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The National Transportation Safety Board (NTSB) has launched an investigation into a tragic crash that occurred on February 24 in San Antonio, Texas, involving a Ford Mustang Mach-E equipped with the advanced hands-free driving assist technology, BlueCruise. The collision, which resulted in the fatality of Jeffrey Allen Johnson, the driver of a stationary Honda CR-V, has prompted scrutiny of the role of Ford’s BlueCruise system.

Ford’s BlueCruise is recognised as one of the most capable hands-free driving assist systems available in the U.S. market, allowing drivers to temporarily remove their hands from the steering wheel while driving on certain designated highways. However, drivers are required to maintain their attention on the road, with a driver monitoring system in place to track eye movements and disengage BlueCruise if prolonged diversion is detected.

2020 Ford Mustang Mach-E

Unlike previous investigations into collisions involving Tesla’s Autopilot, which focused on inadequate driver monitoring, this incident highlights the importance of robust driver monitoring systems in preventing accidents. While it remains uncertain whether BlueCruise was active during the crash, its potential involvement raises concerns about the efficacy of hands-free driving technologies and their impact on road safety.

If BlueCruise is found to have played a role in the crash, this incident could have far-reaching implications not only for Ford but also for the wider automotive industry. Nevertheless, the investigation aims to uncover the circumstances surrounding the collision and identify any necessary enhancements to hands-free driving systems to improve overall safety on the roads.

Sebagai peneraju pasaran trak pikap di Malaysia, Sime Darby Auto Connexion-Ford (SDAC-Ford), pengedar tunggal kenderaan Ford di negara ini, telah memasuki tahun baharu dengan pelbagai pencapaian yang membuktikan prestasi kukuh jenama tersebut pada 2023 dan sekali gus memantapkan kedudukannya dalam industri automotif negara. 

SDAC-Ford mencatatkan jualan pecah rekod tertinggi dengan 8,858 unit Ford Ranger dan Ford Everest dijual pada 2023, mencerminkan pilihan dan tahap kepercayaan pengguna Malaysia yang semakin kukuh terhadap prestasi luar biasa, teknologi canggih dan kualiti terulung kenderaan Ford.

Sejak dilancarkan, Ford Ranger Generasi Baharu ternyata popular dan mendapat sambutan memberangsangkan di pasaran Malaysia kerana prestasi dan kualiti luar biasanya. Model Ranger Raptor Generasi Baharu enjin Petrol 3.0L menawarkan enjin berkuasa V6 Twin Turbo dengan tork 397PS dan 583Nm, membawakan pengalaman memandu yang luar biasa. Sementara itu, model Ranger Platinum Generasi Baharu yang baru dilancarkan pada bulan November tahun lepas, dilengkapi dengan ciri-ciri kecanggihan yang menjanjikan keselesaan mewah dan teknologi pintar. 

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Sime Darby Auto Connexion-Ford (SDAC-Ford), the exclusive distributor of Ford vehicles in Malaysia, continues to assert its dominance in the pickup market, as evidenced by a series of achievements that underscore the brand’s robust performance throughout 2023, solidifying its position in the nation’s automotive industry.

In a remarkable feat, SDAC-Ford achieved record-high sales, with a staggering 8,858 units of the Ford Ranger and Ford Everest sold in 2023. This milestone reflects the growing trust and preference of Malaysian consumers for Ford vehicles, renowned for their exceptional performance, advanced technology, and superior quality.

Particularly, the Next-Gen Ford Ranger has garnered immense popularity within the Malaysian market since its launch, owing to its outstanding performance and unmatched quality. Notably, the Next-Gen Ranger Raptor 3.0L Petrol engine model, equipped with a potent V6 Twin Turbo engine delivering 397PS and 583Nm of torque, offers exhilarating driving experiences. Meanwhile, the recently launched Next-Gen Ranger Platinum model boasts sophisticated features that promise luxurious comfort and cutting-edge technology.

A pivotal factor contributing to SDAC-Ford’s success is its strategic expansion of the dealership network, aimed at elevating the Ford service experience. Last year, the company commenced the construction of the latest RM12 million Ford Signature dealership in Penang, situated strategically on Jalan Baru in Seberang Prai. Spanning an impressive 46,000 square feet, the state-of-the-art facility showcases a cutting-edge Ford 3S centre adhering to the latest Ford Signature Corporate Identity standards, featuring sixteen service bays and four vehicle display areas. Scheduled for full operation by the end of Quarter 2, 2024, this dealership promises to set new benchmarks in customer service and satisfaction.

In a strategic move to tap into the thriving pickup market of East Malaysia, SDAC-Ford significantly expanded its presence across the region. Recognising Sabah as the third-largest pickup market in the country, the company launched two key dealerships in the state, namely Ford Kota Kinabalu (Inanam), Boston Auto Dealership, and Ford Kota Kinabalu (Penampang), Rightpower Corporation.

Furthering its strategic expansion, SDAC-Ford inaugurated Ford Kota Samarahan, Jimisar Aruna dealership in October 2023, located in the UniVista Commercial Centre, Jalan UniVista Off Jalan Express Way in Kuching, Sarawak. Positioned near a major expressway for enhanced accessibility and within a bustling commercial center, this dealership strengthens the brand’s presence in East Malaysia. These developments bring the total number of Ford dealerships in East Malaysia to nine, and nationwide to thirty-eight, solidifying SDAC-Ford’s footprint across the region.

The accolades received further underscore Ford’s unparalleled capabilities and innovation, with the Next-Gen Ranger WildTrak clinching the prestigious Malaysia Car of the Year 2023 award for Best Truck and the Next-Gen Ranger Raptor 3.0L V6 Twin Turbo receiving an Honorable Mention. Additionally, the Ford Ranger secured various accolades including Carlist.my’s People’s Choice Award for the Best Pickup Truck 2023 and the Allianz DSF.my Vehicle of the Year (VOTY) Award 2023 for ‘Pick-up Truck of the Year,’ among others.

Sebagai sebahagian daripada komitmennya untuk terus menambah baik pengalaman pelanggan, Sime Darby Auto ConneXion (SDAC) mengumumkan pelancaran program “Ford Assured” atau “Jaminan Ford”, sebuah program yang menawarkan model-model kenderaan Ford terpakai yang mendapat perakuan. Program Ford Assured merupakan usaha perakuan dan jaminan menyeluruh yang bertujuan memberikan keyakinan dan ketenangan fikiran kepada pelanggan yang mempertimbangkan pembelian kenderaan Ford terpakai. 

Tumpuan utama program Ford Assured ialah proses pemeriksaan dan perakuan teliti yang memastikan kereta Ford terpakai memenuhi kualiti dan piawaian prestasi yang ketat. Program ini dirangka untuk menambah baik pengalaman pembelian kereta terpakai keseluruhan bagi pelanggan, sekali gus menekankan komitmen Ford kepada kualiti, kebolehpercayaan dan kepuasan pelanggan.

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Sime Darby Auto ConneXion (SDAC) has introduced the “Ford Assured” programme, aimed at providing customers with certified pre-owned Ford models and enhancing the overall pre-owned car buying experience. The programme focuses on instilling confidence and peace of mind among customers considering the purchase of pre-owned Ford vehicles.

At the core of the Ford Assured programme is a meticulous inspection and certification process to ensure that pre-owned Ford cars meet stringent quality and performance standards. This includes thorough vehicle standards, requiring pre-owned Ford vehicles to be below five years old or have mileage below 140,000km for Ranger and 80,000km for Everest, along with a comprehensive full-service history.

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Ford sekali lagi bergabung dengan MS-RT, divisi jalan raya M-Sport, untuk memperkenalkan Ranger MS-RT yang sangat dinantikan, menandakan penambahan penting kepada pasaran pikap Eropah. Dijangka akan tersedia di agen Ford Pro, pikap yang disesuaikan ini dijadualkan akan muncul di jalan-jalan Eropah pada penghujung tahun ini, mencetuskan kegembiraan yang besar di kalangan peminat.

Mengambil inspirasi dari rakan perlumbaan Ranger di Asia, Ranger MS-RT mempunyai penampilan yang agresif. Dengan bahagian depan yang direka semula yang menampilkan kerja badan yang khas, grille sarang lebah, dan splitter yang terintegrasi, pikap ini menarik perhatian di jalan. Badannya yang diperlebar sebanyak 82mm dan lengkungan yang dibesarkan memperkuat kehadirannya, membuat kenyataan yang kuat. Di bahagian belakang, diffuser yang berfungsi dan spoiler ducktail yang halus menambah profil aerodinamiknya.

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Ford has once again teamed up with M-Sport’s road-going division, MS-RT, to introduce the highly anticipated Ranger MS-RT, signalling a significant addition to the European pickup market. Set to be available at Ford Pro dealerships, this customised pickup is slated to hit European roads later this year, sparking considerable excitement among enthusiasts.

Drawing inspiration from the Ranger’s racing counterparts in Asia, the Ranger MS-RT boasts a bold and aggressive stance. With its redesigned front end featuring distinctive bodywork, honeycomb grille, and integrated splitter, the pickup commands attention on the road. Its widened body by 82mm and flared arches amplify its presence, making a powerful statement. At the rear, a purposeful diffuser and subtle ducktail spoiler add to its aerodynamic profile, enhancing its sporty allure.

Enhancing its performance credentials, the Ranger MS-RT features specially tuned, firmer suspension, lowering the ride height by 40mm for improved handling dynamics. Rolling on 21-inch diamond-cut wheels wrapped in low-profile tires, it delivers both style and performance.

Hans Schep, general manager of Ford Pro Europe, describes the Ranger MS-RT as the “ultimate street truck,” offering a unique proposition in the European pickup segment. Despite its sporty character, it maintains its practicality, retaining a one-tonne load-carrying capacity and 3,500kg towing capabilities. Under the hood lies a robust 3.0-litre V6 diesel engine, delivering 236bhp and 600Nm of torque to all four wheels through a seamless 10-speed automatic gearbox.

Inside, the cabin blends luxury with sportiness, featuring faux leather upholstery accented with special blue stitching and MS-RT badging. The ‘sports steering wheel’ with a blue 12 o’clock marker enhances the racing-inspired ambiance, ensuring an engaging driving experience.

With its fusion of performance, style, and practicality, the Ranger MS-RT is poised to captivate pickup enthusiasts across Europe.

Ford Performance dan RTR Vehicles telah memperkenalkan trak elektrik yang berkuasa yang dipanggil F-150 Lightning Switchgear. Ia direka untuk prestasi di atas dan luar jalan serta kelihatan berbeza dengan badan kustom dan reka bentuk yang canggih.

Trak elektrik ini adalah sebahagian daripada program Demonstrator Ford, di mana mereka mempamerkan apa yang boleh dilakukan oleh kenderaan elektrik. Ia seperti medan ujian untuk jurutera mempelajari lebih lanjut tentang membuat kenderaan elektrik menjadi lebih baik.

F-150 Lightning Switchgear dibuat untuk prestasi off-road yang tegang. Ia lebih lebar, jadi lebih stabil, dan boleh mengendalikan medan yang sukar. Sistem suspensi, yang membantu mengatasi ketidakselesaan dan lonjakan, menggunakan penyerap hentakan khas dan mempunyai bahagian khas untuk membuatnya berfungsi dengan baik.

Trak ini mempunyai badan yang kuat daripada bahan komposit karbon, menjadikannya kuat tetapi tidak terlalu berat. Ia juga dilengkapi dengan tayar 37 inci untuk cengkaman yang baik dan rak khas dengan tayar simpanan.

Trak elektrik ini akan dipamerkan di acara off-road di California, di mana Ford ingin menunjukkan betapa baiknya ia mengendalikan laluan yang kasar. Ini adalah cara baru untuk memikirkan tentang trak elektrik, dan Ford berharap F-150 Lightning Switchgear akan menetapkan piawai baru untuk apa yang boleh dilakukan trak elektrik.

In a groundbreaking move, Ford Performance has unleashed the F-150 Lightning Switchgear, a high-performance on- and off-road demonstrator that redefines the capabilities of America’s best-selling electric truck. Crafted in partnership with RTR Vehicles, this cutting-edge vehicle draws inspiration from the iconic F-150 RTR Ultimate Fun-Haver project of 2016, featuring custom exterior carbon bodywork adorned with a striking Ford Performance 2024 livery.

The Switchgear not only pushes the boundaries of electric trucks but also serves as the latest addition to Ford Performance’s Demonstrator program. This program, featuring notable predecessors like SuperVan 4.0, Mustang Mach-E 1400, Mustang CobraJet 1400, and the F-100 Eluminator, showcases the vast potential of electric vehicles, serving as a dynamic testing ground for engineers to rapidly advance their knowledge for future electric vehicle development.

Designed as a true off-road powerhouse, the F-150 Lightning Switchgear boasts a significant increase in track width for enhanced off-road stability. Improved ground clearance and suspension travel ensure this electric marvel conquers terrains never before explored by its counterparts.

To tackle rugged landscapes, the Switchgear’s suspension system employs FOX 3-inch diameter internal bypass shock absorbers, complemented by unique front and rear bumpers to optimise approach and departure angles. The front sports custom independent double-wishbone suspension, while the rear features multilink independent suspension with coil-over shocks, stabiliser bar, and custom control arms.

Dressed in carbon composite front fenders, bed sides, and rear bumper cover, the Switchgear is fortified with steel fabricated rock rails and a front skid plate to tackle the toughest off-road challenges. Limit straps are strategically incorporated to manage suspension and wheel travel effectively.

Adorning NITTO Ridge Grappler 37×12.5R18 tires and equipped with a distinctive chase rack featuring two spare wheels/tires, the F-150 Lightning Switchgear is ready to make its public debut at the King of the Hammers off-road racing event starting January 25 in Johnson Valley, California. Brace yourselves as Ford Performance electrifies the off-road experience, setting a new standard for electric trucks with the awe-inspiring F-150 Lightning Switchgear.

Pemilik Ranger dan peminatnya yang ingin mengetahui bagaimana keunikan kehidupan bersama Ranger boleh mendengar siri audio siar terbaharu “Ford Malaysia: Built for Life” di Spotify. Sebagai yang pertama dalam industri automotif Malaysia, “Ford Malaysia: Built for Life” akan didapati di Spotify bermula 28 Januari 2024.

Merupakan sebuah produksi Malaysia sepenuhnya yang diterbitkan oleh Sime Darby Auto ConneXion (SDAC), audio siar berkenaan melangkaui naratif biasa berkaitan dunia automotif. Tidak hanya memberi tumpuan terhadap spesifikasi teknikal dan maklumat berkaitan industri, “Ford Malaysia: Built for Life” lebih memberi perhatian kepada aspek kemanusiaan di sebaliknya.

Dibawakan dalam format penyampaian cerita yang menarik dalam bentuk anekdot, wawancara dan perkongsian pengalaman, “Ford Malaysia: Built for Life” menyelongkar kisah dan pengalaman pemilik Ford Ranger dan komuniti mereka. Ini menunjukkan bagaimana kenderaan ikonik itu telah menjadi sesuatu yang begitu penting sebagai rakan kerja, riadah, bahkan untuk keluarga.

Bukan hanya pemilik dan peminat lain, siri audio siar ini turut mengundang pakar dalam bidang yang akan berkongsi pandangan, tips berguna, dan kisah-kisah lain yang tidak pernah dijumpai di platform atau saluran sosial lain.

Dihoskan oleh personaliti radio JJ Fernandez, musim pertama “Ford Malaysia: Built for Life” mengandungi enam episod, dengan setiap satunya menampilkan kisah berbeza. Setiap episod akan disiarkan secara langsung di Spotify pada setiap hari Ahad, selama enam minggu bermula dari 28 Januari 2024.

Episod 1 memberi tumpuan kepada Kelab Ford Ranger Malaysia yang cukup dinamik. Episod 2 pula mengetengahkan pengalaman pemilik Ranger Generasi Baharu. Episod 3 tampil dengan perbualan bersama pelatih dan pakar sukan permotoran, Adian Yien.

Personaliti media sosial Namie pula berbual bersama pakar produk SDAC dalam Episod 4, sementara pengamal media automotif veteran, Hezeri Samsuri berkongsi pandangannya dalam Episod 5. Dan yang terakhir dalam Episod 6, ia menampilkan pakar dari Ford Performance yang bukan hanya terlibat dalam proses rekaan dan pembangunan Ranger Raptor Generasi Baharu, tetapi juga terlibat dalam ujian Baja 1000.

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