Perhatian kepada semua peminat pelumba Formula 1 Michael Schumacher! Sempena sambut hari kelahiran beliau yang ke-50, Muzium Ferrari telah membuka sebuah pameran istimewa iaitu ‘Michael 50’. Pelumba F1 tersohor yang berasal dari Germany telah diberi penghormatan di muzium yang terletak di Maranello, Italy dimana beliau telah memberi kemenangan terunggul Ferrari iaitu 5 kejuaraan berturut-turut dari tahun 2000 hingga 2004. (more…)
As covered by Piston.my earlier, fans and representatives of Scuderia Ferrari Clubs from all over Europe were flocking to the Ferrari Museum recently for the opening of the ‘Michael 50’ exhibition on the occasion of the champion’s 50th birthday. Maranello has put together a special exhibition telling the story of Michael Schumacher’s extraordinary record-breaking F1 career: the German champion won an as yet unequalled seven world titles, 91 victories, and 155 podiums.
The Hall of Victories displays some of the most important Ferrari single-seaters driven in his eleven years with the Scuderia. They range from the F310 of 1996, with which Schumacher won three GPs in his first season with the Prancing Horse, to the F399, the car that won the Constructors’ title in 1999 to set Formula 1’s oldest team off on an exceptional run of victories.
There is also the F1-2000 of the legendary ‘Alba Rossa’ (‘Red Dawn’), when at Suzuka Michael secured Ferrari its first the world title since Jody Scheckter 21 years before. Then of course there are the record-breaking F2002 and F2004, and the 248 F1 of 2006, in which he triumphed at the Chinese GP for his 72nd and final victory with Ferrari.
Fans will also be introduced to a lesser-known side of Schumacher, that of developer. Indeed, after leaving Formula 1, the German driver remained at Ferrari not only to help the Scuderia but also to contribute to the development of various road cars, such as the 430 Scuderia in 2007 and the Ferrari California in 2008.
The exhibition will run alongside ‘Driven by Enzo’ and ‘Passion and Legend’, which are already open at the Maranello Museum. ‘Michael 50’ has been organised in partnership with the Keep Fighting Foundation.
The Ferrari Museum is dedicating a special exhibition to Michael Schumacher, which will open on the occasion of his 50th birthday on 3 January 2019. It is intended both as a celebration and a mark of gratitude to the most successful Prancing Horse driver ever. Schumacher has a special place in Ferrari’s history, which has been marked by his many records. Between 1996 and 2006 the German champion won five consecutive Drivers’ titles, from 2000 to 2004, and made a major contribution to the Scuderia’s haul of six Manufacturers’ titles over those years.
The Museum’s rooms will look back over the memorable seasons that the seven-time World Champion gifted to all Ferraristi, and that created a legend now bigger than ever in the hearts of all fans. The exhibition will also show Michael’s crucial contribution to the development of extraordinary GT cars in his years at Maranello, as a driver and later as a consultant. The ‘Michael 50’ exhibition is in collaboration with the Keep Fighting Foundation.
Ferrari’s museums worldwide are recording a surge in the number of visitors this year. The automaker has reported that the popularity has grown significantly. More than 500,000 people have visited one of the museums in 2017. The previous record of 478,000, which was set last year has been broken in November.
The new Museo Enzo Ferrari in Modena garnered the most interest from fans and tourists alike, reporting an annual growth of 19% in November or 150,000 visitors. The company has attributed the rise in ticketed sales here to the “Driving with the Stars” exhibition. Visitors get to view the Ferrari cars driven by stars from the sporting, cultural,and entertainments worlds.
Adding to this, the museum in Maranello recorded a rise in its ticket sales by about 8%, which equates to a total of 350,000. Over the course of the year, this museum has hosted a number of exhibits that have enthralled visitors from every corner of the globe.
Ferrari’s brand image worldwide has grown significantly over the years, thanks to the introduction of facilities such as this as well as the mega theme park in Dubai. All these, coupled with the fact that Ferrari is doing quite well in several Motorsport categories, have contributed to it’s increased brand awareness.
Like its founder Enzo Ferrari, the Italian automaker’s heart and soul is in Motorsport. It thrives on besting the competition by building the fasted and most advanced machines in the world. It’s road cars are culmination of that philosophy wrapped in silhouettes that are the epitome of automotive beauty.
© Copyright – Piston.my 2023 Trademarks belong to their respective owners. All rights reserved
