Isuzu Malaysia Archives

Isuzu D-MAX X-Terrain gets additional features and new colours

For car companies, volume is crucial to the success of the business. One way to get volume is to cover many segments of the market so the bigger companies will have a broad range of products to compete in almost every segment. Of course, the products must also be appealing and sell well too.

So it’s impressive that Isuzu Malaysia, with just the D-MAX pick-up truck as its primary product (plus commercial vehicles), it has been among the top 10 brands in Malaysia. In fact, since being established in 2005, the company has mainly sold the D-MAX which has been locally assembled. And with each new generation being improved in many ways, annual sales kept rising.

Despite ongoing production issues for the whole industry, record sales of the D-MAX were achieved with 1,233 units delivered around the country in March this year. That was the company’s highest ever monthly sales volume in 18 years, and a big jump from the previous record of 885 units recorded in December 2014.

Following the debut of the latest generation a year ago, demand for the D-MAX has continued at high levels and like other companies, supplies are still not as much as Isuzu Malaysia would like. Nevertheless, the orders keep coming in and although it is not yet in the middle of its production cycle, the company has added enhancements to its flagship X-Terrain which already has an impressive list of features.

“The new-generation Isuzu D-Max remains our source of pride as it bridges the gap between how pick-up trucks should perform and what customers desire. The flagship D-MAX X-Terrain, in particular, sought to ensure customers enjoyed some truly stand-out features that make their motoring safer and more pleasurable,” said Isuzu Malaysia’s CEO, Shunsuke Okazoe.

For the latest D-MAX X-Terrain, there are now two more exterior colours – Silky Pearl White and Onyx Black. These join Valencia Orange, the distinctive finish that makes the D-MAX stand out even more among other pick-up trucks.

Another key addition is the Around-View Monitor that provides a 360˚ view on all sides of the vehicle. Using small camera around the vehicle, the imagery captured in real-time is merged into a simulated image that looks like the camera is above the vehicle. The view appears on the 9-inch display panel whenever reverse gear is selected, and there is a 3D guide to help the driver maneuver and position the truck. No more white knuckles parking the long vehicle!

For those who have new smartphones that can recharge wirelessly, there is a charging pad in the D-MAX now. Apart from being convenient as no cable is needed, the phone can be left on the pad and kept charged while having uninterrupted Bluetooth connectivity for music or maps without draining the phone battery.

Isuzu Malaysia has also added a welcome light, which gives a touch of class. LED lamps beneath the vehicle illuminate the surrounding foot areas when the doors are unlocked. When used in tandem with the follow-me home lights, the driver and passengers can move around the vehicle at night confidently as the ground will be well lit.

Finally, exclusive lighted scuff plates are provided and not only help protect the sills from minor scratches but also offers an added touch of elegance to the D-MAX X-Terrain. What we also hope Isuzu Malaysia will provide again are those ‘stealth’ side steps which automatically slide in and out.

“The popularity of the Isuzu D-MAX range, particularly the X-Terrain variant, remains healthy with many first-time owners reveling in life with a modern pick-up truck. Its inspiring safety, comfort and go-anywhere, do-anything versatility has led to a gradual migration of saloon car owners. I believe that with these new added features and colour choices, the D-MAX X-Terrain will continue to appeal to many more who will be tempted to convert,” said Chief Operating Officer, Kenkichi Sogo.

The updated Isuzu D-MAX X-Terrain is available for booking from today at all authorized Isuzu showrooms, with deliveries beginning from mid-July. The revised price for this version is now RM146,938.40 (without insurance), which is slightly more than before.

To know more about the latest D-MAX, visit pickuptruck.isuzu.net.my or https://www.facebook.com/ISUZU.DMax.Malaysia/.

New Isuzu D-Max X-Terrain: Why other pick-up truck brands should be worried

Switching to the trucking lifestyle with the Isuzu D-MAX X-Terrain

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In the late 1990s, licensing regulations for the use of pick-up trucks changed allowing them to be registered for private use like passenger cars. The development was very significant and gave Malaysians an alternative to the passenger car for personal transport. Furthermore, they were also not subject to excise duty due to the provisions of the ASEAN Free Trade Agreement, allowing their prices to be lower.

The development was significant as it saw rapid expansion of the pick-up truck segment. Tens of thousands of Malaysians switched to trucks over the years, finding them to be great for many different roles – daily transport, leisure activities and as a workhorse for those who had a small business.

Isuzu Motors, having had long experience in pick-up trucks and light commercial vehicles, took serious note of this trend and began to adapt its D-MAX truck to be more suited for personal use. Of course, all the original attributes such as go-anywhere capability, efficient and reliable powertrains and robust engineering were maintained and improved with each generation.

The best of the best
Today, the D-MAX is in its third generation which was launched in April 2021. Without a doubt, it can be considered the best D-MAX ever offered and the ‘best of the best‘ would be the X-Terrain version which is at the top of the range.

The D-MAX X-Terrain would be the ideal pick-up truck for anyone who is keen to switch to the ‘trucking lifestyle’. For starters, let’s consider the interior: back in the old days, pick-up truck interiors were pretty bare because they were used only for rough work. So there was no point putting in good materials or even providing comfort – and certainly, there was no air-conditioning. The pick-up trucks them would have been unappealing even if they could be used for personal transport.

Step (or more correctly, climb) inside and you will find a cabin which would be comparable to a passenger car’s. There’s no bare metal around as all surfaces are covered with trim pieces or soft materials. The seats have been thoughtfully structured for comfort with generous padding and good support. For enhanced comfort the seat cushion pads also feature Anti Vibration Elastic Comfort foam that can absorb vibrations more quickly than conventional cushion material.

The same convenience
You won’t miss anything that you had in your car when you move to a D-MAX X-Terrain because all the same convenience and connectivity features are present. The windows open and close at the touch of a switch and 9-inch display screen serves as a control centre for the infotainment system. You can transfer your favourite apps onto the system and access them from there using Apple Carplay or Android Auto, or Bluetooth connectivity. Voice commands can also be used for handsfree operation, making driving safer.

And yes, there is air-conditioning and it’s as efficient as the one you would have had in your car. Dual-zone distributions brings cool air throughout the cabin and there are also vents for the rear passengers to stay cool. The driver and front passenger car set their own preferred temperature or the system can be left on AUTO and keep the environment cool and comfortable.

Even for those who are not drivers, the transition from passenger car to the D-MAX X-Terrain will be seamless as the rear seats are just as comfortable. There are lots of storage spaces for devices and small stuff, and there are even hidden compartments under the seats to keep an iPad or other belongings out of sight.

Smart technologies
Other smart technologies also make the ownership experience of a D-MAX X-Terrain as easy as a passenger car. For instance, you can start the engine from a distance and run the air-conditioner to cool down the interior before getting in. There’s no need to use a key to unlock or start the vehicle and it will even lock itself when you walk away. How many cars can do that?

For the driver, the experience is also not much different from driving a car. In fact, the information on the instrument panel and Advanced Driver Assistance Systems (ADAS) are more extensive than many cars in the same price range as the D-MAX X-Terrain.

But there is one thing about driving a pick-up truck which is advantageous and which a passenger car does not have – the commanding view. With the cab being higher, the seating position is also higher which gives the driver a better view of the road ahead. And for those who are intimidated by the length, a reverse camera as well as sensors in the rear bumper (also in the front bumper) makes parking easy and you’ll be able to slot into a parking bay without sweating.

ADAS makes driving safer
Just as comfort and convenience were not important in the old pick-up trucks, safety features were basic. However, with the D-MAX X-Terrain, the Advanced Driver Assistance Systems (ADAS) help the driver to avoid an accident or lessen the damaging effects of a collision. The driver’s workload is also lessened because, with Adaptive Cruise Control, the vehicle can be left to cruise at a set speed with a safe gap always maintained from the vehicle ahead. Even the headlights will switch to low beams automatically if there is a vehicle approaching.

Isuzu considers the safety of occupants equally important as those in passenger cars and has engineered the D-MAX X-Terrain to provide superior protection in the event of an accident. Apart from the tough structure, there are also various safety systems to helped the driver avoid accidents or reduce their effects. Thus, the D-MAX X-Terrain has been able to receive the maximum score of 5 stars in the ASEAN NCAP evaluation tests.

Comfortable and also powerful
The cabin may have comfortable seating but a truck is still a truck, right? It’s tall and bounces around on rough ground and the engine is noisy. That was how the old trucks were but with modern trucks like the D-MAX X-Terrain, the platform has been more carefully engineered not just for strength but also rigidity. Together with the comfort-oriented suspension, the ride quality is smooth and comfortable even when travelling over rough terrain.

With the 3-litre turbocharged 4-cylinder engine generating up to 190 ps of power and 450 Nm of torque, the D-MAX X-Terrain can go just about anywhere – and briskly too. Apart from the tree-stump pulling power, it can also get to speeds well beyond the highest national speed limit and if you want to avoid getting a summons, Isuzu provides a speed-limiter to keep the speed at the limit.

Carries more durians than a car
Switching from a passenger car to the D-MAX X-Terrain can change your life because it will bring a whole new lifestyle for you and your friends or family. There’s a lots of space at the back to carry all kinds of recreational gear and you can certainly carry more durians or plants with a D-MAX X-Terrain than you could with any car (even a stationwagon). And because it has truck genes, the load-carrying capacity is also higher than a passenger car’s.

Reliability and durability are a given with Isuzu vehicles and to give peace of mind to owners, Isuzu Malaysia offers a 7-year warranty with no limit on mileage. This means that the owner can enjoy the full 7 years of coverage against manufacturing defects (terms and condition apply).

The best way to discover how easy it is to switch from a passenger car to the D-MAX X-Terrain is to test-drive one at an authorized Isuzu dealership. To find one in Peninsular or East Malaysia, visit www.isuzu.net.my and you can soon start your new trucking lifestyle.

Isuzu is ‘King’ of commercial vehicles in Malaysia

When it comes to commercial vehicles, Isuzu is the ‘King’ and evidence of this is shown by its consistently dominant position in the Malaysian market for many years. 2021 was no exception and once again, the brand retained two titles – for Malaysia’s top-selling truck for the 8^th consecutive year, and for the best-selling light-duty truck for a 12^th straight year.

These accomplishments were delivered through the total combined sales of 4,808 units of trucks in all segments and 4,545 units of light-duty trucks that were recorded in 2021.

“We are extremely thrilled to be able to achieve and retain the top spot again for overall truck and light-duty truck categories which our Isuzu brand has been privileged enough to enjoy for so many consecutive years in this market,” said Koji Nakamura, CEO of Isuzu Malaysia Sdn Bhd.

“These achievements demonstrate the continuation of our robust footprint and growth in Malaysia, as well as our ability in positioning ourselves to harness the opportunities whilst tackling the challenges amidst a pandemic-laden market situation. It is also particularly significant given how this situation had caused supply chain disruptions such as scarcity of raw materials which has impacted production in the trucking industry,” he said.

Extensive dealer network
Mr. Nakamura added that another key factor which had significantly contributed to the brand’s continuous market leadership is its extensive dealer network across the country. Regular communications between the head office and dealer partners has, over the years, fostered a strong relationship which enabled Isuzu Malaysia to capture on-ground market intelligence and deliver what customers need.

Dealers in close contact with customers
“Our dealers have a closely established rapport with our customers and were able to constantly gather feedback about the customers’ business situation and trucking solutions requirements. With these crucial ‘on-ground’ market information, our sales and aftersales teams could identify where the gaps are and work towards maintaining the strength of their respective operations for the benefit of our customers,” explained Atsunori Murata, Chief Operating Officer of Isuzu Malaysia Sdn Bhd.

Mr. Murata said that, prior to the pandemic, Isuzu Malaysia’s management team used to make regular face-to-face visits to its dealerships, business partners like body builders and transporters, and customers. However, due to the ‘New Normal’, this had to be immediately re-strategized by optimizing digital communications platforms for its marketing efforts such as creating videos on You Tube and Facebook, disseminating SMSes and holding meetings using Microsoft and Google conferencing tools. All these were done to ensure continuity of relationship-building and promotion of new products and services for easy understanding of Isuzu’s offerings.

In the last 2 years, Isuzu Malaysia had rolled out several strategic initiatives such as partnering with new dealers and opening of new centres; introduction of new product innovation which is the ELF range with Isuzu Safety Plus for greater safety and efficiency; plus on-time truck delivery to customers.

The company said all these had helped in further meeting the trucking solutions needs of customers and enhancing their satisfaction through market reach and quality service, which are pivotal in maintaining its robust truck sales and market-leading position.

Greater efficiency and safety
“We are grateful that our Isuzu brand continues to enjoy high demand as more customers experience the performance and comfort of our trucks. Since we introduced the new ELF range with Isuzu Safety Plus 2 years ago featuring a combination of safety system upgrades and B20 biodiesel compatibility, our customers have experienced greater efficiency and safety,” Mr. Murata revealed.

Mr. D.I.Y., a well known retail group, has been using Isuzu trucks since 2017 and last year enlarged its fleet with additional units. It now has 100 units of Isuzu vehicles which are used to deliver stocks to its hundreds of stores nationwide.

“Overall, Isuzu Malaysia is very honoured to share our success with everyone in our dealer network and employees because without their strong passion, dedication and outstanding work for the brand, achieving a market-leading position year-on-year would be a tough feat. Equally, we are also extremely appreciative to all our customers and we will continue to remain focused on providing more excellence and value through outstanding products and services to support their varied trucking needs,” said Mr. Murata.

For more details on Isuzu’s range of vehicles and to locate an authorised dealership in Peninsular or East Malaysia, call 1-300-88-1133 or visit www.isuzu.net.my.

Isuzu Elf range enhanced with extra safety features, B20 compatibility and longer warranty

Isuzu D-Max X-Terrain: The One Pick-Up Truck To Rule Them All!

There are a lot of expectations levelled on the pick-up truck segment.

Decades ago, a pick-up truck only had to be tough and reliable.

It just had to be able to carry as well as tow heavy things, not break down, and that’s about it.

Manufacturers had little to worry about in terms of design and creature comforts.

They focused on bomb-proof reliability and go-anywhere technology such as an advanced four-wheel-drive system.

Now though, pick-up truck manufacturers have a lot to do.

They not only have to make sure their product is tough and reliable, but it also has to be comfortable with advanced creature comforts and safety technology to match that of a regular sedan.

Good looks matter now more than ever before as well. Not to mention top notch after sales service.

A good warranty matters more in this segment than any other segment as well. Simply because the truck needs to be able to do what the manufacturer says it will do – like be able to tow three tons without breaking down.

And if it did break down – the manufacturer needs to fix it, and quick.

Which takes me to the one pick-up truck that seemingly has it all – the all-new Isuzu D-Max X-Terrain.

Isuzu’s have always been tough and reliable. Basic machines with a singular purpose of carrying out the toughest jobs in some of the toughest terrains.

It is a reputation that has been built on decades of use and abuse in some of toughest conditions around the world.

But good looks, comfort and brimming with creature comforts and technology is not something that is usually associated with an Isuzu.

Now though, the D-Max X-Terrain is different. Very different.

It’s good looks can challenge that of the Ford Ranger Wildtrak.

It’s toughness and reliability could perhaps put a Toyota Hilux to shame.

The Mitsubishi Triton doesn’t even come close to it in all aspects. And neither does the Nissan Navara.

Take the interior for starters.

The seats are among the most comfortable in its segment, and extend support to the shoulders, which isn’t something you get very often in a pick-up truck.

The tanned brown leather doesn’t only look great but is super comfortable especially during long distance drives.

The driver’s seat is electronically adjustable in 8-different ways with impressive thigh support. Thigh support is important for those long cross-border drives.

And what I really appreciate about the sitting position of the X-Terrain is the steering wheel that is adjustable for reach and height (tilt & telescopic). Which means you are never left uncomfortable when driving.

The Isuzu is the only truck to offer such adjustability as well.

The quality of everything is top notch, even the buttons feel like they came from a BMW 3-Series or a Mercedes C-Class.

Then there is the entertainment system that is accessible via a 9-inch touchscreen that dominates the dashboard.

The software that gives you access to navigation and other controls such as air-conditioning is easy to use.

But it also offers Apple CarPlay and Android Auto as standard.

This combined with an impressive sound system that features speakers mounted on the roof (!) of the car, gives the interior a luxurious look and feel.

Occupants of the rear seats will appreciate the rear air-conditioning vents and the single USB slot to charge electronics.

The interior is generally well thought out and doesn’t seem to be lacking anything. Simply said, almost perfect for a pick-up truck and there’s lots that other pick-up truck manufacturers can learn from the X-Terrain. Especially as far as creature comforts and ergonomics go.

Then there is the powertrain.

Isuzu’s have generally offered rather basic powertrains. There has always been a robust engine at the centre that is a good mix of power, reliability and fuel economy.

And that engine has been mated to a rather traditional gearbox.

That has not changed, and I understand why.

Why fix something that works fine?

The engine is a 3.0-litre turbocharged unit that is mated to a 6-speed gearbox.

Rather conventional you might say, but it is a tried and tested powertrain that has been in the market for a while already.

It is proven to be reliable which is the most important thing in a pick-up.

And it is also quite economical. You get a range of a little over 750 kilometres when the 76-litre diesel tank is full.

In fact, on a trip to Penang, I saw a range of 850 kilometres. So consumption depends on usage and your driving style.

In terms of power, the X-Terrain isn’t exactly the most powerful in its class.

It puts out 190PS and 450Nm of torque, which may not seem like much against the likes of the Ranger Wildtrak, but it is still plenty for day to day usage.

This powertrain also gives the X-Terrain the ability to tow anything that weighs up to three and a half tons. And is able to carry anything that weighs under a ton in the rear bed.

Other pick-up trucks too have similar capabilities, proving that you don’t need mega power to get the work done.

In terms of drive, the X-Terrain feels more refined while power delivery is not an issue. It will comfortably cruise at about 140-150km/h with no dramas.

The suspension set up is quite regular – independent double wishbones with coil springs and gas shocks up front. And the usual leaf springs at the rear.

This gives the X-Terrain a typical pick-up truck live drive and feel, so there are no surprises there.

But the one segment that has the X-Terrain glittering over its competitors is the amount of safety technology that the D-Max has over its competitors.

Namely ADAS, which is short for Advanced Driver Assist System.

ADAS is a suite that encompasses all the safety technology that the D-Max X-Terrain has to offer. This includes.

1. Forward Collision Warning – This detects a potential collision in front and alerts the driver.

2. Autonomous Emergency Braking – Detects a collision and brakes automatically if the driver doesn’t respond.

3. Turn Assist – Monitors oncoming traffic when turning and brakes automatically to avoid accidents.

4. Automatic Pedal Misapplication Mitigation – This system helps to brake the car when the accelerator pedal has been accidentally pressed by the driver.

5. Adaptive Cruise Control with Stop and Go function – Adjusts the cars cruising speed based on traffic conditions, and also helps to accelerate again when the car comes to a complete stop.

6. Lane Departure Warning – Detects and warns the driver when the car accidentally drifts towards another lane.

7. Automatic High Beam – Dims the high beam automatically to avoid dazzling other drivers.

8. Blind Spot Monitor – Alerts the driver when a vehicle is in the car’s blind spot.

9. Rear Cross Traffic Alert – Monitors the rear of the car and alerts the driver when there’s a vehicle approaching when reversing.

10. Manual Speed Limiter – Limits the speed of the car at the press of a button.

11. Multi Collision Brake – In the event of an accident, the car’s brakes are applied to prevent subsequent impact from cars behind.

Not only that, but the D-Max is the only pick-up truck in its segment that has a five-Star ASEAN NCAP crash rating. And it is also the only pick-up truck that offers seven airbags when all other trucks have just six, or less.

These are not the only safety features the X-Terrain has to offer. In fact, the safety tech is so vast that the official brochure has three full pages dedicated to safety technology alone.

The Isuzu D-Max X-Terrain seemingly has it all. But what perfects an already impressive package is the fact that it come with a seven year unlimited mileage warranty.

For reference sake, the Toyota Hilux only offers a five-year or 150,000km warranty, so if you do 160,000km in two years, that warranty is out the window.

The Ford Ranger Wildtrak offered a five year warranty until recently. It now comes with a five-year or 160,000km warranty.

The Mitsubishi Triton on the other hand offers a five-year or 200,000km warranty.

The Nissan Navara too offers a five-year or 150,000km warranty.

In that aspect, Isuzu has truly put its money where its mouth is (or grille) and offered the best warranty. Because there is no better testament to a product than the manufacturer itself having trust in it and offering the best warranty in the market.

At just RM142,000, the Isuzu D-Max X-Terrain is undoubtedly the best value for money pick-up truck in the market right now.

It is no wonder then that the truck has been the recipient of multiple awards the world over naming the X-Terrain as the best pick-up truck in the market.

Latest Isuzu D-MAX keeps winning new buyers, especially with the flagship X-Terrain variant

Since its global debut, the all-new third-generation Isuzu D-MAX has impressed buyers and critics alike, attracting new users who have appreciate its impressive level of sophistication, comfort and capability.

Launched in Malaysia last April, the new D-MAX has expanded the brand’s appeal and reach. “Through the strong and bold design of the new model, excellent safety features and impressive comfort and premium SUV-like refinement, the D-MAX – especially the flagship X-Terrain variant – has raised the bar to be one of the most desirable pick-up trucks on the market today,” said Isuzu Malaysia’s Chief Operating Officer, Kenkichi Sogo.

Most popular in Klang Valley/Kota Kinabalu
Despite the acute shortage of D-MAX supply due to the global semi-conductor shortage, 713 owners took delivery of their new X-Terrain, making it the 2nd-most popular model in Isuzu Malaysia’s line-up. The versatile and highly capable 1.9-litre 4×4 Premium model also found 842 customers, especially in the Klang Valley and Kota Kinabalu. In fact, these two areas took more than half of the nationwide total volume.

The new X-Terrain variant has been regarded as a revolutionary truck, having redefined the landscape of the pick-up truck industry. It introduces new and higher levels of comfort, refinement and safety. Yet there is no compromise on Isuzu’s long-established qualities of versatility and overall dependability.

5 titles in less than a year
In less than a year in the Malaysian market, the new D-Max X-Terrain has received no less than 5 ‘Pick-up Truck of the Year’ titles. These have come from media titles such as Carplus, Carlist, DSF.my, Rider ATH and Wapcar, which picked the Isuzu as the worthy title-holder for its impressive ability to bring the pick-up truck experience to a whole new level.

“There were just so many ‘wow’ factors in the new Isuzu D-MAX that it was immediately the worthy choice. During our test drive of the Isuzu, we often wondered how a tough and capable vehicle like the D-MAX was able to be transformed from a rough diamond to be a brilliantly-polished gem,” an impressed senior editor said.

8,000 units targeted for 2022
With the momentum of strong demand expected to continue through 2022, Isuzu Malaysia’s priorities will be to address the backlog of supply in order not to disappoint eager customers. “Many customers have been patiently awaiting delivery of their new vehicles. We are hoping that the supply disruptions can be alleviated soon in order for us to fulfill the demand for this new truck,” said Mr. Sogo. “We expect that once supply is regulated, we will be able to double the deliveries and achieve our target of selling 8,000 units this year.”

*Isuzu Malaysia’s Chief Operating Officer, Kenkichi Sogo. with the latest D-MAX.*

The latest D-MAX range comes in a variety of variants suited to different requirements and budgets. Those who require a durable and reliable pick-up truck for work can choose the Single Cab variants. There is a wide selection of Double Cab variants powered by the 1.9-turbodiesel litre engine or the powerful and capable 3.0-litre powerplant.

To find out more or to have a test-drive, visit any authorised Isuzu dealer in Malaysia. Locations can be found at pickuptruck.isuzu.net.my.

Improved in all aspects, the all-new Isuzu D-MAX aims to win more customers (w/VIDEO)

Isuzu D-MAX Auto Plus with 4×2 drivetrain added to D-MAX range, priced from RM100,999

Before they became the ‘lifestyle’ machines of today, pick-up trucks have traditionally been workhorses. They have been used in worksites, in the jungle and anywhere ordinary vehicles could not go. Because of such a role, they were usually basic with minimum convenience features as the things that mattered to customers were performance, capability and of course, durability and reliability.

That image has long been dispelled by manufacturers such as Isuzu, specialists in pick-up trucks and light commercial vehicles. When the transition occurred from being purely for business use to a more dual-purpose role, Isuzu was ready to offer vehicles with better comfort and convenience – without sacrificing the core strengths.

The latest third-generation Isuzu D-Max is an excellent example of this evolution. Those who remember the first D-MAX that appeared in Malaysia 18 years ago will know best just how much change has taken place in the model. The Isuzu DNA has been retained but it is now a bold and stylish vehicle with even better performance and technologies.

Because of its dual-purpose role, manufacturers of pick-up trucks typically develop a variety of versions with different powertrains and drivetrains to suit different needs. Joining the D-MAX range in Malaysia today is a new variant – the D-Max Auto Plus 4×2. The 4×2 drivetrain means it has only rear-wheel drive.

According to Isuzu Malaysia, only 28% of pick-up truck users in this country frequently make use of their vehicle’s 4×4 system. These could well be the ones who use it in its original role in off-road conditions where 4×4 is helpful. For the rest, the vehicle might be used as daily transport to work or even just a weekend vehicle for recreation.

Less weight, less complexity
While 4×4 is useful, it also means additional weight with additional hardware which a 4×2 does not need. The less complex drivetrain, with just a propeller shaft to the rear axle lowers means lower kerb weight and there’s also lower rolling resistance. Maintenance requirements are also less, so for those who do not really need 4×4, this variant would be ideal.

By not having the transfer case, front differential and ancillary drive system, the D-Max Auto Plus 4×2 weighs 1,830 kgs, a difference of 85 kgs compared to the 4×4 variant and about the weight of an average adult.

Based on similar specifications as the D-Max Standard 4×4 Auto variant, the D-Max Auto Plus 4×2 is powered by the latest 1.9-litre RZ4E-TC 4-cylinder turbodiesel engine that produces a 150 ps/350 Nm. The engine has impressive performance despite its smaller displacement than other pick-ups. Power delivery to the rear wheels is via a 6-speed automatic transmission with ratios identical to the 4×4 variant. However, the tuning has been matched to exploit the engine’s dynamic performance characteristics, in particular, its flat torque delivery and flexible throttle response.

The Isuzu Dynamic Drive Platform supports the vehicle and offers good stability and excellent flex resistance, making it a very capable vehicle regardless of load. To be able to have a superior payload capability, the standard suspension rating is specified for the double wishbone set-up up front and 3-leaf semi-elliptical springs in the rear.

Safety systems like a car
The pick-up truck has not only evolved in features and performance but also has much better safety than the earlier generations. The driver of today’s D-MAX has ABS and Electronic Brakeforce Distribution for assured and stable braking as well as control, along with Brake Assist to boost braking pressure when needed. The vehicle even comes with Electronic Stability Control and Traction Control which will help maintain stability on slippery surfaces, especially corners. In off-road conditions (yes, a 4×2 can also go off-road), the driver can get help from Hill Start Assist) and Hill Descent Control as well as a Brake Override System.

For those who find the length of a pick-up truck intimidating, especially when reverse parking, there are reverse sensors in the rear bumper to help. These provide audible assistance to the driver, complemented by a 4-zone graphic in the instrument panel to indicate the location and distance to obstacles. So there’s no more guesswork when parking and no stress either.

Manufacturers used to give less attention to safety where pick-up trucks were concerned but that is not the case today. The construction and safety systems are also comparable to passenger cars and in the case of the latest D-MAX range which ASEAN NCAP has crash-tested, the findings warrant the maximum safety rating of 5 stars.

Comfortable and safe double cab
Inside the double cab of the D-Max Auto Plus 4×2, the seats have a woven-texture fabric that is both hard-wearing and easy to clean. The seats are generously-proportioned with ample support for comfort over long periods. The driver’s seat can even be manually adjusted 6 ways to suit just about any body shape.

For the safety of everyone on board, all seats in the D-Max are designed to offer whiplash protection while ISOFIX mounts are available in the rear seats for compatible childseats. All 5 occupants get inertia reel 3-point seatbelts and if one is not in use but there is an occupant, there will be an audible and visual reminder.

The D-Max Auto Plus 4×2 is clearly not a ‘low-cost’ version which usually means minimum features and equipment. It comes with a leather-wrapped steering wheel that has audio and phone controls as well as switches to manage the views on the 4.2-inch colour display in the instrument panel. The instrument panel has an e-LUMAX display that makes it easy to read in all lighting conditions.

The 7-inch multimedia system has touchscreen convenience and connectivity options such as USB, Bluetooth, wifi, MirrorLink, Miracast, Android Auto and wireless Apple CarPlay so it will be possible to interface most smartphones with the system. Power for devices can be obtained from a 12V 120W plug-in power socket up front and one USB port each for front and rear users.

“In these challenging times, the new Isuzu D-Max Auto Plus 4×2 1.9L brings a new level of relief by offering affordability and capability in a well-appointed and stylish package. This new D-Max variant that we are introducing today will be the sole 4×2 offering in its class that comes with an automatic transmission,” said Kenkichi Sogo, Chief Operating Officer of Isuzu Malaysia.

The new D-Max Auto Plus 4×2 can be booked from today, with deliveries beginning from early November 2021. For the Peninsular Malaysia market, it is priced from RM100,999.20 without insurance. Customers can choose from 5 colour choices and the standard warranty is 5 years or a maximum of 150,000 kms.

For more information on this model and other D-Max variants available in Malaysia, visit pickuptruck.isuzu.net.my where you can find e-brochures and make online requests for a test drive.

No replacement for displacement? Isuzu destroys that perception!

Safer, more immersive experience for Isuzu customers in the era of the New Normal

Isuzu Malaysia’s customers can expect a safer and more immersive Isuzu experience in the era of the New Normal as the country continues on its journey to recovery from the pandemic. This is the promise from Kenkichi Sogo, the company’s new Light Commercial Vehicle Division’s Chief Operating Officer, as the continuing threat of infections necessitates the enforcement of various safety measures.

Among the measures Isuzu Malaysia has initiated has been the development of an online experience including a 360-degree augmented reality showcase offering prospects an immersive look into the design and features of the latest D-Max pick-up truck before they even need to step into the showrooms. Most shopping tools ranging from loan calculations to maintenance costs are interactively available at the website (pickuptruck.isuzu.net.my), allowing visitors to make informed choices before requesting online for a test drive vehicle to be brought to them at a safe and convenient location.

Procedures for vehicle servicing and maintenance have also been reviewed with the aim of ensuring minimal backlog and ensuring a smoother and efficient flow of vehicles brought in for servicing. Customers are encouraged to make their service appointments directly with their dealers early to ensure their preferred time slots are available.

With over 500 monthly bookings for the new D-Max since its launch, the task in hand will also be to safely hand over the vehicles to the customers. “Due to the restrictions in operations and the limited amount of logistics activities allowed over the past months, a key initiative will be to safely and efficiently deliver the new vehicles to their owners as quickly as possible. We hope all our customers will remain patient and maintain compliance to the set procedures to ensure a safe and pleasant experience for all,” said Mr. Sogo.

He added that while the new D-Max has created a significant amount of interest and witnessed a surge in vehicle bookings over the past 3 months, resulting in Isuzu consecutively claiming the No.2 spot in its segment.

*An Isuzu dealership in Taiping, Perak.*

“The launch of our latest Isuzu D-Max model during the pandemic necessitated a paradigm shift in the way we presented our new models to prospective customers. As we move towards greater leniency, we need to vigilantly evolve yet remain relevant to the situation in our Gemba (operating environment),” said Mr. Sogo.

Mr. Sogo, 43, is no stranger to the Malaysian market. He spent the last 4 years in Isuzu Malaysia as General Manager overseeing operations of the light commercial vehicle division and parts operations. A graduate of Keio University in Japan, Mr. Sogo began his career in Mitsubishi Corporation in 2001 and has been involved with the Isuzu business for the past 7 years. He was appointed Chief Operating Officer of Isuzu Malaysia as successor to Masayuki Suzuki, who has returned to the head office in Japan to take on a new position.

To know more about Isuzu vehicles and the locations of authorised dealers, visit www.isuzu.net.my.

Average Monthly orders for New Isuzu D-MAX are 100% higher than for previous generation

Average Monthly orders for New Isuzu D-MAX are 100% higher than for previous generation

Despite the difficult market conditions that affect the auto industry, demand for new vehicles continues although perhaps not as strongly as usual at the moment. However, for Isuzu Malaysia, the D-MAX has been showing strong demand with orders for the pick-up truck rising by over 100%. This mirrors the situation in other markets where the vastly-improved model has been launched.

Since being launched in April this year, the third generation of the D-MAX has seen average monthly bookings of over 1,200 units. With the previous generation, Isuzu Malaysia received around 500 bookings each month. According to Isuzu Malaysia’s Chief Operating Officer, Masayuki Suzuki, this trend is identical in such markets as Australia, New Zealand and Thailand where sales growth have also multiplied. Many buyers have been impressed by the sporty and versatile vehicle which has a fresh design, enhanced ergonomics and improved engineering.

“This all-new D-MAX phenomenon that has swept the various markets has been somewhat overwhelming. Needless to say, the attractive design, new and improved features and proven Isuzu reputation contributed significantly towards convincing customers to switch or upgrade to this all-new D-MAX model with its excellent value and a generous suite of features,” he said.

Lower roadtax with 1.9-litre engine size
The 1.9-litre D-MAX Premium with automatic transmission has been the most popular choice, accounting for close to 36% percent of the bookings. Although its 1.9-litre turbodiesel engine, fully compatible with Malaysia biodiesel, has a displacement which is the lowest in the market yet, the actual output is comparable to bigger engines. The engine size also makes the D-MAX popular especially to those in Peninsular Malaysia as the annual roadtax is significantly lower. In fact, 61% of overall sales have been in Peninsular Malaysia, a reverse of the traditional 60:40 balance where East Malaysia absorbed a bigger share of the vehicles.

*Two turbodiesel engine choices for the latest D-MAX. The engines have been tuned to run efficiently on biodiesel sold throughout Malaysia.*

D-MAX X-Terrain – the flagship truck
The new flagship model – the X-Terrain – powered by an improved 3-litre turbodiesel engine that offers significantly more refinement and performance. It accounts for some 17% of the total D-MAX and, despite the higher roadtax applicable, more than half of all the X-Terrain sales have come from Peninsular Malaysia.

Advanced Driver Assistance Systems include Rear Cross Traffic Alert which is useful when reversing out of a parking bay as vehicle approaching from either side can be detected even though the driver’s view may be obstructed.

Passenger car features in comfortable cabin
Part of the reason, apart from having comparable features to a passenger car, is the comfort and refinement in the cabin. The superior handling both on and off road also make it particularly popular with lifestyle buyers. And safety too is not forgotten as Isuzu has provided Advanced Driving Assistance Systems to help the driver avoid accidents or reduce the effects of collisions if they cannot be avoided.

While the all-new Isuzu D-Max has made inroads into the lifestyle segment with its appealing new design and ergonomics, 81% of new owners have stated that they would utilize their trucks for both work too, underlining the inherently robust nature of Isuzu products.

“The response to this new model has been extremely positive considering the limited opportunities `prospects have had to fully experience the new model due to the strict movement controls and safety protocols. Our current aim is to ensure the smooth, safe and timely delivery of vehicles to our customers despite the various administrative and logistical concerns faced domestically and globally,” said Mr. Suzuki.

To find out more about why the latest D-MAX is a true game-changer and the variety of variants available to suit different requirements and budgets, visit the Isuzu D-MAX website at pickuptruck.isuzu.net.my or their Facebook page.

All-new Isuzu D-MAX launched today with a choice of 7 variants

Ever since the 1990s, Malaysians have come to appreciate the usefulness of the pick-up truck, a vehicle that is fine for town use, for weekend adventures off-road as well as workhorse duties. There have been many choices and among the popular ones today is the Isuzu D-MAX which officially goes into its third generation in the Malaysian market today.

To suit different budgets and requirements, there are no less than seven variants to choose – with double cab or single cab bodystyles, and two engine sizes. It’s all-new from the tyres up, incorporating new technologies for greater strength, reliability, efficiency and longevity… all the qualities that have made the D-MAX so popular.

“Isuzu engineers set out to create a stronger, more able and durable machine with this new model. They invested years in development and over 4 million kilometres in testing the new model to achieve the best Isuzu D-Max they have ever created. They then added the soft touches and high-tech features to satisfy the discerning owners who desire comfort and sophistication in their modern-day vehicles,” said the CEO of Isuzu Malaysia, Koji Nakamura.

Isuzu Dynamic Drive Platform
Built on a new Isuzu Dynamic Drive Platform, the all-new Isuzu D-Max employs a new ladder frame that offers improved stiffness and strength to ensure and durability. The integration of the body structure, chassis, powertrain and suspension is balanced to work together as one for better handling. The new suspension configuration and a longer wheelbase allows the engine mass to be located further behind the front wheels, resulting in more dynamic handling and a comfortable ride.

All variants have a new distinctively bold and sporty outlook that has a more SUV appeal. The stylish appearance is functional too as aerodynamic efficiency – not usually talked about with such vehicles – is improved for the new D-MAX.

X-Terrain – the flagship
For those who want the most stylish pick-up truck, the new D-MAX X-Terrain variant will be the one to get. It stands out from the rest of the range with the Valencia Orange or Sapphire Blue body colour.

This new flagship variant comes with a revised 3-litre engine that has been re-engineered and refined with numerous advancements to improve performance and engine response while reducing noise and vibration. The engine produces 190 ps/450 Nm, with peak torque starting from as low as 1,600 rpm and available up to 2,600 rpm. The revised torque curve, together with a new 6-speed automatic transmission, optimises power delivery for any condition and demand.

Exclusive features with the X-Terrain include remote engine start, rear differential lock, wet wiper system, brown leather upholstery for the seats (which have 8-way electronic adjustment including lumbar support), and a 9-inch infotainment touchscreen panel with Android Auto/wireless Apple Carplay for easy smartphone connectivity.

Advanced Driver Assist Systems
The D-MAX X-Terrain also has Advanced Driver Assist Systems (ADAS) to make driving safer and less tiring. The active systems installed are similar to those found in the latest passenger cars. These include Forward Collision Warning, Autonomous Emergency Braking, Lane Departure Warning, Turn Assist, Pedal Misapplication Mitigation, Blind Spot Monitor, Rear Cross Traffic Alert, Manual Speed Limiter, and a Multi-Collision Brake system that applies the brakes should any of the seven airbags be deployed.

*Adaptive Cruise Control maintains a safe gap with the vehicle ahead.*

For less driving fatigue on long distances or at night, there’s also Adaptive Cruise Control with stop & go function and Automatic High Beams. The Adaptive Cruise Control maintains a safe gap with other vehicles ahead and can function down to standstill, reactivating when the vehicle ahead moves off. Automatic High Beams will automatically switch to low beams when there is an oncoming vehicle to avoid dazzling the driver, so the driver of the D-MAX does not need to think about it.

Two engine choices
Customers can have style and comfort without sacrificing the proven qualities of the D-MAX which is now not only quieter and more comfortable but also a tougher, more capable and dependable as well. The Premium 4×4 Auto variants – available with either a 1.9-litre Blue Power turbodiesel or the 3-litre turbodiesel – are ideal for those who spend significant hours behind the wheel. The new comfort features and safety equipment in the cabin will ensure that even if there are many hours of motoring, it will be fatigue-free.

*Two turbodiesel engine choices for the new D-MAX – 1.9 litres or 3.0 litres, both tuned to run efficiently and reliably on Malaysian B7 or B10 biodiesel.*

For workhorse duties
For the price conscious, the two Standard models offer lower running costs with their good operating efficiency. Powered by the capable 1.9-litre turbodiesel engine with 150 ps/350 Nm and a choice of 6-speed manual or 6-speed automatic transmissions, these variants will be highly effective workhorses in any business.

Also available are two Single Cab variants for those who have significant load-carrying requirements and want a go-anywhere, do-anything truck. There are two engine options – 1.9-litres or 3.0-litres – and like the rest of the range, safety is assured as the latest D-MAX has qualified for ASEAN NCAP’s 5-star rating.

All D-Max variants come with a 5-year/150,000 km warranty (whichever comes first) but for the X-Terrain, Isuzu Malaysia is giving an additional 2 years – and no limit on mileage travelled after registration. This class-leading warranty shows that there is great confidence in the long-term durability of the vehicle.

“This all-new Isuzu D-Max has found many new fans in all the markets it has been launched. It appears to be the case here too in Malaysia where we have received over 1,000 bookings – even before its official launch today. With the strong interest in the all-new Isuzu D-Max, I believe that our target of 6,400 units this year will be achievable,” said the COO, Light Commercial Vehicle Division of Isuzu Malaysia, Masayuki Suzuki.

*Prices shown are for private registration in Peninsular Malaysia. Insurance is not included.*

Experience the all-new D-MAX
Until May 31, 2021, all authorized Isuzu dealerships will be having ‘The all-new Isuzu D-Max Breaking Boundaries Test Drive’ campaign. This is a great opportunity to experience the vehicle and during the campaign period, there will be exclusive Isuzu merchandise giveaways and a chance to win cash prizes. To locate a showroom in Malaysia, visit pickuptruck.isuzu.net.my/.

New Isuzu D-Max X-Terrain: Why other pick-up truck brands should be worried

New Isuzu D-Max X-Terrain: Why other pick-up truck brands should be worried

Would you believe us if we told you that Isuzu now builds one of the coolest pick-up trucks in its segment? There’s a pretty good chance you may think we have lost it and would say anything just to get some advertising revenue from companies.

But the fact of the matter is, the new Isuzu D-Max X-Terrain (pronounced as ex-terrain) is among the coolest pick-up trucks in its segment right now. Notice that we used the term “among the coolest” instead of “the coolest”. That’s because the lifestyle pick-up truck is so hotly contested right now that all the trucks in the segment have their own value proposition.

The Ranger Wildtrak is the one that seemingly has it all in order, but reliability seems to be the only chink in Ford’s armor.

The Hilux Rouge too is quite a good balance of everything, but the ride quality is still very much utilitarian. And Toyota really needs to get its entertainment system to be more intuitive.

The Mitsubishi Triton too seems faultless but is still more of a workhorse than anything else. The new design too is very much love it or hate it. This writer still has a tough time digesting it. Sometimes it looks good, sometimes it doesn’t.

Enter the new Isuzu D-Max V-Cross X-Terrain.

The new X-Terrain is the ultimatest Isuzu pick-up truck there has been. Not ultimatest in the sense that it is indestructible, but ultimatest in the sense that there has never been an Isuzu that has so finely balanced on-road and off-road needs.

The X-Terrain is basically Isuzu’s first salvo at the premium lifestyle segment for pick-up trucks. And it is a mighty fine effort by a brand that has been synonymous with dependability and as a workhorse, but never one that you would buy if all you ever wanted to do is to carry some bicycles, some work items and that’s it.

But now though, you could consider buying an Isuzu just for your lifestyle needs, because it seems to have it all. Almost.

Let’s begin from the outside. I do think that the overall design could be better. You won’t really believe your eyes when you first see the truck, but that is because you don’t expect Isuzu to build such a truck, so it makes you go, “wow, is that really an Isuzu?”

Its design cues were supposedly shaped by learnings from the same wind tunnel that shaped Japan’s iconic bullet train – the Shinkansen. It may be aerodynamic, but that doesn’t make it a great looking truck. Perhaps it is just something very un-Isuzu like. Don’t get us wrong though, it not not ugly and it still has presence, lots of it and most of that is because of the sheer size of the truck. Visually, it looks about the same size as the Ranger Wildtrak.

The rims are of a love it or hate it design, and we imagine that some buyers would swap those at the first chance they get.

The truck bed though has a unique ‘sliding cargo tray’ that rolls out and makes it easier to store heavier items. This is especially handy when you use anti-slip mats and want to store items towards the back of the bed. Isuzu even thought of drilling holes at all ends of the cargo tray so you can use a cargo net to hold your ‘barang-barang’ in place. This is the type of thoughtfulness you can expect from a brand that has been making work trucks for eons.

The interior is again un-Isuzu like. A 9-inch touch screen infotainment system dominates the dashboard and offers Apple Carplay and Android Auto connectivity.

The Apple Carplay connects wirelessly, though this feature is sadly not mentioned in the brochure but is one of the most useful technologies when trying to run a business while driving. Yes, Apple’s Siri is that good.

Entertainment and comfort has never really been the hallmarks of an Isuzu, but the company has hit it right in the nail.

The seats for example, are in brown combination leather, and feature something called the Anti Vibration Elastic Comfort foam. This means that none but the harshest of vibrations will be felt by your body. I am happy to report that the ride on the highway and at low speeds was comfortable and you don’t really feel it creeping up your spine.

The ambient sounds that protrude back into the cabin though is still very much like a 90s pick-up truck. But this is a typical character of a pick-up. In fact, the only pick-up that has successfully made the cabin sound like that of a premium sedan (nevermind feel like one) is the Ranger Wildtrak thanks to the clever usage of anti-noise cancellation technology.

On the topic of technology, if you are of the opinion that pick-up trucks don’t need all that luxurious finishing since it is going to be used for work and perhaps parked out in the sun most of the time, well, Isuzu has a trick up its sleeve. The windscreen in the X-Terrain features a layer of infrared absorbent material (the first of its kind in its class) that reduces the penetration of infra-red , UVA and UVB rays into the cabin and thus reduces premature damage.

The ride character though is also typical of a pick-up truck, but it feels sure footed thanks to a bigger than ever chassis that is also 20% stiffer. Which means more strength and road compliance. And to ensure the truck doesn’t hop and skip on the road with all that stiffness, Isuzu now uses three leaf springs instead of the previous four. To further ensure passenger comfort, the semi-elliptical leaf-springs are complemented by gas shocks. Not entirely new technology here, but one that has proven to be reliable, and somewhat comfortable.

At heart of the new X-Terrain is the same 3.0-litre engine (code: 4JJ3-TCX), but massaged and revitalized to produce 190PS and 450Nm of torque. This is lower than the power figures put out by the Ranger Wildtrak and the Hilux Rogue, but somehow the X-Terrain feels more eager to accelerate. Probably because of the lightweight aluminium propeller shaft that requires less effort to transfer power to the rear wheels, making the car feel more eager during acceleration.

For the curious among us, the aluminum propeller shaft saves 4kg’s in weight as compared to the regular steel shaft. Isuzu says this also helps to extend the lifespan of the drivetrain as the reduced weight requires less inertia, which in turn reduces the amount of torque needed to spin it, thus reducing wear and tear.

The Isuzu D-Max V-Cross X-Terrain had proven itself to be a worthy entry into the world of premium pick-up trucks. Even when it comes to safety technologies, the new X-Terrain boasts two pages of safety systems in its brochure. It literally has everything you could want in a pick-up truck.

Adaptive cruise control? Check.
Pedal mis-application mitigation? Check.
Autonomous emergency braking? Of course.
Rear cross traffic alert? This truck may be the first to offer such a technology.

There is no denying the fact that the new D-Max V-Cross X-Terrain is a great pick-up truck. Anything the competition has, this Isuzu has too. And the one thing that Isuzu has that the rest don’t – a seven-year warranty! Isuzu has finally shown its hand, and it is a royal flush.

The only thing that Isuzu could have done better is to perhaps give it a shorter name.

The Isuzu D-Max V-Cross X-Terrain is now available in Malaysia for a little under RM142,000.