In 1974, when Hyundai made its debut at the Turin Motorshow, the company displayed a concept car of the Pony, Korea’s historically significant car. It was planned for eventual production but due to the adverse global economic environment, the project ended there and the car no longer exists.

While the Pony Coupe Concept was an unfinished dream at the time, its bold spirit helped kickstart the Korean automotive industry by directly influencing Hyundai’s first independent production models under its Pony nameplate which were sold around the world.

Now, the lost concept car will be rebuilt and it will be in collaboration with Italian design firm GFG Style, notably its father and son founders Giorgetto and Fabrizio Giugiaro. It was Giorgetto who created the concept car in 1974 so the project is even more significant.