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Huber

Earlier this year, coachbuilder Huber announced a Lamborghini Aventador facelift, and the first unit has been delivered to a customer in the United Kingdom. The customer is the membership Secretary of the Lamborghini Club UK, Ciro Ciampi who also founded the car community known as ‘Petrolheadonism’.

Ciampi received his latest toy on the lawn of the former residence of David and Victoria Beckham. The property is currently home to one of Britain’s most private car collections, creating a spectacular setting for the handover. The scene was not only complemented by the car collection  but also by the attendance of Italian supercar patron, Fabio Lamborghini. He was impressed by the Era and happy to give his approval by being the first to unveil the car to the world.

Designing for the aftermarket
Led by Sean-Peter Huber, the UAE-based brand is on a mission to build a new community of collectors and car enthusiasts who value going back to the drawing board. His passion for car design has put them in uncharted territory in the aftermarket, but the first steps are already telling of what an exciting future the brand holds.

Entitled ‘Era’ to mark 10 years of the Aventador and to pay homage to the end of its production, Huber’s Era has created a new take on one of the worlds most revered supercars. The team focused on creating new body panels that respect the familiar DNA, exchanging the front and rear bumpers with an entirely new design in carbonfibre and an optional carbonfibre boot. Huber said: “The Era should remind us of how much we all admired the Aventador when it was launched in 2011”.

Limited to 21 sets
The fully-funded project is independent of Lamborghini with the first batch of bumper units already taken up by selected collectors who have been supporting Huber’s vision from the start. The Era price starts at 30,000 euros (about RM150,000) and will be limited to 21 pieces in the current edition.

According to Raj Singh, founder of Supercar Service Ltd (Huber’s UK distributor), in their 11-year history, they have not found an aftermarket design that integrates so well with the LP-700-4 chassis. As an option to customers around the world and to assure quality control, Huber has designated Supercar Service as ‘flying service’ partner, sending personnel to customer locations to assemble the Era.

Production of Lamborghini Aventador ends with LP 780-4 Ultimae

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While the Dubai police force has gained fame for having a number of supercars in its fleet, there is no car industry of significance in the United Arab Emirates (UAE). However, there is a company there which personalises and refines cars for the supercar owners. Its name is Huber and it recently showcased a project that pays tribute to Lamborghini Aventador which celebrates its tenth anniversary.

Called ‘ERA’, the supercar has a new kind of aero package, and the team aspires to usher in a new way that automotive design thinks about the aftermarket. Basically, the company’s version has front and rear bumpers with an entirely new design in carbonfibre, and an optional carbonfibre bonnet as well. Additionally, the parts will be available in exposed carbonfibre in various colours.

Huber ERA 2021

Huber ERA 2021

Huber ERA 2021

“While we might be the new kid on the block, we feel that when designing new aero packages for a car, you have to consider both a clean sheet of paper and the North Star of its pre-existing DNA as your guide,” said founder Sean-Peter Huber who, like many in his team, have a background in automotive design. This new generation of designers is driven by the common understanding that the aftermarket can apply new aesthetic elements and functionalities to the techniques of carmakers’ design studios to create a new, improved rendition on some of the world’s most revered supercars.

Huber ERA 2021

Huber ERA 2021

The fully funded project has nothing to do with Lamborghini and production is complete with first bumper units already promised to select Aventador owners worldwide. Prices are not mentioned but it is obviously the beginning of a new business venture for the company.

It’s not known how long Huber has been in existence although its website says that ‘Huber’s founding mission was to give rise to one-off designs, over the years, the company has developed and evolved a diverse design collection ready for production’.

Huber ERA 2021

“The team aims to get many of these designs on the road,” Huber explained, “and the ERA is just the beginning of a range of designs we wish to bring to fruition”. They aim to build a new community of collectors and car enthusiasts who will appreciate professional automotive design in the aftermarket business.

The Aventador as it was when Lamborghini launched it in 2011.

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