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childseat

If you have a chance to watch a video of what happens to the occupants during a severe frontal collision, you will see how a child at the back who is not retrained will fly through the air, forward into the front seat or up onto the ceiling. They use dummies in crash tests but imagine if it is a real child…serious injuries and even death could occur.

For this reason, authorities in many countries have made use of childseats a mandatory requirement and in Malaysia, the same applies. While carmakers are not in the business of making childseats, some do try to help their customers by offering such items – referred to as Child Restraint Systems (CRS) – as accessories.

Lower-priced models from Perodua
Perodua has been offering childseats for many years now and recently introduced its Care Seat, a lower-priced new childseat suitable for both infants and toddlers. Priced at RM680 in Peninsular Malaysia and RM695 in East Malaysia, the Care Seat is suitable for children of all ages up to 12 (or weighing up to 36 kgs), replacing Perodua’s previous GearUp Infant and Toddler seats, which cost RM785 and RM975, respectively.

Even when restrained in a childseat, the child can be subjected to violent forces during an accident (above) and if unrestrained, can literally fly about the cabin (below). Pictures from crash tests by EuroNCAP.

“The Perodua Care Seat forms part of our continuous drive for higher road safety as a caring, People First company, in line with the government’s aspirations,” said Perodua President & CEO, Dato’ Zainal Abidin Ahmad.

“It bears repeating that all children should be properly secured in child seats in moving vehicles for their safety. In encouraging this, Perodua is bringing out a product that is durable, adaptable, comfortable, affordable and meets safety standards,” he added.

Meets international safety standards
The Care Seat complies with ECE R44/04 standards and can be rotated to face forward or backward (backwards is recommended by safety experts). It has 6 recline angles as well as a harness that self-adjusts according to headrest position.

It also has ISOFIX connectors which make it easy to install the seat and ensure it is secure. ISOFIX points are provided in the back seat area of all Perodua models.

ISOFIX points are usually indicated by a tab or label on the rear seat. All Perodua models have ISOFIX points provided, including the Axia (below).

“The Perodua Care Seat is more cost-effective as the same seat can be used for the child throughout, without needing to change from an infant to a toddler seat as the child gets older,” said Dato’ Zainal.

“Perodua will continue to spread awareness, educate and advocate the use of child seats amongst our customers. We hope the use of childseats in Malaysia will become commonplace one day – this would go a long way in reducing road injuries and fatalities, especially of our precious young ones,” he added.

Cost can be included H-P loan
Available in grey or blue, the Perodua Care Seat comes with a 1-year warranty which is double the warranty period of the outgoing GearUp Infant and Toddler seats. Parents who buy the Care Seat when purchasing their new Perodua vehicle can include it in the Hire-Purchase loan as it is an official accessory from the manufacturer.

Alternatively, if they wish to buy one separately, it is available at all authorised Perodua outlets nationwide. To locate an outlet near you, visit www.perodua.com.my.

‘Perodua Smart Build’ launched as carmaker’s first sustainable blueprint

In October last year, BMW Group Financial Services Malaysia pledged, on behalf of their customers, to donate RM100 to the BMW Safety 360° subsidy programme for every contract funded via its online financing platform (BMW Engage). The total amount raised was over RM20,000, which the company, a subsidiary of BMW Group Malaysia, contributed to the subsidy programme

“We are pleased to announce that we will be able to subsidize over 300 more child car seats for families in need, from donations raised on our platform in the last three months. We are especially grateful to our customers who have played a key role in contributing to this fundraising initiative. Although there is less travel during this period, we want to continue accelerating the adoption of child safety seats to ensure children are safe on the road when travelling is allowed again,” said Tobias Eismann, MD of BMW Group Financial Services Malaysia.

First introduced in December 2019, the BMW Safety 360° subsidy programme received over 25,000 applications from parents in the B40 income group – signalling an urgency for such seats to be available in Malaysia, more so in view of the imposition of mandatory usage.

One of the recipients of the subsidised child seats being advised on the proper installation and placing of the child.

In the first phase, recipients were selected based on their qualification for the B40 income group. This is mainly determined with a monthly household income of below RM3,000. The second phase serves to work with the remaining list of registrants from the first phase, to equip as many of the eligible registrants as possible with child safety seats.

Other supporters of the programme
The programme also gained support from Shopee who came on-board as the Exclusive E-Commerce Partner; baby and children goods brands, KU.KU Duckbill and Otomo; educational toys and games distributor, Mideer; food storage sealing solutions provider, Ankou as well as car performance parts and accessories provider, Kakimotor.

Each child car seat is made available with a RM50 subsidy and a RM13 delivery subsidy, in addition to a discounted price from Safe ‘n Sound that is exclusive for recipients of the subsidy programme. As such, recipients of the subsidy programme will receive a unique Shopee voucher worth RM113 which can be applied upon checkout at its dedicated microsite.

Visit www.bhpetrol.com.my to find out more about other promotions at BHPetromart.

A shared responsibility
“Despite the delay on the ruling for child car seat enforcement, BMW Group Malaysia continues in our effort to promote the adoption of child car seats via the BMW Safety 360° Programme. We believe this is a shared responsibility not just amongst our partners, but the parents and the community around them as well, that can help ensure the highest level of safety on the road – even if travelling is restricted in the current climate,” said Sashi Ambi, Head of Corporate Communications at BMW Group Malaysia, adding that registrations for the subsidy programme closed in December 2019.

“We hope more individuals, partners and companies will reach out to us to make more contributions to the programme. Only then will we be able to open registrations for a new batch of families in the B40 income group,” he said.

BMW Group Malaysia invites other companies to join in childseat subsidy initiative

The Federation of Malaysian Consumers Associations (FOMCA) and Child Passenger Safety Malaysia (CPSM) have raised several issues pertaining to the recently launched child restraint system (CRS) guidelines by the Malaysian Institute of Road Safety Research (MIROS).

The two organisations say the guidelines are confusing to the consumers with regard to a MIROS QR Code being present on approved childseats sold in Malaysia. Upon checking by FOMCA with the Road Transport Department (JPJ), it was found that a component type approval (CTA) by the JPJ is enough to show that a child safety seat is approved as per safety standard. This leads to the question of the necessity of the QR code.

ECE LABELS and MIROS QR LABEL
Childseats permitted for use under the new law which comes into effect in 2020 must meet UN ECE regulations and have the labels shown on the left side. On the right is the MIROS QR code that is mentioned in the MIROS guidelines.

Parents hesitant about making purchases
There are currently no known child safety seats sold in Malaysia that come with the QR code and this is making parents hesitate about making purchases. “It is a counter-intuitive measure to introduce the QR code now when Malaysia is still at its early stage of introducing this new law and promoting the use of child safety seats,” a statement issued by CPSM said.

FOMCA

Nur Asyikin Aminuddin, a Senior Manager from FOMCA (above), deemed the guideline as misleading as it does not portray the views from stakeholders including independent bodies as well as the consumers. “MIROS, as a research body, is not a certification body. I hope that Standard Users will intervene with this issue as they are the national accreditation body,” she explained.

She added that JPJ and Ministry of Transport (MOT) should be the responsible bodies to endorse and make any guidelines and official announcement related to child safety seats. They should also publish the list of approved brands and models on their website that succeeded in getting the JPJ’s CTA and thus meet the required safety standards.

The MIROS collaboration with Lazada Malaysia
Another issue raised by FOMCA at a press conference yesterday was the collaboration of MIROS in the LAZADA Car Seat Assurance Program. FOMCA says that the collaboration is violating the Competition Act 2010 as it breached the rights of consumers, which is the right to choose. The program is restricting the market when it should be an open market. Crash-worthy child safety seats should be made available not only through one online platform.

MIROS-Lazada Malaysia

The press conference was held after the graduation ceremony of 19 new certified Child Passenger Safety Technicians (CPST) yesterday. This number brings the total CPSTs to 66 in Malaysia, with the majority of them from retailers and distributors. The certification program, which started in 2018, is an annual training program with Safekids Worldwide as the certification body and CPSM as the co-organiser.

Creating greater awareness of CRS
The aim for the program is to increase the number of skilled and knowledgeable persons who will become the resource centres in their communities to relay updated and correct information with regards to selection and usage of child restraint systems.

CPSM

Malaysia is in dire need of more personnel certified by a proper certifying body to cater for the growing awareness among the public. With that being laid out, competency of the agency in conducting any certification such as the Child Occupancy Safety Advisor (COSA) program was also being asked as the proper channel should be directed at utilising readily available resources such as Safekids Malaysia which is also in partnership with Universiti Putra Malaysia (UPM).

CPSM, in agreement with FOMCA’s concerns, are both supportive of the new law. However, MOT was urged to provide clear direction and roles for its agencies in order to execute the law efficiently.

MIROS and Lazada Malaysia to work together on Child Restraint System Awareness

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