace grows the Halo Concept Portfolio.
“The vehicles of the Cadillac Halo Concept Portfolio are designed to provide effortless travel through extraordinary means,” said Bryan Nesbitt, GM Executive Director, Global Advanced Design and Global Architecture Studio. “They are visions for the next decade and beyond, showing the possibilities enabled by General Motors’ comprehensive approach to autonomous drive technology with the goal of a world with zero crashes, zero emissions and zero congestion.”
Cadillac Halo Concept Portfolio
Cadillac introduced the first two Halo concepts last year at CES: the PersonalSpace, a single-seat, personal vertical take-off and landing concept designed to literally move its passenger above the din and congestion of ground traffic; and the SocialSpace, a roomy, autonomous vehicle for up to six, designed to help passengers relax and recharge.
Conceptually, the portfolio repurposes how passengers use their time while traveling, providing a space for solace and respite. Full autonomy relinquishes the responsibility of vehicle control while dramatic design and advanced technologies maintain the sensation of arriving in a Cadillac.
In fact, technologies such as biometric input and AI machine learning are harnessed and complement Cadillac’s luxury environment to support unique wellness experiences. Through software-defined features and advanced vehicle connectivity, the Concept Halo Portfolio could offer each passenger a truly personalized experience made possible by GM’s Ultifi software platform. The experiences showcased within the Halo Portfolio demonstrate the potential as both Ultifi and autonomous technology continue to evolve.
“Electrification and autonomous driving will fundamentally change the role of vehicles and the experiences customers have with them,” said Nesbitt. “We’re exploring where that will go with these innovative concepts, envisioning mobility as an ally of wellness, giving customers the ultimate luxury, more personal time rather than taking it.”
Reimagining the luxury experience
Early in Cadillac’s history, compact and personal Runabout models enabled customers to explore new and wider horizons. The new InnerSpace concept reimagines that as a vision, with a fully autonomous experience that allows the two occupants to focus on their journey rather than driving.
The vehicle’s fully autonomous capability means they can give more attention to the world around them. Inside too, they will have more personal and tailored experiences that add new dimensions to motoring. AI-driven biometric input and interfaces, accessible via a large, immersive and panoramic SMD LED display, will allow passengers to select from Augmented Reality Engagement, Entertainment and Wellness Recovery themes for their drive. Thanks to Ultifi, Cadillac engineers and authorized third parties will be able to innovate additional themes and features that can be added over the air.
With the Ultium Platform’s wireless battery management system, the battery modules are spread about the concept vehicle, which allowed designers to optimize the cabin for spaciousness and serenity. This design freedom also allowed for a low-profile floor, providing an extremely low, sports car-like seating position.
The InnerSpace design features expansive, panoramic glass on the roof and part of the body sides for almost unimpeded views. The roof opens with the doors for more comfortable entry and egress, and the seats also pivot outward when the doors are opened, enhancing the effect.
Even the tyres are designed to contribute to its solace. Specially developed by Goodyear for electrified vehicles, they feature SoundComfort technology designed to help mitigate soundwave resonance within the tyre for a quiet ride, while soybean oil and rice husk-based silica replaces petroleum-based oil as a key ingredient in their construction. And because autonomous driving takes away some of the driver’s connection with the road, Goodyear SightLine, Goodyear’s tyre intelligence technology, conveys important information about pressure, temperature, load and other performance factors.
Ghostbusters, the 1984 movie, became a cultural phenomenon with its ground-breaking blend of comedy, science fiction, horror and action. The second biggest film of 1984, it grossed US$295 million during its first run and is often considered one of the first movie blockbusters. There was a sequel in 1989, a reboot in 2016 and now, nearly 30 years after the original, Ghostbusters: Afterlife has just been released.
As with so many great films, one of the stars of Ghostbusters was a car – a 1959 Cadillac which was better known as ‘Ecto-1’. Over time, the car attained cult status, which means that the original prop cars used in the production of the movie have become highly prized, and valuable too. At the same time, a thriving market in replica Ectomobiles has sprung up.
What was the Ecto-1?
One of the tools used to promote Ghostbusters was the car Murray and Aykroyd use to transport their ghostbusting kit around New York, as they saved the city from supernatural beings. It’s based on a 1959 Cadillac Series 75 Commercial Chassis that coachbuilder Miller-Meteor turned into ambulances and hearses – some cars have even been known to be used as both.
The 6.4-metre long Ectomobile ‑ Ecto-1 ‑ is based around a Miller-Meteor Futura model which had ‘resting passengers’ loaded through its tailgate. With its big fins, long creased bonnet and spats covering the rear wheels, it borrows many of the design features from famous Caddies of the time such as the Eldorado. Under the long bonnet, there’s a monster 6.4-litre V8 engine, typically American. performance. And at 21 feet (6.4m) long there’s plenty of room for ghoul-zapping kit inside.
Very rare, with rising values
Only around 25 Miller-Meteor Futuras were ever built and at least 2 of those were owned by Sony and used in the Ghostbusters films. A third was bought for promotional purposes. The value of the 1959 Cadillac Series 75 Commercial Chassis is not available but the average insured value for one now is US$52,000.
According to the valuations department of Hagerty (a specialty insurance provider), one of the cars from the film was offered for US$149,998 in 2007. One year later, another of the cars, apparently made for the Universal Studios theme park in Florida, was offered on eBay for US$45,000. Just 2 years after that, possibly one of those same cars sold at a Barrett-Jackson auction for US$88,000.
Prices were clearly on the uptrend more than a decade ago. In the intervening years, they’ve rocketed. For a genuine movie car, with a certified history, Hagerty now estimates the value to be in excess of US$500,000.
Replicas are very valuable too
In 2020, a fan-created replica Ecto-1 sold at Barrett-Jackson US$220,000. The car was built from a 1959 Cadillac Superior hearse and was fully drivable with its engine rebuilt in 2012.
In the UK in 2014, a replica Ecto-1 was offered on eBay for £175,000. However, the owner of another replica, Peter Dale, tracked his tatty Ecto-1 down for £70,000. “I bought it within 2 hours of hearing it was coming up for sale,” he told Hagerty. Looking distinctly unloved, Dale has since spent around £80,000 restoring the car to its former glory. “It had already been converted to Ecto-1 but had then been left to sit for a few years. The engine wasn’t running, and it needed to be totally recommissioned,” he said.
What’s it like to drive?
Dale said: “Although it’s a very big car, it’s easy to drive. Visibility is great through all the glass, and it’s got power steering and assisted brakes. Surprisingly for something so long, the turning circle is quite good. The biggest problem is that it attracts so much attention. You go to change lanes and there’s someone alongside filming on a smartphone, so you have to have your wits about you.”
“It’s spooky just how well-known Ecto-1 is. Ghostbusters made it one of the most famous movie cars ever to emerge from a props department. Despite its place in pop culture, few film fans will be aware of the values of an Ectomobile; the real-deal could be worth up to half a million dollars, and even replica examples are valuable. Owners should make sure they’re insured for the correct sum, or they could be in for a nasty fright,” advised Hagerty Editor, James Mills.
Cadillac is one of the first automotive brands in the world, with a history that goes back 118 years. While it was already established as a luxury brand from its early years, the name outside America was often associated with ‘gas guzzlers’ – cars with high fuel consumption and with dimensions like an aircraft carrier (an exaggeration, of course). The fact is, Cadillac models were fairly large and their heavy weight as well as big engines consumed fuel at a high rate but thankfully for American motorists, petrol prices were cheap.
By the 1970s, Cadillac began to ‘downsize’ and by the 1980s, even started to use front-wheel drive. Technology helped bring fuel consumption down and by the time the 21st century began, the company’s model range was sized more practically. Fuel consumption was certainly much lower than ever before although perhaps high compared to models from Europe and Asia.
No more new combustion engine models
Now the company is making a big leap forward with the decision to stop introducing new models with combustion engines (although it will continue to sell existing models). From next year, it will launch the first of many electrically-powered models to come and it has revealed what the first model will look like with the unveiling of the LYRIQ at Auto Shanghai last week.
Cadillac executives avoided calling it a concept car and said that the production model will look the same. “We are calling the model on display in Shanghai a showcar – not a concept – because it will go into production soon. You may be surprised how similar it is to the showcar,” said Felix Weller, Vice-President of Cadillac in China and General Director of Cadillac Marketing and Sales at SAIC-GM.
GM Ultium batteries and platform
Th LYRIQ is positioned as a midsize all-electric SUV, equipped with GM’s latest Ultium batteries, the industry’s first wireless battery management system which saves up to 90% of the wiring. Also, the battery system can receive new features as they become available, with support for over-the-air (OTA) updates provided by its Vehicle Intelligence Platform.
At launch, the LYRIQ’s dedicated electric architecture will include a 12-module, 100 kWh battery pack and a rear-wheel-drive Ultium Platform. The powertrain is expected to generate up to 340 hp, with 440 Nm of torque, and on a fully-charged battery pack, the estimated range will be over 480 kms.
As the cornerstone of GM’s electrification across the board, the next-generation and highly flexible Ultium platform allows Cadillac to deliver a variety of range and performance options. The modular EV platform on which the LYRIQ is based eliminates significant physical constraints associated with adapting electric propulsion within a conventional vehicle architecture. The result is an optimized design that supports greater driving range, an engaging driving experience and a new interpretation of the passenger space.
High-speed charging
The LYRIQ features an industry-first wireless battery management system and patented thermal protection technology to offer a safe, powerful and reliable luxury EV experience. Recharging time can be short as the LYRIQ can accept high-speed DC fast charging at 190 kW. This means that the owner can add an estimated 122 kms of range in about 10 minutes. For home charging, the LYRIQ will have a a segment-leading 19.2 kW charging module which can add up to 83 kms of range per hour of charging.
Next-generation variable ‘Regen on Demand’ technology, along with the convenience of One-Pedal Driving, will also be available. With Regen on Demand, drivers can control how quickly LYRIQ slows down or comes to a complete stop using a pressure-sensitive paddle located on the steering wheel. Both technologies make use of regenerative braking to help maximize electric driving efficiency.
Name inspired by music and poetry
The name ‘LYRIQ’ was inspired by Cadillac’s rich connection to the arts such as music and poetry. Its exterior styling is true to its intent to blend a sensory artform with intelligent technology, and underscores the brand’s bold aesthetic design philosophy.
The front of the showcar is designed to blur the lines between lighting and the grille. Vertical, slim-line LED headlamps interplay with Cadillac’s signature vertical lamps via the Illuminated Black Crystal grille, which not just follows the brand’s classic elements but presents a charming and futuristic visual effect like never before.
A full, two-tone glass roof stretches straight through to the roof spoiler, defining a low and fast profile while enabling outstanding aerodynamics. The lower centre of gravity and near 50/50 weight distribution between the front and rear axles was enabled by the placement of the battery pack. Large 23-inch wheels in a matte finish enhance the vehicle’s dynamics and visual impact when still.
In order to highlight the purity and lightness of the LYRIQ’s form, Cadillac’s design team straddled the line between white and silver, using an unusual 14-layer painting process. With the change of light angle, the body finish shows a strong sense of flow, reflecting Cadillac’s distinctive luxurious style.
The seamless integration of art and technology is woven through every detail of the interior. Graceful and specific Cadillac knurling is etched on each component, and laser-etched patterns run throughout the metal-based wooden décor. There is detailing inside the vents as well, which emphasizes the idea of high design even in the smallest of areas.
A 33-inch-diagonal advanced LED display artfully integrates a single large screen that spans the viewing area for the driver. This new display has the highest pixel density available in the automotive industry today and can display over one billion colours.
The LYRIQ’s new augmented reality-enhanced Head-Up Display employs two planes – a near plane indicating speed, direction and more, and a far plane displaying transparent navigation signals and other important alerts. The vehicle’s technology also addresses sound in two important ways: blocking unwanted sounds and making the most of the sounds passengers want to hear. For the first time, Cadillac will introduce a new road noise cancellation technology, which takes active noise cancellation to the next level by introducing more microphones and accelerometers.
“Throughout the next decade, Cadillac will define the future of luxury transportation through a series of exciting new electric vehicles, and it all begins with LYRIQ,” said Rory Harvey, Vice-President, Global Cadillac.
Mention Cadillac and most people outside the USA will have an image of a big, heavy, fuel-guzzling limousine. That’s what the cars of the 118-year old company looked like for decades, with the ultimate being ‘The Beast’ which is the nickname of the car used by the US President.
Like the other American carmakers, Cadillac was aware of the need to be indifferent to the issue of fuel consumption, especially after the energy crises of the 1970s. But it still had big engines that traditional customers liked, although new technologies helped make them fuel-efficient and new materials and engineering reduced weight.
But there’s a limit to how much an internal combustion engine can be improved, and manufacturers are now switching to electric motors that require no fossil fuel at all. Cadillac is readying for the transition. It has revealed its first all-electric vehicle (EV) as a concept model with the production version expected to go on sale in late 2022,
To use GM’s Ultium EV platform
Known as the LYRIQ, this is a crossover SUV based on GM’s next-generation, modular EV platform and driven by the Ultium propulsion system. With range being one of the biggest factors when it comes to selecting an EV, the target is 480 kms or more of range on a full charge. Charging options that fit a variety of preferences include DC fast-charging rates over 150 kW and Level 2 charging rates up to 19 kW.
The Ultium’s NCMA (nickel-cobalt-manganese-aluminium) chemistry uses aluminium in the cathode to help reduce the need for rare-earth materials such as cobalt. In fact, GM engineers reduced the cobalt content by more than 70%, compared to current GM batteries.
GM Ultium battery pack and platform.
The advanced battery chemistry is packed in large, flat pouch cells that enable smart module construction to reduce complexity and simplify cooling needs. Additionally, the battery electronics are incorporated directly into the modules, eliminating nearly 90% of the battery pack wiring, compared to GM’s current electric vehicles.
Within the LYRIQ, the Ultium battery system is a structural element of the architecture, integrated in ways that contribute to ride and handling, as well as safety. In fact, the lower centre of gravity and near 50/50 weight distribution enabled by the placement of the battery pack provides benefits to handling.
Additionally, the LYRIQ is driven primarily by the rear wheels, with a performance all-wheel drive option available. The placement of the drive motor at the rear gives an even greater feeling of balance and agility. It also enables the system to channel more torque to the pavement without wheelspin for exhilarating acceleration and greater cornering capability.
Vehicles equipped with performance all-wheel drive go a step further, with a second drive unit placed at the front which allows for a significant amount of tuning flexibility, enhancing vehicle dynamics and performance.
New architecture, new possibilities
Inside, the LYRIQ’s new architecture opens up possibilities in spaciousness and design, encouraging the designers to rethink how to use the space and where to locate various interior elements. The more airy, minimalistic design does more to involve the driver and passengers in the driving experience while offering exceptional functionality when it comes to storage solutions.
The LYRIQ is said to offer Cadillac’s highest level of driver information, infotainment and connectivity integration. A 33-inch diagonal advanced LED display integrates a single, large screen that spans the viewing area for the driver and incorporates driver information details, infotainment controls and camera views.
This new display has the highest pixel density currently available in the automotive industry and can display over one billion colours. That’s 64 times more than any other vehicle in the industry.
A new dual-plane augmented reality-enhanced head-up display employs two planes: a near plane indicating speed, direction and more, and a far plane displaying transparent navigation signals and other important alerts.
Active noise cancellation technology
For the first time, Cadillac will introduce a new road noise cancellation technology, which takes active noise cancellation to the next level by introducing more microphones and accelerometers. With this new system, Cadillac’s performance and audio engineers can target the frequency range of tyre cavity noise, reducing the noise level in the vehicle and allowing for a quieter in-cabin experience.
The LYRIQ builds on the brand’s exclusive partnership with AKG. The objective was to deliver a sound experience that would transport the driver into a recording studio. The result is a 19-speaker AKG Studio audio system that delivers exceptionally crisp and precise sound reproduction.
“Led by LYRIQ, Cadillac will redefine American luxury over the next decade with a new portfolio of transformative EVs,” said Steve Carlisle, Executive Vice-President & President, GM North America. “We will deliver experiences that engage the senses, anticipate desires and enable our customers to go on extraordinary journeys.”
