September 12 was ‘National Videogames Day’ in the USA and it’s been an annual event for a while. A guy named David Earle is said to have started the day in the early 1990s. There is confusion about the actual date as there is another date which is July 8.
Anyway, this year, Nissan celebrated ‘National Videogames Day‘ on September 12 with concept esports gaming chair sketches inspired by the Armada SUV, GT-R NISMO sportscar and all-electric Nissan LEAF.
With videogaming and esports now some of the fastest-growing activities on the planet, Nissan has invested in the trend. Earlier this year, the automaker inked partnerships with two of the most popular gaming teams in the world, Faze Clan and OpTic Gaming.
Esports players spend hours perfecting their skills, and gaming rigs are an essential part of each player’s identity. However, esports players often have to choose between aesthetics and comfort – but Nissan’s chairs could offer both. With decades of experience in seating comfort and design (with notable innovations like the Zero Gravity Seat found on many Nissan vehicles), these three conceptual designs are sure to draw the interest of gamers across the globe.
Nissan GT-R NISMO: Inspired by Nissan’s most iconic vehicle, this seat is constructed from lightweight carbonfibre and aluminium. Shaped like a racing seat for ultimate performance, it features red leather and synthetic suede seating surfaces.Nissan Armada: Inspired by Nissan’s full-size rugged but refined SUV, this seat is finished with Platinum Reserve black and brown leather upholstery and configured as a Captain’s Chair. It has climate-control (heating and cooling) so the player will stay comfortable for long hours. Lumbar support will also help keep fatigue away and maintain alertness.Nissan LEAF: This seat is inspired by the world’s best-selling electric vehicle and it has Gun Metal painted surfaces. The leather upholstery is light gray with electric blue inserts. USB charging ports are integrated in the frame for supplementary power and integrated leg rests help to reduce the strain on the lower body.
Currently, Nissan has no plans to build any of the chairs – it’s not in that business. But maybe some specialist in such products might be interested to team up and manufacture them. Wouldn’t you want one in your room?
From the early arcade racing games by Atari in the 1970s – crude and basic by today’s standards – to the sophisticated photo-realistic Playstation games of today, videogames with motorsports themes have certainly come a long, long way. They are no longer just games played within the home but online as millions compete against each other from different countries.
In 2019, the global esports market is expected to generate revenues of US$1.1 billion, up 26.7% year on year; the audience will reach 453.8 million, made up of 201.2 million esports enthusiasts and 252.6 million occasional viewers. Contrary to the popular stereotype, the average gamer’s age is in the early thirties.
Across the world, many of these racers get behind the wheel of a virtual Ford vehicle and enjoy racing against friends and as part of online communities. Now the company is going to be seeking out the best online racers to form its first ever esports teams.
National Fordzilla teams in Europe
Starting at Gamescom, Europe’s leading trade fair for digital games culture, Ford will recruit national Fordzilla teams for France, Germany, Italy, Spain and the UK – as well as a European team consisting the star players from each national team.
“We at Ford have a racing pedigree that others can only envy. Now is the time to take that know-how and apply it to the world of esports – capturing the imagination of a new generation of virtual racing drivers, inspiring them to take a ride in one of our Ford Performance vehicles,” said Roelant de Waard, Vice-President, Marketing Sales & Service, Ford of Europe.
Synergies between gaming and mobility
Ford is increasingly intrigued by synergies between gaming and mobility and how they could help shape the way in which we all get about in the future – whether that is as commuters, as passengers in autonomous vehicles or simply enjoying the thrill of performance.
“The distinction between real and virtual worlds is blurring. Gaming is now a part of mainstream culture. Top gamers challenge professional race drivers in real life and many of our day-to-day activities are ‘gamified’, from using fitness apps to collecting loyalty points for a free coffee,” said Amko Leenarts, Director, Design, Ford of Europe. “Harnessing the passion and expertise of the gaming community will help evolve our thinking around what future journeys will look like – something that we are all committed to and really excited about.”
In 2017, Ford became the first manufacturer to host a stand at Gamescom, which boasts more than 1,000 exhibitors that attract hundreds of thousands of visitors every year, and last year, the company pioneered the first-ever vehicle reveal at the show – unveiling the Ford Ranger Raptor, the performance version of Europe’s best-selling pickup.
Forza Motorsport 7
Among the games that Fordzilla will compete on is Forza Motorsport 7, developed by Microsoft Game Studios’ Turn 10 Studios. The Forza franchise is the best-selling racing franchise of this console generation and is home to one of the largest racing communities in the world. Millions of people worldwide play Forza games each month, with 1 million players choosing Ford vehicles.
Forza Motorsport has a wide selection of Ford models, including this Sierra RS500 Cosworth from 1987.
“We are pleased to see Forza Motorsport continuing to be the game of choice for big brands like Ford as they launch esports initiatives,” said Justin Osmer, Sr. Manager of Partnership Development at Turn 10 Studios, the creators of Forza Motorsport. “With millions of fans playing Forza games, we’ve seen significant growth in the numbers who want to compete, or simply spectate, in esports and it’s great to see a long-standing partner like Ford Motor Company bringing even more opportunities to participate.”
To know more about the Ford Ranger Raptor which you can buy in Malaysia, visit www.sdacford.com.my
