Ford will stop producing its best-selling Fiesta model as soon as next week as it transitions to an all-electric future. In order to create Ford’s new electric Explorer SUV at its Cologne, Germany, plant, the compact car will be decommissioned.
On July 7, 2023, the last Fiesta model will leave the factory for the European market. The Fiesta generation is coming to an end in favour of an electric future after 47 years and eight generations.
The step was taken after the American manufacturer declared it would transition to an entirely electric brand in Europe by 2030 and offer nine EV models by 2024. Ford and Volkswagen partnered together in 2020 to speed up electric vehicle (EV) production in the area with intentions to use VW’s MEB platform to introduce its own line of electric vehicles.
Henry Ford II didn’t like the Ford Fiesta when he was first told about the project to develop a supermini in the early 1970s. Apart from a company view (in Dearborn at least) that small cars were not cost-effective, the grandson of the company’s founder grumbled that ‘I would have to sell millions of these little cars to make a decent profit’. He favoured the large cars still loved by Americans then as they provided good margins.
But the Fiesta was a Ford of Europe proposal and that regional subsidiary was doing pretty well with a popular range. What they needed was an entry-level model that could compete against the Italian and French superminis. In the end, Ford allowed the project to go ahead and the first Fiesta was launched in 1976.
First generation of the Fiesta
The Fiesta was a very successful model for Ford in Europe but in spite of its compact size, it was not sold in the Far East. Its cost base was European so it cost more than Japanese rivals, and Ford instead teamed up with Mazda to offer a badge-engineered range of sedans and hatchbacks (the Laser and Telstar) which could be more competitively priced than models from Europe.
It wasn’t until the sixth generation that the Fiesta became a global model as then-CEO Alan Mulally pushed his ‘One Ford’ strategy of having more products with shared engineering and parts to cut costs. It was produced in regions outside Europe, with Thailand being a hub for ASEAN markets. By the end of the 2000s, it was even made and sold in the US market.
The model is currently in its seventh generation but a change in strategies by a new top management team at Ford has seen diminished interest in competing in Asian markets (apart from China) with passenger cars and the focus is on pick-up trucks.
After 44 years of having been powered by only internal combustion engines, the Fiesta is now electrified as well. As a supermini, fuel efficiency has always been high for the model but Ford, like other carmakers wanting to sell in Europe, has to go in the direction of electrification of its models and this week, the company has announced the first ever Fiesta Hybrid.
The carmaker’s best-selling model in Europe gets a 48-volt mild hybrid powertrain which complements EcoBoost Technology to give more powerful and responsive performance with better fuel efficiency claimed to be up to 18.3 kms/litre. The 1.0-litre EcoBoost engine also has cylinder deactivation to further save fuel.
“Adding EcoBoost Hybrid technology to Fiesta’s best-in-class driving dynamics means customers can have even more power and still go further on a tank of fuel,” said Roelant de Waard, Vice-President, Marketing, Sales & Service, Ford of Europe. “The Fiesta EcoBoost Hybrid will help Ford bring the benefits of electrification to more drivers than ever before.”
The difference between a Mild Hybrid and Full Hybrid powertrain
Available in 125 ps and 155 ps power outputs, Fiesta EcoBoost Hybrid models feature a belt-driven integrated starter/generator (BISG) in place of the standard alternator, enabling recovery and storage of energy usually lost during braking and coasting to charge a 48V lithium-ion air-cooled battery pack.
The BISG also acts as a motor, integrating with the engine and using the stored energy to provide torque assistance during normal driving and acceleration, as well as running the vehicle’s electrical ancillaries.
The intelligent, self-regulating mild-hybrid system continuously monitors how the powertrain is being used to determine when and how intensively to charge the battery for optimal benefit, and when to utilize the stored battery charge.
Torque substitution, which deploys the electric motor functionality of the BISG to provide up to 24 Nm of torque – reducing the amount of work required from the petrol engine and contributing to lowering carbon dioxide emissions and enhancing fuel efficiency.
Torque supplementation can also deploy the electric motor functionality of the BISG to increase the peak torque available from the powertrain by up to 20 Nm above the level available from the petrol engine alone. This means up to 240 Nm for the 155 ps powertrain and up to 50% more torque at lower rpm.
The BISG also has enabled Ford engineers to lower the 1.0-litre EcoBoost engine’s compression ratio and add a larger turbocharger for more power, by mitigating turbo lag using torque supplementation that also rotates the engine faster for maintained turbocharger boost response.
“With electrification fast becoming the mainstream, we are substantially increasing the number of electrified models and powertrain options for our customers to choose from to suit their needs,” said Stuart Rowley, President, Ford of Europe. “By making it easier than ever to seamlessly shift into an electrified vehicle, we expect the majority of our passenger vehicle sales to be electrified by the end of 2022.”
To know more about Ford models available in Malaysia, visit www.sdacford.com.my.
It’s the the most wonderful time of the year, especially if you have your heart set on purchasing a new Ford. Sime Darby Auto Connexion (SDAC), the sole distributor of Ford vehicles in Malaysia is offering unbeatable deals for its customers this Christmas season.
As a means to spread the holiday cheer, Ford will be giving awy an exclusive blue nose and reindeer antlers to customers who sign up to test drive a Ford vehicle at any of the company’s authorized dealers nationwide.
Adding to that, those who purchase a new vehicle can expect even better rewards in the form of rebates and other attractive packages. A purchase of a Ranger WildTrak will come with up to RM5,000 worth of cash rebates. For those who opt for a Ranger XLT instead, you get a zero-maintenance cost package for up to 5 years or 100,000km plus cash rebates.
If those deals don’t tickle your fancy but want something a little more compact instead, Ford has you covered here as well. With the purchase of a Focus or Fiesta, you will be able to enjoy cash rebates of up to RM23,000 in addition to a 3-years free of cost maintenance package and a 5-year warranty.
And if you already own a Ford but still want to enjoy a jolly Christmas with the Blue Oval, you still can. Just take your vehicle in for a complimentary 27-point vehicle health inspection by a Ford-certified technician. Sweetening the deal further are discounts of up to 20 percent on selected parts that include lubricants, brake, timing belt and other packages.
There’s also a 10 discount on labour costs as well as other maintenance packages for selected Ford models. And if this news has you pacing your living room impatiently for a Ford Service Center to open tomorrow – hold on. This promotion will be made available nationwide starting on December 18th 2017 and and will end on February 17th 2018.
“We are glad to extend these attractive service and maintenance packages to ensure that our customers’ vehicles are in their best condition for a safe travel,” said Syed Ahmad Muzri Syed Faiz, Managing Director, SDAC. “Let’s make this holiday season a memorable one with our loved ones.”
Customers who spend more than RM350 on a single valid tax invoice at a Ford centre can expect to receive exclusive Ford merchandise. That said, these items are only available at authorized Ford dealers nationwide while stocks last.
If you would like to know more, visit www.sdacford.com.my or head on over to your nearest Ford dealership to experience the best that the Blue Oval has to offer the Malaysian automotive market.
At the recent MPG (miles per gallon) Marathon, an annual competition in the UK where fuel sipping cars go head to head to prove, which is most efficient, Ford came out on top. Compared to its rivals, the new Fiesta proved to be the most frugal on the 563km event.
Despite having a turbocharged 125bhp engine, the little Fiesta managed to achieve a fuel consumption figure of 41km/l, which overshadows the previous record that was set at 36km/l. This effectively made the Blue Oval’s contender the champion for the petrol category.
As for the diesel category, another Fiesta was crowned champion, allowing Ford to lay claim to the title of the manufacturer with the most efficient cars on the market. The diesel powered Fiesta set a new recorded too, by achieving 52km/l, which was significantly higher than the previous record of 46.2km/l.
This feat was enough to crown the oil burning Fiesta as the overall champion of the competition. And with that, Ford can expect a surge in demand for cars such as these in the near future.
Though the various Fiestas did tremendously well in their individual categories, their respective drivers played pivotal roles that lead to the clean sweep at the MPG marathon. Ex- works rally team Andy Dawson and Andrew Marriott drove the petrol Fiesta and journalist Paul Clifton with Ian McKean piloted the diesel.
Equipped with six-speed gearboxes, both cars managed to exceed their official fuel consumption figures thanks to conservative use of the accelerator pedal and the cars’ frugal consumption of their respective fuels.
Andy Dawson, Ford lead driver on the MPG Marathon, said, “Maximising fuel economy not only saves money, but smooth driving can also be fun thanks to the new Fiesta’s brilliant steering and suspension. Using less fuel also means reduced emissions, limiting motorists’ environmental impact.”
The new Fiesta has been on sale in the UK market since July of this year and to date, more than 15,000 examples have been sold to customers. According to official sales numbers, the Ford Fiesta has been Britain’s best selling supermini since 2008.
