As Malaysia continues its recovery from the depressed years of the pandemic, new vehicle sales are also growing. Last year’s record Total Industry Volume of 720,658 units – the highest ever since the Malaysian Automotive Association began keeping records in 1967 – already indicated the upward trend.
While the commercial vehicle segment’s share remained at 11%, the total number of vehicles sold rose (compared to 2021) by 39.9% or 22,488 units to reach 78,885 units. Within this segment, Isuzu Malaysia Sdn Bhd (IMSB) again topped the list of brands with combined retail sales of 6,546 units, including light, medium and prime mover trucks.
It was the highest ever volume in the company’s history while capturing the market-leading position again as Malaysia’s top-selling truck brand for the 9th consecutive time and also the top-selling light-duty truck for the 13th time.
The Isuzu D-Max X-Terrain shocked the trucking world when it was introduced about two years ago. The D-Max has always been regarded as a single-minded utilitarian workhorse for those who wanted a no-frills pick-up truck.
But the X-Terrain changed all that and proved that Isuzu knew how to make a pick-up truck that was at home both at the farm and in the urban jungle. It sold well and many chose it over some of its rivals because it offered reliability in a handsome package that also happened to offer great features too.
The Isuzu D-Max X-Terrain was so well received that Isuzu Malaysia even sponsored the ultra-chic 2022 KL Fashion Week in a bid to position the D-Max X-Terrain as the pick-up truck of choice for those who wanted something that bridged both worlds. It’s not like anyone needed further convincing but that’s the direction Isuzu chose, and it worked.
And for 2023, Isuzu is taking it further by introducing updated D-Max models including a new X-Terrain, one that will appeal to those who wanted just a little bit more from an already very capable pick-up.
For starters, the new X-Terrain offers three new colours – Islay Grey (seen here), Valencia Orange (carried over from the previous model), Onyx Black and Dolomite White Pearl. The popular Sapphire Blue has been ditched altogether and replacing it is a new Biarritz Blue Metallic that is only available in the Premium model and will not be offered for the X-Terrain.
The exterior of the new X-Terrain is further distinguished by a new darkened front grille that also features fang like appendices. The 18-inch rims too have been updated while new body trimming has been sprinkled around as a further distinguishing factor between old and new.
Inside is where things truly get exciting, and a little sad depending on who you’re asking. This writer for one really liked the old brown leather seats that gave the interior of the X-Terrain a true upmarket feel. But that sadly has been replaced with some regular looking black leather seats, but despite the leather looking rather dull, the stitching of the seats give it a sporty look.
Talking about the seats, they are still some of the best in the pick-up truck business. With full body support that stretches to the shoulders and cocoons your back and lower body ever so gently in that plush leather. The only pick-up truck that has better seats than the X-Terrain is the Ranger Raptor, but that is nearly double in price.
The new X-Terrain also offers a new wireless charge pad with a 15W output that makes it great for a quick juice up while on the go. A feature also available in the Premium and the Auto Plus variants. There’s also a 2.1A USB-C port available.
One of the key highlights of the X-Terrain is the wireless Apple CarPlay and Android Auto. This may not sound like much but when backed up with the large nine-inch touchscreen infotainment system as well as the eight-speaker system, makes the X-Terrain perfect for those who are particular about entertainment while on the move.
Further perfecting a seemingly already perfect package is the new built in Digital Video Recorder system that offers class-leading front and rear cameras. The front camera is mounted into the ADAS module and captures clear 1440 pixel video while the rear records in high definition 1080 pixels. Videos can be saved into a memory card or can be downloaded to a phone via a dedicated application.
There is no change in the powertrain department with the X-Terrain and Premium variants still powered by the same 3.0-litre turbocharged diesel engine putting out 190PS and 450Nm of torque.
While the Auto Plus, Standard and Single Cab variants are still powered by the same 1.9-litre turbocharged engine making 150PS and 350Nm of torque. Both engines are mated to the same six-speed gearbox with Sequential Shift.
Though there are no changes as far as the powertrain is concerned, there are some significant changes in other areas such as the suspension system. The X-Terrain and Premium variants benefit from an updated suspension system that has been configured to handle heftier payloads – increasing from 580kg previously to 775kg, an improvement of 195kg. However this is only available for the 3.0L Premium automatic variant.
This gives the Isuzu D-Max a wider range of capabilities, but as we found out during a short urban drive, it makes the new truck feel a little lumpy as the stiffer suspension picks up on all the bumps, dips and ruts on the road rather than absorbing them.
One final update to the mechanical bits of the new Isuzu D-Max is the fact that the entire range of 4×4 variants now come with an electronically-actuated rear differential lock. This is particularly useful for those who use their D-Max on rough, uneven or slippery terrains where four-wheel-drive capability is required.
On the safety front, the Isuzu D-Max X-Terrain remains one of the best equipped trucks in the business, featuring a complete ADAS safety suite, seven airbags and other passive and active safety systems that number in at nearly 30 systems when combined.
The new Isuzu D-Max and all of its variants are now available at all Isuzu dealerships across the country at the following prices not inclusive of insurance:
Ever since the latest generation of the Isuzu D-MAX made its debut in Malaysia in 2021, sales have kept growing. Already popular in its previous generation, the substantial changes in styling and more premium nature of the new truck attracted even more customers.
With average monthly orders much higher than for previous generation, it’s not surprising that the total number sold in 2022 was just slightly short of being double the number achieved in 2021. During 2022, Isuzu Malaysia delivered 9,211 units of the D-MAX nationwide, exceeding its original target of 8,000 units and eclipsing the previous record of 6,480 units in 2016. Given the disruptions to supply that affected the whole industry, perhaps the number could have been even higher if more vehicles had been available.
Isuzu owners in Kuala Lumpur and Selangor have one more outlet where they can obtain full sales and aftersales support. The outlet is located along Jalan Jinjang Permai in the northern fringes of Kuala Lumpur and offers the full range of Isuzu models.
Operated by Autoexec Corporation, the 3S (sales service and spare parts) centre has a bolder and more vibrant façade with a distinctive logo tower, major elements in Isuzu Malaysia’s new retail outlet design.
From the fashion world back to nature – that will be the journey for the Isuzu D-MAX when it once again participates in the Borneo Safari International Off-Road Challenge. This will be the 14th year that Isuzu Malaysia is supporting the event which was not run in 2020 and 2021 due to the COVID-19 pandemic.
Isuzu Malaysia is providing 3 units of the D-MAX X-Terrain as Official Media Vehicles during the week-long event organised by the Sabah Four Wheel Drive Association (SFWDA). The vehicles were recently handed over by Isuzu Malaysia’s Marketing Manager, Alan Lee, to the association’s President, Hj. Faez Nordin.
When Zhang Ying Xuan went shopping at Pavilion KL in August, she did not expect that her purchases would get her a new Isuzu D-MAX X-Terrain truck as well. The truck was the Grand Prize in the mall’s Tokyo Street 11th Anniversary celebrations ‘Shop & Win‘ contest.
Due to the proximity of her workplace within walking-distance to the mall, Ms Zhang visits Pavilion KL regularly. So she tried her luck by submitting 5 contest entries with receipts worth over RM300 during the month-long contest, and her entry was the lucky one.
Isuzu Malaysia Sdn Bhd now has a medium and heavy-duty (MHD) truck dealership in Sabah to provide a complete range of sales and aftersales services to customers. The first MHD truck dealer is Universal Motor Sdn Bhd which is located in the state’s capital city of Kota Kinabalu. With this new MHD dealership, Isuzu Malaysia now has 12 MHD dealerships nationwide.
The dealership, which occupies a land area of 3.5 acres, has a total of 20 service bays, 13 of which are for light-duty trucks, medium, heavy-duty trucks and prime movers. The remaining 7 bays are for the D-MAX pick-up truck, a popular Isuzu model with multi-role capabilities for business and personal use.
Additionally, Isuzu Malaysia also teamed up with Super Sunday, a homegrown streetwear brand, to introduce a super sleek collection called ‘Sunday Bois’ during KLFW 2022.
Well known for its streetwear having a mixture and display of fashion, music and other popular street culture, namely skateboarding and graffiti, the latest ‘Sunday Bois’ line showed how the brand has gone through several evolutions while still maintaining its core design DNA.
The new creations were also inspired by the D-MAX X-Terrain which Super Sunday’s founder, Zulkifli Salleh aka Bob aka Mr Kioue, travelled in. Bob established a multi-level store for independent artists from humble beginnings in 2007.
“For Sunday Bois, the collection still maintains its house codes and creative polymath. However, it feels elevated and boosted in various ways. While its core skate roots and unmistakably innovative take on the hooded sweatshirts will no doubt ensure it retains a strong following among the cool set, this collection seems to go parallel with the brand’s growth, not just in aesthetics but in business,” said Bob.
Isuzu Malaysia’s CEO, Shunsuke Okazoe (right) and Chief Operating Officer, Kenkichi Sogo (left) with Bob, the founder of Super Sunday streetwear which the company collaborated with.
“The collaboration with Isuzu D-MAX, Hikari, Homebois/Daddyhood, VANS and SSST – brands that have created a big impact globally – is important, both creatively and as a strategic business proposition,” he added.
Commenting on their involvement in KLFW 2022, Isuzu Malaysia’s Chief Operating Officer, Kenkichi Sogo, said: “With its cutting-edge design, superlative features and extraordinary go-anywhere, do-anything capabilities, the Isuzu D-MAX is all about challenging the norm and allowing you to forge your fondest memories. Together with the KLFW, we aim to bring forward novel, imaginative and inspiring designs to share with the Malaysian audience.”
There was a time when the pick-up truck was seen as just a workhorse, a vehicle that was used in rough conditions and the important requirement was durability, not style. The manufacturers therefore made it simple, focussing on the engineering to make it lasting, and capable for tough tasks.
That image gradually changed and in Malaysia, it changed in the late 1990s when the law changed to permit ownership of pick-up trucks for personal use rather than business use. Overnight, a new segment was created and because of the go-anywhere capability of the pick-up truck, it became a popular choice for those who had an adventurous lifestyle.
And being a lifestyle vehicle also meant that it had to be stylish. Isuzu responded to this trend and today, its latest D-Max X-Terrain combines style with the ruggedness expected of such vehicles. No longer would be it embarrassing to drive a pick-up truck to a hotel lobby or have to park it some distance and walk to an event. Today’s trucks like the D-MAX makes a statement for their owners.
It’s therefore not surprising that Isuzu Malaysia has chosen to be associated with the KL Fashion Week (KLFW), now in its 10th year in 2022. The company is supplying the D-MAX X-Terrain as the Official Vehicle of the event which has the theme ‘The Bigger, The Better’ (which also seems appropriately related to the D-MAX).
Isuzu Malaysia’s COO, Kenkichi Sogo (right) with Andrew Tan, founder of the KL Fashion Week.
Commenting on their involvement in the 2022 KL Fashion Week, Isuzu Malaysia’s Chief Operating Officer, Kenkichi Sogo, said: “With its cutting-edge design, superlative features and extraordinary go-anywhere, do-anything capabilities, the Isuzu D-Max is all about challenging the norm and allowing you to forge your fondest memories. Together with the KLFW, we aim to bring forward novel, imaginative and inspiring designs to share with the Malaysian audience.”
As the event’s Official Ultimate Lifestyle Vehicle sponsor, the D-MAX X-Terrain showcases a fresh dimension to its identity, one that hinges on its appeal as an urban vehicle and not one purely focused on its talents as a capable cargo-mover and dependable off-roader.
Being the flagship of the range, the D-MAX X-Terrain has a premium look and feel within, with high-quality materials used throughout. It also has a passenger car-like environment which offers comfort that would be expected of a lifestyle vehicle.
Standard are high-tech features like a 360˚ Around View Monitor and wireless charging for compatible smartphones as well as Android Auto and wireless Apple Carplay connectivity. The driver also has a host of Advanced Driver Assistance Systems to make driving safer as well as less tiring.
The D-MAX X-Terrain will be featured prominently at the KL Fashion Week which will be on from August 15 to August 21 at the Pavilion Kuala Lumpur in Bukit Bintang. Three units will be showcased – a Valencia Orange unit that depicts the truck’s fun and adventure nature; an Onyx Black version that highlights its stylish and premium side; and a Silky Pearl White unit which presents a sophisticated and intelligent character.
Before the SUV segment began to grow rapidly, interest in alternatives to passenger cars was focussed on pick-up trucks and with Malaysia regulations having been changed to allow registration of such vehicles for private use, the segment expanded rapidly. From being a mere workhorse with basic features, pick-up trucks were transformed into vehicles that could also be used for motoring on weekdays and adventures on weekends.
Isuzu was among the manufacturers that responded to this new demand and with its experience in such vehicles, it came up with the D-MAX which had all the capabilities of a 4×4 truck and the comfort and convenience of a passenger car.
The D-MAX is today in its third generation which was launched in Malaysia last year and redefined the look, feel and performance of pick-up trucks. From its workhorse Single Cab model to the sophisticated and feature-packed top-of-the-line X-Terrain variant, Isuzu has an ideal vehicle for virtually every type of customer and budget.
143% growth this year
From the time it was launched, its sales kept growing and set a new sales record for Isuzu Malaysia. With 4,237 new registrations recorded from January to June this year, the company has seen an impressive 143% growth in D-MAX sales over the same period in 2021. Significantly, the volume in the first half of this year almost matches the total achieved for the entire 2021. This puts the brand in third spot in the pick-up truck segment.
“Since the introduction of the all-new Isuzu D-Max, we have seen a growing interest in pick-up truck usage, particularly from first-time buyers and upgraders who have been impressed by the way the new D-MAX has blurred the lines between a tough and capable pick-up truck and the comfort and sophistication of a family saloon,” said Shunsuke Okazoe, CEO of Isuzu Malaysia.
Blue Power is popular
With flexible engine performance, exemplary fuel efficiency, reliability, the 1.9-litre Blue Power variants have undoubtedly been the most popular choice among Malaysians, making up close to 80% of the total sales. And they also have another benefit for owners – the lowest road tax in the truck segment.
The flagship X-Terrain variant has also positioned Isuzu at a level which it has not been strongly represented before. 10% of the sales volume this year has been of this variant which has been a highly attractive proposition in the lifestyle segment. Besides offering premium comfort, refinement and style, it also has a host of top-notch safety features that are comparable to passenger cars.
“The X-Terrain has gained a strong following, particularly among urban users. Many have found the vehicle to be the ideal extension of their lifestyle activities offering the ideal balance of space, capability, comfort and safety,” said Kenkichi Sogo, COO of Isuzu Malaysia. “With the recent updates made to the flagship variant such as new colours, welcome light, scuff plates, wireless Qi charger and Around View Monitor, it is an even more desirable vehicle that allows owners to do more without boundaries.”
8 variants for different needs
The D-MAX range has 8 variants to suit different needs, whether for personal use or business purposes – or both. Most variants have 4×4 capability and can tackle any sort of terrain. There is also a 4×2 automatic variant available to provide long-distance travellers and urban users the flexibility and versatility while enjoying lower running costs.
The advanced 1.9-litre RZ4E-TC engine has proven its fuel-saving capabilities in the DuraMiles Challenge. A D-MAX powered by the engine and with a 1-ton payload on board travelled by a lengthy route from Pekan in Pahang (where Isuzu has its assembly plant) to Shah Alam, Selangor and its average fuel consumption was 13.7 kms/litre over 1,145 kms. You can read more about that achievement here.
Visit pickuptruck.isuzu.net.my to know more about the D-MAX and to locate a dealership in Malaysia where it can be experienced and purchased.
