PETRONAS Lubricants Marketing Malaysia Sdn. Bhd (PLMMSB), a subsidiary of PETRONAS Dagangan Berhad (PDB) which distributes and markets PETRONAS engine oil, is now further expanding its marketing network through an e-commerce platform.
The engine oils, for 4-wheelers (Syntium) and 2-wheelers (Sprinta) have been on sale on the Shopee platform since the middle of last year at the PETRONAS Official Store. Customers can easily choose from a range of premium products (fully synthetic, semi -synthetic or mineral) by vehicle type and viscosity and place their orders online as well as make payments.
PLMMSB Chief Executive Officer Hardeep Singh said: “This is part of our effort to ensure that customers always get genuine, high quality PETRONAS engine oil. Through the e-commerce platform, customers can now get various PETRONAS engine oils more easily, quickly, and reliably.”
In addition, PETRONAS AutoExpert car service vouchers have also been introduced on the Lazada e-commerce platform. All transactions and appointments are done online and through the official PETRONAS Official Store platform.
Besides affordable prices, customers will also receive exclusive gifts with every purchase of PETRONAS Syntium and PETRONAS Sprinta products, as well as services at PETRONAS AutoExpert.
For those who want to get official PETRONAS items, including PSRT MotoGP and AMG Mercedes F1 team t-Shirts, jackets, hats, and duffel bags, they can also find them at the PETRONAS Official Stores.
Doing shopping online was already gaining popularity among Malaysians before the COVID-19 pandemic started. It offered convenience and an easier way to check out more choices, plus having the goods delivered right to your doorstep.
When the pandemic started and physical contact was discouraged to prevent the spread of the coronavirus, online shopping was already established and with the push by banks to get people to use electronic transactions, e-commerce boomed.
Even car companies started to use online channels as one of their marketing tools, expanding from just having websites that provided information to actually selling as well. Of course, this may not fully replace the personal experience of visiting a showroom, touching the vehicles and sitting in them and, of course, going for a test-drive.
What the online selling approach can do is to start the buying process without the customer having to travel to a showroom and take the process some way along before any physical contact may be necessary. In fact, some companies even offer test-drives if required by sending over the vehicle to the home or office.
Edaran Tan Chong Motor Sdn. Bhd. (ETCM) is among the companies that sees online shopping as the way to offer its customers a convenient and secure new Nissan vehicle purchasing experience. They can now do so at the Nissan Flagship Store on the Lazada e-commerce platform.
“We are excited to expand our Nissan models on Lazada, making it readily available to everyone who prefers the convenience of shopping at their fingertips. In this challenging time of COVID-19 pandemic, digitalisation has been fast-tracked and we are confident that this move is another way for the brand to enhance its services and at the same time offer great deals when purchasing a new Nissan on a digital application,” said Christopher Tan, ETCM Sales & Marketing Director.
The full range of Nissan models distributed by ETCM in Malaysia can be found at the Nissan Flagship store, including the latest Navara pick-up truck. ETCM may from time to time have special promotions exclusively for those who book online, saving money or getting extras with their purchase.
In conjunction with the opening of the Nissan Flagship Store, the first 55 customers who book the new Almera 1.0L Turbo, Navara, X-Trail or Serena S-Hybrid will receive a free Nescafe Coffee Machine worth RM 598. The booking fee starts from as low as RM250.
Other promotions available include an Urban accessories package (worth up to RM5,500) with the Almera Turbo and Flexi Financing from RM540 monthly. There’s also a Special Civil Servants Promotion for the model (VL variant) with a starting price from RM71,906.
The X-Trail comes with the IMPUL or Aero Edition accessories package worth up to RM5,600, while the Serena S-Hybrid comes with free maintenance service for the first 3 years of ownership, with parts and labour costs included.
Booking online is as easy as making other online purchases. You just select the model you want to purchase and add it to your cart (which would be a pretty big one!). You can choose a method of making payment for the booking fee and submit your details. A representative of ETCM will then contact you and provide assistance through the rest of the process.
Click here to visit the Nissan Flagship Store or you can also visit www.nissan.com.my for information on Nissan vehicles and services from ETCM in Malaysia.
Online shopping has been growing in popularity over the past few years and with the COVID-19 pandemic, its growth has accelerated. These days, you can get almost anything online and now, the list includes Toyota vehicles.
UMW Toyota Motor (UMWT) has opened online stores at two of Malaysia’s e-commerce platforms – Lazada and Shopee – to reach further. Being online, the Toyota Malaysia Flagship Stores are open 24/7 so they can be visited at any time of the day, making it convenient for shoppers.
“As online shopping is now part of daily life, UMW Toyota Motor is also establishing a presence on the popular ecommerce platforms of Lazada Malaysia and Shopee with the Toyota Flagship Stores. We want to make it as easy as possible for customers to buy Toyota vehicles in Malaysia, especially if they are looking for great money-saving deals. This follows the earlier introduction of the Toyota Online Showroom which was very well received,” said Ravindran K., President of UMW Toyota Motor.
Online-only special deals
From time to time, car-buyers will find special deals on selected Toyota models, with booking fees as low as RM250. And just like purchasing other goods online, payment can be made the same way, ie by credit card or electronic fund transfers from banks. Chat support is also available at the online stores (Monday – Friday, 9:30 am – 5:30 pm) for customers who may have queries.
One of the deals currently offered at the Toyota Flagship Store.
Currently, there’s a special promotion for the Fortuner SUV (limited stocks) worth RM22,760 and it comes with 5 years of free scheduled maintenance (terms and conditions apply). There are other exclusive deals for the Innova, Harrier and Hilux (limited stocks) as well. The deals are available only for online bookings at the Toyota Flagship Stores on both Lazmall and Shopee Mall.
“Online sales of new cars have been gaining popularity in other countries and are more appreciated with the current situation whereby consumers may be reluctant to go to showrooms due to health concerns. We therefore offer online channels through the popular e-commerce platforms as well as our own Toyota Online Showroom so they can be fully informed and then make the purchase conveniently,” added Akio Takeyama, Deputy Chairman of UMW Toyota Motor.
November 11 seems to be one of the days in the year when Lazada likes to have a special offering relating to cars. Last year, for its ‘11.11 Shopping Festival’, it teamed up with Volkswagen Passenger Cars Malaysia to offer 11 units of a special edition of the Volkswagen Polo Black & White – only for purchase online.
For this year’s 11.11 Shopping Festival, they are partnering Sime Darby Auto ConneXion (SDAC), the Ford people, to offer a Limited Edition Ford Ranger Splash. Because it’s 2019, there are only 19 units available and they can be purchased only via the Lazada website. For those who remember the original Ranger Splash, it was a bright yellow (with blue available later on) but this 2019 Splash is available only in black.
The latest Ranger Splash, which is powered by a 2-litre 180 ps/420 Nm turbodiesel, is priced at RM138,888 (without insurance, Peninsular Malaysia private registration). For the money, you get a special front grille and black-themed items such as the sport bar, alloy wheels door mirror housings, kangaroo bar and fender flares. Value-added features include a built-in tollcard reader and a 360-degree camera display.
Although sales officially start on November 11, Lazada is accepting pre-orders through its Chup Dulu function. If you really want one, you should use this function as the 11 units of the Polo were booked within one minute of sales officially starting last year!
The Ranger Splash can be booked for a total of RM1,389 (1% of the price) and here’s how it works. From October 28 to November 10, customers must first pay the 10% deposit on the booking fee which is RM139 using the Lazada app. Then they check out and pay the balance of RM1,250 on November 11 to secure the booking. Once the final booking fee payment is made, the full amount of the booking is still refundable.
Because the process of buying a vehicle in Malaysia still involves a lot of documents that need to be signed and loan applications must be approved, it’s unlike buying other items online where you just pay and the goods are delivered to your house. So a representative from a Ford dealership will contact the customers to finalise the process.
The first 11 buyers who complete their booking process during Chup Dulu will also receive a RM500 PETRONAS gift card with their vehicle when it is delivered to them. Each unit comes with a warranty of 3 years or maximum of 100,000 kms as well as free scheduled maintenance for the first 5 years or maximum of 100,000 kms.
Commenting on the partnership with Lazada, SDAC’s Managing Director, Syed Ahmad Muzri Syed Faiz, said: “Consumers’ purchasing patterns have altered dramatically in recent years. With eCommerce entrenched in our daily lives and they have embraced purchasing items – including cars – online. This collaboration to offer the Limited Edition Ford Ranger Splash on Lazada’s online shopping platform gives us more opportunities to connect with a new generation of drivers through digitalization.”
“We always look at new ways of reaching out to our customers by forging ahead and transforming and providing unique shopping experiences, with more things to come in the spirit of ‘Go Further’,” he added.
Older readers and truck enthusiasts will remember the original Ranger Splash which was introduced in 2000. Conceived by Ford Malaysia, it was unique to this market and the yellow colour was inspired by the trucks of the ‘Baywatch’ TV series of the late 1980s. The Splash made an impact on the truck scene in Malaysia as it changed the perception of pick-up trucks as being just workhorses. The Ranger, of course, had started that change but it was also helped greatly by a change in regulations which allowed such vehicles to be registered for private use.
Visit www.sdacford.com.my to know more about the Ranger Splash and other variants of the model.
The folks from Volkswagen Passenger Cars Malaysia (VPCM) have officially unveiled a very special and super limited Volkswagen Polo Black & White in conjunction with the Lazada’s annual 11.11 Shopping Festival happening midnight tonight! Only 11 units will be sold online via Lazada and it is quite a bargain. (more…)
Sempena sambutan Festival Membeli-belah tahunan 11.11 Lazada, Volkswagen Passenger Cars Malaysia (VPCM) telah melancarkan Volkswagen Polo Black & White edisi khas dan hanya 11 unit sahaja akan dijual secara ‘online’ melalui Lazada sahaja pada 11 November 2018! (more…)
