Lexus Mutiara Damansara Archives

Lexus Mutiara Damansara transferred to dealer to manage

Besides its Toyota branches around Malaysia, UMW Toyota Motor (UMWT) is also transferring its Lexus retail operations to dealers. Although this may seem something new to Malaysians, dealers are usually the ones who manage retail outlets in other countries. It’s only in Malaysia that distributors have established their own branches to do retail as well and it goes back many decades. Back in the 1960s, only the large distributors had the money so they started the retail outlets themselves and the trend remained for a long time.

The Lexus Centre in Mutiara Damansara, Petaling Jaya, Selangor, has been transferred to Hiewa Auto Gallery (Lexus) Sdn Bhd. This outlet was the first official Lexus outlet in Malaysia when it was opened over 10 years ago.

By transferring retail responsibilities to dealers, UMWT will be able to increase intensity on high value-added upstream activities such as product development, marketing and dealer network support.

“It is essential for Lexus Malaysia to continue achieving high customer satisfaction standards,” said Lexus Malaysia President, Ravindran K. He gave assurance that the typically high quality of customer care that Lexus is well known for will be maintained.

“I am extremely excited about working even more closely with our dealers to achieve a shared vision for Lexus Malaysia, which is to develop the concept of ‘Best In Town’ that focuses more on one-to-one customer engagement. Although this arrangement signifies an important change for Lexus Malaysia, our customers should rest assured that our service will not be compromised but gets even better in the future” he added.

Information on the Lexus network of sales and aftersales locations in Malaysia can be found at lexus.com.my.

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Lexus Malaysia recently opened the doors to its refurbished flagship Lexus facility in Mutiara Damansara, marking its further elevation beyond being just a premium automotive brand. Guests can now experience the exquisite Lexus luxury lifestyle in a facility that truly elevates all the five senses and more.

Through liberal use of high-tech digital innovation and technology, the new facility is able to create an unparalleled Lexus experience for every guest who visits the new outlet be it for a brand new Lexus automobile, quality after-sales care, a high-quality certified pre-owned vehicle or simply to purchase Lexus Lifestyle merchandise.

In presenting the new Lexus Mutiara Damansara, Ravindran K., President of Lexus Malaysia said that the enhancements to the facilities allowed Lexus Malaysia to redefine its core brand values and to clearly showcase them with a truly exclusive Lexus experience.

“Not by any means is the Lexus brand and its products deemed conventional. Neither then should the retail experience be. By designing innovative ways to excite and change the world, Lexus remains the visionary luxury brand that anticipates the future for people and society,” said Akio Takeyama, Deputy Chairman of Lexus Malaysia.

Part of the challenge for a luxury lifestyle brand is to remain in step with the customer and at Lexus, this challenge is amply met through its omotenashi mantra by anticipating and fulfilling customers’ needs at every touch point.

Highlights of the new Lexus Mutiara Damansara include:

The Lexus Centre will delight all the senses beginning with the Lexus Signature Scent of Wild Earth greeting visitors.
Seamless and wireless sales and service experience where customers and prospects are able to receive precise, consistent and updated information via the Lexus Touch tablets.
Coffee is of the highest quality and sourced from Cafés Richard, a highly sought-after French brand synonymous with high-end Parisian cafés.
A highly-digitalized experience with surround LCD displays, digital vehicle information consoles, real-time service status and digital reading materials available throughout the building.
A Mark Levinson audio system is installed in an acoustically tuned room for guests to experience the kind of audiophile-quality sounds they can enjoy in select Lexus vehicles.
The flagship outlet boasts a retail space offering an array of well-stocked premium quality Lexus Lifestyle Collection merchandise allowing customers to fully enjoy their lifestyle aspirations.
The new Lexus Centre features a Zen Room where guests can enjoy a few moments of tranquility relaxing to soft music on massage or lounge chairs while their vehicles receive expert care.

The new Lexus Mutiara Damansara facility on Jalan PJU7/2 (after IKEA) is open daily showcasing brand-new and pre-owned Lexus models as well as offering quality care for all Lexus vehicles. For more details, visit Lexus.com.my.

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