Honda WR-V Archives

Honda Malaysia Dedahkan Rancangan Perniagaannya Untuk 2024

Honda Malaysia telah mendedahkan rancangannya untuk 2024, bertujuan untuk mengatasi cabaran industri dengan keazaman dan keyakinan. Syarikat menyasarkan matlamat jualan sebanyak 95,000 unit dan menyasarkan penguasaan pasaran sebanyak 12.8% untuk tahun tersebut.

Berdasarkan pencapaiannya pada 2023, di mana ia mengekalkan tempat teratas dalam Segmen Kenderaan Penumpang Bukan Nasional untuk tahun kesepuluh dan mencapai sasaran jualannya sebanyak 80,000 unit, Honda Malaysia kekal fokus pada kejayaan.

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Honda Malaysia Unveils 2024 Business Direction

Honda Malaysia has revealed its business direction for 2024, expressing optimism and determination to achieve its goals despite challenges in the automotive industry. The company sets its sights on reaching a sales target of 95,000 units and capturing a market share of 12.8% for the year.

Building upon the accomplishments of 2023, which included retaining the No.1 position in the Non-National Passenger Vehicle Segment for the tenth consecutive year and meeting the sales target of 80,000 units, Honda Malaysia remains committed to driving success.

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Honda WR-V Receives 7,300 Orders, 62% Of It Are RS Variants

Back in July the WR-V received 2,500 orders and in August, Honda Malaysia delivered 2,200 of them. The WR-V quickly became Honda’s second best-selling model for July 2023.

The Honda WR-V is gaining popularity in Malaysia despite a slightly higher starting price compared to the City variants. While Honda aimed for 1,400 monthly sales, they’ve already delivered over 3,300 units of the WR-V within two months of launch, with total orders reaching 7,300 units. The RS trim is the most popular choice among customers.

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Honda Malaysia Delivers 2,200 WR-V Units In A Month

In a recent update, Honda Malaysia has reported delivering 2,200 units of the all-new WR-V in just a single month following its official launch in July 2023.

The corporation additionally marked the first customer who placed a reservation for Honda’s compact SUV in Malaysia. This was observed through an official handover event held in early August at Accord Auto Sdn. Bhd. As a token of gratitude to mark this significant occurrence, the customer was granted Honda accessories, ultra glass body coating, and official merchandise, with a combined value of RM5,000.

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Honda WR-V Launched In Malaysia; 121PS, From RM89,900!

The moment has finally arrived for this long-awaited small SUV. Honda Malaysia has officially launched the WR-V, which made its global debut in Indonesia in November 2022.

The WR-V marks Honda’s first foray into the small SUV segment in the Malaysian market, making it the first non-national car maker to do so.

There will be four variants available: sitting on top is the RS variant, followed by the V, then the E and finally the S spec.

Exterior

The WR-V has a unique design language but shares a few similarities with the HR-V. For example, the placement of the rear door handle at the side of the door panel rather than on the door panel as with conventional handles.

The WR-V has total dimensions of 4,060mm long, 1,780mm wide, and 1,608mm in height, which makes it slightly smaller albeit wider than the Perodua Ativa.

The RS features the same exterior kit as the one introduced to the Thai market including the chrome chequered grille and 17-inch two-tone alloy wheels. Additional features include automatic LED headlights with sequential turn signals, power-adjustable door mirrors, LED daytime running lights, and LED front fog lights.

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Honda WR-V Gets 2,500 Bookings – Malaysian Model Almost The Same as Thai & Indon Spec

The Honda WR-V is set to make its Malaysian debut tomorrow. The highly anticipated small SUV which Honda Malaysia says sits in its own segment and does not compete with any other car maker, was already available for booking at all dealerships nationwide last month.

As of today, the WRV already has 2,500 bookings! And Honda expects to deliver all 2,500 cars in less than two months. With that, it is safe to say that Honda’s small SUV is well received prior to its official debut. Honda also reassures that the WRV is not affected by the global chip shortage and as such deliveries will be on time and spare parts are readily available.

The second-generation WRV (first-generation for Malaysia) made its global debut in Indonesia last November and was launched in Thailand in May of 2023. We took it for a test drive from Bangkok to Pattaya recently and came away impressed, you can read about that here and watch the video below.

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5 Things You Need To Know About The Honda WR-V

The long awaited small SUV from Honda is just around the corner! For the time being, Honda’s Winsome Runabout Vehicle (WR-V) will be the only small SUV competitor for the Perodua Ativa. We have driven the car before its Malaysian debut, and this is what you need to know about the highly anticipated SUV.

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Honda Malaysia To Introduce WR-V, Along With Two Other New Models

Honda Malaysia will launch 3 all-new models as well as one updated model during 2023 with the aim of achieving a total sales volume of 80,000 units. With the Malaysian Automotive Association forecasting a Total Industry Volume of 650,000 units for this year, this would give Honda a 12.3% market share.

The target is similar to that of 2022 but last year, it exceeded the number by 290 units to take a share of 11.1%. The achievement kept Honda in the No.1 position in the non-national passenger car segment (which excludes pick-up trucks and commercial vehicles) for the ninth consecutive year since 2014. During the year, the brand also recorded its highest ever sales in Malaysia with more than 10,500 units delivered nationwide.

Speaking to the media at an event recently, Honda Malaysia President & Chief Operating Officer Sarly Adle Sarkum said that as part of the company’s strategic business direction, it will launch a new model in an entirely new segment during the third quarter of 2023.

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Compact Honda WR-V Makes Global Debut In Indonesia

A year ago, Honda displayed the SUV RS Concept as a preview of a new compact SUV model to come. It was clear that the carmaker had seen the growth of the compact SUV segment with the entry of models like the Toyota Raize/Daihatsu Rocky and in Malaysia, the Perodua equivalent known as the Ativa. It wanted a slice of that market and has developed its first small SUV for the ASEAN market.

The model, known as the WR-V, has now made its global debut in Jakarta, Indonesia, which will also be the production hub. Measuring 4060 mm in overall length and 1780 mm in width, with a wheelbase of 2485 mm, the WR-V is positioned below the HR-V. It is shorter than the BR-V but has slightly more width to make up.

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Honda WR-V

Honda Malaysia Dedahkan Rancangan Perniagaannya Untuk 2024

Honda Malaysia Unveils 2024 Business Direction

Honda WR-V Receives 7,300 Orders, 62% Of It Are RS Variants

Honda Malaysia Delivers 2,200 WR-V Units In A Month

Honda WR-V Launched In Malaysia; 121PS, From RM89,900!

Honda WR-V Gets 2,500 Bookings – Malaysian Model Almost The Same as Thai & Indon Spec

5 Things You Need To Know About The Honda WR-V

Honda Malaysia To Introduce WR-V, Along With Two Other New Models

Compact Honda WR-V Makes Global Debut In Indonesia

Honda Malaysia Dedahkan Rancangan Perniagaannya Untuk 2024

Honda Malaysia Unveils 2024 Business Direction

Honda WR-V Receives 7,300 Orders, 62% Of It Are RS Variants

Honda Malaysia Delivers 2,200 WR-V Units In A Month

Honda WR-V Launched In Malaysia; 121PS, From RM89,900!

Honda WR-V Gets 2,500 Bookings – Malaysian Model Almost The Same as Thai & Indon Spec

5 Things You Need To Know About The Honda WR-V

Honda Malaysia To Introduce WR-V, Along With Two Other New Models

Compact Honda WR-V Makes Global Debut In Indonesia

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