Abarth Virtual Test Drive 2021

Abarth offers UK customers a chance to virtually test-drive the 595 Scorpioneoro

Before the COVID-19 pandemic made lockdowns a part of life, some car companies were exploring retail activities online. They had their websites and as customers’ needs changed, they provided the necessary features and functions on their website to meet those needs. Then came the lockdowns and suddenly, customers could not visit showrooms so the online […]

Continue Reading

Chrysler (FCA) ‘re-marries’ to form another mega corporation with Groupe PSA

In the late 1990s, Chrysler and Daimler merged (at least that’s what the German side called the union, although it was not really so) and created a ‘mega corporation’ in the auto industry. The move had a significant impact on the industry, beginning a rush of consolidations as companies realised that big numbers were vital […]

Continue Reading
2021 Jeep Grand Cherokee L

5th generation Jeep Grand Cherokee launched in North America

Jeep is a highly recognisable brand globally although it has not had much of a presence in Malaysia. Perhaps that’s partly because we were not associated with America much, being a British colony, and where 4×4 vehicles were concerned, it was the Land Rover that has had a long presence on our roads. Most Malaysians […]

Continue Reading

MC20 – the all-new supercar that begins a new era for Maserati

The last time Maserati had a true supercar was 15 years ago and that was the MC12 (which was largely a Ferrari Enzo derivative). Since then, its range has been aging and declining sales have diminished revenues to fund new product development. But the downhill slide has been arrested and the Italian brand with a […]

Continue Reading
2020 Maserati Royale Series

Maserati revives the Royale Series for special editions of the Quattroporte, Levante and Ghibli

Throughout its history of over 100 years, Maserati has been well known for creating unique models and exclusive cars. Amongst them, the 1986 Royale version of the 3rd generation Quattroporte stands out. Essentially a restyling project featuring exclusive blue and green colours, improved interiors, with soft leather seats and extensive use of wood in the […]

Continue Reading
2020 Fiat 500 and Fiat Panda Hybrid

Hybrid technology in 2020 Fiat 500 and Panda begins electrification of Italian brand

Some manufacturers believe that when a car has a small engine, say below 1.2 litres, fuel efficiency is already very good and there is no need for the added cost of a hybrid powertrain, not to mention extra weight. However, if fuel consumption can be improved further by adding an electric motor, why not? This […]

Continue Reading
2020 Airflow Vision

FCA Airflow Vision concept shows digital future of car interiors

Since the beginning of the computer age and the use of electronic systems in cars, the driver and passengers have been interacting with more and more advanced technologies. These technologies have enhanced safety while making the travel experience more comfortable and pleasant. With the Airflow Vision concept, Chrysler envisions the next generation of premium transportation […]

Continue Reading
Maserati

Maserati readies for new era starting in May 2020

Although the recent developments concerning the merger of Fiat Chrysler Automobiles (FCA) and Groupe PSA have had fans of the Italian brands (under FCA) worried about their future, it’s still ‘business as usual’ for those brands until such time the new management looks at the enlarged single entity. That could take a while and where […]

Continue Reading
Alfa Romeo SZ 1987

Will Alfa Romeo be allowed to live under the new FCA+PSA merger?

The new company formed by the merger of Fiat Chrysler Automobiles (FCA) and the PSA Group will see 14 brands – mainly European – coming under one group. That’s a lot of brands to manage and in an age when economies of scale are paramount, there’s the big question mark of whether some brands will […]

Continue Reading