Isuzu Malaysia Archives

Improved in all aspects, the all-new Isuzu D-MAX aims to win more customers (w/VIDEO)

Although there are a number of choices, the Toyota Hilux has been dominant in the regional pick-up truck market for many years. However, in some markets like Thailand (the second largest truck market in the world), it faces a strong challenge from the Isuzu D-MAX. The numbers can be close in some months, which has encouraged Isuzu to try harder and offer a better product to win more customers.

It has done this with the new third generation and Malaysia is the fifth country to launch this latest generation which made its debut in Thailand. We understand that its arrival in Malaysia is earlier than what was expected. The Chief Operating Officer of Isuzu Malaysia’s Light Commercial Division, Masayuki Suzuki, said that the fast-tracked launch of the all-new D-MAX was made possible through the support of Isuzu Motors Ltd that views Malaysia as a strategic market.

2021 Isuzu D-MAX 4th Generation — *Masayuki Suzuki, Chief Operating Officer of Isuzu Malaysia’s Light Commercial Division*

“We are extremely thrilled that this impressive all-new Isuzu D-MAX has been made available in Malaysia much earlier than expected. It stands as testament to the strong commitment from Isuzu Motors towards ensuring that the Malaysian market enjoys the latest selection of choice Isuzu vehicles,” he said.

Powertrain choices – 1.9 litres or 3.0 litres
It is available in single or double cab bodystyles and powered with a choice of two turbodiesel 4-cylinder commonrail engines – the award-winning RZ-4E 1.9-litre powerplant or a revised 4JJ-3TCX 3-litre engine. Pricing of the seven variants available is between RM88,599 to RM141,938 (excluding insurance).

*Prices shown are for private registration in Peninsular Malaysia. Insurance is not included.*

Strong road presence with sportiness
While undergoing a full model change, the overall appearance of the new D-MAX retains many of the styling elements that identify it as an Isuzu product. Developed on a design theme of bold and sporty, it continues to have a strong road presence while presenting a more athletic and dynamic stance.

The large unitary bumper design improves airflow and minimizes the coefficient of friction, thanks to the lessons learned in the same wind tunnel that shaped Japan’s famed Shinkansen bullet trains. To further improve aerodynamics and also improve wet-weather visibility, aerofoil wipers are fitted in the X-Terrain model. These wipers can be manually or automatically operated and feature the washer nozzle integrated into the wiper arm, providing a smoother and cleaner wash.

The overall dimensions have been increased with a 30 mm longer wheelbase and to further achieve the sleek silhouette, the bonnet height has been raised 15 mm while the door sill has also been raised 20 mm. The roof line has been lowered by 10 mm giving the vehicle its sporty profile. With the increased wheelbase, cabin access is easier through the larger rear door opening that has been increased by 25 mm.

Cabin spaciousness is improved in almost every aspect with better seating comfort for the rear passengers. They also get cool air delivered to them through dedicated vents and can recharge their devices with a USB port rated at 2.1A for quicker charging.

Improved interior with latest features
Since the first generation, the D-MAX interior has had a passenger car-like feel and the latest generation enhances this in design and functions. The dashboard has trim edges with an accentuated stitching effect to give a sense of craftsmanship while many of the interior trim accents are finished in satin chrome for a clean, classy look.

The interior designers revised the driving position to be more sporty (with a smaller steering wheel and 8-way power adjustment) and the driver can now reach the centre console more easily as its surface is higher and it is also wider. The automatic transmission selector has been shortened with reduced travel and the selector itself features a lighted gear indicator, the first in its class to boast this premium feature.

Using a large 4.2-inch high-definition TFT-LCD display flanked by the speedometer and tachometer, the Multi Information Display (MID) presents vital information on the vehicle functions. In the D-MAX X-Terrain, it also highlights the various driving situations, particularly the Advanced Driver Assist Systems (ADAS) functions and warnings.

Complementing the MID is the new infotainment display in the central console. Featuring a 7-inch WXGA display in the Premium variant and a 9-inch display in the X-Terrain, the system has Apple Carplay and Android Auto as well as Bluetooth connectivity and voice commands can also be used for handsfree operation.

In the past, things like the audio system were very basic in pick-ups but not today. The system in the new D-MAX has 8 speakers with ceiling-mounted tweeters, dash-top tweeters and new 6x9s mounted in the front doors. The good sound quality would certainly make motoring more enjoyable.

The seats in the D-MAX have been completely redesigned to not only provide better comfort and support but also give greater whiplash protection. The backrest springs use a new design that disperses body pressure more evenly while the cushion has dual density padding with a softer centre section and stiffer bolsters, giving better support without sacrificing comfort. The seat cushion pads also feature Anti Vibration Elastic Comfort foam that can absorb vibrations more quickly than conventional cushion material.

The tailgate is a heavy panel that is partly that way because it is sometimes used to support a heavy load. To lessen the opening and closing effort, there is a Tailgate Assist feature (in the X-Terrain) that uses dampers to soften the opening action and also assist in closing. The sliding cargo tray that has appreciated by many owners is now standard.

Two powertrain choices
The 1.9-litre Blue Power turbodiesel engine made its appearance in the previous D-MAX and has already proven that downsizing is not a disadvantage at all. In fact, it has even better performance, thanks to advanced technologies. But the Isuzu engineers have not stopped making it better and the latest version in the new D-MAX has a new turbocharger to give better response and improved top-end performance.

As for the 4JJ3-TCX engine which has a 3-litre displacement, this has also been improved to deliver extra power but run more efficiently and quietly. It is also said to have greater durability compared to the previous generation engine. The air intake has now been moved from the fender to below the bonnet allowing for ram-air effect and to allow the engine to draw cooler and more dense air.

Customers can choose either a 6-speed manual or automatic transmission, depending on the variant. New ratios offer better delivery of power to the ground, capitalizing on the new power characteristics of the engines. The new manual transmissions now feature a ring detent on the gear lever to prevent accidental engagement of reverse gear.

New too is the Terrain Command dial, now positioned on the dashboard for quicker access. Its operation is said to be one of the quickest in the market with switching between 2H and 4H taking only 0.61 seconds (vs 1.94 seconds previously). The X-Terrain also benefits from having a differential lock as standard. Actuation is via a button next to the gear selector and the solenoid activates a dog clutch that locks the rear differential in 4L, sending power equally to its 265/60 R18 rear tyres for added traction. The system automatically disengages when the vehicle exceeds 30 km/h to prevent damage to the drivetrain.

Adding to its off-roading prowess, the D-MAX can easily cross water up to 800 mm deep, which is almost double its previous wading capability. The underside of the vehicle is also better protected with a 1.5 mm steel skidplate up front where the vehicle is most susceptible to damage, a 6 mm steel sump guard to protect the engine and gearbox, and a 5 mm reinforced resin wind deflector for a final layer of protection. These and the ground clearance of 240 mm (for models with 18-inch wheels) contribute to the all-terrain capabilities of the D-MAX.

A better chassis and structure
In areas that cannot be seen, much engineering work has been done to improve the durability and go-anywhere capability of the D-MAX. The tougher chassis is the largest in the 1-ton pick-up segment while the 8 crossmembers – the most among its competitors – help improve torsional rigidity by 20% and longitudinal rigidity by 26%. Greater rigidity is better for driving dynamics and as the structure does not shake so much, the vehicle’s overall durability is improved.

If comparing to the previous D-MAX, drivers will notice it corners with minimal body roll. This is something that is inherent in trucks but the Isuzu engineers have made adjustments to the suspension settings that result in a more dynamic feel that will give confidence during fast cornering.

With the extension of the wheelbase, the engine is positioned further back in the chassis. Not only does this provide more room for the crumple zone, it also places more weight behind the front wheels for better handling. The further benefit is a shorter linkage to the gearbox allowing for more precise and quicker shifts.

To improve durability, the propeller shaft is now made of aluminium which not only saves 4 kgs but also has less inertia, thereby reducing torque lash resulting in longer life for the drivetrain. To further reduce unsprung weight, the rear suspension now has 3 leafsprings instead of the previous four. The ride has also improved with increased travel, newly-designed springs and the repositioning of the shock absorber top mount.

Top-class safety
With a maximum 5-star safety rating from ASEAN NCAP, the new D-Max offers superior protection to the occupants as well as other road users. Advanced Driver Assist Systems (ADAS) are available in selected variants and these use a stereo camera and radar to scan the road ahead. Other sensors detect the presence of vehicles in the blind spot, and help the driver to remain aware of possible dangers that can result in an accident.

Besides autonomous emergency braking when necessary (if the driver does not act to prevent a collision), the D-MAX can also offer some degree of autonomous motoring. This is possible by the Adaptive Control which keeps a safe distance from a vehicle in front and can operate right down to standstill, and restart automatically. However, the driver still needs to pay attention and be ready to act when necessary.

Incidentally, the brakes have been upgraded with larger 320 mm diameter and 30 mm thick disc rotors up front while the rear drums have increased swept area to provide better all-round performance, improved heat dissipation for longer service life and quieter performance.

The length of a pick-up truck can be daunting for many people, especially those new to using such vehicles. Isuzu makes it less stressful when parking with not only a rearview camera but there is also Rear Cross Traffic Alert to help when reversing out of a parking bay. If a vehicle is approaching from either side, the driver will be alerted.

Remote Start used to be a feature that, in movies, was for the owner to start the engine from a distance in case there was a bomb under the car. However, in the real world, such a feature is used for something much less fatal. In the D-MAX, it can be used to start the engine and by doing so, the air-conditioner can also be activated to cool down the cabin. So when you get in, things should be cooler and more comfortable. In the event the owner forgets the engine has been started, it will automatically shut down after 10 minutes. Of course, while it is running, the doors remain locked unless the owner (with the remote control key fob) opens the doors.

“The all-new Isuzu D-Max has made scores of new fans in the markets it has been introduced in and I believe that the same will happen here in Malaysia. This new model evokes a new level of interest in owning and driving a pick-up truck and I am confident that those who take delivery of this new D-MAX will be very satisfied,” said Mr. Suzuki.

For more information on the new D-MAX visit www.isuzu.net.my or any authorised dealership in Malaysia.

Click the links below for detailed pricelists:
2021 Isuzu D-MAX 3.0 Double Cab

2021 Isuzu D-MAX 1.9 Double Cab

2021 Isuzu D-MAX Single Cab

No replacement for displacement? Isuzu destroys that perception!

MR. D.I.Y. Group’s fleet of Isuzu commercial vehicles now totals 100 units

Malaysian retail giant MR D.I.Y. Group (M) Berhad has 700 stores across the country and logistics to support the stores requires reliable transport which is also fuel efficient. Having already used a number of Isuzu vehicles since 2017 and found them to meet the demands of the business, the company has steadily increased its fleet size with vehicles from the same brand which was the No. 1 truck brand in Malaysia in 2020 and earlier years.

Recently, MR D.I.Y. tool delivery of another batch of 8 Isuzu medium-duty trucks to add to its fleet. The trucks are from the F-Series (Forward Series) range, comprising 6 units of the FSR90 model and 2 units of the FVR300 model.

A handover ceremony with a mock key presentation marked the official delivery of the new Isuzu trucks was held recently at MR D.I.Y.’s headquarters in Seri Kembangan, Selangor. Making the delivery personally were the senior management teams of Isuzu, MR D.I.Y. and Ultra Gallant, the authorised Isuzu dealer serving MR D.I.Y.

“We are very pleased to have completed the delivery of 8 units of Isuzu medium-duty FSR90 and FVR300 trucks to our esteemed customer, MR D.I.Y., and to be able to continuously provide the support they require to operate their flourishing logistical assignments. We would like to thank MR D.I.Y. for the support and trust given to the Isuzu brand,” said Koji Nakamura, CEO of Isuzu Malaysia.

Providing maximum efficiency and productivity

“As one of the largest Japanese truck manufacturers globally, it is our obligation to provide our customers with commercial vehicles that can lead the way forward for their business to achieve maximum efficiency and productivity,” he added.

Mr. Nakamura said that both of the models are part of Isuzu’s F-Series medium-duty commercial vehicles that the company has been producing for decades with continuous development of new trucking innovations, and where its customers around the world embrace and count on for the advance features, innovative design, and dependable performance.

“The Isuzu FSR90 and FVR300 medium-duty trucks are the ideal, adaptable, and value-added choice for meeting the requirements of any transport assignment. With the gross vehicle weight of 11,900 kgs for FSR90 and 19,000 kgs for FVR300, we are confident the trucks will be able to provide high utilization with absolute productivity, reliability, and safety for the sustainability of MR D.I.Y.’s soaring business,” said Mr. Nakamura.

*Isuzu engines can run efficiently on Malaysian biodiesel.*

5 powertrain choices

“Isuzu’s F-Series range of commercial vehicles feature a choice of 5 powertrains for a range of performance and torque, optimized wheelbases for greater load capacity and body-mounting capability, offering the versatility today’s businesses need to be successful,” he added.

MR D.I.Y. purchased its first Isuzu truck in 2017 and has been steadily adding more units to its fleet over the last 4 years. With this latest addition, the company now has a total of 100 units of Isuzu trucks in its fleet.

Commenting on the handover of the vehicles, a MR D.I.Y. spokesperson said: “We are on a strong growth trajectory, with 700 stores now, and have plans to open 175 new stores across our 3 brands in 2021. The backbone of our growth is the efficient distribution of goods via our centrally-managed distribution system. Isuzu has been a valued long-standing partner who well understands our needs, and has been supportive in meeting them.”

To know more about the commercial vehicles available from Isuzu Malaysia or to locate an authorised dealership in Malaysia, visit www.isuzu.net.my.

The Secret of Isuzu’s Success in Malaysia

All-new Isuzu D-MAX to be launched this month, bookings now accepted at dealerships

An all-new Isuzu D-MAX for 2021 is due to make its appearance later this month, which is surprise news as this third generation model – which had its global debut just 18 months ago in Thailand – was expected to arrive only next year.

Explaining the speedy introduction, the Chief Operating Officer of Isuzu Malaysia’s Light Commercial Division, Masayuki Suzuki, said that the fast-tracked launch of the new D-Max was made possible through the support of Isuzu Motors Ltd. that views Malaysia as a strategic market. It is important enough that the company even invested it having its own assembly plant locally (in Pekan, Pahang).

“We are extremely thrilled that this impressive all-new Isuzu D-Max has been made available in Malaysia much earlier than expected. As the fifth country in the world to launch this model after its global introduction in Thailand, it stands as testament to the strong commitment from Isuzu Motors towards ensuring that the Malaysian market enjoys the latest selection of choice Isuzu vehicles,” he said.

Mr. Suzuki said the D-Max has an estimated price range between RM89,000 and RM145,000, depending on the variant and subject to government approvals. He said that those who wish to be the first owners can place their booking from today at all authorized Isuzu dealerships nationwide.

“The all-new Isuzu D-Max has made scores of new fans in the markets it has been introduced in and I believe that the same will happen here in Malaysia. This new model evokes a new level of interest in owning and driving a pick-up truck hence we have initiated this pre-launch booking programme to ensure those who have eagerly awaited the arrival of the new model will be among the very first to take delivery once it has been officially launched,” he said.

*The award-winning RZ-4E 1.9-litre turbodiesel ‘Blue Power’ engine.*

Bold and sporty with more space inside
The latest D-Max model has been extensively developed to exceed the normal perimeters of a pick-up truck while adding an emotive dimension to its highly dependable and impressively-capable character. Developed on a design theme of’ bold and sporty’, it presents a strong road presence from its masculine frontal design and purposeful outline that exudes a more athletic and dynamic stance.

With its larger overall dimensions and longer wheelbase that enable a more spacious cabin and larger load bed, owners will enjoy improvements in aspects such as comfort, space and versatility making this truck ideal for every purpose.

2 bodystyles, 2 engine choices
As before, there will be single and double cab bodystyles, and customers will have a choice of the award-winning RZ-4E 1.9-litre powerplant or a revised 4JJ-3TCX 3-litre engine. Both engines, which deliver strong output, have already been proven for their durability, reliability and fuel efficiency.

*The new D-MAX has been tested by ASEAN NCAP and received the maximum rating of 5 stars.*

5-star safety
ASEAN NCAP, the independent organization which evaluates vehicle safety, has already tested the new D-MAX and after analysing data from a crash test as well as other results, the maximum 5-star rating was awarded. Besides this assurance of a high level of protection for the occupants, there’s a host of Advanced Driver Assist Systems (available in selected variants) to help avoid accidents.

To learn more about the all-new Isuzu D-Max or to find a showroom to make a booking, visit the Isuzu D-Max Facebook page at www.facebook.com/ISUZU.DMax.Malaysia/.

Isuzu Dura Miles Challenge shows fuel efficiency of 1.9-litre Blue Power engine

The Secret of Isuzu’s Success in Malaysia

2020 was undoubtedly a challenging year for the automotive industry, not just in Malaysia but worldwide. The COVID-19 pandemic impacted businesses as restrictions on movements not only affected production of vehicles but sales also slowed down as customers could not visit showrooms. Nevertheless, while the first half of the year saw a slowdown, the second half of 2020 made up for the lost sales. New vehicle sales in the Malaysian market closed at 529,434 units, 12% lower than 2019 but well past the forecast of 470,000 made by the Malaysian Automotive Association (MAA).

In fact, some companies did even better in 2020 compared to the year before, and Isuzu Malaysia was one of them. While the brand continued its dominance in the commercial vehicle market for the 11th consecutive year, a large contribution came from the new D-MAX pick-up truck which had its first full year of sales (it was officially launched in Malaysia in September 2019).

We talked to Masayuki Suzuki, Chief Operating Officer of Isuzu Malaysia, to get insights into the company’s impressive performance in 2020, in spite of the difficult conditions and limitations due to the Movement Control Order (MCO).

Extracts from the interview:

Congratulations on another successful year for Isuzu Malaysia! How was it possible to maintain and even improve the business performance in spite of such tough conditions brought on by the pandemic?
Thank you! Yes, Isuzu Malaysia did remarkably well in 2020 with a total number of 8,820 vehicles delivered to our customers nationwide. We were happy to maintain our leading position in the light commercial vehicle segment for the 11th consecutive year but what helped to push our overall numbers up was the D-MAX which had its first full year of sales.

*The latest D-MAX range has up to 11 variants to choose from, meeting different needs and budgets.*

How many units of the D-MAX were sold and why was it so popular?
We sold 4,031 units, which was around 4% higher than the number sold in 2019. Of course, in 2019, we had a mixture of sales of the previous generation as well as, from September, the all-new model with the 1.9-litre turbodiesel RZ4E engine. The fact that our volume of D-MAX sales rose confirms that the new engine size is acceptable to customers and even moved the position of the model up one place in the pick-up truck segment in Malaysia.

That’s impressive! Certainly, it was a bold move for Isuzu Malaysia to introduce an engine with a smaller displacement as pick-ups have usually used big engines. Why did Isuzu go for a smaller engine when it had the capable and proven 2.5-litre engine?

Isuzu, as you know, has much experience in engines and the reliability, durability and fuel efficiency of our engines has firmly established the brand in many countries, including Malaysia. Traditionally, light commercial vehicles and pick-up trucks have used bigger engines because they are heavier and they also carry heavy loads. The simple solution before has therefore been to just install a big engine which would provide sufficient power and torque.

However, with the beginning of the 21st century, the need to conserve resources and also reduce pollution has been clear. While there is now a trend towards electrification of powertrains, internal combustion engines will still be around for some time and therefore, it was necessary to find new solutions to address the issues. This led the industry to downsize engines and the benefits were many – reduced weight, reduced size, lower emissions, better fuel efficiency and in countries like Malaysia, lower annual roadtax (in Peninsular, the roadtax for the 1.9-litre engine is 52% lower compared to the 2.5-litre engine).

Of course, a smaller displacement should mean less power is developed and that was true in the past. Today, there are many new technologies which our engineers used and with these advanced technologies, the new engine has 10% more power, 9.4% more torque and lower carbon dioxide emissions compared to the 2.5-litre engine. Not surprisingly, it also has as much as 19% better fuel consumption figures.

*Isuzu RZ4E 1.9-litre DDi Blue Power turbodiesel engine*

What sort of technologies are used in this new RZ4E engine that have made it possible to achieve such impressive improvements?
There are so many and it is the combination of all the technologies that has led to the great achievement for an engine of such a size. Our engineers used Isuzu’s original analytical technology of diesel combustion and designed the pistons and combustion chambers to burn the fuel and air more completely, extracting every bit of energy available. They also worked hard to reduce internal friction levels and these much lower levels increase performance while also enhancing fuel efficiency.

Incidentally, the engine has 4 valves per cylinder so breathing is efficient but just as importantly, fuel delivery is optimised with the high-pressure injection system. The high pressure sends in fuel that is fully atomised and that makes combustion very efficient, so there is no wastage. Using a turbocharger is not new and has been a solution to boosting output for decades. However, the turbocharger installed in the RZ4E engine has variable geometry vanes. This variability gives better engine flexibility with stronger response, even at the lower rpm range. It is no longer necessary to use a large turbocharger for better boost as the variable vanes can adjust the pressures according to operating conditions. This means that the engine can deliver its best performance at all times.

I should add that we also developed a new 6-speed transmission that gives a higher drive force compared to the transmission used before. The new unit comes with two overdrive gears for fifth and sixth – benefitting fuel economy – and a ‘Gear Change Control Learning’ function to adapt its performance to the driving style.

*Isuzu 1.9-litre DDi Blue Power turbodiesel engine won an award from Carlist.My. It was received by the CEO of Isuzu Malaysia, Koji Nakamura (left) and COO of Isuzu Malaysia, Masayuki Suzuki (right).*

The engine sounds very advanced but what about reliability? Doesn’t a smaller engine have to work harder and that can affect its service life?
As I mentioned earlier, our D-MAX has been well known for reliability and durability, making it one of the more popular pick-up trucks in the region. For years, the dependability of Isuzu engines has meant fleet operators do not have to worry about downtime in the service centre to carry out repairs or change parts. This was something our engineers ensured would be the same with the new engine. In fact, the extensive testing done in extreme conditions showed that the new engine will have better service life, which means reduced cost of ownership and maintenance in the long run.

The Isuzu Blue Power turbodiesel powertrain as well as the rest of the latest D-MAX have been engineered for the most extreme conditions. This capability was proven when standard vehicles (except for safety equipment) completed the gruelling Borneo Safari last year.

The cast iron engine block, for example, is tougher with not only 13% more stiffness than the 2.5-litre engine but also more wear-resistant, thanks to induction hardening. The timing chain is made of steel, and that will last a long time. The valves also used Hydraulic Valve Lash Adjusters to maintain their settings constantly so that operation is kept at optimum.

Overall, therefore, I am confident that the new 1.9-litre engine is a better engine than what we have offered before – with no drawbacks because of its small size. It is also properly tuned for Malaysian fuel quality, including biodiesel (B20 compliant).

What have your customers said about the new D-MAX?
Our products have fundamentally enjoyed a strong appeal in difficult times. There are many factors that customers have always appreciated, such as good value, low operating cost, high dependability and good all-round capabilities. With the new D-MAX, we have added new technologies that enhance all those aspects.

Those who have bought the new D-MAX have been surprised by how it performs. Some reported that it feels quieter and smoother and that is not their imagination. The engine has actually been engineered to run more smoothly and quietly. Driveability is also noticeably better, the feedback tells us, and this is partly due to the new Vehicle Launch Assist Control that increases engine revs when moving off.

*Isuzu D-MAX powered by the 1.9-litre DDi Blue Power turbodiesel engine encountered no difficulties travelling over the Titiwangsa mountain range with a full load on board.*

The strength of the D-MAX does not need proving any more but as this model has a smaller engine, we decided to demonstrate its capability once again. We did this by loading a Single Cab model to its maximum permissible capacity of a ton and took it over some of the highest accessible hills along the Titiwangsa Mountain Range. It performed well and in total, over 1,000 kms were clocked – and two bars of fuel still remained in the tank at the finish!

By the way, we also provided the latest D-MAX for the Borneo Safari last year. Isuzu Malaysia has been a major sponsor and supplier of official vehicles for this tough off-road event for 13 years. Naturally, with the introduction of the D-MAX with its new 1.9-litre engine, we saw an opportunity to demonstrate its capabilities and prove that it can do equally well. It completed the event which had heavily-modified off-road vehicles and certainly was an eye-opener for many people!

Who are the people who buy the D-MAX? Are they mostly bought for private use or for workhorse functions?
In the past – and I am talking about before the 2000s – pick-up trucks were mainly used for commercial purposes to transport goods in rough terrain. That changed as the vehicles became more comfortable with many convenience features added. So the buyer profiles changed from commercial vehicle operators to include private owners as well. I feel it is quite an achievement that one vehicle type can satisfy both types of customers as it obviously ticks all the right boxes!

*The D-MAX is a versatile vehicle for private use as well as for tough workhorse duties.*

Pick-up trucks have come a long way from their workhorse days and while they do offer very tough and durable characteristics, the level of development also makes them more appealing to a mass market through their sophistication, comfort features and safety.

Besides the 1.9-litre engine, we also offer the 3-litre turbodiesel engine which is required by some customers in East Malaysia. However, it is clear that most people appreciate all the benefits of the smaller engine as it accounted for 85% of D-MAX sales last year. We also saw a spike in sales of our workhorse models such as the Single Cab and low-rider variants.

2020 Isuzu D-MAX Stealth Edition — *The Stealth Edition of the D-MAX was a limited edition model and sold out within 2 months of being introduced.*

Continuing the tradition of offering limited edition versions, we developed a Stealth Edition for the D-MAX and it was a hit. Within two months of its launch in August 2020, all units were sold out. Incidentally, we assemble the D-MAX at our own plant in Pekan, Pahang.

How do you see the market in 2021? Will Isuzu Malaysia be launching new models or just focus on consolidating its position as conditions hopefully get better?
The Malaysian Automotive Association is optimistic about the market improving and forecasts an 18% increase in the volume of commercial vehicle and pick-up sales. It is still early to say how the market will be but with the good news that the vaccine for COVID-19 is available in Malaysia, we expect that consumer confidence will grow and with it, new vehicle sales will also go up.

We are always looking at giving customers more variety to choose from, and there are some new models under consideration. At the same time, we will continue to strengthen our network which is especially important to our commercial customers. We will make sure that Isuzu owners are never far from an Isuzu dealership where they can get support and replacement parts.

Visit www.isuzu.net.my to know more about the D-MAX and other Isuzu products and services available in Malaysia.

Isuzu maintains lead in truck segment in Malaysia

Isuzu Malaysia continued to be the dominant player in the commercial vehicle market in 2020. From the official data issued by the Malaysian Automotive Association (MAA), the total volumes for Isuzu place it as No. 1 truck for the 7th consecutive year and light-duty truck for the 11th consecutive year.

In 2020, Isuzu Malaysia delivered a total of 4,747 vehicles in all segments, and its record success as the most preferred light-duty truck brand in Malaysia for the 11th consecutive year was achieved by the flagship ELF truck with total sales of 4,551 units.

Highest market share
“Isuzu Malaysia is extremely delighted to have wrapped up the year 2020 with great achievements and to welcome this new year with double celebrations after having secured the top position for both truck and light-duty truck brand categories once again,” said Koji Nakamura, CEO of Isuzu Malaysia.

“The total number of trucks we have sold last year is the highest market share that we have recorded since Isuzu Malaysia Sdn Bhd was established. Last year was also our company’s 40th year anniversary in Malaysia, so this success is definitely a notable milestone for us,” he said. “It is also a reflection of our teams’ unrelenting commitment in making strong progress on our business execution. Our focus is to constantly strengthen the quality of our products and efficiency of our services to serve our customers better.”

“The pandemic situation in the past year had posed many extraordinary challenges for many people and companies across all industries. Despite the uphill market environment, I am pleased that we have managed to stay on course and effectively maximized our resources to help our customers move forward with their business operations,” Mr. Nakamura added.

Continued strategic initiatives
Despite the challenging market situation during the past year, Isuzu Malaysia took continued dealership network expansion, product innovation and ensured timely delivery of new trucks to customers. These strategic initiatives sustained sales growth, complemented by enhancements to service quality for increased customer satisfaction.

*Latest engines in ELF models have B20 biodiesel compatibility.*

Enhanced ELF launched
During 2020. the enhanced Isuzu ELF was launched which offers the Isuzu Safety Plus platform. Besides the combination of safety system upgrades, the enhanced ELF also has B20 biodiesel compatibility and greater warranty benefits. The enhancements are available in 19 variants of the model which offers the widest range in light-duty truck market.

“Isuzu Malaysia’s strategy has always been built around having satisfied and productive customers and I am glad that our achievements had demonstrated a well-performed year for us. I would also like to commend and thank all our employees and skilled dealership teams for always making extra efforts for our customers. Their dedication has contributed hugely to Isuzu Malaysia’s uninterrupted leading position,” said Mr. Nakamura.

*An Isuzu 3S dealership in Taiping, Perak*

“Looking ahead in this new year, I believe that Malaysia’s economy will slowly but steadily improve, and many industries will further recover too. Although Isuzu is now well-known for offering a wide range of trucks that have become the preferred choice for quality, durability and cost-efficiency, we will continue to remain focused on providing more excellence and value to all our customers. Importantly, Isuzu Malaysia’s aim this year is to continue rendering assistance in essential services, ensuring smooth delivery of products and making contribution for people’s daily life and business,” he promised.

To know more about Isuzu’s range of vehicles and locations of dealerships in Malaysia, visit www.isuzu.net.my.

Isuzu Elf range enhanced with extra safety features, B20 compatibility and longer warranty

Isuzu Malaysia opens first medium/heavy-duty truck dealership in East Malaysia

Isuzu Malaysia Sdn Bhd recently had an official opening of its very first medium and heavy-duty (MHD) truck dealership in East Malaysia. Located in Kuching, Sarawak, this new MHD truck dealership is operated by Dai Max Automobile Sdn Bhd.

The dealership has 3S status, meaning it offers customers sales, service and spare parts. As its location is near industrial areas, it is readily accessible to many truck drivers whenever they require attention for their vehicles.

“We are very excited with the opening of Isuzu Malaysia’s first MHD truck dealership in Kuching which underscores our commitment to expanding our customer reach in this part of Malaysia, as well as strengthening our aftermarket services and maximising our customers’ satisfaction and trust in us,” said Koji Nakamura, CEO of Isuzu Malaysia, during the official opening ceremony.

“This dealership is designed to deliver exceptional sales and service experience to meet the needs of our customers throughout the region. With a large facility combined with a convenient location, it will definitely enable us to serve our East Malaysian customers better, thus contributing to their business productivity,” added Mr. Nakamura.

The premises of the new dealership cover roughly 3,000 square metres, with the service centre area taking up about 650 square metres. Dai Max Automobile took about 5 years to complete the new dealership which is built according to the latest service centre design. Its facilities allow easy manoeuvring of trucks for service or repair.

In addition, there are three extra bays for light commercial vehicles and light-duty vehicles, plus two extra bays for MHD trucks. The dealership also has ample parking spaces and efficient workshop layout for trucks that are waiting to be inspected.

The team of well-trained and skilled technicians use Isuzu’s latest diagnostic tools for all maintenance work. They always aim to minimise truck downtime so as to increase business efficiency for vehicle owners.

Amenities such as family-friendly customer lounge, prayer room and complimentary snacks and beverages are available for truck drivers to enjoy before they hit the road again once the truck is ready.

*One of the latest Isuzu trucks available in Malaysia.*

“With this new MHD truck dealership, our aim is to focus on potential customers, strengthening our team’s product knowledge and technical skills to support Isuzu Malaysia in achieving growth in this region. Through product innovation, quality service and people, we will be able to create new capabilities to provide the best support for our customers,” Mr. Nakamura promised.

“We will do this by providing competitive pricing for parts and technical services to exceed our customers’ expectations. This will eventually connect to fleet and parts sales, attract new fleet customers and create strong product and brand awareness,” he said.

The new dealership brings the total number of Isuzu MHD dealerships to 11, with 10 strategically located around Peninsular Malaysia.

Isuzu Dura Miles Challenge shows fuel efficiency of 1.9-litre Blue Power engine

Isuzu Elf range enhanced with extra safety features, B20 compatibility and longer warranty

Isuzu Malaysia’s latest ELF light-duty truck range has been enhanced with safety upgrades as well as additional warranty benefits for operators. The enhancements are available in 18 variants of the ELF, which range from 4-wheeler to 6-wheeler versions. With the newly enhanced trucks, truck operators will have safer, more productive and sustainable business.

In the area of safety, there is the new Isuzu Safety Plus platform which consists primarily of four main safety features – ABS, Electronic Brake Force Distribution (EBD), Anti-slip Regulator (ASR) and Supplemental Restraint System Airbag.

ABS, EBD and ASR are active safety systems which will be valuable in helping drivers avoid accidents, especially in slippery conditions. EBD automatically distributes brake force distribution according to the load on board, road condition and speed. With optimised brake force distribution, the driver will be able to have better control of the vehicle.

The ASR function, which can be deactivated when not needed, can prevent the wheels from spinning on slippery surfaces, improving grip. This is helpful during cornering especially and can contribute to increasing the lifespan of the tyres.

Besides the airbag, the seatbelt system in the Elf also has extra functions to maximise the restraint of the driver. A Pre-Tensioner retracts the seatbelt instantly, removing the slack so the driver’s body is firmly secured on the seat. Secondly, a Load-Limiter releases the webbing force gradually so as to not exert too much pressure on the driver’s chest, thus minimizing injury to the body during a frontal collision.

“The enhanced ELF range with Isuzu Safety Plus truly represents a thorough evolution to delivering more superior levels of safety and performance that many truck operators seek in order for them to effectively navigate their business in today’s market environment,” said Koji Nakamura, CEO of Isuzu Malaysia.

This enhanced ELF range incorporates Isuzu’s S.E.E Technology which signifies the three core aspects of Safety, Economy and Environment. “With Isuzu’s S.E.E Technology at its core, the enhanced ELF range with Isuzu Safety Plus corresponds to today’s truck operators’ need for efficiency, safety, cost savings and lower carbon footprint – everything delivered in a dynamic, versatile and reliable light-duty vehicle,” explained Mr. Nakamura.

In support of the government’s promotion of cleaner fuel to increase Malaysia’s energy security, improve air quality and the environment, Isuzu has ensured that its truck engines are readily compatible with B20 biodiesel.

Customers who purchase the enhanced ELF range with Isuzu Safety Plus will enjoy extended warranty coverage of 5 years or a maximum of 200,000 kms. This extensive warranty coverage is said to be one of the best in the market, assuring customers of long-term support with peace of mind and lower costs.

The ELF, assembled at Isuzu Malaysia’s plant in Pahang, has been the top-selling light-duty truck for the past 10 years in Malaysia. “The introduction of this new range is expected to perpetuate its market-leading position. At Isuzu, we believe we have raised the bar once again and we are confident that this enhanced range is poised to propel us to achieving another notable milestone as the most preferred and most sellable light-duty truck in Malaysia this year and beyond,” Mr. Nakamura said.

Isuzu Dura Miles Challenge shows fuel efficiency of 1.9-litre Blue Power engine

Isuzu Malaysia to expedite delivery of new vehicles to customers

As the country continues to transition towards the recovery phase of the pandemic, Isuzu Malaysia is doing its best to fulfil customer orders, particularly those that were placed before the Movement Control Order (MCO) came into effect in March. Efforts are underway to ensure vehicles are speedily processed from the plant in Pekan, Pahang to be dispatched to dealerships around the country.

The company had received some 300 orders for various Isuzu D-Max models but as movements were restricted and the JPJ also closed its branches so registration and application for roadtax could not be done, customers could not get their vehicles.

Isuzu vehicles for the Malaysia market are assembled at its plant in Pekan, Pahang. — *Isuzu vehicles for the Malaysian market are assembled at its plant in Pekan, Pahang.*

“While our customers do understand the circumstances for the delay, we empathise that during these trying times, our customers require Isuzu vehicles even more as these robust and versatile trucks play a key role in keeping them moving dependably and efficiently. It is therefore our aim to ensure that customers are able to take delivery of their new Isuzu D-Max pick-up trucks as quickly as possible,” said the Chief Operating Officer of Isuzu Malaysia, Masayuki Suzuki.

No procedures at dealerships
At the dealerships, a new delivery process has been put in place to ensure customers and staff are well-protected in line with the government’s call to effectively curb the spread of the Covid-19 virus. Standard operating procedures include a temperature record of every staff member prior to the start of each work day, compulsory use of surgical masks, disinfecting of all touch-points in the outlets three times daily, while demonstration vehicles and customer vehicles are disinfected after each human contact.

All visitors to Isuzu outlets are also required to have their temperatures while hand sanitizing liquid and if required, a face mask, will be made available at all facilities. Customers collecting their new vehicles will be informed of the delivery dates by their sales advisor and provided an appointed time of the hand-over in order to avoid crowding or prolonged exposure in the outlet.

“The procedures in the Isuzu Delivery System have been revised somewhat to incorporate the recommendations of the Malaysian government where dealing with the pandemic is concerned. We remain mindful that customers will continue to seek high-value Isuzu vehicles to serve their daily needs thus we endeavour to create the most conducive and safe environment for prospects, customers and our frontline teams,” added Mr. Suzuki.

Warranty extension
Isuzu vehicle owners whose vehicle warranties were to have expired during the MCO period will automatically enjoy a further 30-day extension from May 13, 2020 while those whose vehicles were also overdue for scheduled maintenance during this period can rest assured that their warranty will not be affected by the delay.

Customers intending to bring their vehicles in for service are advised to make prior appointments with their respective Isuzu Authorised Service Centres as each outlet is operating according to CMCO regulations in their respective states. They now practice social distancing and therefore have to limit the daily intakes based on the capacity of the individual service facility.

To arrange for viewing or test drive of Isuzu vehicles, customers may make an appointment via Isuzu Malaysia’s Facebook page.

Isuzu Dura Miles Challenge shows fuel efficiency of 1.9-litre Blue Power engine

Isuzu Dura Miles Challenge shows fuel efficiency of 1.9-litre Blue Power engine

Isuzu Malaysia’s Dura Miles Challenge has proven that the Isuzu D-MAX is a champion when it comes to fuel economy. It has seen the pick-up truck being driven from Bangkok to Singapore on just one full tank of fuel, certainly an impressive achievement.

In the automotive world, technology constantly advances and the Isuzu D-MAX has become a more efficient all-round vehicle with new capabilities as well as those already embedded in its DNA. It has the new 1.9-litre Blue Power turbodiesel engine that produces more power and torque than the 2.5-litre powerplant it replaces.

To demonstrate its capable performance and engineering supremacy, Isuzu Malaysia loaded a 1.9-litre Single Cab model to its maximum permissible capacity of a ton and took it through some of the highest accessible hills along the Titiwangsa Mountain Range. In total, it clocked over 1,000 kms and two bars of fuel still remained in the tank.

“The prowess of the Isuzu D-Max continues to astound with its remarkable capabilities. Despite being the pick-up truck with smallest displacement on the market, the 1.9-litre Isuzu D-Max completed the challenge with absolute ease and confidence. It truly suggests that the Isuzu D-Max 1.9-litre Blue Power has what it takes to get any job done,” said Chief Operating Officer of Isuzu Malaysia, Masayuki Suzuki.

Prior to starting its journey from its ‘birthplace’, the Isuzu-Hicom Malaysia factory in Pekan, Pahang, a thorough inspection of the vehicle was conducted by PUSPAKOM. This was to verify its conformity as a showroom-standard unit.

With its crates, bonnet and fuel tank sealed, the D-Max headed north for its first challenge – the East-West highway linking Jeli in Kelantan and Gerik in Perak with a climb to the peak of 1,052 metres before ending at Ipoh for the night.

The next day, the route was even more daunting as the lone white D-MAX travelled up 1,112 metres to Tanah Rata in Cameron Highlands before heading on to Fraser’s Hill (1,222 metres) via Raub. From there, the journey took on an even-bigger challenge: the climb up to Genting Highlands at 1,604 metres before ending at the Isuzu Service Centre in Shah Alam, Selangor after clocking 1,145 kms.

It was certainly a very long way to go from Pekan to Shah Alam but the D-MAX passed through the gates of the finish point with ample fuel to spare in its 76-litre tank. Based on the reading from its on-board computer, the 1.9-litre engine had consumed an average of just 7.2 litres/100 kms or 13.7 kms/litre.

“Through advanced technology, the new 1.9-litre RZ4E-TC engine is by far the most fuel-efficient engine ever produced by Isuzu Motors and this was clearly demonstrated in this exercise. Perhaps some vehicles can travel long distances on a tank of fuel, and some can probably manage to carry a ton of weight or climb mountains. But to achieve all three criteria with one vehicle is a true feat of a competent vehicle,” added the CEO of Isuzu, Malaysia Koji Nakamura.

All D-Max models (including the 1.9-litre Single Cab) come with a 5-year 150,000-km warranty. To know more about the range and to locate a showroom for a test-drive, visit www.isuzu.net.my/pickup.

FIRST DRIVE: 2019 Isuzu D-MAX 1.9 – “Blue Power”

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