Ford together with Sime Darby Auto ConneXion (SDAC) organised the brand’s global Driving Skills for Life (DSFL) programme as part of their ongoing effort to promote safe driving behaviour as well as road safety awareness here in Malaysia.
Over 30 drivers from SDAC’s corporate partners from telecommunications to utilities participated in the half-day workshop located at the Malaysia Agro Exposition Park Serdang (MAEPS) near Putrajaya. (more…)
Ford and its local distribution partner, Sime Darby Auto Connexion (SDAC), recently hosted its third safe driver training this year to corporate partners and members of the public through Ford’s global Driving Skills for Life (DSFL) programme. The training sessions were hosted at the Malaysia Agro Exposition Park Serdang (MAEPS) where more than 60 licensed drivers – including corporate partners and Ford customers participated in two half-day workshops.
The Ford Driving Skills for Life programme aims to educate licensed drivers of all ages on how to drive safely through practical, hands on experiences which is provided free-or-charge, helping them become safer, more aware drivers. The DSFL workshops address various driver risks, such as dealing with unexpected scenarios, speed and space management, as well as raise awareness on distracted driving caused by mobile phone use or drowsiness.
“Ford is committed to helping raise awareness of road safety and educating drivers on safe driving practices and techniques. We are proud to continue this very practical programme in Malaysia to help raise public awareness on safe driving and driver safety,” said Syed Ahmad Muzri Syed Faiz, Managing Director, Sime Darby Auto Connexion (below).An emphasis on the dangers of driving under the influence of alcohol or medication was also incorporated in every training session. This included having participants wear specially designed goggles that help simulate the experience of driving while movement, coordination and alertness are impaired.
In Asia, Ford DSFL is in its eleventh successful year of training licensed drivers of all ages. In addition to Malaysia, DSFL training is provided in China, Cambodia, India, Myanmar, Taiwan, Thailand, Vietnam and the Philippines.
Ford and its local distribution partner, Sime Darby Auto Connexion (SDAC), once again hosted a safe driver training programme to corporate partners and members of the public through the long-standing Ford Global Driving Skills for Life (DSFL) programme. The training sessions were held at the Malaysia Agro Exposition Park Serdang (MAEPS) where more than 50 licensed drivers – including corporate partners, participated in two half-day workshops.
According to the Malaysian Institute of Road Safety Research (MIROS), nearly 81 percent of road accidents in Malaysia are caused by driver error, such as unsuitable speed management or impaired driving. Therefore, the Ford Driving Skills for Life programme aims to educate licensed drivers of all ages how to drive safely through practical, hands on experiences, provided free-or-charge, helping them become safer, more aware drivers.
The DSFL workshops addresses various driver risks, such as dealing with unexpected scenarios, speed and space management as well as raises awareness on distracted driving caused by mobile phone use or drowsiness. Family safety tips, such as the importance of ensuring child seats are securely fastened or driving tips for expectant mothers, were also highlighted in both classroom and practical sessions.
“Road safety is a very serious issue and a top priority for us at Ford and SDAC. Apart from ensuring that our vehicles continue to comply with and exceed safety standards, we also consider it our responsibility to implement public awareness initiatives to promote safety. We are proud to be part of this programme and continue to help reinforce best practices for safe driving among Malaysian motorists,” said Syed Ahmad Muzri Syed Faiz, Managing Director, Sime Darby Auto Connexion.
An emphasis on the dangers of driving under the influence of alcohol or medication was also incorporated in each training session. This included having participants wear specially designed goggles that help simulate the experience of driving while movement, coordination and alertness are impaired. The DSFL safety training workshop has successfully reached over 100 Malaysian licensed drivers this year alone, with scheduled workshops taking place since August. Participants comprised inexperienced young drivers and professional drivers from various private companies.
Ford and its local distribution partner, Sime Darby Auto Connexion (SDAC), recently offered safe driver training and road safety awareness to corporate partners and members of the public through Ford’s global Driving Skills for Life (DSFL) programme.
More than 50 licensed drivers from corporate partners comprising telecommunications, highway maintenance and utilities companies participated in a free two half-day workshops at the Malaysia Agro Exposition Park Serdang (MAEPS).
According to the Malaysian Institute of Road Safety Research (MIROS), more than 43 percent of Malaysian drivers use their mobile phones while driving. This means that close to half of all Malaysian drivers are putting themselves and others in danger while behind the wheel.
As such, Ford and SDAC believe the Ford Driving Skills for Life programme will help drivers be more vigilant while on the road which would in turn, reduce the number of road accidents.
The DSFL workshops aim to address various driver risks, such as dealing with unexpected scenarios, speed and space management as well as raise awareness on distracted driving caused by mobile phone use or tiredness.
“Ford Driving Skills for Life provides Malaysian drivers with the tools and resources needed for safe driving. Road safety is a very serious issue and we take pride in our ability to help reinforce this message among Malaysian motorists,” said Syed Ahmad Muzri Syed Faiz, Managing Director, Sime Darby Auto Connexion (below).
The programme is conducted through a mix of classroom and practical training sessions where drivers are offered hands-on driving experience.
An emphasis on the dangers of driving under the influence of alcohol or medication was also incorporated as part of the programme. This included having participants wear specially designed goggles that help simulate the experience of driving while movement, coordination and alertness are impaired.
DSFL is Ford’s flagship global corporate social responsibility (CSR) programme funded by the Ford Motor Company Fund – the philanthropic arm of the Ford Motor Company. Globally, Ford DSFL is now in its 15th successful year of training licensed drivers of all ages. To date, the program has trained more than 1 million individuals in safe driving practices.