Goodyear Eagle F1 SuperSport Archives

Goodyear to supply tyres for WTCR – FIA World Touring Car Cup from 2020 – 2022

Following the announcement of Pirelli as the sole tyre-supplier for the World Rally Championship (WRC) from 2021, the FIA has also announced that Goodyear’s tender for supplying tyres to the WTCR – FIA World Touring Car Cup has been accepted. The tyremaker will be the official tyre supplier for the series over the next 3 years, covering the 2020-2022 seasons.

The 2020 WTCR season has 10 races on three continents including races in Morocco, Hungary, Germany, Slovakia, Portugal, Spain, China, South Korea and Macau, with Malaysia hosting the finale. The events are triple-header races, resulting in a 30-round highly competitive race calendar.

Eagle F1 SuperSport racing tyres
Goodyear will supply its latest generation of Eagle F1 SuperSport racing tyres in both slick and wet specifications, beginning with the 2020 WTCR season opener in Marrakech in April.

The WTCR – FIA World Touring Car Cup is promoted by Discovery-owned Eurosport Events and administered by the FIA. Its high appeal to spectators is because the cars are racing versions of high-performance production models from brands such as Alfa Romeo, Audi, Cupra, Honda, Hyundai and Lynk & Co.

“Goodyear has a long and successful history in motorsport and we are very proud it has chosen the WTCR as an international racing flagship. Discovery and Goodyear will be very active together all year long to reconnect that iconic brand into the racing community with quality content and a full range of very creative activations. We have no doubt that Goodyear will be a first-class partner on the technical and marketing fronts of WTCR,” said François Ribeiro, Head of Eurosport Events, the WTCR promoter.

Long history in top-level motorsport
Goodyear has a long history in top-level motorsport, winning 368 Formula One GPs, more than any other tyre manufacturer. The FIA WTCR contract rekindles memories of Goodyear’s race-winning heritage in the European Touring Car Championship, a forerunner of WTCR, in the 1970s and 1980s. In recent years, Goodyear has been the sole supplier of tyres to NASCAR and announced its comeback into global motorsport earlier this year, supplying tyres to the FIA World Endurance Championship and European Le Mans Series.

“We are excited to be joining Eurosport and the FIA by becoming the official tyre supplier for the FIA WTCR. This complements our recent comeback into global motorsport through the FIA World Endurance Championship. It allows Goodyear to connect with fans in a wide range of countries, and also prove the performance of our Goodyear Eagle F1 SuperSport range of racing tyres,” said Mike Rytokoski, Vice-President & Chief Marketing Officer, Goodyear Consumer Europe.

Goodyear Eagle F1 range in Malaysia widens with more choices

Goodyear to be sole tyre supplier to British Touring Car Championship (BTCC) from 2020.

It may be hard to believe but the British Touring Car Championship (BTCC) started as far back as 1958 – 61 years ago – and only Formula 1 and America’s NASCAR series have longer histories. It’s a rave series that has gone from strength to strength, becoming an event that major manufacturers must have a presence in.

It appears that Goodyear also see the BTCC as being important and has announces a return to UK motorsport by becoming the new sole tyre supplier to the championship from 2020. The decision comes with a view to enhancing Goodyear’s brand within the motorsport and ultra-ultra-high-performance (UUHP) segments.

2019 witnessed Goodyear’s return to these segments with the launch of its Eagle F1 SuperSport range of road tyres and successful return to European and International sportscar racing in the FIA World Endurance Championship (WEC).

Platform for demonstrating tyre technologies
Goodyear has chosen the BTCC for the second step of its racing comeback as it provides a strong platform for demonstrating tyre technologies on a wide range of saloon cars as well as providing the right marketing platform to reach high-performance car enthusiasts within the UK.

“The recent launch of Goodyear’s Eagle F1 SuperSport range and relaunch into motorsport shows how the brand is applying itself to a broader range of initiatives within the ultra-high-performance automotive sector,” said Motorsport Director at Goodyear, Ben Crawley.

“The BTCC is one of the best-loved, most famous motor racing championships in the world and it will provide a great opportunity for Goodyear to get close to the hearts and minds of motorsport enthusiasts. We are thrilled to be partnered with the championship from 2020,” he added. ”The decision to become the sole tyre supplier to BTCC forms part of a broader strategic marketing plan for the company.”

As tyre supplier, Goodyear will meet the current regulations by supplying tyres with the size of 265/660 R18. Three tyre compounds (Soft, Hard and a specific compound used at Thruxton only) – Prime and Option will be available to teams.

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