On May 18, The LEGO Group will collaborate with Lazada to stage the biggest LEGO LazMall Super Brand Day yet. This 24-hour shopping event enables customers to ‘Dream It, Build It’ by turning their ideal cars into reality with LEGO® vehicle sets. It features exclusive bundles, a social media building contest (#LEGOMYDreamItBuildIt), prizes with purchase and great bargains around the clock.
The LEGO Group has partnered with Universal Products & Experiences this year to present a series of distinctive Fast & Furious-themed activations and LEGO vehicle sets for its LEGO LazMall Super Brand Day. This in the hopes of encouraging customers to unleash their creativity with LEGO bricks and discover the limitless possibilities of what makes a dream car their dream car. Customers may anticipate unique LEGO Fast & Furious Starter Kits and enter to win movie tickets for the upcoming May release of Fast X, the newest installment in the Fast & Furious Saga.
Online shopping has been growing in popularity over the past few years and with the COVID-19 pandemic, its growth has accelerated. These days, you can get almost anything online and now, the list includes Toyota vehicles.
UMW Toyota Motor (UMWT) has opened online stores at two of Malaysia’s e-commerce platforms – Lazada and Shopee – to reach further. Being online, the Toyota Malaysia Flagship Stores are open 24/7 so they can be visited at any time of the day, making it convenient for shoppers.
“As online shopping is now part of daily life, UMW Toyota Motor is also establishing a presence on the popular ecommerce platforms of Lazada Malaysia and Shopee with the Toyota Flagship Stores. We want to make it as easy as possible for customers to buy Toyota vehicles in Malaysia, especially if they are looking for great money-saving deals. This follows the earlier introduction of the Toyota Online Showroom which was very well received,” said Ravindran K., President of UMW Toyota Motor.
Online-only special deals
From time to time, car-buyers will find special deals on selected Toyota models, with booking fees as low as RM250. And just like purchasing other goods online, payment can be made the same way, ie by credit card or electronic fund transfers from banks. Chat support is also available at the online stores (Monday – Friday, 9:30 am – 5:30 pm) for customers who may have queries.
One of the deals currently offered at the Toyota Flagship Store.
Currently, there’s a special promotion for the Fortuner SUV (limited stocks) worth RM22,760 and it comes with 5 years of free scheduled maintenance (terms and conditions apply). There are other exclusive deals for the Innova, Harrier and Hilux (limited stocks) as well. The deals are available only for online bookings at the Toyota Flagship Stores on both Lazmall and Shopee Mall.
“Online sales of new cars have been gaining popularity in other countries and are more appreciated with the current situation whereby consumers may be reluctant to go to showrooms due to health concerns. We therefore offer online channels through the popular e-commerce platforms as well as our own Toyota Online Showroom so they can be fully informed and then make the purchase conveniently,” added Akio Takeyama, Deputy Chairman of UMW Toyota Motor.
The Malaysian Institute of Road Safety Research (MIROS) and Lazada Malaysia today signed a Memorandum of Understanding (MoU) to work together to raise awareness on the importance of child restraint systems (CRS) in reducing road fatalities. As part of the initiatives under the MoU, Lazada Malaysia has launched its Car Seat Assurance programme – a curation of CRS products on LazMall – which currently offers over 40 product models from 6 local and international brands.
Prices range from RM100 to RM1,599 and Lazada gives assurance that each childseat bearing the Car Seat Assurance icon are sold by companies which have submitted to Lazada copies of UNR44 or UNR129 certificates (which are strict and comprehensive sets of child carseat safety regulations by the UN) as well as crash test reports. This product documentation has also been submitted to MIROS for further evaluation as part of an ongoing process to ensure that product safety is not compromised.
Compulsory use of child restraint systems, ie childseats, will come into effect from January 1, 2020. All childseats must meet the United Nations’ ECE R44/04 and ECE R129 specifications.
The Lazada Car Seat Assurance icon on the lower right corner is for products which are confirmed to meet the regulations that are based on UN standards. MIROS also reviews the documentation to ensure that product safety is not compromised.
“We are delighted to have Lazada on board to carry out this initiative which will contribute to the government’s objectives to reduce serious road traffic injuries and fatalities. Through the Lazada Car Seat Assurance programme, we hope to educate more parents on the importance of CRS use and choosing the appropriate CRS for their children which meets the requirements detailed in the Guidelines for Child Restraint System in Malaysia,” said Dr. Siti Zaharah Ishak, Director-General of MIROS.
“We also need to change the perception that regulation-compliant childseats are unaffordable and make it easier for Malaysians to purchase childseats from wherever they may be and accessible throughout Malaysia,” Dr. Siti added.
Visit www.miros.gov.my to download a free copy of the MIROS guidelines on childseats.
During the first 6 months of 2020 when the law is in effect, summonses will not be issued to motorists who do not place their small children in childseats. Enforcement officers will give warnings and advice instead. The firm decision to introduce the law comes from the fact that less than 30% of motorists have been found to provide childseats, while a MIROS study found that 31 out of 53 (58 per cent) children and infants died due to road accidents.
