Sime Darby Auto Connexion (SDAC), the sole distributor of Ford in Malaysia, has announced a number of promotions for Ford owners in the upcoming Thaipusam and Chinese New Year festivities.
“We know that there will be a lot of long-distance travel during this festive season as many Malaysians return to their hometowns to spend time with their families. We are pleased to offer these promotions and service discounts, as part of our commitment to ensuring Ford owners get home safely,” said Syed Ahmad Muzri Syed Faiz, Managing Director, Sime Darby Auto Connexion (below).
Valid from now until 5 February 2019, the Ford Festive campaign includes a free 27-point vehicle inspection by Ford-certified technicians who are on hand to ensure that vehicles are in roadworthy condition before customers head back to their hometowns for the celebrations or embark on road trips during the holiday.
Customers can also enjoy discounts of up to 20 percent on selected parts and selected packages. Only original equipment manufacturer (OEM) parts are used, providing greater assurance of quality and peace of mind. Additionally, further savings of up to 10 percent on labour fees for lubricant, brake and timing belt packages are offered. During this period, any customer who spends a minimum of RM350 in a single receipt at any authorised Ford dealer will receive an exclusive Ford gift. All walk-in customers will also receive free CNY packets, while stocks last.
“I would like to take this opportunity to wish all our Hindu customers a blessed Thaipusam and our Chinese customers ‘Gong Xi Fa Cai’,” added Muzri. Customers can book their service appointments online via the official SDAC-Ford website: www.sdacford.com.my or through the Ford Malaysia MY App. Alternatively, customers can call their nearest Ford authorised service centre to make an appointment. Simply access the ‘locate a dealer’ tab on the website for more information about preferred locations with the relevant contact information.
Ford and its local distribution partner, Sime Darby Auto Connexion (SDAC), recently hosted its third safe driver training this year to corporate partners and members of the public through Ford’s global Driving Skills for Life (DSFL) programme. The training sessions were hosted at the Malaysia Agro Exposition Park Serdang (MAEPS) where more than 60 licensed drivers – including corporate partners and Ford customers participated in two half-day workshops.
The Ford Driving Skills for Life programme aims to educate licensed drivers of all ages on how to drive safely through practical, hands on experiences which is provided free-or-charge, helping them become safer, more aware drivers. The DSFL workshops address various driver risks, such as dealing with unexpected scenarios, speed and space management, as well as raise awareness on distracted driving caused by mobile phone use or drowsiness.
“Ford is committed to helping raise awareness of road safety and educating drivers on safe driving practices and techniques. We are proud to continue this very practical programme in Malaysia to help raise public awareness on safe driving and driver safety,” said Syed Ahmad Muzri Syed Faiz, Managing Director, Sime Darby Auto Connexion (below).An emphasis on the dangers of driving under the influence of alcohol or medication was also incorporated in every training session. This included having participants wear specially designed goggles that help simulate the experience of driving while movement, coordination and alertness are impaired.
In Asia, Ford DSFL is in its eleventh successful year of training licensed drivers of all ages. In addition to Malaysia, DSFL training is provided in China, Cambodia, India, Myanmar, Taiwan, Thailand, Vietnam and the Philippines.
Seperti yang telah dilaporkan oleh pihak kami pada bulan Oktober yang lepas, Ford Malaysia (Sime Darby Auto Connexion) bersama Ford Motor Company telah melancarkan Ford Ranger generasi baharu untuk pasaran Malaysia. Terdapat 8 varian berbeza bagi model XL, XLT dan Wildtrak dengan harga dari RM90,888 hingga RM144,888 dan kami telah diberi peluang untuk memandu uji varian tertinggi (sebelum Ford Ranger Raptor) iaitu Ford Ranger Wildtrak 2018. (more…)
The “tougher, smarter, more efficient” Ford Ranger 2.2L Wildtrak has been named as the‘Pickup Truck of the Year (Twin Cab)’ at the Malaysia Car of the Year (COTY) 2018 Awards, further reinforcing the Ranger’s top position in Malaysia’s pickup truck segment.
Hosted by the Malaysia Automotive, Robotics & IoT Institute a.k.a. MARII (formerly Malaysia Automotive Institute, MAI), winners of the awards were assessed based on five criteria: exterior and interior design, technical specifications and engineering innovations, safety features, energy efficiency and environmental friendliness, as well as best overall value for money.
“We are honoured that the Ranger has received yet another prestigious endorsement. With its unmatched versatility, comfort and advanced technology and features, Ford Ranger has proven itself as the toughest and smartest truck that customers can count on to help them achieve more, whether at work or with their families,” said Syed Ahmad Muzri Syed Faiz, Managing Director, Sime Darby Auto Connexion (above, at an earlier VOTY Car Awards event)
The Ranger 2.2L Wildtrak delivers robust capability with unbeatable towing ability of 3,500kg, class-leading water-wading capability of up to 800mm and exceptional payload capacity while adding a level of refinement unseen in the pickup truck segment. The Ranger continues to be Ford’s best-selling nameplate in Malaysia and one of the best-selling pickups in the market. In the third quarter of 2018, sales of the Ranger jumped 61% to 2,245 units sold.
For more information on Ford, visit SDAC’s multilingual website (www.sdacford.com.my), which also features a chatbot now available in three languages – English, Bahasa Malaysia and Simplified Chinese – to provide a better customer engagement experience.
Ford and its local distribution partner, Sime Darby Auto Connexion (SDAC), once again hosted a safe driver training programme to corporate partners and members of the public through the long-standing Ford Global Driving Skills for Life (DSFL) programme. The training sessions were held at the Malaysia Agro Exposition Park Serdang (MAEPS) where more than 50 licensed drivers – including corporate partners, participated in two half-day workshops.
According to the Malaysian Institute of Road Safety Research (MIROS), nearly 81 percent of road accidents in Malaysia are caused by driver error, such as unsuitable speed management or impaired driving. Therefore, the Ford Driving Skills for Life programme aims to educate licensed drivers of all ages how to drive safely through practical, hands on experiences, provided free-or-charge, helping them become safer, more aware drivers.
The DSFL workshops addresses various driver risks, such as dealing with unexpected scenarios, speed and space management as well as raises awareness on distracted driving caused by mobile phone use or drowsiness. Family safety tips, such as the importance of ensuring child seats are securely fastened or driving tips for expectant mothers, were also highlighted in both classroom and practical sessions.
“Road safety is a very serious issue and a top priority for us at Ford and SDAC. Apart from ensuring that our vehicles continue to comply with and exceed safety standards, we also consider it our responsibility to implement public awareness initiatives to promote safety. We are proud to be part of this programme and continue to help reinforce best practices for safe driving among Malaysian motorists,” said Syed Ahmad Muzri Syed Faiz, Managing Director, Sime Darby Auto Connexion.
An emphasis on the dangers of driving under the influence of alcohol or medication was also incorporated in each training session. This included having participants wear specially designed goggles that help simulate the experience of driving while movement, coordination and alertness are impaired. The DSFL safety training workshop has successfully reached over 100 Malaysian licensed drivers this year alone, with scheduled workshops taking place since August. Participants comprised inexperienced young drivers and professional drivers from various private companies.
The Ford Motor Company recently hosted its 13th Annual Global Caring Month where thousands of Ford employee volunteers around the world venture out into their communities and lend a helping hand to those in need. Ford volunteers from Sime Darby Auto Connexion, the sole distributor of Ford vehicles in Malaysia, joined hands with the National Society of St. Vincent De Paul, Malaysia – Rumah Ozanam and Pusat Jagaan Darul Sakinah, to provide service and moral support, as well as to organise a series of activities to create equal opportunities for orphaned and underprivileged children. The activities included a trip to Kidzania, purchase of school uniforms and distribution of household supply vouchers.
Ford Global Caring Month is the signature annual event of the employee-driven Ford Volunteer Corps. Since its launch in 2005 by Executive Chairman Bill Ford, Ford Volunteer Corps members have contributed more than 1.5 million hours of community service in 50 countries, representing more than $40 million of in-kind community investments.
“We are proud to be part of the Ford Global Caring Month, and are truly inspired by all the work that Ford employees, dealers and local partners are doing across the globe,” said Syed Ahmad Muzri Bin Syed Faiz, Managing Director, Sime Darby Auto Connexion (above). “Together with Ford, we are committed to moving forward and improving the quality of life for people in our communities where we live and work.”
In Asia Pacific, thousands of Ford volunteers will participate in various projects in China, India, Thailand, Philippines, and Vietnam, as well as in eleven countries in Ford’s Emerging Markets business unit. In addition to the volunteer activities in Malaysia, Ford Global Caring Month projects in the Emerging Markets include:
Cambodia – Renovating playgrounds in a local school
Guam – Providing financial support to public hospital and cleaning patient wards
Hong Kong – Organising activities to raise awareness of cleft lip and cleft palate conditions
Laos – Providing education on basic personal hygiene best practices for students
Mongolia – Providing teaching aids and computer equipment for a local school
Nepal – Organising activities at a rural school to improve basic sanitation knowledge
New Caledonia – Tree planting programme to promote awareness on preventing deforestation
Sri Lanka – Renovating a local school
Vanuatu – Construction work at a local education facility
Myanmar – Taking care of injured and sick animals at a local animal shelter
In September 2018, the Ford Volunteer Corps tackled hundreds of projects in cities, towns and villages on six continents. The Ford Fund – the philanthropic arm of Ford Motor Company – has contributed more than $700,000 in grants to purchase tools and supplies for many of the global projects.
Ford Malaysia (Sime Darby Auto Connexion) hari ini telah melancarkan varian baharu Ford Ranger iaitu Ford Ranger Raptor 2019 sempena Kuala Lumpur International Motor Show 2018 (KLIMS 2018). Bagi mereka yang berminat dengan trak pikap gergasi Ford F-150 Raptor yang laris di Amerika Syarikat, Ford Ranger Raptor 2019 ini mempunyai intipati yang serupa dari segi reka bentuk di dalam pakej yang lebih sesuai untuk gaya pemanduan di Malaysia. (more…)
Sime Darby Auto Connexion (SDAC), the sole distributor of Ford in Malaysia announced its participation in this year’s Kuala Lumpur International Motor Show 2018 which will take place from 23 November 2018 until 2 December 2018 at the Malaysia International Trade and Exhibition Centre (MITEC). The show will see the official launch of Ford’s most anticipated vehicle of the year, the Ranger Raptor – the first and only factory-built, high-speed off-road performance truck. Combining the Ranger’s ‘Built Ford Tough’ character with Ford Performance DNA, the Ranger Raptor sets a new benchmark in off-road capability and opens up a new premium pickup segment.
Alongside the Ranger Raptor (below), Sime Darby Auto Connexion (SDAC) will also unveil the New Mustang (above) exclusively to visitors, the only unit flown into Malaysia on air freight, and will be showcased specifically for the 10-day show.
The SDAC-Ford stand will focus on delivering an immersive customer experience journey through interactive technology. It will enable visitors to engage with the brand through socially shareable content. Interactive experiences include the Virtual Reality Test Drive which educates visitors on Ford’s safety technologies, while the Augmented Reality Experience transports drivers to the various terrains the Raptor is able to overcome through its Terrain Management System (TMS).
Another highlight will be the Self-Guide Audio Tour, where visitors will be able to tour the stand at their own pace with a fully narrated audio guide headset. This “personal tour guide” will inform visitors on the stand’s design concept, educate visitors on the vehicles on display and promotions and happenings.
Visitors who make a vehicle booking of the New Ranger and New Mustang at the 10-day show will stand a chance to grab cash vouchers in a wind tunnel machine. The first 888 customers who register their new Ford Ranger will each receive an electrical goods voucher worth RM1,0001. Customers who purchase any new Ford Ranger variant will also be in the running to win a Ranger Raptor under the ‘Buy A New Ford Ranger, Win A Ranger Raptor’ Contest1. On top of that, Sime Darby Auto Connexion will be offering new Ranger including New Ranger Raptor customers up to 2 years free maintenance or up to 40,000km for customers who successfully register their vehicle before 31 January 2019, whichever comes first1.
The SDAC-Ford stand (No.1009) is located at Hall 2, Level 1 of the MITEC and is open to the public from 10am to 10pm on weekends, and 11am to 10pm on weekdays from November 23 until December 2. For more information and ticketing info, visit www.klims.com.my.
The Ford Motor Company, together with its local distribution partner, Sime Darby Auto Connexion (SDAC) has launched the new Ford Ranger… NINE variants to be exact – an even more capable pick-up with a freshened lineup that combines class-leading technology, safety and convenience features. The new ‘Built Ford Tough’ Ranger builds on the capabilities and off-road credentials that perfectly complements, and enables a wide range of customers’ work and lifestyles. But not the Raptor… this was just a preview. The official Raptor launch happens at KLIMS next month (see video below)…
The new Ranger lineup in Malaysia consists of nine different variants, including the XL, XLT, new XLT+ Wildtrak, and the much anticipated Ranger Raptor. The Raptor will be launched officially at the Kuala Lumpur International Motor Show 2018 this November. Pricing for the new Ranger Raptor has not been announced but it’s quite possible that the Raptor could be the first ‘lifestyle’ pick-up truck in Malaysia to breach the RM200,000 mark.
“With the new advanced features and the new generation powertrain offering even greater capability, the new Ranger will build on its already strong and widening appeal in the market,” said Truong Kim Phong, managing director, Asia Pacific Emerging Markets, Ford Motor Company. “The new Ranger will help continue to revolutionise the pickup truck segment, and we are proud that so many customers are choosing Ford.”
“We know that Malaysian customers want their pickups to have the toughness of a truck as well as the comfort and advanced features of a passenger vehicle. We are confident that the new Ranger lineup will offer customers unmatched versatility, helping them achieve more, whether at work or with their family,” said Syed Ahmad Muzri Bin Syed Faiz, Managing Director, Sime Darby Auto Connexion (below).
More on the new Ford Rangers…
Advanced Powertrains for Proven Performance, Cutting-edge Technology
The new Ford Ranger offers a choice of three diesel powertrains to deliver greater versatility and to match consumer demands for a wider variety of requirements. These include the new generation 2.0L Single-Turbo and 2.0L Bi-Turbo engines, and the Ranger’s proven Duratorq 2.2L.
Ford’s new generation of diesel engines uses advanced materials and boasts sophisticated construction. Compact, lightweight, powerful and efficient, they feature common-rail direct fuel-injection, an integrated intake manifold, and a belt-in-oil primary drive. Available exclusively on the Wildtrak 4×4 (and Raptor) is the new-generation 2.0L Bi-Turbo diesel engine, coupled with an advanced 10-speed automatic transmission to bring greater torque, improved flexibility and a quieter, more comfortable drive.
The 2.0L Bi-Turbo takes advantage of sequential turbocharging to deliver greater responsiveness, drivability and maximum efficiency. A pair of turbochargers are employed for maximum performance and efficiency. A variable geometry turbocharger is employed to deliver greater throttle response and eliminate lag by spooling up quickly at low speeds. The second unit is a fixed geometry turbocharger with a high flow capacity to deliver maximum power and performance.
With 500Nm from a low 1750rpm, the Bi-Turbo engine delivers a greater torque spread, with the 10-speed’s close ratios reducing gaps in power and acceleration to make steep, slippery hill-climbs much easier. The Wildtrak model optioned with the new engine maintains Ranger’s equal class-leading payload and 3500kg towing capability. The 2.0L Single-Turbo engine, available on the Wildtrak 4×2 and new Ranger XLT+ variants, is also mated to Ford’s advanced 10-speed automatic transmission to deliver 180PS and an impressive 420Nm of torque. The XL and XLT variants are equipped with Ranger’s proven 2.2L turbodiesel engine, which offers 160PS/385Nm and comes with a six-speed automatic and manual transmission.
Tougher, Smarter
Ford’s Pre-Collision Assist feature using Inter-Urban Autonomous Emergency Braking (AEB) with Vehicle and Pedestrian Detection is available on the new Ranger. The system is designed to detect pedestrians as well as vehicles to bring the Ranger to a complete stop to help mitigate potential rear-end collisions and road-traffic collisions with pedestrians. The system functions at speeds above 3.6km/h.
The First and only in-class Lane Departure Warning & Assist, Adaptive Cruise Control and Forward Collision Warning will carry over to the new Ranger. Ford’s segment-first Semi-Automatic Parrallel Parking (SAPP) is available on the Wildtrak 4×4. The driver need only to apply the gear changes and brakes, and the system will automatically steer the Ranger into the parking space.
Loading is easier than ever on the Wildtrak and XLT+ models with the introduction of the first and only in-class, Easy Lift Tailgate. With a new internal mechanism, the Ranger’s tailgate is now lighter to lift, with a 70 percent reduction in initial force required to raise it for closing. Not only does this system require less effort to lift, it also means that it’s easier to lower. Check out the video below for a “one-finger” operation demonstration of the easy-lift tailgate (skip to the 2m20sec mark for the demo)
The Ranger has added the light and nimble Electric Power Assisted Steering (EPAS) to the entry level XL variant – making it the first-in-segment to offer this feature as standard across all models – and providing even more capability to these workhorse trucks that tackle the daily demands of construction sites and agricultural fields across the country.
Ranger’s Fresh Face
The new Ranger’s rugged good looks see styling changes that carry on the off-road stance and visual appeal of the current model. Lead by a cleaner new grille, which features the distinctive ‘nostrils’, the more distinctively chiselled lower bumper now offers a broader intake for a more balanced look. Ranger Wildtrak and XLT+ boast LED daytime running lights and HID headlights for better visibility. The Wildtrak variants will also come fitted with LED front fog lamps.
“A successful design should communicate its intent at-a-glance,” said Ford Asia-Pacific Director of Design, Todd Willing.“With Ranger’s reputation as an amazingly capable and versatile vehicle, it is our responsibility to create a design that clearly signals those attributes in combination with a handsome and appealing aesthetic.” There is also clearer distinction between models visually, with bumper treatments and colours reflecting the unique character of each model – be it a hardworking Ranger XL or a go-anywhere Wildtrak. Chrome brightwork on the Ranger XLT and Monument accents on the Ranger Wildtrak reflect each model’s unique position in the line-up. Exclusive to Wildtrak is the new ‘Saber’ hero colour, a rich orange with blonde accents which contrasts strongly with the dark grey grille surrounds. The Wildtrak’s sports-bar and two-tone 18-inch alloy wheels further differentiate it from the pack.
Mission Control
The Ranger is now equipped with keyless entry and push-start button on the XLT+ and Wildtrak. Its interior hosts an array of upgrades to help tackle the working week, the long weekend road trip, and the off-road adventure. With durable, tactile surface finishes ensuring a long lifespan, the spacious Ranger now sports a black themed interior. Contrasting detail elements including shadow chrome and silver accent stitching help give its interior a premium feel.
SYNC® 3 on the Ranger XLT+ and Wildtrak is compatible with Apple CarPlay and Android Auto, and includes Bluetooth and an 8.0-inch full colour touchscreen. The Wildtrak is also equipped with in-built satellite navigation system for when the Ranger is beyond mobile coverage areas.
On-road Comfort, Off-road Conquered
The new Ranger’s suspension had been upgraded for improved control roll, to enhance the driving experience when fully-laden and when towing. The new packaging also enables geometry changes for an improved ride, a reduction in body roll as well as improved steering precision. The suspension changes do not impact on Ranger’s equal class-leading towing and payload capabilities.
“We’ve further improved how Ranger behaves when carrying a load, towing a boat or when taking a caravan around the country,” said John Willems, Chief Program Engineer, Ranger.“The Ranger is now better to drive when it’s working at its hardest. It is easier to handle, so you can really make the most of its payload and towing capabilities. It helps reduce fatigue on long trips, too.”
Pricing, Colors and Service
The following variants of the new Ranger are available at the following prices:
Wildtrak – two variants, from RM134,888.00
XLT+ – one variant, from RM124,888.00
XLT – two variants, from RM109,888.00
XL – three variants, from RM90,888.00
The Ranger is available in eight exciting colors, including the three new; Saber (Wildtrak only), Magnetic and Lightning Blue colours, as well as Cool White, Meteor Grey, Aluminium Metallic, Frozen White and Absolute Black.
As an early bird offer,the first 888 customers who register their new Ford Ranger will each receive an electrical goods voucher worth RM1,000. The early bird offer ends either when the 888th registration is reached or at 31 December 2018, whichever comes first*. On top of that, Sime Darby Auto Connexion will be offering new Ranger customers up to 2 years free maintenance or up to 40,000km for customers who successfully register before 31 January 2019, whichever comes first*.
Ford Motor Company bersama Sime Darby Auto Connexion (Ford Malaysia) baru sahaja melancarkan Ford Ranger generasi baharu yang menggabungkan teknologi, aspek keselamatan dan kemudahan terkini bagi para peminat kenderaan trak pikap di dalam negara. (more…)
