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Lamborghini Aventador

In spite of the pandemic that affected the whole world last year and this year, Lamborghini has not seen decreased sales. Quite the opposite in fact: for the first 6 months of 2021, the sportscar maker delivered 4,852 cars and SUVs globally, making it the best half-year ever, with a 37% increase over the same period of 2020. In fact, even when compared to 2019 before COVID-19 hit, the growth in the same period is 9.9% in 2021.

Sales continue to rise
And sales of all Lamborghini models are on the rise, with orders taken already covering production until April 2022. The most popular model in 2021 is the Urus SUV with 2.796 units delivered, followed by the Huracan (1,532 units) and Aventador (524 units).

The US market again took the most units (1,502), followed by 602 units exported to China (including Hong Kong and Macau (602). Other major markets included Germany, the UK, Japan, the Middle East and Italy. Globally. Lamborghini’s network consists of 168 dealers in 51 markets.

“This exceptional result is a double confirmation for us. It is proof of the solidity and strength of this brand, which is enjoying growing appeal despite a period of continuous challenges and uncertainty,” said Lamborghini’s President & CEO, Stephan Winkelmann.

“It also endorses the positive reception to our new industrial plan for future electrification of our product range, in which we will invest over 1.5 billion euros by 2024. Lamborghini’s course is set for a period of great transformation, where technological innovation and sustainability will go hand in hand with a focus on maximum product performance and loyalty to the brand’s DNA,” he said.

Urus also sets record
The Urus stands out not only as the most popular model but is also the highest produced model in the company’s history – in the shortest amount of time since its launch. Three years after it was introduced to international markets, the Super SUV has crossed the threshold of 15,000 vehicles produced.

15,000th unit for UK market
The 15,000th unit is for the British market, configured with the latest Graphite Capsule set of colours and finishes. The exterior has the new shade of Grigio Keres Matt, with Verde Scandal details. The two-tone interior is dedicated to the new collection in Nero Ade/Verde Scandal.

The Urus has significantly contributed to the overall increase in Lamborghini sales since it entered the market in December 2017. The company’s total volumes doubled in 2019, the first year it was fully marketed.

Fastest car on ice
With a 4-litre twin-turbo V8 engine producing 650 ps/850 Nm, the Urus is one of the fastest Super SUVs currently on the market. It is certainly the fastest car on ice, having set a speed record on the ice of Lake Baikal in Russia in March this year. On that run, it hit a top speed of 298 km/h and an average speed from a standing start of 114 km/h over 1000 metres.

Ducati Diavel 1260 Lamborghini unveiled, priced from RM130,000

While the Dubai police force has gained fame for having a number of supercars in its fleet, there is no car industry of significance in the United Arab Emirates (UAE). However, there is a company there which personalises and refines cars for the supercar owners. Its name is Huber and it recently showcased a project that pays tribute to Lamborghini Aventador which celebrates its tenth anniversary.

Called ‘ERA’, the supercar has a new kind of aero package, and the team aspires to usher in a new way that automotive design thinks about the aftermarket. Basically, the company’s version has front and rear bumpers with an entirely new design in carbonfibre, and an optional carbonfibre bonnet as well. Additionally, the parts will be available in exposed carbonfibre in various colours.

Huber ERA 2021

Huber ERA 2021

Huber ERA 2021

“While we might be the new kid on the block, we feel that when designing new aero packages for a car, you have to consider both a clean sheet of paper and the North Star of its pre-existing DNA as your guide,” said founder Sean-Peter Huber who, like many in his team, have a background in automotive design. This new generation of designers is driven by the common understanding that the aftermarket can apply new aesthetic elements and functionalities to the techniques of carmakers’ design studios to create a new, improved rendition on some of the world’s most revered supercars.

Huber ERA 2021

Huber ERA 2021

The fully funded project has nothing to do with Lamborghini and production is complete with first bumper units already promised to select Aventador owners worldwide. Prices are not mentioned but it is obviously the beginning of a new business venture for the company.

It’s not known how long Huber has been in existence although its website says that ‘Huber’s founding mission was to give rise to one-off designs, over the years, the company has developed and evolved a diverse design collection ready for production’.

Huber ERA 2021

“The team aims to get many of these designs on the road,” Huber explained, “and the ERA is just the beginning of a range of designs we wish to bring to fruition”. They aim to build a new community of collectors and car enthusiasts who will appreciate professional automotive design in the aftermarket business.

The Aventador as it was when Lamborghini launched it in 2011.

COVID-19 Facemask

Seorang ayah bersama anaknya, yang terlalu meminati sebuah kereta jenis Lamborghini Aventador telah membuat keputusan untuk membina model kereta terbabit secara DIY.

Diberi nama AXAS Interceptor, Sterling Backus bersama anaknya Xander, telah berhempas pulas bagi menghasilkan kereta idaman di dalam garaj rumah mereka sendiri.

Kereta terbabit menggunakan kerangka tubular sementara panel lain dihasilkan menerusi cetakan 3D dan digabungkan dengan gentian karbon.

Ruang dalam menggabungkan beberapa bahagian kereta lain dan komponen ‘aftermarket’ manakala, enjin diambil dari Corvette sementara transaxle dari Porsche 996.

Bagaimanapun, apa yang menarik, matlamat mereka berdua telah dihidu Lamborghini yang menghubungi Backus.

Jenama pengeluar kereta sport premium mewah itu telah menyelinap masuk sebuah Aventador yang sebenar di waktu malam dengan bantuan Backus dan memberi kejutan kepada Xander dan ahli keluarga lain pada keesokan harinya!

Lamborghini turut membenarkan keluarga Backus untuk memilikinya selama beberapa minggu!

Saksikan rakaman video di bawah:

Remember the Kode 57 that we covered in September? Well, Ken Okuyama and his team are at it again but this time, they have taken a crack at revamping a current gen Lambo. The Japanese designer’s previous creation, the Kode 57 was rebodied Enzo with special tweaks and features.

This new one, known as Kode 0, has been tastefully reworked to resemble supercars from the 1970s. Okuyama took a standard Lamborghini Aventador and reworked the skin to form a wedge-shaped design unlike any other. Though the support structure was maintained for safety purposes, most of the outer body is unique to the Kode 0.

Okuyama’s team used both wet and dry carbon-fibre to create this masterpiece. The owner who commissioned this build, specifically wanted it to have a chrome exterior. But the end result, which probbaly took serious convincing, is better suited for a vehicle of its class.

Under the hood is the same V12 that comes with the standard car, but the suspension and brakes are unique to the Kode 0. The same is true for the rest of the design elements, including the interior.

The Kode 0 has been introduced with the blessing of Lamborghini. Okuyama personally sought the approval of the Italian automaker before the ‘OK’ was given for the project. That said, somone of Okuyama’s caliber, who served as design chief of Pininfarina and lays claim to the Enzo and Quattroporte’s design work, is incapable of mucking up such a project.

Check out the video and let us know what you think of the car and whether it deserves to be given the same respect as an Aventador. Also, take a look at Jay Leno’s Garage Youtube channel for more videos such as the one featured here.

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