The new, fifth-generation Santa Fe was unveiled by Hyundai last month, but no specifications were provided. With the model’s complete unveiling in Korea today, some of those missing particulars are now known.
With this model, Hyundai used a unique design approach by starting with the expanded tailgate space before creating the overall look. For the benefit of passengers, the new, fifth-generation Santa Fe is bigger than the model it replaces and has grown in every way.
Motorists have had to refuel their cars themselves since self-service was introduced at petrol stations decades ago. While the payment process has been made more convenient by having cashless facilities at the pump but the process of inserting the nozzle is still unchanged. Even with so much automation in the world, a human still has to do it.
For owners of electric vehicles (EVs), this process may be done by a robot in future, making it unnecessary for them to handle any equipment. It will improve safety and convenience, and be useful if the charger is in a spot where it is exposed when rain falls.
The Hyundai Motor Group has developed such a robot which can communicates with the vehicle, automatically open the charging port and plug in the cable. Referred to as an Automatic Charging Robot (ACR), it is still under development but a working prototype has been shown to the public following a CGI version revealed in July last year.
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The Hyundai Motor Group has announced a new global strategy which will ensure that its vehicles remain technically and functionally up to date throughout the vehicle’s entire life. This will see all vehicles (Hyundai, Kia and Genesis) transformed to Software Defined Vehicles (SDVs) by 2025.
The industry-leading initiative is expected to transform the customer experience via constantly evolving software technology. It will encompass all models and enable upgrading of all vehicle functions such as safety, convenience, connectivity, security, and driving performance.
The upgrades will be delivered ‘Over-The-Air’ and the vehicles will be equipped with the necessary hardware to receive the updates. This means that owners need not visit a service centre, saving time. The ability to upgrade software will also enhance resale value of the vehicle which will be kept up to date even after 10 years in use.
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We can give up waiting for the ‘Malaysian Flying Car’ which received RM20 million of government funding and after being developed under great secrecy, it was to have been launched at the end of 2019. However, that never happened and even when there was a demonstration scheduled, the Civil Aviation Authority Malaysia (CAAM) did not allow the flight. Anyway, we won’t see what the RM20 million of taxpayers’ money produced, and the minister who promoted the project is also no longer talking about it.
But in other countries, vehicles which can travel on the road and also take off into the air have been making much progress – and their developments are not Top Secrets either. Such vehicles are seen as alternatives for short-haul travel and even Air Asia is looking at offering them as a ‘flying taxi’ service.
Integrating automotive capabilities
There are many companies already having prototypes and one of them is Supernal, which has just revealed its initial eVTOL (Vertical Take Off and Landing) vehicle cabin concept at the Farnborough International Airshow in England this week. The concept provides the first look at how Hyundai Motor Group (HMG) is integrating automotive capabilities for use in the Advanced Air Mobility (AAM) market.
Supernal is developing a family of electric air vehicles to connect more people to more places. Through a network of connected ground hubs called ‘vertiports’, passengers will board eVTOLs and be flown to their next destination.
Supernal partnered HMG’s design studios to create the cabin concept as the company works to certify its eVTOL vehicle for commercial use in the USA starting in 2028, and in the EU and the UK shortly after. Beyond the vehicle, Supernal is collaborating with external partners and the Group’s more than 50 affiliates – which span automobiles, automotive parts, construction, robotics and autonomous driving – to responsibly co-create the expansive AAM value chain.
Scaling up for commercialisation
“In order for Advanced Air Mobility to become a wide-spread mode of transportation, every detail – from the passenger experience to regulations and infrastructure – needs to be addressed from the start and work in lockstep with one another,” said Jaiwon Shin, President of Hyundai Motor Group and CEO of Supernal. “Leveraging Hyundai Motor Group’s mobility capabilities, Supernal is investing time and resources upfront to ensure the industry can scale to the masses in the coming decades and reach its exciting potential.”
Using automotive design
Supernal’s 5-seat cabin concept provides clues to how the company is harnessing automotive design processes and materials. At the same time, the vehicle must meet commercial aviation’s highest safety standards. The design embodies biomimicry philosophy – a butterfly in this case – and the company’s pillars of safety above all, human-centered design and environmental responsibility.
“Supernal is partnering with Hyundai Motor Group’s top automotive designers to develop our eVTOL vehicle for manufacturability and widespread public acceptance,” Shin added. “We are taking the time to create a safe, lightweight commercial eVTOL that provides our future passengers with the security and comfort they find in their own cars.”
The team of engineers and designers are utilizing the automotive industry’s reductive design approach to create the lightweight interior cabin, which is made of forged carbonfibre. Ergonomically contoured seats offer a cocoon-like environment for passengers. Deployable seat consoles mimic automobile centre consoles and provide a charging station and stowage compartment for personal items.
Grab handles built into the cabin doors and seatbacks assist with ingress and egress. A combination of lighting – including overhead lights inspired by automobile sunroofs – adjusts with the various stages of flight to emulate a ‘light therapy’ effect. Finally, the cabin layout draws on automotive space innovation with a minimized bulkhead, which allows for generous headroom and package functionalities.
With sustainability as a priority, the cabin concept incorporates materials such as advanced recyclable carbonfibre reinforced thermoplastic, durable plant-based leather, recycled plastic fabric and responsibly sourced woods. The seat frame also utilizes excess raw material from the airframe manufacturing process.
“The Supernal eVTOL vehicle draws on the competence of the Hyundai Motor Group and the skillset of experienced automotive designers, which allowed us to develop a new air mobility concept that is not only safe and rational but also highly emotional,” said Luc Donckerwolke, Chief Creative Officer of the Hyundai Motor Group.
Air Mobility beyond urban markets
HMG is leveraging its expansive mobility and mobility-enabling capabilities to develop a family of electric air vehicles, as well as the surrounding value chain. Complementing the Supernal battery-powered eVTOL vehicle designed for intra-city passenger journeys starting in 2028, the group’s Korea-based division has been focussing on Regional Air Mobility. For this, it is developing a hydrogen-powered midsized vehicle for regional – city-to-city – cargo and passenger journeys. The division plans to launch service of its hydrogen vehicle in the 2030s.
Supernal and the division are partnering with HMG’s manufacturing innovation teams across the globe to create a robust high-rate, high-quality AAM manufacturing process that will produce electric air vehicles at scale – at an increasingly affordable price-point – over the coming decades.
AirCar’s flying car completes first ever inter-city flight (w/VIDEO)
There are 6 levels (include level 0) of autonomous driving technology established by the US Society of Automotive Engineers (SAE), and currently, many vehicles are able to offer up to Level 2 but the driver must still give attention. Beyond Level 2, the requirement for the driver to be ready to take over control when necessary becomes less. By level 5, the vehicle can operate entirely on its own and the driver can even read a book or watch TV while moving.
For the higher levels to be introduced requires that other elements of the environment around the vehicle must also be ready. For instance, signage must be clear so that the cameras can capture important information and road markings must also be well defined for the vehicle to travel in a precise position.
For this reason, even though there are some vehicles already able to operate at level 4 where driver control is not needed, they can only do so within a limited area of a city or highway. As such, they are currently being used for vehicle-sharing purposes where the public can use them as autonomous transport around the city.
The Hyundai Motor Group (HMG) is one of the companies that has a vehicle ready to operate with level 4 technology and it will be running a pilot service in the Gangnam area of Seoul, South Korea’s capital city. Called the RoboRide car-hailing service, IONIQ 5 battery electric vehicles (BEV) fitted with the necessary equipment will be used. The pilot RoboRide will be the first car-hailing service with autonomous driving vehicles to operate in Gangnam, one of the most congested areas in metropolitan Seoul.
For the pilot service, the Group has obtained a temporary autonomous driving operation permit from the authorities. It will collaborate with Jin Mobility, a Korean startup operating the artificial intelligence (AI)-powered car-hailing mobility platform ‘i.M.’. Jin Mobility will be in charge of operating the two IONIQ 5 RoboRide units on its i.M application.
HMG also plans to expand the pilot service, while further developing autonomous driving technology with consideration for various conditions, such as driving stability.
“At Hyundai Motor Group, we are developing level 4 autonomous driving technology based on the internally developed Advanced Driving Support System, whose functionally and safety are verified through mass production and successful commercial launch,” said Woongjun Jang, Senior Vice-President and Head of the Autonomous Driving Centre of HMG. “We expect this RoboRide pilot service will be an important inflection point that will enable us to internalize autonomous driving technology.”
Through this pilot PROGRAM, HMG expects to collect valuable autonomous driving data and plans to further develop the level 4 autonomous driving technology to navigate safely and flexibly in complicated urban environments. To prepare for such a complicated driving environment, HMG has also worked with Seoul Metropolitan Government to establish a system that can connect traffic signals with autonomous vehicles.
In addition, an in-house developed remote vehicle assist system will be provided to ensure safety. The system monitors autonomous driving status, vehicle and route, and supports the trip with remote assist functions, such as changing the lane under circumstances where autonomous driving is not feasible. Based on the level 4 autonomous driving technology, a RoboRide vehicle will perceive, make decisions, and control its own driving status, while its safety driver will only intervene under limited conditions.
The RoboRide pilot service will operate from 10 am to 4 pm, Mondays to Fridays, to minimize any possible inconveniences on the road. Up to 3 passengers can be on a ride, and there will be a ‘safety driver’ present in the vehicle as well to respond to any emergencies.
Besides RoboRide, the company has also been conducting a test operation of its RoboShuttle service since August last year. The demand-responsive, high-occupancy vehicle service, powered by autonomous driving and Artificial Intelligence (AI) technology, operates along a 6.1-km route in Korea’s Sejong Smart City.
The pilot operation is conducted using a H350 van equipped with autonomous driving technology. This technology has a range of Level 4-comparable core technologies and is developed in-house by the Autonomous Driving Centre. Based on its self-driving capabilities, the vehicle is designed to perceive its surroundings, make decisions, and control itself while driving on the road, requiring minimal intervention from a safety driver.
Hyundai IONIQ 5 EV to be used for fully autonomous robotaxi by Motional
There’s a segment of the global auto market which is not generally known to most people outside the industry although the vehicles in this segment would have been generally termed as ‘light commercial vehicles’ or LCVs before. Now they are referred to as Purpose-Built Vehicles or PBVs, and this segment has been growing significantly. From a sales volume of 320,000 units in 2020, it is expected to increase to 1.3 million units in 2025.
While the PBV functions essentially like a vehicle for commercial purposes, its role is far more diverse due to modern mobility requirements. Thus it has to be more optimized for different purposes moving people or cargo. Mobility services such as car-sharing and ride-hailing are expanding as consumers’ mentality changes from owning a car to using mobility. A global market research company predicted that the mobility sharing service will grow from 1.2 million units in 2021 to 4.9 million units in 2030. For this reason, PBVs specialized in mobile services are trending.
At the same time, the demand for logistics has also rapidly increased, partly due to the huge growth in e-commerce that has taken place over the past 2 years during the COVID-19 pandemic. In other words, the PBV will be an important link in last-mile mobility for people as well as goods.
The Hyundai Motor Group (HMG) is therefore giving much attention to development of PBVs as future mobility solutions. While investing in R&D on electrification and autonomous driving technology, it is also developing PBV-related technologies, such as developing core parts, producing various types of vehicles, and researching platform-based body module assembly technology.
In 2020, Kia (part of HMG) announced its mid-to-long-term future strategy, ‘Plan S,’ and declared that it would transform from an automaker to a future mobility solution provider by expanding its businesses such as electric vehicles, mobility services, and PBVs. It also revealed that it would respond early to the market with PBVs based on existing cars by 2023, with the Ray 1-seater vans and 5-seater full-flat models to satisfy the growing national demand for small cargo delivery services.
Now comes the Niro Plus, its first PBV which is being offered in Korea as a general model and zero-emission taxi. The carmaker has modified the first generation Niro EV to make it suitable for the demands of modern-day car-hailing.
To meet the demands of Korean operators, the length and height of the Niro Plus taxi model have increased by 10 mm and 80 mm, respectively, to give occupants more space inside the cabin. Slimmed-down structures have also contributed to the greater cabin space, and the seats and door trim have been thinned down.
The Niro Plus can offer more sustainable means of working and travelling, so Kia is planning a general version of the Niro Plus for private ownership. This can be used for many business and recreational purposes including car-hailing services. One usage scenario could be where a small business owner uses the Niro Plus for work during the week and when it’s the weekend or a holiday, he or she can use the same vehicle for leisure activities such as camping or touring the countryside.
“Kia is transforming its business strategy to focus on popularizing EVs, and introducing new mobility products that are tailored to the needs of users in markets around the world. The Niro Plus is our first step into the world of PBVs, a market that holds great potential for future development,” Sangdae Kim, Head of Kia’s eLCV Business Division.
As the PBV market grows, Kia plans to gradually expand its range from micro to large PBVs that can potentially offer an alternative to public transportation or even be used as mobile offices. A general, non-taxi version of the Niro Plus will be made available in some overseas markets in the second half of this year. In addition to the battery electric vehicle (BEV) version, there will be plug-in hybrid (PHEV) and hybrid electric vehicle (HEV) powertrains to meet specific market conditions.
Kia aims to become a market leader by 2030 and to achieve this, it is developing a dedicated platform upon which PBVs of different shapes and sizes can sit, meeting evolving customer needs and market trends. The first Kia dedicated PBV model will be launched in 2025, by which time the global PBV market is expected to mature. It will be similar in size to a mid-sized vehicle, with inherent scalability.
Kia Malaysia reveals 5-year plan with 61% of local production to be exported
While the Hyundai IONIQ 5 was in the spotlight being announced as the 2022 World Car of the Year award at the New York International Motor Show, Genesis – the third brand in the Hyundai Motor Group – unveiled the X Speedium Coupe to give a preview of what the luxury brand’s next wave of electric vehicles will be liked.
The concept car reflects Genesis’ principle of reductive design with Genesis’ wings and Two Lines prominent, while an hourglass silhouette gives the car its muscular presence. It was born out of a ‘freestyle’ design exercise based on the Genesis X Concept and inherits the brand’s design philosophy of ‘Athletic Elegance’.
Inspired by passion for motorsports
The name ‘Speedium’ was inspired by the passion for motorsports which Genesis designers felt at the Korean racetrack. It also encapsulates the brand’s belief that the emotional value of driving will remain strong in the era of electrification, while the addition of the ‘coupe’ further accentuates the enjoyment of driving through aesthetic designs.
On the front, Genesis’ signature Two Lines lamps have evolved into a full-width element that encompasses the shape of the crest resembling the Genesis Crest Grille. It is designed to carry the brand signature of the wing face for the electrification era by integrating the daytime running lamps with the low beam and high beam together. It carries an EV face that symbolizes Genesis’ transformation towards becoming an all-electric car brand with a 6-model line-up by 2030.
From an overhead perspective, the hourglass silhouette is evident, while the curvaceous and sensuous form accentuates the wheelarches creating muscular presence. Viewed from the side, the Parabolic Line extending from the front to the rear of the car maintains a certain tension in the design as a classic car would.
The concept car’s metallic emerald green shade is referred to as ‘Inje Green’. The reference to a Korean racetrack is seen in the colour which encompasses the mountainous landscape where the track is located.
According to Luc Donckerwolke, Chief Creative Officer of the Hyundai Motor Group, the X Speedium Coupe challenges the status quo of a defined car type. This car is an open-door moment in Genesis’ journey towards our future EV design. This is not a showcar… it’s a look into our design processes as we explore ideas for the next wave of EVs, one that incorporates Genesis’ DNA,” he said but clarified that it is also not a conventional concept car that previews plans for the production line-up.
Genesis House in New York
The X Speedium Coupe was unveiled at Genesis House in New York, a cultural space which opened in 2021as the brand’s home in the USA. Measuring 4,340 square metres and consisting of 3 floors, it has been a venue for numerous events held in collaboration with various artists and the local community. The environment at Genesis House also allows guests to enjoy a Korean cultural experience with a restaurant and Tea Pavilion.
Besides a library, there is also an exhibition space displaying the Genesis line-up of existing models and concept cars. Tessellated mirrors set off the design of the cars on display, and a curator is on hand to provide detailed explanations in various languages.
Like all carmakers, Kia Corporation has formulated strategic plans for the rest of this decade, not just with respect to electrification but also for the bigger picture of mobility. The company aims to be more than just a car manufacturer and be a Sustainable Mobility Solutions Provider. To achieve this vision, its roadmap builds on the successful ‘Plan S’ strategy first announced in 2020. This corporate vision is supported by three key pillars – people, planet and profit.
The company has set 4 key business targets to reach by 2030. These core business aims are: accelerating electrification and achieving annual sales of 1.2 million battery electric vehicles (BEVs) by the end of the decade; reaching 4 million annual vehicle sales by 2030s; expanding the application of connected car features and autonomous driving technologies to all new vehicles; and of course, become the No. 1 brand in the global purpose-built vehicle (PBV) market.
During a recent CEO Investor Day event, Ho Sung Song, President & CEO of Kia Corporation, said: “Kia has been undergoing a full-scale transformation which has included changes in corporate vision, logo, product and design, and strategy. To achieve the company’s vision of becoming a Sustainable Mobility Solutions Provider, we will focus on accelerating the transition to future business models. We will become even more customer-centric in our approach and pursue a dynamic transformation while maintaining sound business operations.”
During the 2 years since first revealing its Plan S strategy, Kia has recorded its highest ever gross revenue and operating profit (in 2021). It aims to continue this positive momentum to create further value in both qualitative and quantitative aspects from 2022 onwards.
How to reach 4 million units?
Starting with an annual global sales goal of 3.15 million units in 2022, Kia will progressively increase annual volumes to 4 million units, which will be a 27% increase from its target for 2022. As part of this quantitative growth, the company will also expand sales of eco-friendly vehicles such as BEVs, plug-in hybrid electric vehicles (PHEVs) and hybrid electric vehicles (HEVs). In coming years, the proportion of eco-friendly cars will go from 17% of global sales in 2022 to 52 per cent in 2030.
The increase in proportion will be more evident in major markets with strong environmental regulations and a growing demand for EVs. These are markets such as Korea, North America, Europe and China, and the proportion will go up to 78% by 2030.
14 BEV models by 2027
Kia aims to solidify its position as the world’s leading EV maker and to achieve this, it will expand its BEV product line-up. The present line-up is limited but from next year, there will be at least 2 BEVs per year, with a full line-up of 14 BEVs by 2027. Compared to its previous plan to release 11 models by 2026, Kia will also add 2 electric pick-up trucks – a dedicated electric pickup truck and a strategic model for emerging markets – and an entry-level BEV model.
Its EV range will be topped by a flagship model, the EV9, set for launch in 2023. Although the EV9 will be a large SUV with a total length of around 5 metres, it will have a claimed acceleration of 0 – 100 km/h of 5 seconds, and range of approximately 540 kms. Advanced technologies will allow for 100 kms of driving range on just a 6-minute charge.
A first for Kia, the EV9 will also feature OTA (Over the Air) and FoD (Feature on Demand) services that will allow customers to selectively purchase software functions. In addition, it will be the first model to be equipped with Kia’s advanced AutoMode autonomous driving technology.
1.2 million BEV sales in 2030
New models like the EV9 will help Kia increase sales of its BEVs from the 160,000 units planned for this year to 807,000 units in 2026, and 1.2 million in 2030. That’s a 36% increase from the 2030 EV target announced during last year’s CEO Investor Day, indicating that the company is going to take a more aggressive approach. Kia projects that over 80% of its BEV sales in 2030 will come from Korea, North America, Europe and China, and a 45 per cent share of total Kia sales will come from these major markets.
To meet the demands of the expanding volume of EVs each year, the roles of individual production sites will evolve. Korea will serve as a global hub for R&D, production and supply of EVs, while other global production sites will produce strategic EVs for each market.
In Europe, for example, small and medium-sized EVs will be produced starting from 2025. In the USA, where mid-sized SUVs and pick-ups are popular, electric versions of these models will be produced locally from 2024. In China, Kia plans to introduce mid-size EV models from next year, and for India, there will be entry and mid-size EV models from 2025 produced there.
Batteries are a crucial item for BEVs as they supply energy to power the motors so Kia is planning to upgrade its battery technology, and establish a battery supply and demand strategy. While establishing a stable battery supply and demand system by outsourcing to global battery companies, Kia also plans to get batteries from the Indonesian battery cell joint venture. As crucial a factor as supply will also be cost, and Kia is working towards reducing system costs by 40%t, thereby enhancing price competitiveness.
Autonomous driving technology
Autonomous vehicles will come in future and Kia is actively developing the technologies which will be branded ‘AutoMode’. This will include a Highway Driving Pilot feature which would enable driving without driver intervention on highway sections. It will make its first appearance in the EV9 next year, and by 2026, all new models launched in major markets will be available with AutoMode. The adoption rate is expected to surpass 80% and in the long term, the company plans to further upgrade AutoMode technology and implement fully autonomous driving technology.
Kia Malaysia reveals 5-year plan with 61% of local production to be exported
The G90, flagship of Genesis, Hyundai’s luxury brand, has undergone a full model change. This is the model which originally began life as the Hyundai Equus. In 2015, when the Korean carmaker launched its new luxury brand, the Equus became the Genesis G90 (EQ900 in Korea). The model was then facelifted and now enters its second generation.
Athletic Elegance design philosophy
Much of the new design adopts the Genesis design cues that are guided by the brand’s design philosophy of ‘Athletic Elegance’. The frontal presentation consists of a new Crest Grille which has a luxurious look with its Layered Architecture finish. This comprises two G-Matrix patterns layered on top of one another to create a 3-dimensional effect.
Resembling the brand’s emblem, the Two-Line headlamps located on both sides of the grille feature the thinnest such lamp designs by Genesis. Intercrossing the lens of the Daytime Running Lights (DRLs) with low beam powered by MLA (Micro Lens Array) technology has made it possible for thin lines of the headlamps.
Clamshell Bonnet
A special design feature is the Clamshell Bonnet, a single panel that combines the bonnet and fenders in order to eliminate panel gaps and create a sleek impression. This sleekness is also embodied in the Guilloche (a decorative technique) pattern-applied emblem, which is nearly 80% thinner than seen on previous emblems.
Viewed from the side, the Parabolic Line design can be seen to start from the bonnet and flows along the bottom of the window to the boot in a seamless line. The voluminous body has been further enhanced with the Athletic Power Lines on the fenders around the wheels, projecting power and dynamism.
The DLOs (Day Light Openings) that surround the first and second-row seat windows are designed to harmonize with its thick C-pillars. This offers second-row passengers both an open atmosphere and privacy at the same time, a clear complement to the model’s image as a best-in-class luxury sedan.
The elegant proportions of the wide rear create a strong and well-balanced image. The Two-Line rear combination lamps – key elements of the Genesis design language – are elongated along the boot, with Genesis’ lettering emblem placed concisely between them.
To draw focus to the iconic Genesis design elements on the upper rear part of the car, functional elements, such as the license plate, various sensors, and the reverse lights, have been placed toward the bottom to ensure that the rear offers a clean look.
Long-wheelbase version
Genesis will also offer a long-wheelbase version with more space for the second-row door and C-pillar area. This allows more space for the rear seats. This longer version also comes with an exclusive design for the 20-inch wheels. There are also exclusive front and rear bumper designs with chrome decorations on the rims.
“The G90 will redefine the flagship luxury design experience in a unique way only offered by Genesis,” said to Head of Genesis Global Design, SangYup Lee. “The G90 is the ultimate expression of Athletic Elegance that carefully balances dynamic driving and an elegant rear seat experience.”
With the G90, Genesis plans to expand its presence in the luxury sedan market not only in Korea, but across the globe.
The Hyundai Motor Group (HMG) has many new models in the pipeline, virtually all electrified either as battery electric (BEV) or hybrid electric vehicles (HEV). It seems that HMG – which consists of Hyundai, Kia and Genesis – can’t wait to show the world what’s coming and throughout this year, we’ve seen production models being launched as well as concept cars that preview what’s to come.
The Hyundai SEVEN is one of those that will be coming and is described as the brand’s future sport utility electric vehicle (SUEV). It is likely to be a product in the IONIQ EV sub-brand and ‘SEVEN’ suggests that it would be somewhere at the top of the range, the same way the Kia Concept 9 is likely to be a flagship model.
Next-generation customer experience
HMG has developed the Electric-Global Modular Platform (E-GMP) that will be used by all three brands and is optimised for EVs. This includes the SEVEN which has interior architecture to provide greater freedom and comfort for passengers. Following the 45 concept in 2019 and the Prophecy concept in 2020, the SEVEN concept opens a new chapter for the IONIQ brand. It promises a next-generation customer experience with the most advanced technologies within a vehicle that is designed as an innovative living space on wheels.
“The SEVEN concept demonstrates Hyundai’s creative vision and advanced technological development for our electrified mobility future,” said Jose Munoz, President & CEO, Hyundai Motor North America. “Its innovative interior space, eco-friendly powertrain and cutting-edge safety and convenience technologies reveal an exciting future for Hyundai SUV customers.”
Aerodynamically redefining the SUV
The SEVEN concept makes full use of the flexible E-GMP to have a long wheelbase and flat floor beneath its an aerodynamically pure silhouette. The low, leading edge of the bonnet, a single, streamlined roofline and elongated wheelbase communicate a clear break from traditional SUVs powered by internal combustion engines. The pure volume of SEVEN’s minimal forms contrast with the powerful stance and commanding, rugged presence.
Aerodynamic efficiency and minimum wind resistance are vital for BEVs to go further, and the SEVEN is claimed to have a 480-km range. Thus every area on the bodywork is carefully shaped to allow air to flow smoothly. Even the wheels have integrated Active Air Flaps, which deploy or retract depending on brake-cooling or low-drag requirements.
At night, the SEVEN is easily identified by IONIQ’s signature Parametric Pixel lights that deliver a Welcome Light Sequence on start-up. Parametric Pixels provide a common design thread, linking digital and analog styles, a reminder that its designers considered every aspect of SEVEN’s design, down to a single pixel.
Welcoming premium lounge
The concept SUEV’s interior design priority lies in the innovation of space and makes full use of the 3.2-metre wheelbase. With the flat floor, the designers have explored an alternative to the traditional row-based seat arrangements, creating a more fluid interior layout. The Pillarless Coach Doors offer a grand entrance to reveal a welcoming interior with a completely new dimension of space. The streamlined roofline, long wheelbase and flat floor that extends to the third row opens new opportunities to furnish the interior like a premium lounge.
The SEVEN also embodies Hyundai’s future vision of autonomous mobility. The driver’s seat features a retractable control stick that hides away when not in use. Without the need for the usual driver’s equipment, the ultra slim cockpit and integrated screens create a lounge-like experience. The seat arrangement is unlike traditional SUVs, with swivelling lounge chairs and a curved bench seat. This seat arrangement can be customized depending on driver-controlled or autonomous driving modes.
Highlights of the vehicle are the Universal Island console, specially designed home appliances and a multi-functional Smart Hub graphic user interface. When the Smart Hub and front seats combine with the rear chaise-lounge seating, the SEVEN has an environment where the occupants can experience quality time alone or together in the glow of side-door ambient light. In transit, SEVEN’s built-in mini fridge provides chilled refreshment on the go and there are even shoe-care compartments to refresh passengers’ footwear.
The vision roof features a panoramic screen that not only displays various content based on passengers’ tastes, but also changes the overall interior atmosphere to guarantee maximum relaxation and pleasure during the journey.
Eco-friendly materials
The SEVEN uses various eco-friendly materials while offering segment-leading hygienic features, such as Hygiene Airflow System and UVC Sterilization. The Hygiene Airflow System takes inspiration from the sophisticated airflow management of passenger aircraft. In its vertical mode, air is taken in through built-in air intakes in the roof rails from which the air travels inwards from above, and extracted through the exterior vent behind the rear wheels. In its horizontal mode, the air flows from the slim dashboard to the rear vents.
Most importantly, this system can activate independently whether the vehicle is in motion or not to reduce cross-contamination among passengers and isolates the airflow between front and rear occupants.
Bio-paint is used for the exterior and hygienically-recycled and renewable materials throughout the interior. Mineral plaster, bamboo wood and carpet, bio resin and interior paint are based on renewable sources that can reduce pollution from the production process. Extensive use of copper and hygienically treated fabric with proven antibacterial functions ensure all surfaces inside the SEVEN remain clean at all times.
UV-C Sterilization activates once the vehicle is vacated of its passengers. The control stick, first-row storage drawer and speakers pop up and then, integrated sanitizing UV-C lights help clean the living space of bacteria and viruses. In addition, there are sanitizing storage compartments in the bench and Smart Hub console for personal belongings.
“SEVEN paves the way forward for what an SUV needs to become in the EV era with a unique aerodynamic pure form that does not compromise on its rugged personality. The interior opens up a new dimension of space that cares for its passenger as a family living space,” said SangYup Lee, Senior Vice-President, Head of Hyundai Global Design.
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